“There is a place for people like me — we belong.” Grateful to be named, for the third year in a row, to INvolve’s Outstanding Role Model List, supported by YouTube

I’m incredibly proud to be recognized among such inspiring LGBTQIA+ leaders for the third year running. Visibility and representation aren’t just nice-to-haves — they’re essential. These awards go far beyond the fleeting buzz of personal recognition; they signal to the wider business community the real power of authenticity … of those who are brave enough to bring their whole selves to work, and to speak openly about it. As a young gay man growing up in Indiana in the 80s and 90s, seeing a list like this would have meant the world to me. It would have shown me that there is a place for people like me — that we belong. I’m deeply grateful, and hopeful, that in some small way I can help pass that message forward to the LGBTQIA+ community today.

Founder & CEO of INvolve, Suki Sandhu OBE, says, “I’m so thrilled to be celebrating this global group of trailblazing Executives, Future Leaders and Advocates who are working to ensure LGBTQ+ individuals in the workplace can thrive. All the individuals featured in our Outstanding Role Model Lists supported by YouTube are championing inclusion and leveraging their expertise and knowledge to drive impactful initiatives and strategic change within their organizations. It’s vital that LGBTQ+ employees across global organizations can succeed and achieve career success, and these Role Models are essential drivers of change who are smashing barriers to progress. We could not effect change without them leading the way.”

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INvolve wrote, “Roy Sexton, Chief Marketing Officer at Vedder Price, is a visible and authentic advocate for LGBTQ+ inclusion. As 2023 International President of the Legal Marketing Association and current co-chair of their DEI shared interest group, Roy centers DEI in the organization’s strategy, leading impactful town halls and creating safe spaces for LGBTQ+ members. At Vedder Price, Roy mentors colleagues and fosters a culture of belonging. His leadership extends to over 150 interviews, keynote speeches, and panel presentations, amplifying the importance of inclusive leadership. Roy has been recognized by a number of organizations including Crain’s and Corp! Magazine for his leadership capabilities, particularly as an executive within the LGBTQ+ community. He served as a board member for a number of Michigan-based charitable organizations, such as the Mosaic Youth Theatre of Detroit and Ronald McDonald House Charities. Roy’s visibility as an openly gay executive inspires others to embrace authenticity and drive change.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

 

Educated Spaghetti: Marketing Ideas That Stick, hosted by Right Hat’s Lise Anne Schwartz, with yours truly as her inaugural guest … “Episode 1: How to Build Consensus”

Ever wonder why some marketers thrive in law firms while others crash and burn?

In this episode of Educated Spaghetti: Marketing Ideas That Stick, Lise Anne Schwartz and Roy Sexton, Chief Marketing Officer at Vedder Price, dish up ideas on building consensus for professional services marketing projects. They discuss the biggest mistakes of would-be consensus leaders, why Roy loves the word “pilot,” and his surprising take on creating lasting agreement. Plus, Roy shares his favorite resource and secret sauce for getting people to support a new project.

In this episode:

(00:00) The number one thing holding companies back

(05:05) Childhood experiences that shaped a consensus builder

(10:26) Pilot strategy that turns law firm skeptics into advocates

(17:41) When to proceed without consensus (and how to do it safely)

(23:54) Why trying to leave a legacy guarantees you won’t

(32:06) Roy’s secret sauce: listen more than you talk

About the Host

Lise Anne Schwartz is an experienced brand strategist and writer known for creating authentic, original work that audiences remember. With 20 years in professional services marketing, she brings a unique blend of perspectives as a former lawyer, journalist, copywriter, and pastry chef. Her strong focus on storytelling and user-driven communications, combined with skills in surfacing key insights from stakeholder and audience interviews, makes her exceptional at bringing complex ideas to life. Having conducted over 100 buyer interviews and earned degrees from Northwestern University and Columbia Law School, Lise Anne regularly writes on professional marketing topics.

About Right Hat

Right Hat is a marketing and design partner driven by curiosity, courage, and optimism to help clients take their communications to new heights. Specializing in communicating the value of complex, intangible offerings like professional services, education, and tech solutions, they serve as brand strategists, website designers, creators of sales tools, and extensions of in-house teams. Through deep industry knowledge and determination to push past the ordinary, Right Hat combines design, content, and digital strategies to bring powerful brands to life with fresh ideas that help clients stand out in crowded markets.

Educated Spaghetti w/ yours truly as their inaugural guest … Episode 1: How to Build Consensus: https://youtu.be/YCuS5LmS8YA?si=aKWCorURTVmd0f74

With an open heart and a healthy sense of humor, serendipity can serve one nicely.

A year ago this week I gave a speech at LMA Southeast Region’s conference. (Yes, I explain the zany suit if you watch.) I’d honestly forgotten about this. Dear friend Nancy Leyes Myrland had a reminder pop up today and sent this video she had captured. I might’ve watched this at the time – but I honestly can’t recall. And I only watched a few minutes of it just now. Like many people, I don’t like the sound of my own voice and I really don’t like watching myself. C’est la vie.

But moreover, I had a lot going on existentially last year. That may be why this was lost to the ether of my addled mind. I do know I wasn’t really happy. (I am now.) I felt a bit lost, misunderstood, possibly angry. I felt I’d done my best to give what I could to this world, but was receiving too many signals that it wasn’t enough, that there should be “less of me out there,” that I had somehow disappointed people I had admired and honored. Like all things, much of that was probably in my own head.

But this speech was born of that moment, in which I did my best to lay bare – with humor and gratitude – how I saw myself and how I believed so fully in the differentiating power of authenticity. (And still do.) Was this my ego showing? Probably. Was it a form of self-indulgent group therapy? Indubitably. Was it an effort to try to help others avoid the pain I was feeling then? That was my prayer.

What a difference twelve months makes. I’ve had a LOT of change this year. I hope I’ve grown. Jury is out on that. But for this moment I feel like the bet I placed on myself – as expressed in this video – was the right one.

I’m so unbelievably grateful for the opportunities that have come my way in this time. The me in this video had no idea a remarkable, transformational, literally life changing offer was just around the corner. This new role and new adventure in a new city with a lovely new team and colleagues have meant the world to me.

The video isn’t the complete speech – some of the intro and conclusion is missing – and, honestly, I like it like that. There are few discrete beginnings and endings in life. With an open heart and a healthy sense of humor, serendipity can serve one nicely.

Thank you again to Nancy for this and for always helping me remember I matter. That we ALL matter. And that our stories make a difference. Also, grateful to Toni Toomer Wells and Matthew Gallagher, co-chairs of last year’s event, for believing in me and giving me the chance to share these thoughts with the universe. I hope they can continue to be helpful to whomever is kind enough to give this a watch.

Build sidewalks, not fences: Host and Creative Director Kelli Kelley interviews yours truly for “The brndBrief Podcast”

🎧 NEW EPISODE: Roy Sexton, Chief Marketing Officer at Vedder Price, just dropped some serious wisdom about marketing in the legal world – and honestly, his insights apply way beyond law firms.

Roy works in the one of the only industries that still questions whether marketing is even necessary (wild, right?). But here’s how he’s mastering it:

📌 Start with relationships, not strategies — Roy’s approach to his new role as CMO involves walking around, meeting people, understanding their pain points, and looking for patterns before implementing any major initiatives.

📌 Lean into specialization — Rather than trying to be everything to everyone, focus on your distinctive expertise areas and create compelling, specific content that positions you as the authority in your niche.

📌 Use AI as your co-editor — Treat AI tools as collaborative partners that polish and enhance your work, allowing your team to “level up” and think strategically rather than just execute tasks.

📌 Build sidewalks, not fences — Drawing from Walt Disney’s philosophy, successful marketing means removing barriers and making it easier for prospects to engage with your content and expertise.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-build-legal-marketing-strategies-leveraging/id1724388941?i=1000727314353

📹 Watch the full episode here: https://www.youtube.com/watch?v=woi2lEsUnCo&lc=Ugxy60n-xiYgJjEFgAh4AaABAg
———-

🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

“The Power of Connection: Turning Relationship Data into Growth Strategy” at LMA Midwest ’25 – October 9-10 in Chicago – with Introhive’s Adam Stewart, Mayer Brown’s Dave Southern, and yours truly

🔗 Want to turn relationship data into strategic growth?

Join us at the 2025 LMA Midwest Regional Conference for “The Power of Connection: Turning Relationship Data into Growth Strategy”—a forward-thinking session moderated by Adam Stewart of Introhive, and panelists Dave Southern of Mayer Brown, and Roy Sexton of Vedder Price. 

You’ll learn how to:

🔍 Use connected data to uncover whitespace and guide priorities

🤝 Strengthen collaboration and client engagement through relationship insights

🧑‍💼Drive smarter, human-centered growth across your firm

Walk away with a roadmap to elevate your data strategy and deliver impact where it matters most.

🔗 Conference details: https://legalmarketing.org/Event-Details/2025-midwest-regional-conference

#MidwestActivate #LMA #LegalMarketingAssociation #LegalMarketing #ClientEngagement #RelationshipData #GrowthStrategy

InsidePractice’s “The State of Client Intelligence” webinar on October 7 with Pamela Cone, Aubrey Bishai, and yours truly

From InsidePractice: Ahead of November’s Law Firm Client Intelligence conference (Chicago Nov 5) – Join us for a dynamic virtual discussion on The State of Client Intelligence in today’s legal profession.

Register here: https://www.insidepractice.com/the-state-of-client-intelligence-in-todays-legal-profession

Join Pamela Cone, and guest speakers Roy Sexton, Chief Marketing Officer at Vedder Price, and Aubrey Bishai, Chief Innovation Officer at Vinson & Elkins to unpack the meaning of “Client Intelligence” and explore:

The competitive advantages it can unlock

The cultural and historical barriers holding firms back

The current state of maturity within the profession

DATE: Tuesday, October 7th, 2025
TIME: 10:30 AM – 11:30 AM CENTRAL US TIME
LOCATION: Inside Practice Community

“Beyond the Billable Hour: Mastering Relationship Development to Build a Thriving Legal Practice” from myLawCLE with Mo Bunnell, Heather Morse, Ryan C. Grelecki, J.D., and yours truly – October 1

Thrilled to be part of this myLawCLE program October 1 with the legendary Mo Bunnell, Heather Morse-Geller, and Ryan Grelecki, J.D. Fun fact: Mo and I grew up, literally one block from each other in a smallish town in Indiana – but we didn’t realize it until working on this project together! And Heather is one of my earliest friends and mentors in this industry, and, per usual, her great instinct to bring us all together prompted this heartwarming discovery.

Register here.

As so many of us in marketing and business development roles frequently tell the attorneys we support, relationships do in fact matter, but it is the time you spend exploring – really talking about life and what matters – that makes those relationships significant and transformational.

Session description“Beyond the Billable Hour: Mastering Relationship Development to Build a Thriving Legal Practice” is a dynamic, virtual training designed to equip legal professionals with actionable strategies to deepen client relationships, create demand, and grow their practices. This program focuses on shifting from transactional interactions to trust-based partnerships, prioritizing key relationships, and implementing a repeatable system for consistent engagement. Through practical tools and self-guided activities, participants will learn how to add value, stay top of mind, and build a thriving legal practice by focusing on what matters most: Relationships.

Key topics to be discussed:

The relationship mindset: How to shift from transactional thinking to trust-based, long-term relationship building

Relationship prioritization: Identifying and focusing on the relationships that matter most to your success

Actionable systems for growth: Implementing consistent, repeatable strategies to stay top of mind and deepen connections

Date / Time: October 1, 2025

1:00 pm – 3:10 pm Eastern
12:00 pm – 2:10 pm Central
11:00 am – 1:10 pm Mountain
10:00 am – 12:10 pm Pacific

Baby’s first keynote … “Beyond the Algorithm: The Human Side of Client Intelligence” with Inside Practice

Baby’s first keynote (sort of … at least one focused on such a substantive topic and not requiring costume changes, sequins, or showtunes). Thank you, Pamela Cone, ISSP-SA, Daniel Smallwood, Tim Hart, and Inside Practice. I hope you don’t live in regret of this decision. I truly am honored and looking forward to this dynamic program. November 5 in Chicago – see you there: https://www.insidelegalai.com/law-firm-client-intelligence

Me: “Beyond the Algorithm: The Human Side of Client Intelligence … Exploring how law firms can balance technology with the human factors that drive success; from fostering cultural change and building strong teams to setting shared values and cultivating critical thinking. Learn how accurate data, strong relationships, and people-centered strategies can amplify the value of AI-powered client intelligence.”

LMA Midwest – Chicago: The Hidden Growth Killer: From Content Mayhem to Marketing Momentum with Astute Review’s James Hirchak, Consultant and Fractional Chief Marketing Officer Sarah McHugh and yours truly on Wednesday, August 27, 11:30 a.m. – 1:00 p.m. CT

Join us for The Hidden Growth Killer: From Content Mayhem to Marketing Momentum, where we’ll explore how legal marketing teams are overcoming fragmented workflows and content chaos. Attendees can expect a dynamic panel discussion featuring real-world strategies, smart automation tools, and centralized content solutions that help firms reduce risk, improve efficiency, and focus more on strategy. 


REGISTER NOW

Key Highlights:

  • The true cost of disorganized content on employee efficiency and sales cycles
  • How brand compliance tools reduce risk and reclaim your team’s time 
  • Real stories from firms modernizing their marketing materials and proposal processes 

Don’t miss out on this opportunity to learn how to streamline your content workflows and boost your marketing momentum. Special thanks to our sponsor, Astute Review, for their generous support of this event. And thank you to Baker McKenzie for hosting. Register now!

LMA Body of Knowledge: Technology Management, Business Development 

Our Speakers: 

Roy Sexton
Chief Marketing Officer, Vedder Price

Roy has a passion for solving problems, improving culture, facilitating business growth, and collaborating on long-term strategy. He has been a marketing, communications, and strategic planning professional for over 25 years in consulting, healthcare, legal, and college advancement. He is a longtime member of LMA and served as LMA International President in 2023.


Sarah McHugh 
Consultant and Fractional Chief Marketing Officer

Sarah is a strategic marketing and communications executive with a track record of driving growth through disruptive go-to-market programs. She has helped a wide range of industries develop strategies and create compelling content to connect with customers.

Our Moderator:
James Hirchak 
President and Co-founder, Astute



Time: 
11:30 a.m. – Noon: Registration and Networking 
Noon – 1 p.m.: Program


Location:
Baker McKenzie
300 East Randolph Street, Suite 5000
Chicago, IL 60601


Cost:
LMA Members: $20
Prospective LMA Members: $40

Thank You Our Sponsor! 

For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org


REGISTER NOW