“When you go to a restaurant, you know they can already cook the food … what sets it apart is ambiance.” Rachel Clar, Esq. hosts yours truly for “Coming Out as Yourself in BigLaw: Strategy Over Sanitizing”

Thank you for having me, Rachel Clar, Esq.! I enjoyed that conversation on the power of authenticity very much, and I found the engagement from our wonderful attendees so affirming. Thank you for being you.

Watch the video replay here.

The more you try to fit in, the easier it is to be undervalued.

You sit in silence as he mispronounces your name again, because correcting him feels riskier than letting it slide.

This is the invisible tax so many women in BigLaw still pay.

Not because they lack skill.

Because they were taught to shrink to stay safe.

Rachel coaches BigLaw women across the AmLaw 200.

Roy leads marketing inside a global firm and has lived this firsthand.

On Wednesday, December 10 at 1 pm ET/noon CT, join Rachel Clar, Esq. and Roy Sexton for:

Coming Out as Yourself in BigLaw: Strategy Over Sanitizing

We will unpack how your identity can support your strategy in the rooms that decide your future.

This Live is for attorneys who want to:

→ Speak directly without being labeled difficult
→ Ask for resources in ways that raise your status
→ Decline misaligned work without whispers about your lack of dedication

This session sets the stage for a deeper dive in winter 2026, where you can learn to use your voice in ways that shift outcomes inside your firm.

All registrants get The BigLaw Power Moves Cheat Sheet, which includes ten strategic cues to get yourself heard in high-stakes moments.

P.S. Which moment feels most familiar:
Being talked over.
Being labeled “too direct.”
Being the default note taker.
Being the token woman in the room.
Or saying yes because no feels dangerous?

Screenshot

P.S. I received this lovely note from an attendee …

I completely loved your and Rachel’s session — and found SO MUCH of it to resonate deeply within me. Here are just a few of the MIC-DROP statements you made that I wrote down! 🎤💥

–the importance of *earning* the right to express more and more of one’s unique authenticity through work quality and reliability

–how you used compassion, humbleness and humor in response to someone butchering your name to convert that challenging moment into a critical bonding/trust moment with him

–don’t look to the company who is paying you to define who you are (boom!!)

–the hidden cost of sanitizing oneself and the profound effects of doing so on mental health, anxiety and overall thriving

–WTF happens in law school such that it spits out people who are in a frantic race to be the first to be second?!? LOL!! #truth

–one can have an abundant mindset in a world/environment of scarcity through authenticity (can I add another BOOM!!??)

–distinguishing between non-negotiables in one’s identity and “gravy” — and how this directly dictates one’s energy and passion

–how you were using your gayness as a lens to signal to everyone else who is feeling othered to be themselves

–the right people will COME TO YOU when you are in your authentic self

🥹🥹🥹

 P.P.S. Rachel’s summary …

You don’t have to be all things to all people.
Because then you’re nothing to no one.

Thank you, Roy Sexton, for sharing so many pearls on yesterday’s Live, 𝗖𝗼𝗺𝗶𝗻𝗴 𝗢𝘂𝘁 𝗮𝘀 𝗬𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗶𝗻 𝗕𝗶𝗴𝗟𝗮𝘄: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝘃𝗲𝗿 𝗦𝗮𝗻𝗶𝘁𝗶𝘇𝗶𝗻𝗴.

Here are a few that stayed with me:

1️⃣ 𝗢𝗻 𝗺𝗮𝗸𝗶𝗻𝗴 𝗼𝘁𝗵𝗲𝗿𝘀 𝗳𝗲𝗲𝗹 𝘄𝗲𝗹𝗰𝗼𝗺𝗲
𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘤𝘰𝘮𝘧𝘰𝘳𝘵𝘢𝘣𝘭𝘦 𝘪𝘯 𝘢 𝘴𝘱𝘢𝘤𝘦 𝘢𝘯𝘥 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘯𝘰𝘵, 𝘱𝘶𝘵 𝘺𝘰𝘶𝘳 𝘢𝘳𝘮𝘴 𝘢𝘳𝘰𝘶𝘯𝘥 𝘵𝘩𝘦𝘮 𝘢𝘯𝘥 𝘭𝘦𝘵 𝘵𝘩𝘦𝘮 𝘬𝘯𝘰𝘸 𝘵𝘩𝘦𝘪𝘳 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘪𝘵𝘺 𝘮𝘢𝘵𝘵𝘦𝘳𝘴. 𝘞𝘩𝘦𝘯 𝘵𝘩𝘦𝘪𝘳𝘴 𝘴𝘩𝘪𝘯𝘦𝘴, 𝘺𝘰𝘶’𝘳𝘦 𝘧𝘳𝘦𝘦𝘳 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯.

2️⃣ 𝗢𝗻 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝘁𝗼 𝗯𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺
𝘋𝘰𝘯’𝘵 𝘭𝘰𝘰𝘬 𝘵𝘰 𝘵𝘩𝘦 𝘪𝘯𝘴𝘵𝘪𝘵𝘶𝘵𝘪𝘰𝘯 𝘵𝘰 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘵𝘩𝘢𝘵 𝘱𝘦𝘳𝘮𝘪𝘴𝘴𝘪𝘰𝘯.

3️⃣ 𝗢𝗻 𝘁𝗵𝗲 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗰𝗼𝘀𝘁 𝗼𝗳 𝘀𝗮𝗻𝗶𝘁𝗶𝘇𝗶𝗻𝗴 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘁𝗼 𝗳𝗶𝘁 𝗶𝗻
𝘈 𝘭𝘰𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘮𝘦𝘯𝘵𝘢𝘭 𝘩𝘦𝘢𝘭𝘵𝘩 𝘢𝘯𝘥 𝘴𝘶𝘣𝘴𝘵𝘢𝘯𝘤𝘦-𝘢𝘣𝘶𝘴𝘦 𝘪𝘴𝘴𝘶𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘭𝘦𝘨𝘢𝘭 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘱𝘦𝘰𝘱𝘭𝘦 𝘣𝘦𝘭𝘪𝘦𝘷𝘪𝘯𝘨 𝘵𝘩𝘦𝘺 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘯𝘰𝘵.

4️⃣ 𝗢𝗻 𝘁𝗵𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝘀𝘁 𝗼𝗳 𝘄𝗮𝘁𝗲𝗿𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝘄𝗻
𝘠𝘰𝘶 𝘩𝘪𝘳𝘦 𝘧𝘰𝘳 𝘥𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺. 𝘍𝘰𝘳 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦𝘴 𝘢𝘯𝘥 𝘭𝘪𝘷𝘦𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴.
𝘋𝘰𝘯’𝘵 𝘣𝘳𝘪𝘯𝘨 𝘱𝘦𝘰𝘱𝘭𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘥𝘰𝘰𝘳 𝘢𝘯𝘥 𝘵𝘩𝘦𝘯 𝘴𝘢𝘺, “𝘞𝘦 𝘥𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘢𝘯𝘺 𝘰𝘧 𝘵𝘩𝘢𝘵.”

5️⃣ 𝗢𝗻 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗹𝗹𝗶𝗮𝗻𝗰𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘆𝗼𝘂
𝘚𝘶𝘳𝘷𝘦𝘺 𝘵𝘩𝘦 𝘸𝘪𝘭𝘭𝘪𝘯𝘨.
𝘞𝘩𝘰 𝘨𝘦𝘵𝘴 𝘺𝘰𝘶?
𝘞𝘩𝘰 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦𝘴 𝘺𝘰𝘶?
𝘞𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘵𝘩𝘦𝘺?

6️⃣ 𝗢𝗻 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗻𝗲𝘄 𝗶𝗱𝗲𝗮𝘀 (𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗽𝗶𝘁𝗰𝗵𝗲𝘀)
𝘠𝘰𝘶 𝘭𝘦𝘢𝘳𝘯 𝘢𝘴 𝘮𝘶𝘤𝘩 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘳𝘦𝘫𝘦𝘤𝘵𝘪𝘰𝘯 𝘢𝘴 𝘵𝘩𝘦 𝘢𝘤𝘤𝘦𝘱𝘵𝘢𝘯𝘤𝘦.

7️⃣ 𝗢𝗻 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁
𝘚𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘢𝘯𝘵𝘴 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘸𝘩𝘰 𝘺𝘰𝘶 𝘢𝘳𝘦.
𝘠𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘵𝘰 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 —
𝘰𝘳 𝘺𝘰𝘶 𝘣𝘦𝘤𝘰𝘮𝘦 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘵𝘰 𝘯𝘰 𝘰𝘯𝘦.

𝗧𝗵𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵-𝗹𝗶𝗻𝗲?
Authenticity isn’t a branding exercise.
It’s the foundation of trust — for your clients, your firm, and for yourself.

𝗪𝗵𝗶𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗵𝗶𝘁 𝘆𝗼𝘂 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝘀𝘁?

 

“Act like you belong, then belong.” Chandler Quintin and Video Brothers quiz yours truly on the latest episode of #RockPaperFunnel

Thank you, Chandler Quintin and Video Brothers! This was such an enjoyable conversation, and I’m a BIG believer in having fun while ALSO having substantive discussion (which this was/is). While I didn’t win the contents of the “silver briefcase,” I won a new friend and had a great time along the way!

EPISODE DESCRIPTION: 🪨📄✂️ It’s time to go down the funnel with Roy Sexton, CMO at Vedder Price, in this episode of Video Brothers’ #RockPaperFunnel.

Roy’s proof that “boring” industries are only boring when the people leading them are. He took an English & theatre background, walked into Deloitte “a thousand years ago,” and somehow turned it into a career building brands for some of the sharpest lawyers in the world.

From reimagining three different law firm brands to walking on stage in rainbow sequins with a drag queen at a legal marketing conference, Roy doesn’t just talk about inclusion and humanity in business… he performs it.

And now at Vedder Price, he’s helping attorneys show the world what actually sets them apart: substance, empathy, and real business understanding (not just another “world-class service” tagline).

Stay sharp. Stay weird. And above all… stay memorable.

“No Good Deed Goes Unpunished.” Wicked: For Good

Wicked. I read Gregory Maguire’s book thirty years ago and was transformed. In this pre-internet era, the idea of approaching a well-worn tale like The Wizard of Oz (which had always been an obsession of mine) from the “villain’s” perspective was relatively, er, novel. But Maguire had more than a gimmick – he had an incisive message to relay, a takedown of the patriarchy, an attack on racism and classism, a desire to champion the rights of all creatures great and small. I had never read anything like it.

 

A few years later, Stephen Schwartz (another obsession) adapted the novel into a big, brassy Broadway musical. My husband and I would finally see the show in Toronto a few years after its debut, and John fell deeply in love with the score and the narrative around an underdog and a top dog striking an unlikely friendship that changed both of their lives … for good. I enjoyed the show but felt something had been lost. The novel’s thornier edges had all been sanded down and replaced with an equally moving but slightly different message around empowerment in the face of institutional adversity.

 

Twenty years later, director John M. Chu crafted a cinematic hybrid of sorts between novel and stage show to generally positive results. Wicked, Part 1 as it has come to be known felt like a revelation (again), bringing the zip of Schwartz’s score into an overlit landscape that didn’t shy away from Maguire’s cultural critique, while remaining a family-friendly, infinitely merchandisable affair. Chu made the arguably controversial, definitely monetizable decision to break the stage show into two films. Given that the first act of the stage show remained unencumbered from too many specific ties to L. Frank Baum’s Oz books and was thereby free to do a good bit of world-building around the school years of Elphaba and G(a)linda, the first film felt like a complete thought, ending with the triumphant anthem “Defying Gravity.”

 

So what to do with the stage show’s more problematic second act which episodically barrels through key moments in Elphaba’s and Glinda’s adult life, intersecting frequently, sometime elegantly, often cumbersomely with key moments in Dorothy’s overly familiar journey through Oz? On balance, Chu blessedly gives us some breathing room to digest all that is happening. It took me four views of the Broadway show to actually remember and process what the heck transpires in that second act. Offering that second act material more cinematic real estate is both good and bad. In Wicked: For Good, we get far more character moments, enriching the dynamic between the former school chums as they lead their separate yet symbiotic lives. The downside? There’s more time for us to scratch our heads and ask, “Wait, where were Dorothy, the Scarecrow, the Tin Man, the Lion just then?” From a chronological perspective, at times it just feels like that math ain’t mathing.

 

But Chu was damned if he did, damned if he didn’t. If he drastically reworked act two to unravel some of the nonsensical bits, 20 years of Wicked-heads would have revolted. If he changed too little, the more casual audience members (and mean-spirited critics) would declare this second installment a letdown. “It’s just not as much fun as the first one.” Well, duh. Elphaba does still have to become the “Wicked Witch” we all knew and feared as children. Schrodinger’s witch as it were.

 

For the tl;dr crowd, I enjoyed the film. A lot. It took me a week, though, to figure out what if anything I wanted to say about it. So here’s this. Go see it. Be open-minded. Hold space for revelatory turns by both Ariana Grande and Cynthia Erivo. And remember how disappointed you were with The Empire Strikes Back as a child, but how eventually it became your favorite Star Wars film in adulthood because it dares to be dark … and, well, real. Or as real as fantasy can be. Through a mirror darkly revealing that even in a magical land of escapism there are, in fact, lions, and tigers, and bears. Oh my.

“The more you try to fit in, the easier it is to be undervalued.” Coming Out as Yourself in BigLaw: Strategy Over Sanitizing … Wednesday, December 10 at 1 pm ET/noon CT, with Rachel Clar, Esq. and Roy Sexton

The more you try to fit in, the easier it is to be undervalued.

You sit in silence as he mispronounces your name again, because correcting him feels riskier than letting it slide.

This is the invisible tax so many women in BigLaw still pay.


Not because they lack skill.


Because they were taught to shrink to stay safe.

Rachel coaches BigLaw women across the AmLaw 200.


Roy leads marketing inside a global firm and has lived this firsthand.

On Wednesday, December 10 at 1 pm ET/noon CT, join Rachel Clar, Esq. and Roy Sexton for:

Coming Out as Yourself in BigLaw: Strategy Over Sanitizing

Register here: https://www.linkedin.com/video/event/urn:li:ugcPost:7396873216117542913

We will unpack how your identity can support your strategy in the rooms that decide your future.

This Live is for attorneys who want to:


→ Speak directly without being labeled difficult
→ Ask for resources in ways that raise your status
→ Decline misaligned work without whispers about your lack of dedication

This session sets the stage for a deeper dive in winter 2026, where you can learn to use your voice in ways that shift outcomes inside your firm.

All registrants get The BigLaw Power Moves Cheat Sheet, which includes ten strategic cues to get yourself heard in high-stakes moments.

Wednesday, December 10 at 1 pm ET/noon CT
Join live or get the replay.

P.S. Which moment feels most familiar:
Being talked over.
Being labeled “too direct.”
Being the default note taker.
Being the token woman in the room.
Or saying yes because no feels dangerous?

“There is a place for people like me — we belong.” Grateful to be named, for the third year in a row, to INvolve’s Outstanding Role Model List, supported by YouTube

I’m incredibly proud to be recognized among such inspiring LGBTQIA+ leaders for the third year running. Visibility and representation aren’t just nice-to-haves — they’re essential. These awards go far beyond the fleeting buzz of personal recognition; they signal to the wider business community the real power of authenticity … of those who are brave enough to bring their whole selves to work, and to speak openly about it. As a young gay man growing up in Indiana in the 80s and 90s, seeing a list like this would have meant the world to me. It would have shown me that there is a place for people like me — that we belong. I’m deeply grateful, and hopeful, that in some small way I can help pass that message forward to the LGBTQIA+ community today.

Founder & CEO of INvolve, Suki Sandhu OBE, says, “I’m so thrilled to be celebrating this global group of trailblazing Executives, Future Leaders and Advocates who are working to ensure LGBTQ+ individuals in the workplace can thrive. All the individuals featured in our Outstanding Role Model Lists supported by YouTube are championing inclusion and leveraging their expertise and knowledge to drive impactful initiatives and strategic change within their organizations. It’s vital that LGBTQ+ employees across global organizations can succeed and achieve career success, and these Role Models are essential drivers of change who are smashing barriers to progress. We could not effect change without them leading the way.”

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INvolve wrote, “Roy Sexton, Chief Marketing Officer at Vedder Price, is a visible and authentic advocate for LGBTQ+ inclusion. As 2023 International President of the Legal Marketing Association and current co-chair of their DEI shared interest group, Roy centers DEI in the organization’s strategy, leading impactful town halls and creating safe spaces for LGBTQ+ members. At Vedder Price, Roy mentors colleagues and fosters a culture of belonging. His leadership extends to over 150 interviews, keynote speeches, and panel presentations, amplifying the importance of inclusive leadership. Roy has been recognized by a number of organizations including Crain’s and Corp! Magazine for his leadership capabilities, particularly as an executive within the LGBTQ+ community. He served as a board member for a number of Michigan-based charitable organizations, such as the Mosaic Youth Theatre of Detroit and Ronald McDonald House Charities. Roy’s visibility as an openly gay executive inspires others to embrace authenticity and drive change.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

 

Educated Spaghetti: Marketing Ideas That Stick, hosted by Right Hat’s Lise Anne Schwartz, with yours truly as her inaugural guest … “Episode 1: How to Build Consensus”

Ever wonder why some marketers thrive in law firms while others crash and burn?

In this episode of Educated Spaghetti: Marketing Ideas That Stick, Lise Anne Schwartz and Roy Sexton, Chief Marketing Officer at Vedder Price, dish up ideas on building consensus for professional services marketing projects. They discuss the biggest mistakes of would-be consensus leaders, why Roy loves the word “pilot,” and his surprising take on creating lasting agreement. Plus, Roy shares his favorite resource and secret sauce for getting people to support a new project.

In this episode:

(00:00) The number one thing holding companies back

(05:05) Childhood experiences that shaped a consensus builder

(10:26) Pilot strategy that turns law firm skeptics into advocates

(17:41) When to proceed without consensus (and how to do it safely)

(23:54) Why trying to leave a legacy guarantees you won’t

(32:06) Roy’s secret sauce: listen more than you talk

About the Host

Lise Anne Schwartz is an experienced brand strategist and writer known for creating authentic, original work that audiences remember. With 20 years in professional services marketing, she brings a unique blend of perspectives as a former lawyer, journalist, copywriter, and pastry chef. Her strong focus on storytelling and user-driven communications, combined with skills in surfacing key insights from stakeholder and audience interviews, makes her exceptional at bringing complex ideas to life. Having conducted over 100 buyer interviews and earned degrees from Northwestern University and Columbia Law School, Lise Anne regularly writes on professional marketing topics.

About Right Hat

Right Hat is a marketing and design partner driven by curiosity, courage, and optimism to help clients take their communications to new heights. Specializing in communicating the value of complex, intangible offerings like professional services, education, and tech solutions, they serve as brand strategists, website designers, creators of sales tools, and extensions of in-house teams. Through deep industry knowledge and determination to push past the ordinary, Right Hat combines design, content, and digital strategies to bring powerful brands to life with fresh ideas that help clients stand out in crowded markets.

Educated Spaghetti w/ yours truly as their inaugural guest … Episode 1: How to Build Consensus: https://youtu.be/YCuS5LmS8YA?si=aKWCorURTVmd0f74

Build sidewalks, not fences: Host and Creative Director Kelli Kelley interviews yours truly for “The brndBrief Podcast”

🎧 NEW EPISODE: Roy Sexton, Chief Marketing Officer at Vedder Price, just dropped some serious wisdom about marketing in the legal world – and honestly, his insights apply way beyond law firms.

Roy works in the one of the only industries that still questions whether marketing is even necessary (wild, right?). But here’s how he’s mastering it:

📌 Start with relationships, not strategies — Roy’s approach to his new role as CMO involves walking around, meeting people, understanding their pain points, and looking for patterns before implementing any major initiatives.

📌 Lean into specialization — Rather than trying to be everything to everyone, focus on your distinctive expertise areas and create compelling, specific content that positions you as the authority in your niche.

📌 Use AI as your co-editor — Treat AI tools as collaborative partners that polish and enhance your work, allowing your team to “level up” and think strategically rather than just execute tasks.

📌 Build sidewalks, not fences — Drawing from Walt Disney’s philosophy, successful marketing means removing barriers and making it easier for prospects to engage with your content and expertise.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-build-legal-marketing-strategies-leveraging/id1724388941?i=1000727314353

📹 Watch the full episode here: https://www.youtube.com/watch?v=woi2lEsUnCo&lc=Ugxy60n-xiYgJjEFgAh4AaABAg
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https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

“The Power of Connection: Turning Relationship Data into Growth Strategy” at LMA Midwest ’25 – October 9-10 in Chicago – with Introhive’s Adam Stewart, Mayer Brown’s Dave Southern, and yours truly

🔗 Want to turn relationship data into strategic growth?

Join us at the 2025 LMA Midwest Regional Conference for “The Power of Connection: Turning Relationship Data into Growth Strategy”—a forward-thinking session moderated by Adam Stewart of Introhive, and panelists Dave Southern of Mayer Brown, and Roy Sexton of Vedder Price. 

You’ll learn how to:

🔍 Use connected data to uncover whitespace and guide priorities

🤝 Strengthen collaboration and client engagement through relationship insights

🧑‍💼Drive smarter, human-centered growth across your firm

Walk away with a roadmap to elevate your data strategy and deliver impact where it matters most.

🔗 Conference details: https://legalmarketing.org/Event-Details/2025-midwest-regional-conference

#MidwestActivate #LMA #LegalMarketingAssociation #LegalMarketing #ClientEngagement #RelationshipData #GrowthStrategy

InsidePractice’s “The State of Client Intelligence” webinar on October 7 with Pamela Cone, Aubrey Bishai, and yours truly

From InsidePractice: Ahead of November’s Law Firm Client Intelligence conference (Chicago Nov 5) – Join us for a dynamic virtual discussion on The State of Client Intelligence in today’s legal profession.

Register here: https://www.insidepractice.com/the-state-of-client-intelligence-in-todays-legal-profession

Join Pamela Cone, and guest speakers Roy Sexton, Chief Marketing Officer at Vedder Price, and Aubrey Bishai, Chief Innovation Officer at Vinson & Elkins to unpack the meaning of “Client Intelligence” and explore:

The competitive advantages it can unlock

The cultural and historical barriers holding firms back

The current state of maturity within the profession

DATE: Tuesday, October 7th, 2025
TIME: 10:30 AM – 11:30 AM CENTRAL US TIME
LOCATION: Inside Practice Community