Scenes from a kaffeeklatsch … Damn! That was fun! ICYMI, here is our chat with the fab Stephanie Preston, PhD and professor of psychology at The University of Michigan.
We discuss how our brains have taken their “survival wiring” to, at times, “acquisitive” extremes and what that might mean (pro and con) for marketers. We touch on what may underpin mental health challenges facing those in the legal industry, how influence and persuasion and empathy can benefit our communications and marketing work, and what life in pandemic might mean for all of this.
Yes, there are showtunes, supplied this time by my incredibly talented ma Susie Sexton, and shout outs during the show include Brent Stansfield, Wayne State University, The Penny Seats, Lauren M. London, Four Seasons Total Landscaping, Inc (see sweatshirt), Ball State University, David Letterman, Arena Dinner Theatre, Anthony Newley, Russell Crowe, Mary Trump, and Unhinged Movie.
Stick around to the end for Rob Kates’ touching tribute to his thespian parents and Stephanie’s wonderful acknowledgment of the transportive super powers of prized knickknacks.
Official episode description: Legal Marketing Coffee Talk is back Monday with host Roy Sexton (ME!), Director of Marketing at Clark Hill, and guest Stephanie D. Preston, PhD and professor of psychology at the University of Michigan. Dr. Preston examines how the brain evolved to use emotions to influence decisions across species, particularly in interpersonal and investment contexts.
How does this apply to legal marketing!?
Well, Dr. Preston focuses her attention on our desires and how our neural processes that originally evolved to guide mammals toward resources that are necessary but scarce may mislead us in our current modern conditions of material abundance. In other words, she will help us understand how our brains work. She will also explain to us the interesting connection between marketing and psychology and how their connection has led to overconsumption in some areas.
Yes, I’m an adult (sort of) who reads (and enjoys) comic books. I’ve always relished the escapist interludes comics frequently provide. But sometimes they are transcendant.
A few times in my life, be they in epic scale (Marv Wolfman’s and George Pérez’ Crisis On Infinite Earths, Brad Meltzer’s and Rags Morales’ Identity Crisis, Grant Morrison’s and Howard Porter’s JLA) or clear-eyed cultural critique (Alan Moore’s and Dave Gibbons’ Watchmen, Art Spiegelman’s Maus, Reggie Hudlin’s and John Romita, Jr.’s Black Panther), the books left me speechless and deeply moved, notably in terms of how metaphorically revelatory these pieces can be about our sometimes joyous, often painful human condition.
Add The Other History of the DC Universe to that storied (pun intended) list. Oscar-winning 12 Years a Slave screenwriter John Ridley pens a compelling, heartrending, corrosive yet loving treatment of the history of the DC Universe from the eyes of heroes of color left in the (literal) margins. Giuseppe Camuncoli and Andrea Cucchi provide gorgeous illustrations that are expansive, exhilarating, and somehow both retro AND forward-leaning.
In the first issue, Jefferson Pierce AKA Black Lightning takes us from 1972 through 1995, juxtaposing “real” world and “DC Comics’ world” events of that era with an incisive point-of-view that is eye-opening, transformative, damning, beautiful, and human. You might never look at Superman the same way again, yet you are even more appreciative of these characters and their ability to reflect our own ever-evolving societal perspectives on equality, fair play, and inclusion. Can’t wait to read the rest.
Want to join me in supporting a good cause? For my birthday this month (December 28 to be exact!), I’m raising money for Ronald McDonald House Charities Ann Arbor and your contribution will make an impact, whether you donate $5 or $500. Just click donate on this fundraising page: https://lnkd.in/eQ_NVZD
I’m a proud board member and have seen firsthand how every little bit helps. This little fundraiser is nearing the two thousand dollar mark because of wonderful support from kind and generous friends like you!
“Winter” (Tori Amos)
Thanks to our donors-to-date: Beth Kennedy, Greg Griffin, Terry Branoff, Paola Armeni, Chris Sheeren, Aaron Bebee, Rachel Shields Williams, Megan McKeon, Morgan Leigh Horvitz, Monica Phillips, Dianne Rychlewski, Kristen Bateman Leis, Becky Felix, Anna Ostrander, Eric Walkuski, Donna Ballantyne, Christine N. Harris, Jennifer Munsayac, Barry Solomon, Kate Meltzer, Laurin Hawkins, Connie Harris, Cynthia Voth, Tina Paraventi, Amy Oldiges, Tammy Gales Mangan, Kelly MacKinnon, Sally Feldman, Petrea Schumacher, Brook Weeks Redmond, and Sarah Gallagher. Love you ❤️
Thank you for your support.
#KeepingFamiliesClose
“Swee’Pea’s Lullaby” from Popeye
Legal Marketing Coffee Talk is back Monday with host Roy Sexton (ME!), Director of Marketing at Clark Hill, and guest Stephanie D. Preston, PhD and professor of psychology at the University of Michigan. Dr. Preston examines how the brain evolved to use emotions to influence decisions across species, particularly in interpersonal and investment contexts.
How does this apply to legal marketing!?
Well, Dr. Preston focuses her attention on our desires and how our neural processes that originally evolved to guide mammals toward resources that are necessary but scarce may mislead us in our current modern conditions of material abundance. In other words, she will help us understand how our brains work. She will also explain to us the interesting connection between marketing and psychology and how their connection has led to overconsumption in some areas.
“Your imperfections make you special.” – Joey, student actor in “Spotlight,” the final episode of Marvel’s 616
Today, we brought in our deck furniture (from the summer!) to store in the basement, that is after decorating our house for Christmas. We bought the set what feels like yesterday (April), and we dutifully covered it to protect it from harsh sun and booming thunderstorms, pretty much never sitting on it, once wrapped in a cumbersome, billowing shroud of waxy canvas. So we paid for outdoor couches, negotiated their delivery in pandemic, never used them, and just huffed and puffed maneuvering them through endless doors and hallways into our basement, in another attempt to protect them.
Futility and comedy, thy name is home ownership. Everyone keeps blaming 2020 for everything, as if an arbitrarily determined twelve-month signifier of time’s passage is the cause of our collective woes. Yet, what has actually been laid bare in this dumpster fire period is, in fact, that we are all ourselves to blame with our materialistic, self-absorbed mania day after day, a long-standing debt that finally came due. How much have we taken for granted and what damage have we done to planet, culture, ecology, health, and mental well-being in the process? We’ve likely only seen the tip of that iceberg. Ahoy, me maties!
Take these chances Place them in a box until a quieter time Lights down, you up and die Driving in on this highway All these cars and upon the sidewalk People in every direction No words exchanged No time to exchange
When all the little ants are marching Red and black antennas waving They all do it the same They all do it the same way
My last legit movie review was Birds of Prey. In February. Lord, I hope that’s not the last movie I ever get to see in an actual movie theatre. If I had only known, I’d have chosen … oh, who am I kidding? I still would have seen it. I miss the communal experience of movies, observing audience reaction and assessing the art as well as the commerce of cinema. Wild horses couldn’t get me to go now, if ever again, but I do miss it. Yet, between lone gunmen and rampant plague, performance venues are the new OK Corral.
Thanksgiving has always been a special movie time for my family. My parents and I, year after year, would see hundreds of films over the long holiday weekends, beguiled by Hollywood’s relentless marketing machine. We’d pronounce a film as “awful!” only to change our minds over breakfast, searching for connective tissue and insights into the human condition from such disparate selections as Life of Piand Daddy’s Home 2. I miss that. I miss my parents.
My husband and I have had no end of entertainment – deck furniture notwithstanding. Showing my age, I do resent that finding new shows to binge is tantamount to a digital Easter egg hunt these days. Netflix? No. AmazonPrime? Maybe. Disney+? Possibly. Do we just have this on DVD somewhere?
We’ve enjoyed a lot of what we’ve seen, at times arguably more forgiving of relative quality for the escape that Chilling Adventures of Sabrina, Ratched, Upload, All-American, Hollywood, The Order, The Boys, Emily in Paris, Mandalorian, The Umbrella Academy provided. I’m 99% certain we would have watched very few of these (let alone looked forward to each installment like Victorians eagerly awaiting the next Dickens chapter) had the world not been ending every five days. For this time with my husband, enjoying our home, staying at home, not chasing frenetically scheduled ACTIVITIES!, I am grateful. Pandemic has been a pleasant reprieve in that regard, and I may have been permanently transformed into Boo Radley as a result. Check our trees for handmade toys left for passers-by.
My dear friend Tyler Chase is a talented documentary filmmaker, and she gave me a sneak peek at her latest A Castle in Brooklyn, King Arthur. To say it was the right movie to see in my present mindset would be textbook understatement. I am haunted days after by her clear-eyed, unsentimental but utterly empathic filmic observations on the clash of creativity, capitalism, obsession, free thought, and community in postmodern America.
From the film’s website: “A Castle in Brooklyn, King Arthur with Golden Globe Award recipient, Brian Cox as the Narrator is an intimate and journalistic documentary by filmmaker, Tyler A. Chase. The intimate and journalistic documentary … filmed over a period of seven years, A Castle in Brooklyn, King Arthur, brings us through the doors of the iconic Broken Angel building and into the world of its creators, the visionary, Arthur Wood and his wife, Cynthia as they cling to their life’s work, the Broken Angel building, the last symbol of the bohemian artist culture that once permeated Brooklyn, NY.
“The Woods created the 108 foot Broken Angel objet trouvé building as a sculpture and landmark for the community located in a section of Clinton Hill bordering on Bed Stuyvesant, Brooklyn. The Broken Angel building is the subject of local and international news specials; photographed by many. The Woods are loved by their neighbors who see the iconic structure as a beacon of freedom and the threat of its destruction as an omen of the disappearance of a way of life and community. To many it is a symbol of freedom – to others an opportunity for profit.
“Filmmaker, Tyler A. Chase renders the Woods’ story as one both magical and heart wrenching; following them through triumphs, judicial blunders, injustice, evictions, and comedic moments all the while inspired by the indomitable spirit of visionary artist and creator of the Broken Angel, Arthur Wood.”
Director Tyler Chase filming on location at Broken Angel (above) and with narrator Brian Cox (below)
The piece, which recently received the Audience Choice Award from YoFiFest 2020 and the Grand Jury Prize from the CARE Awards International Film Festival, is lyrical and poignant and heartbreaking. Chase captures the visceral nature of what it must have been like to live in that space. And the pain of being deeply misunderstood. Grey Gardens for the 21st century.
As far as narrative techniques, Chase employs interstitial chapter headings with ironic word choices/definitions, building the momentum inexorably. Like a slow-moving car crash, it’s clear things won’t end well for Arthur, Cynthia, or their beloved home. This chapter device – dare I invoke Dickensian tragicomedy again? – accentuates the tale’s inevitability. We all know how the relentless, monochromatic push of “economic development” can destroy the delicate work of sensitive souls creating art in the margins. America, ain’t it something to see? But the viewer mustn’t look away, and Chase’s gaze assures that you won’t.
The overall construction of the film mirrors the Broken Angel itself, layering upon itself in jagged turns, a documentary collage. Exquisite. The film FEELS artisanal – no doubt because of its lengthy gestation – which brings us that much closer to understanding Arthur’s quixotic DIY style. Hello, Oscar? Don’t overlook this essential, bespoke film.
Brian Cox’ regally dulcet tones as the film’s narrator are, yes, Arthurian, yet comforting with a wry edge. The use of music – folk, classical, even what seems like Gregorian chanting – is elegiac. And the moment Chase steps in front of her camera to advocate in real-time for Arthur (at The U.N. no less!), becoming a character in the story, is breathtaking. Just when the viewer is screaming, “Why can’t someone do something for these souls?!” … she does.
(Side note: for the inevitable scripted Hollywood remake, Willem DaFoe is Arthur Wood’s doppelgänger, and he could start preparing his Academy Award acceptance speech now. And then Stephen Schwartz could musicalize it for Broadway, dusting off some of the salvageable ideas from his work on Disney’s Hunchback of Notre Dame. Broken Angel! The Musical! Arthur and Cynthia could live on forever!)
Chase tells the story of Broken Angel with an artist’s appreciation and identification sans any judgment. That’s all Arthur likely ever wanted, in his expression and in his life. Is that why some of us “live out loud,” making bold choices, seemingly incongruous with the workaday world? Semiotic code for the person to be seen and accepted as they are? More devastating than the demolition of Arthur’s life’s work is society’s sniffy rejection of his unique soul made manifest in the Broken Angel.
Surprisingly, this same theme carries through another documentary – or rather documentary series – of a more corporate variety: Marvel’s 616 on Disney+. Across eight episodes, helmed by a bevy of filmmakers, the series wisely eschews a linear recounting of Marvel Comics’ storied history, instead highlighting unsung corners of fandom and creative output.
The incisive episode depicting the rise and proliferation of women comic book writers and artists is as reflective of the fraught times in which we live as it is of Marvel’s fits and starts where inclusion is concerned. The episode about toy creation and collection is as frenetic and joy-filled as you might imagine. And the feature on Marvel’s growing community of international artists is quietly introspective and appropriately moving, if not quite compensating for Marvel’s poor track record with creators of color in the past.
Episodes, respectively, on the cosplay community and school-based theatre are almost tangentially Marvel, shining a much needed light on people left behind who found kinship, purpose, and family through the characters, stories, and mythology of Marvel. I dare you not to shed a few happy tears while viewing.
Much (digital) ink has been spilled on the episode highlighting the legendary “Marvel Method,” whereby an issue is created iteratively and collaboratively between writer and artist. Affable, jocular Dan Slott, the subject of the episode, spurred great ire from fanboys over what they perceived as his seeming disrespect for his fellow creators (and, ultimately, for the end user). Slott’s procrastination is played for comic effect in the episode, and his chronic inability to meet dreaded deadlines is excused under the guise of “Marvel Method.”
The angry binge-watching horde missed the point, however. This isn’t about their inconvenience over receiving the latest issue of Iron Man 2020 a few weeks later than expected. This is about, yet again, the thorny nexus of art and commerce. For Slott, like Arthur Wood, creative expression is a kind of one-sided communion with his fellow human beings. The procrastination prolongs the fun, the invention, the collaboration. Hitting deadline means the party’s over, only to begin again on a schedule set by management, not artists.
Dan Slott
The episode ends with Slott prowling his local comic shop – no doubt in avoidance of work awaiting him at home – joyously name-dropping his favorite writers and artists, as he thumbs through their latest issues. In that moment, he is a figure both inspiringly childlike and painfully alone. If anything, I am now more appreciative of Dan Slott as a singular voice than I am annoyed by delays in his output.
I’m just a face in the crowd Nothing to worry about Not even trying to stand out I’m getting smaller and smaller and smaller And I got nothing to say It’s all been taken away I just behave and obey I’m afraid that I’m starting to fade away
Hey, and for what it was worth I really used to believe That maybe there’s some great thing That we could achieve And now I can’t tell the difference Or know what to feel Between what I’ve been trying so hard to see And what appears to be real
Images of Bill Schwarz and of my mom Susie Duncan Sexton during various special moments of creativity and community
We all just want to be seen, to be understood, to matter. While writing this, my mom Susie Duncan Sexton received a glorious email from her friend and fellow Columbia City, Indiana native Bill Schwarz. My mother wrote about Bill nearly a decade ago (here), and they recently reconnected. Both are accomplished talents in their own rights (check out Bill’s singing group “New Tradition Chorus” and upcoming concert), but their appreciation for one another is inspiring. Bill just finished reading one of my mother’s books, and here is an excerpt of what he wrote to her in response:
“After reading your book (on my Nook reader) it prompted me to write my opinion… I perceived a sensitive, creative intellect that deeply cared and loved unconditionally. Your pets have that quality as does your son Roy. I sensed in your writing the wholesome expression of joy, yet I saw you tempering feelings of dismay. You said, how does the song go: ‘looking for love in the most usual places…..’”
And isn’t that all any of us desire? A voice that is heard, appreciated, reciprocated. To all of the artists in this world … thank you.
And then one day A magic day he passed my way And while we spoke of many things Fools and kings This he said to me The greatest thing you’ll ever learn Is just to love and be loved in return
The greatest thing you’ll ever learn Is just to love and be loved in return
Want to join me in supporting a good cause? Beginning this #GivingTuesday and on through my birthday on December 28, I’m raising money for Ronald McDonald House Charities Ann Arbor and your contribution will make an impact, whether you donate $5 or $500. I’m a proud board member and have seen firsthand how every little bit helps.
The mission of the Ann Arbor Ronald McDonald Houses is to provide families of children experiencing a serious illness or injury requiring hospitalization or treatment on an outpatient basis, a “home away from home” that assists in alleviating the families’ emotional and financial stress.
Thank you, Pass The Time Players and Debbie DeCeco Lannen, for letting me play a benevolent wizard in quarantine! If anyone’s ever desired to see me do Zoom-enabled children’s theatre, here’s your chance! It’s a sweet little story, and an unlikely parable for these fraught times in which we are currently living. A little bit of kindness is magic and can overcome the worst bullies in our midst.
The Witch and the Wizard! Narrator: Debbie Lannen Atlas: Roy Sexton Magnus: Michael Micheletti Dante: Joe Lannen
“Our better angels.” Been thinking this morning about why and how Joe Biden‘s speech last night resonated as much as it did.
Personally, he reminded me a lot of my late, beloved grandfather Roy Duncan for whom I was named and of my mother Susie Sexton who has been such a guiding light and motivating force in my life to be good, to do good, to be ever in the moment, and to abhor bullies. Much like they, Joe has also lived through a lot of pain and a lot of disappointment and more than a few closed doors.
You see it in his eyes, which are etched with heartache yet still glint with awe and a bit of good-natured mischief. You hear it in his voice, which is earnest, forceful, and unadorned. You sense it in his words and the way he collects his thoughts, which are direct, thoughtful, broad, and inclusive. You see it in the labor he is bringing to the speech itself, energized to say what he feels deep in his bones and perhaps a bit uncertain of how a mercurial audience may be receiving his intent.
I admit I cried happy tears – more than a few – listening to him last night. And I woke up with hope and excitement for the future for the first time in what feels like a long while. To me, at least, it was a speech for the ages. Apolitical, genuine, fiery, yet gracious. A little boy from Scranton was clearly honored to have made it through the gauntlet, to have his voice validated, and to reach the pinnacle of a long and difficult life. We all can take inspiration from that.
Meet Roy Sexton — Roy and his husband, John Mola are two of the most multi-talented, community-minded, and kindest professionals I have ever met!
Roy is the Director of Marketing at Clark Hill Law, a 650-attorney #lawfirm with 25 offices across the US, Mexico, and Europe. He also serves as a board member for the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, and Legal Marketing Association – LMA International.
Roy is a non-stop giver who regularly uses his social media platforms and reach to raise awareness and money for the various charities and causes he supports.
He holds a degree in Theatre from Wabash College, a Master’s Degree in Theatre from The Ohio State University, and an MBA from University of Michigan-Flint. Roy continues to entertain audiences with his acting and singing, and applies those skills as an emcee for various charity events across the Midwest.
Increase #diversity in #legal and follow or connect with Roy on LinkedIn! https://lnkd.in/eN-RBJC
I’m a little less clean-cut in quarantine! Shirt from the amazing Detroit Dog Rescue – available for purchase here: https://detroitdogrescue.com
While I’m riding this high … and being followed by an army of her “little monsters,” here are my glowing reviews of A Star Is Bornand her ArtRave tour.
Thank you to Krista Schafer Ewbank and Open Book Theatre Company for continuing to find innovative, fun, and provocative ways to deliver theatre to our community in these dark days. iPoppy is by turns riotous, satirical, poignant, incisive, but always engaging. A one-woman ten minute show delivered 1:1 to each audience member via the quarantine-ubiquitous #Zoom, iPoppy is a frothy yet searing indictment of our present “culture,” one that wallpapers over socioeconomic inequities, familial trauma, rampant materialism, and the corrosive intersection of racism and sexism with a relentless and soul-crushing press of social media self-promotion and digital deception. iPoppy packs a wallop in its brisk and breezy ten minute run-time. Give it a go, and support local theatre.
“Check out some clips from iPoppy, along with some quotes from audience members. Sign up for your own 10 minute, live performance of this original piece! Written by M.X. Sotero. Directed by Topher Payne. Featuring Marcela Gazaro.”
This year’s Legal Marketing Association annual conference was a virtual affair, and it was just as vibrant and engaging (if not more so) than our in-person meetings. I’m happily energized AND utterly exhausted. I’m one proud international board member tonight! Below are some highlights …
Enjoy this #lma20 chat with the ever-charming Ashraf Lakhani, Matt Parfitt, and Rob Kates! We discuss their conference sessions (general counsel interviews and email marketing trends respectively), the finer points of long-distance chess, the importance of family, quarantine basketball, and outback policemen!
Yes, there is singing. Dave Matthews, in fact. And a shiny gold jacket. ⭐️ Rob Kates, Meghan Frank from Lexis Nexis, and yours truly with fab host Michelle Friends talk #lma20 🥰
Enjoy this final “coffee talk” of #lma20 with yours truly, Rob Kates, Joe Przybyla, Amy Payton Verhulst! We talk about the amazing discoveries of this year’s conference, the wonders of Introhive, what makes a great Legal Marketing Association leader, children’s art, online car shopping, and frosty treat rewards.
Yes, one more song – that I barely make it through without crying. One of my mom Susie Sexton’s favorites from “On the Town” and a fitting tribute to this incredible week. Kudos to conference chairs Kristen Bateman and Jon Mattson and the conference committee and support team (including Kristy Perkins, Malaika Palmer, Christina Abes) as well as rock star president Jill Mason Huse for their truly remarkable work.
Thanks to the SmithBucklin team, including Danielle Holland , Holly Amatangelo , JenaShay Russell , Ashley Stenger , Kimberly McBride , Kat Seiffert , Kristin Frankiewicz, Alexia Malamis for all of the ongoing support.
Thanks to all of the guest hosts and guests this week who made this show such a special addition! Shout outs during the show to Carman Janenne Akins, Jim Jarrell, Megan McKeon, Vanessa Vines Petrea, Jessica Jaramillo, Tahisha Fugate, Andrew Laver, Jessica Aries, Brenda Plowman, Stefanie Marrone, Jennifer Petrone Dezso, Tanya Riggan, Nikki Girard Sherrill, Michelle Friends, Kelly MacKinnon, Christine Mitchell Harris, Patrick Fuller, Gina Rubel, and more!
5 days of crucial content 1 excellent keynote speaker named Baratunde Thurston 1 new hashtag #LMACitizen inspired by #HowToCitizen 140+ speakers 40+ interactive live sessions 3+ hours of 1:1 attendee networking sessions 5 engaging virtual social events 17 countries and 43 states represented 45+ sponsoring organizations 1200+ legal marketing professionals 10 costume changes (MY contribution 🤣) Too many “skills” to count
LMA20 tribute to the ever-delightful Patrick Fuller … this will only mean something to the people who watched the comedy night event with Last Comic Standing winner and celebrity comedian John Heffron. To the rest of you, I’m sorry … not sorry. 🤣 I generally hate inside jokes. But I can’t resist this one. #skills!Some final thoughts on #lma20A closing song – “Some Other Time” from the musical “On The Town”Smart sartorial choices of #lma20 … “The first but not the last.” Kamala Harris
LMA’s Got SKILLS! What fun tonight, and, for those who missed the Legal Marketing Association – LMA International annual conference talent show, the performances from #legalmarketing luminaries Jason Klika, Heather Layfield McCullough, Jim Jarrell, Jim Durham, Lauren McNee, Richard Hefner, Brenda Pontiff, Matt Parfitt, and Renee Branson were divine! Congrats to our winner – voted on by the audience – Jason! Highlights included glorious vocals, evocative poetry, whimsical interpretive dance routines, soothing instrumentals, grand comedy, soothing bedtime stories, a sh*t-ton of Sondheim, ridiculous costumes, and some very cute dogs. Heaven!
Divine Renee Branson viewing from home. Wisely drinking.
Thank you to an incredibly patient team, including Kristy Perkins, Malaika Palmer, Christina Abes (and my fearless engineer husband John Mola) who worked through my various and sundry tech issues and general hysteria earlier in the afternoon. Such grace, calm, and talent! Thanks to our conference co-chairs Kristen Bateman and Jonathan Mattson and LMA president Jill Mason Huse for their faith in me, for their encouragement, and for allowing me to let my freak flag fly (photographic evidence aplenty).
Thanks for this screen grab, Renee!
This is a helluva community! I am grateful to have been embraced by such kind and talented humans, and, as we noted tonight, our personal “brands” should celebrate every aspect of our personalities, talents, and interests. Thank you to HQ’s Danielle Holland , Kat Seiffert , Kristin Frankiewicz and team for their tireless support and promotion.
Congrats to friends Nathalie M. Daum, Adam Severson, and Despina Kartson who were inducted into LMA’s Hall of Fame tonight. So well-deserved! (VIDEO HERE.) Sally Feldman noted, “Congratulations to all of the inductees on this recognition, to Jennifer Manton and Jeanne Burger Hammerstrom for being such gracious co-hosts and Rob Kates for a great production.” Truth!
Unwinding after the big show!
The LMA Hall of Fame recognizes lifetime achievement of individuals in the legal marketing industry and their outstanding contributions to the association. Members of the Hall of Fame have a demonstrated history of career achievement, sustained commitment to the advancement of the profession, and significant contributions to LMA, as well as conduct themselves with professionalism among their peers.
Thank you, Lauren McNee, for this screen grab!Someone left the snowman in the rain. (Think “MacArthur Park.”) Thank you, Carman Janenne Akins, for this melting Olaf pic!
Thanks, Melanie Kirkland Trudeau and Jaffe, for the opportunity! And I’m beyond flattered by their description of me. Not remotely true! But I’ll take it! 🤣
“Find out more about the launch of #LinkedIn Stories. Melanie Trudeau explains how professional services firms can use this new feature to showcase their creativity and build brand awareness. As an added bonus, social media genius [wait?! what?!] Roy Sexton shares his thoughts on how Stories will be a positive disruption in the legal industry and advises everyone to ‘lean into the visual.’”
Stories provide a way for professionals to shape their social media images in a clever and authentic way, positioning themselves as approachable and relatable to people who might otherwise think of them as distant and inaccessible.
Scanning my LinkedIn feed for marketing professionals using Stories, I quickly realized that the adoption level is still somewhat limited. In true form, though, legal marketing guru Roy Sexton has already started sharing Stories. I asked for his thoughts about where Stories will take us.
It is interesting how these different platforms borrow concepts from one another. I do think we will be in a bit of a trial-and-error phase with how Stories are used on LinkedIn. That said, I predict they will be as positively disruptive here as they have been on other platforms. Currently, I am using it to drive people to content I have pinned to my profile. I think the ability to include images, and particularly video, will be powerful. The cut and paste doesn’t work at all, which is frustrating. And there’s no way to include links in the Story. That said, I would encourage people — as I do in all things social media — not to be afraid to experiment and benchmark what other people are doing that you like. I would lean into the visual, and if you can pull an image or a screen grab from an article and direct people to the content, use it as a form of advertisement for material you want people to see.
A key point here is the visual component of Stories. Images and videos are the foundation of a good Story, so get ready to use your phone camera in unique ways.
