June 9: Technology-Driven Marketing Strategy is the Key to Success in a Post-Covid Market

** #UIAMidyear2021 Programme **
Technology Day (LexisNexis)
• Day 3 – Technology-Driven Marketing Strategy is the Key to Success in a Post-Covid Market
=> June 9, 6.00pm – 7.00pm CEST (12-1 pm ET)

Register: http://bit.ly/UIAMidyear21

Experts agree that it is important to maintain – or even increase – marketing investments during economic crises, but law firm marketing professionals must make some difficult choices about which specific tactics to prioritize. With precious dollars to spend and the internal pressure amped up to drive new business opportunities, marketers need to zero in on the types of initiatives that will move the needle in the short-term without neglecting long-term brand health. Learn how top legal marketing experts recovered from previous economic crises. We will also discuss how to apply these tactics for your firm, plus more tips, strategies, and statistics by top experts – and how they have reached success again, stronger than ever.

Speakers:
• Nadine Leighton, Head of Marketing, EMEA and APAC, LexisNexis
• Roy Sexton, Director of Marketing, Clark Hill Law, Detroit, MI, United States

Able to leap into readers’ imaginations in a single bound! “Is Superman Circumcised? The Complete Jewish History of the World’s Greatest Hero” by Roy Schwartz

Is Superman Circumcised? The Complete Jewish History of the World’s Greatest Hero is a new (cheekily titled book) by my pal Roy Schwartz – a fellow “Roy S.”, legal marketer and comic book fan.

Beautifully written and consummately researched, Is Superman Circumcised? extends its analysis well beyond the character’s Golden Age origins and authorship to assess the full 80+ years of the Man of Steel’s pop cultural history.

Schwartz marries biblical, literary, and sociocultural scholarship effortlessly. This is a breezy yet substantive and profound read, deftly navigating real world and DC Comics in-universe history as well as religious and mythic iconography. The portrait of Jewish history, culture, and faith as channeled through the Superman mythos is comprehensive and revelatory.

As for the titular question, I won’t spoil any surprises. Rather inevitably, logically, and reasonably (for a character so ingrained in the public consciousness), Schwartz leaves his reader with an answer akin to what might only be described as … Schrödinger’s prepuce.

Highly recommend for both comics fans and casual readers alike.

Schwartz will be conducting an author talk at the University of Michigan on June 16, 3-4 pm. It’s free to attend via Zoom – register here: umlib.us/superman.

Is Superman Circumcised? The Complete Jewish History of the World's Greatest Hero

About the book:

SUPERMAN is the most famous character in the world. He’s the first superhero, an American icon—and he’s Jewish!

Introduced in June 1938, the Man of Steel was created by two Jewish teens, Jerry Siegel and Joe Shuster, the sons of immigrants from Eastern Europe. They based their hero’s origin story on Moses, his strength on Samson, his mission on the golem and his nebbish secret identity on themselves. They made him a refugee fleeing catastrophe on the eve of World War II and sent him to tear Nazi tanks apart nearly two years before the US joined the war.

In following decades Superman’s mostly Jewish writers, artists and editors continued to borrow Jewish motifs for their stories, basing Krypton’s past on Genesis and Exodus, its civilization on Jewish culture, the trial of Lex Luthor on Adolf Eichmann’s and a holiday celebrating Superman on Passover.

Exploring these underlying themes of a beloved modern mythology, Is Superman Circumcised? The Complete Jewish History of the World’s Greatest Hero is a fascinating and entertaining journey through comic book lore, American history and Jewish tradition, sure to give readers a newfound appreciation for the Mensch of Steel!

Roy Schwartz

About Roy Schwartz (from his website):

Roy is the author of Is Superman Circumcised? The Complete Jewish History of the World’s Greatest Hero (McFarland ’21) and The Darkness in Lee’s Closet and the Others Waiting There (Aelurus ’18).

He has written for newspapers, magazines, websites, academic organizations and journals, law firms, tech companies, toy companies, and production studios. He has taught English and writing at CUNY, the City University of New York, and is a former writer-in-residence at the New York Public Library. When not writing he is the director of marketing & business development of a regional law firm.

Roy graduated magna cum laude from the New School University with a BA in English, majoring in creative writing with a minor in journalism, and cum laude from NYU with an interdisciplinary MA in English and social thought, focusing on 19th century British and 20th century American literature. He interned for Marvel Comics.

Originally from Tel Aviv, Israel, Roy grew up a voracious reader of everything from Israeli novels to British plays to American comic books. He taught himself English from comics and cartoons, which is why he’s comfortable using words like “swell.”

Roy lives in Long Island, NY with his wife Kim, a bestselling author and editor, and their two children. He has a penchant for caffeine, candy, and a quality-over-quantity wardrobe.

Baby Roy Sexton loooooong ago

Supermodel. You better work!

Well, this was a fun surprise in today’s mail! Thanks to 80sTees.com, Inc. for including my #SilverSurfer Instagram post in their new catalog. All of my supermodel dreams are coming true! 🤣

And my friend Heather Harrington’s adorable Life and Whim #IAmNotACat painting is in there too!

https://www.80stees.com
https://www.lifeandwhim.com

Being Anti-Social? Law Firms Need to Be More Outgoing and Consider Social Media | LeXFactor Podcast with yours truly

Thank you to Lexicon’s Lauren and Brad for your bright light, joy, and insight!

LISTEN HERE: https://youtu.be/b7o8o7XqkaM

“In this episode of The LeXFactor, a lawfully good podcast, Lexicon Services Brand Manager Lauren Hoffman and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill Law, in discussing now that the world we live in is fully digital – what does that mean for using content marketing to drive a brand message when things like sponsorships and in person events are no longer available?

“Download this episode now to also hear discussions related to questions such as: Is social media finally accepted fully by all?; Social media used to be seen as this ‘other’ channel, delegitimized by its newness and its risk, so isn’t it an essential part of any brand conversation?

“Learn more about Lexicon’s holistic suite of practice management technology and services, which includes marketing services for law firms of any size, that liberate law firms to do more of what they do best – practice law.”

Life is far too short: Mental Health Awareness Month … thank you, Kate Harry Shipham, for including my thoughts in your article

Thank you, Kate Harry Shipham, for including my thoughts in this timely, important piece: http://www.khspeople.com/1/post/2021/05/may-mental-health-awareness-month-lets-talk-about-it.html

Kate writes, “May is ‘Mental Health Awareness Month’. I’m not sure I can remember a more important time to acknowledge this and have a real conversation about mental health.

“Luckily, I see a positive change in our firms; there is more of a willingness to have the conversation, continue the conversation, and show vulnerability when it comes to the topic of mental health.

“I have asked some of our marketing friends – Logan Tracey, Cheryl Foster, Roy Sexton, Tahisha Fugate, Jennifer Gessner Shankleton – to share how they are trying to avoid burnout and how they are looking after themselves. Burnout is an issue I’ve been watching closely (and providing data on). It is a very real topic for marketers right now. Put another way, self-care is critically important and these marketers capture this sentiment beautifully.

“These sentiments highlight good self care and positive mental health practices for us all to take in and replicate.”

Kate writes: “Roy is a shining beacon for all of us. His ability to share and show vulnerability with his work family is inspirational.” Thank you, Kate! My contribution to her article follows:

“I do feel like I’ve been burning the candle at every end possible. I’m not sure there’s any wick left! That said, I’ve also found this to be a strangely rewarding time because it has, at times, leveled the playing field, allowed us marketers to drive our firms toward digital tactics that actually work, and has afforded us a kind of singular focus one rarely gets in this career. But that comes at a price – low energy, neglected relationships, no exercise, spending far too much money at Amazon.

“I’m trying to ease back into balance and reclaim my time. Shutting down the computer at 5:30 or 6 instead of 7 or 8. Avoiding work email on the weekends. Taking walks with my husband. I’m also more forthcoming than I’ve ever been with colleagues and leaders about what I need for balance, and the response has been positive. By the way, THEY are feeling it too. But none of us are necessarily brave enough to be the first to say it out loud. Sometimes that is the best way to resilience – telling people how you feel. And if they can’t accept that or don’t want to, life is far too short to put your energy into a person or organization so selfish.”

Catnip cocktails, Robert Mitchum and authentic humanity: today’s Legal Marketing Coffee Talk with Jaffe’s Greg Griffin

FACEBOOK VIDEO: https://fb.watch/5kniObvbzj/

YOUTUBE: https://m.youtube.com/watch?v=qy70GlQjrco&feature=youtu.be

Rob Kates and I had a delightful chat with superstar Greg Griffin of Jaffe. Rob and I also learned our mothers have the same birthday, and we heard from my mom Susie Sexton that apparently Robert Mitchum has been paying her nightly visits. 😳

Greg shared with us the joys of his new role at Jaffe, the importance of authenticity and listening in effective business development, his commitment to volunteering and fitness, and how he gave the Houston mayor a catnip (nee mint) mojito. Missed opportunity: he didn’t bring his adorable pup on camera!

Learn more about Greg and read the Houston Chronicle feature about him (and referenced in today’s show) here: https://www.jaffepr.com/our-team/greg-griffin

Show mentions include: Terry M Isner , Vivian Hood , Melanie Trudeau , Evyan O’Keefe , Amy Verhulst , Gigi Zientek , Jenna Schiappacasse , Heather Morse , Megan McKeon , Nancy Myrland , Gina Furia Rubel (she/her) 🌏 , Laura Toledo , Lindsay Griffiths , Gail Lamarche , Deborah Brightman Farone , Sally Schmidt , Clayton Dodds , Cheryl Bame , Robin Devereux Gerard , Andrew Laver , Tahisha Fugate, MBA [she/her] , Jessica Aries (she/her/hers) , Stacy Monohan Payne, Tom Hanks, Denzel Washington, and Howard the Duck. 🦆

I adore my Clark Hill colleague Emilie Strozier McCarthy. She always knows exactly what I need to hear and/or see … and this image is no exception. I am so happy that serendipity brought us together. She has made me a better human being and professional. We will be friends for life.

This Thursday! Legal Marketing Coffee Talk guest Jaffe’s Gregory Griffin with yours truly

This week’s Legal Marketing Coffee Talk guest is Gregory Griffin, who recently joined Jaffe PR as Senior Vice President, Client Service. Roy Sexton and Greg will discuss keeping conversation strategic when coaching attorneys on business development opportunities and how this pandemic has turbo-charged those efforts, and Greg’s exciting, new role at Jaffe to share his insights as a legal industry consultant.

Greg will also share his fitness journey as a half-marathoner and how his cerebral palsy has given him a drive to succeed and an empathy that fuels his extensive community volunteering. Recently listed by the Houston Business Journal as one of its ‘40 Under 40,’ Greg consistently gives back to his community, profession and others.

Tune in Thursday at 3:00pm ET, https://youtu.be/qy70GlQjrco.


Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

Alchemic, essential, transfixing: Theatre NOVA’s latest Play of the Month … The W.I.T.C.H

History shows that, when the majority in rule starts to feel that they are losing their cultural hegemony, they get ugly and they go on the attack, no matter what lip service they provide to the contrary. Even in some of my volunteer board service recently, I have seen it from others in ways that truly have shocked me.

My mother and I were having this conversation yesterday. The wonderful thing in this moment is that those who have been forced to live in the margins now have access to so many megaphones – digital and otherwise – by which to tell their stories and hopefully cement positive, permanent change.

One such example is Theatre NOVA’s latest “Play of the Month”: The W.I.T.C.H, a firecracker of a show, written and performed by incisive, chameleonic Morgan Breon and ably directed by Diane Hill with a keen eye toward economy of space, dance-like movement, and the rich language of the text itself. (THE W.I.T.C.H. stands for Wound Intervention Through Care and Healing.)

From the press release: “Theatre NOVA, Ann Arbor’s professional theatre with an exclusive focus on new plays and playwrights, presents a new play written specifically for the Zoom format each month (January through April) with their PLAY OF THE MONTH series. ‘THE W.I.T.C.H’ by Morgan Breon, the fourth offering in the series, will be performed live on Zoom on Wednesday, April 28 at 8pm and available ON DEMAND for Series Pass holders through the end of May 2021.

“‘THE W.I.T.C.H.’ shows the joys, pains, and struggles of Ms. Morgan, a newly hired Behavior Specialist at a Detroit public high school. When hope begins to crack open her students’ hearts and minds, Ms. Morgan’s office might just be the most dangerous room in the entire school. Directed by Theatre NOVA Producing Artistic Director, Diane Hill. Featuring Morgan Breon in a tour de force role as she portrays an array of characters in the public school setting including a behavior specialist, students, teachers and administrators.”

And that press release isn’t just hype. It is one of the most accurate descriptions I have seen in a press release about a piece of work in a long time. Morgan Breon in style and delivery is like this wondrous combination of Anna Deavere Smith and Zoe Caldwell. She is alchemic and transfixing. A one person show is never easy, let alone holding the audience’s rapt attention via Zoom for 30 minutes.

Like quicksilver, she depicts a host of characters – from teachers to multiple teenagers to school administrators – gracefully, sharply, rapidly morphing from one to the next, each clearly drawn and distinct. It is a remarkable performance, made that much more significant in service as it is to a message of inclusion and of the necessity for all of us to break down the fears that hold us back from authentic connection.

Highly recommend!

Note: the performance was followed by a talk-back about the play and the desensitization to trauma amongst youth experiences in and out of school. Interested attendees had the opportunity to ask questions and join the discussion.

Tickets are $10 each month, or $30 for a Series Pass, which includes admission to four plays for the price of three and the opportunity to view all four plays ON DEMAND if any of the live performances are missed. Purchase tickets online at www.TheatreNova.org. All proceeds benefit Theatre NOVA’s ongoing efforts to stay alive through the pandemic. This activity is supported in part by the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts.

Morgan Breon (playwright/performer) earned four degrees from the University of Michigan Ann Arbor—none of which are in theatre. She holds an: LLMSW, EdMA, BA Psychology and BA English. She kick-started her theatre career playing 15 of the 16 characters featured in Nilaja Sun’s, “NO CHILD” at Matrix Theatre Company. Morgan is an ensemble member of Shakespeare in Detroit and is an alumnus of Mosaic Youth Theater in Detroit, University of Michigan’s CRLT Players, and the University of Michigan Educational Theatre Company and has received awards for her plays “WAKING UP ALIVE” and “PORTRAIT OF A WISE WOMAN.” Morgan was a 2017 Mitten Lab Fellow, 2017-2018 University Musical Society (UMS) Artist in Residence, 2018 Playwriting Scholarship Recipient with PlayPenn Theatre in Philadelphia, PA, and a 2018 Kresge Arts in Detroit Fellow. Her docu-play “TELLING OUR STORIES” platforms the narratives of Black women in America, and a technology-infused version of the project was showcased at the 2018 TEDxDetroit Lab in collaboration with Metropolitan Museum of Design Detroit. The exhibit told stories through QR codes, and was entitled “smART: Telling Our Stories | Black Women in America.” In December, 2020, Morgan published “A Refugee of Me: A Collection of Poems and A Refugee of Me: The Workbook,” which uses poetry to guide readers into self-reflection and healing. Morgan credits Jesus Christ for her gifts of anything creative.

Diane Hill (Director) is a Producing Artistic Director at Theatre NOVA and was founder and Artistic/Executive Director of Two Muses Theatre, another nonprofit, professional theatre in West Bloomfield. There she performed in and directed many plays and musicals each year and did the work of technical director, publicist, sound designer, webmaster, and graphic designer for every production. Diane was a professor at University of Detroit Mercy and Oakland Community College, where she originated and designed the Theatre degree program. She has a Ph.D. in Theatre from Wayne State University and a Bachelor of Music and Master of Arts in Theatre from the University of Michigan. She previously taught high school drama and music, where she produced and directed theatrical productions in the public school system (Ypsilanti and Ann Arbor) for 20 years. Diane has additionally produced and directed shows for professional theatre companies including Breathe Art Theatre Company in Detroit, Opus Mime in Ann Arbor, Jewish Ensemble Theatre in West Bloomfield, Tipping Point Theatre in Northville, and Heartlande Theatre Company in Detroit. Diane is an award-winning actor and member of Actors’ Equity Association and the American Guild of Musical Artists and has performed at many professional theatres in southeast Michigan, including the Fisher Theatre, Meadow Brook Theatre, Masonic Temple, Michigan Opera Theatre, Detroit’s Gem Theatre, Purple Rose Theatre, Tipping Point Theatre, Encore Musical Theatre, Croswell Opera House, Open Book Theatre, The Ringwald Theatre and Cherry County Playhouse. She was awarded a Wilde Award for her portrayal of Professor Vivian Bearing in “WIT,” a Rogue Critic’s Award for her work as Mama in “‘NIGHT MOTHER,” both with Breathe Art Theatre Project, and an Ann Arbor News Award for her work as Agnes in “I DO! I DO!” at Kerrytown Concert House. Diane also has performed leading roles in several independent films, television and radio commercials, and industrial films. At Theatre NOVA, she directed “CLUTTER,” “FOLLIES IN CONCERT” and “KILL MOVE PARADISE” (Council Cargle Award for Excellence in Diverse Storytelling) and has kept very busy this year producing, directing and stage managing several Zoom plays written especially for Theatre NOVA. Theatre NOVA audiences saw her play Olympe de Gouges in “THE REVOLUTIONISTS” (Wilde Award Best Production), Zelda in “THE HOW AND THE WHY” (Wilde Award Best Actress), Penelope Easter in “THE TOTALITARIANS,” Sherri in “ADMISSIONS” and Phyllis in “FOLLIES IN CONCERT.”

#Oscars2021 … an overview in memes

My observations as made on social media throughout this year’s remarkable, warm, muted, inclusive affair.

Thank you, Megan ❤️

Todd Haynes wept: Ringwald’s Murder She Podcast … Baby One More Crime

Richard Payton as Jessica Fletcher

“Camp is the answer to the problem: how to be a dandy in the age of mass culture.”

“Camp taste turns its back on the good-bad axis of ordinary aesthetic judgment. It doesn’t argue that the good is bad, or the bad is good. What it does is to offer for art (and life) a different—a supplementary—set of standards.”

“The connoisseur of Camp [finds pleasure] in the coarsest, commonest pleasures, in the arts of the masses.”

Susan Sontag

Some of us old geezers might recall that auteur filmmaker Todd Haynes once directed a biographical film treatment of Karen Carpenter’s life – Superstar – using only Barbie dolls. Either Mattel or Karen’s creepy brother filed a cease and desist, and the film has only seen the light of day in bootleg copies on eBay.

Fortunately, Ringwald Theatre’s latest offering Murder She Podcast … Baby One More Crime has just arrived to fill that void.

Part of me doesn’t want to write a word as I don’t want to spoil any of the loopy fun for you. How do I net this out? Sublime Richard Payton channels Angela Lansbury‘s TV classic amateur sleuth/crime novelist Jessica Fletcher, now hosting an au courant pandemic “true crime” podcast. Pop singer Britney Spears, the recent subject of a tell-all documentary (#savebritney) appears to have been abducted and possibly murdered.

Spoiler alert, but as the cat is out of the bag via Ringwald‘s promotional materials, local legend Dave Davies is arguably the perfect thespian stand-in for Ms. Spears. He may be worth the price of admission alone. Never ridiculing his character, but fully in on the joke as to how absurd it is that he is playing the “Toxic” songstress, he is an absolute riot, both in TikTok style “found footage” and in podcast interview mode. I dearly hope there is a sequel.

Ringwald’s merry band of usual mischief makers is on hand in supporting roles. Joe Bailey is a gleeful Sherriff Amos Tupper, Fletcher’s dim bulb sidekick whose outsized adoration of Spears leads to a series of comedically nonsensical allegations. Suzan M. Jacokes is understated genius as harried producer Andrew Lark. Joel Mitchell nails Gene Smart, a store clerk whose great tragedy in life is being assigned his least favorite cash register. Nicole Pascaretta channels the sheltered charms of Britney’s baby sis Jamie Lynn. Dyan Bailey commands her moment as a Linda Ellerbee (remember her?) style newscaster. And Donny Riedel and Cory Shorter nicely round out the team as (respectively) hellzapoppin superfan Chris Crocker and louche hairdresser Jeffrey Bean.

The genius of the Ringwald is that they mine every aspect of pop-culture for mash-ups that are as unexpected as they are strangely logical. These are smart people using silly situations to comment on the real life comic tragedy of modern America. Susan Sontag meets Charles Busch meets Carol Burnett.

But back to the Barbie dolls. One of the great pleasures of seeing Ringwald’s evolution in pandemic is the way they are leveraging video production, one of the highlights of their prior stage work. Brandy Joe Plambeck deftly directs (with assistance from Dyan Bailey, Vince Kelley, and Katy Schoetzow) from a jam-packed script by Kelley and Matthew Arrington. Much like last winter’s Have Yourself a Misery Little Christmas, their filmed format has allowed the troupe to step up their production values exponentially. In that context, the lunacy has a beautifully heightened quality. The polish is in nice juxtaposition to the camp.

As for the dolls, when Sheriff Tupper devolves into his multiple theories surrounding Britney Spears’ disappearance, the reenactments are staged using Barbie dolls, playhouse furniture, and assorted other pink plastic accoutrements. It adds a layer of meta-commentary on American materialism and shallow celebrity obsession that is chiefly comic but more than a bit haunting. As another layer, the sequences employ the chilling orchestral version of Britney Spears’ “Toxic” from Promising Young Woman’s pitch perfect soundtrack. And if you have been wise enough to check out that essential film, the Barbie doll scenes take on an even more devastating quality.

Back to Payton for a minute. Ultimately, his Jessica Fletcher is the ringmaster of this circus. Payton’s anarchic intelligence is like a wildfire across every scene. He is both eye of the hurricane and instigator. And his impish genius elevates any and all material he touches. I can‘t see him perform enough. Utter brilliance.

And do yourself a favor and stick through the credits. The cast vamps through Britney’s seminal hit “Baby One More Time.” You haven’t lived until you’ve seen Joe Bailey shimmy in a door frame.

The Ringwald’s press release follows, including dates and ticket information.

The Ringwald Theatre is pleased to announce the release of their latest show, Murder, She Podcast: Baby One More Crime. Several Ringwald favorites have come together to (safely) film The Ringwald’s follow-up to their smash Yuletide release, Have Yourself a Misery Little Christmas. As with that show, Ringwald stalwarts Vince Kelley and Matthew Arrington return as writers.

In Murder, She Podcast: Baby One More Crime, bestselling author, amateur sleuth, and trenchoat aficionado Jessica Fletcher is recording her latest podcast with her trusty sidekick and co-host, former Sherrif Amos Tupper, at her side. Today’s topic is the mysterious disappearance of music sensation Britney Spears. Where has the Pop Princess gone? Is it just a disappearance, or is something more sinister at play? As the investigation deepens, you will be asking, “Where’s Britney, bitch?”

Murder, She Podcast: Baby One More Crime was developed prior to the release of the Framing Britney documentary. The Ringwald firmly stands in support of the pop icon, and shares this piece of art with love and affection.

Murder, She Podcast: Baby One More Crime stars Richard Payton as Jessica Fletcher, Joe Bailey as Sherriff Amos Tupper, Suzan M. Jacokes as Andrew Lark, Joel Mitchell as Gene Smart, Nicole Pascaretta as Jamie Lynn Spears, Donny Riedel as Chris Crocker, Cory Shorter as Jeffrey Bean, and a super special secret guest star as Britney. Brandy Joe Plambeck directed with assistance from Dyan Bailey, Vince Kelley, and Katy Schoetzow. All safety precautions were observed during filming.

Tickets for Murder, She Podcast: Baby One More Crime are available at www.theringwald.com at three different giving levels: $20, $50, and $100 and can be purchased Friday, April 16 through Sunday, May 2nd. The performance will be available to stream through May 10th. Once you purchase your ticket, an email will be sent to you which will include links for Murder, She Podcast: Baby One More Crime and a virtual program. The video is hosted on Vimeo. You can watch on your phone/computer/tablet or, if you have the capability, you can stream the production to your smart TV.

The Ringwald opened the doors to their Ferndale location 13 years ago on May 11, 2007 with Fatal Attraction: A Greek Tragedy. Quickly, The Ringwald became a mainstay of Detroit’s theatre community. Past highlights include: Head Over Heels, Clue, Company, Merrily We Roll Along, The Rocky Horror Show, Heathers The Musical, The Legend of Georgia McBride, Mr. Burns: a post-electric play, Angels in America, Into the Woods, A Streetcar Named Desire, August: Osage County, Mercury Fur, The Book of Liz, and Evil Dead: The Musical.