This may be one of our wilder shows but rich with great content, pun intended! There is singing, there is dancing (sort of), there is personal reflection, there are quips, and there is a really robust and informative conversation about the power of data and relationship intelligence for marketing and business development.
Shout outs to Ricco Mashatt, The Late Show with Stephen Colbert, Tom Hanks, Denzel Washington, John Kerry, WandaVision, Firefly Lane, Agatha All Along, Dearborn Public Library, and more. Thank you, as always, Rob Kates, Kates Media: Video Production, Jessica Aries, By Aries, for putting up with me!
The Tree Anthology – featuring Susie Duncan Sexton – is now available for purchase on Amazon for $16 per copy here.
“We are ordering a limited number of copies to sell at our library branches for $10 per copy (we had to charge more for online orders). Those will likely be available in the next few weeks. Any funds raised will go towards our next Big Read in Dearborn.
“We are also going to add copies to the collection for checkout, so with a Dearborn Library card, you will be able to check out a copy for free. Please visit bigreaddearborn.org and dearbornlibrary.org for updates.
“So sorry for all the delays. We tried to publish the book in early January, but there were some issues that we had to fix. That’s why the book shows a publication date in January, but it was actually just made available.”
This Thursday! It’s a double dose of Legal Marketing Coffee Talk this week with another episode this Thursday. Host Roy Sexton (ME!) and his guest, Richard Hefner, Founder of ndvr.global will discuss relationship intelligence and its place atop a marketing tech stack, how CRM and ERM vary, and likely some very fun musical interludes.
Richard is a passionate marketer with a long history in marketing strategy, CRM, e-marketing, websites, blogs and design, and he thrives on helping other legal marketers understand and implement Relationship Intelligence to radically increase bottom-line growth. After the show, be sure to check out Richard’s latest Legal Marketing Association – LMA International presentation, “The ERM Odyssey 2021: The Future is (Almost) Here,” for a deep-dive into ERM and using it as a workable solution – https://www.legalmarketing.org/blog/the-erm-odyssey-2021-the-future-is-(almost)-here
Tune in Thursday, March 4th at 3:00pm ET, live on Facebook.
Legal Marketing Coffee Talk is brought to you by By Aries and Kates Media: Video Production.
Theatre in pandemic requires ingenuity, creativity, and miles and miles and miles of heart. Oh, and a good internet connection. Michigan’s Open Book Theatre Company is killing it.
Artistic Director Krista Schafer Ewbank has created an outlet for talented artists across the country and particularly here in Michigan to offer what could be best described as bespoke theatrical offerings. Whether it’s a musical staged at a drive-in, behind a picture window or in someone’s driveway or a ten minute, one person play delivered one-on-one (actor to audience), the company has kept theatre alive in these dark times with magnificent results. (I reviewed their production of iPoppyin October.)
Their latest offering is Emily Rosenbaum’s Home Less– as described on the Open Book website: “On her child’s eleventh birthday, a mom reflects on bravery, helping, and the Hogwarts sorting hat.” The conceit of the show is that the mother in question (local legend and, yes, my friend Carrie Jay Sayer) is recording on video a message that her son will read fourteen years hence on his twenty-fifth birthday.
The mother’s message is funny, heartfelt, often poignant, reflective of the unifying isolation of 2020 and the sense of helplessness throughout. The joy of celebrating her bright and adventurous child on his birthday is overshadowed by her guilt that she hasn’t been fully present for him, consumed as she is by the Sisyphean task of her day job: finding warm shelter for the ever growing numbers of homeless people.
The playwright offers in her notes on the piece: “But there’s no such thing as a homeless person. There are people who are experiencing homelessness, just as there are people experiencing food insecurity, domestic violence, and poverty. All of these traumas are human rights violations; none of them are characteristics of people. The systems that perpetuate these violences upon people are complex and deeply rooted. They are, in fact, our economic, educational, governmental, healthcare, and food systems. They serve some people well and are designed to keep others oppressed. … All sorts of circumstances can lead to homelessness, but there is only one remedy. A home.”
Sayer turns in a master class of nuanced understatement, with crisply drawn emotion and empathy, framing herself carefully in the Zoom-based “stage.” She is aided and abetted by Angie Kane’s steady, no frills direction, maintaining focus on words, message, and face. Sayer is a compelling presence, transcending the inherent limits of technology to connect with her singular audience member. We as viewer take the place of the birthday boy, with Sayer delivering her deepest thoughts and fears directly to us. The effect is as haunting as it is relatable. Sayer paces her delivery with varying rhythms and levels, taking us through the highs and lows of a mother grappling with widescreen societal issues and small screen personal ones. This is an exceptional performance, not to be missed. Instructive, cathartic, essential.
Remaining performances are available on January 18th, 21st, and 25th and can be scheduled here. Tickets are $20.
Join me for a panel discussion on January 27, 11:30 AM EST! Register here.
Almost every law firm currently using CRM and other marketing and business development software is looking for ways to increase the ROI on these technology investments. In the pursuit of success with technology, sometimes learning what NOT to do from people who have dealt with challenges can be more instructive than hypothetical discussions about what you could or should do.
Join us January 27 at 11:30 AM EST for part two of this four-part series examining some the top issues that can lead to “Epic CRM Fails.” You will hear from experienced marketing and business development professionals who will share real-life stories of how they overcame these obstacles. You’ll also see never-before-released videos that capture the frustration of failure – and get actionable ideas and best practices to succeed.
Here are just a few of the #EpicCRMFails “potholes” you will learn to avoid on the road to CRM Success:
Problems First, Products Second – Identify your needs and requirements first before attempting to evaluate software.
Let Lawyers Be Lawyers – Perhaps professionals who bill hundreds (or more) of dollars an hour shouldn’t be tasked with data entry. Minimizing their efforts by automating processes can maximize value – and adoption.
No Dog and Pony Shows – Don’t get distracted by shiny bells and whistles. Instead choose the features and functionality that match your needs and requirements.
Defeat the Deluge of Data – Don’t drown in dated data. Instead focus on getting information you need to succeed, keep it clean and turn it into actionable insights.
We hope you’ll join us for this fun and interactive discussion. We will also be accepting “fails” from the audience and awarding prizes for submissions.
Chris Fritsch, CRM Success Consultant and founder of CLIENTSFirst Consulting, has helped hundreds of law firms select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize return on investment. Her team of almost 100 data quality professionals helps firms clean and enhance data and maintain ongoing quality. A recognized authority on marketing and business development technologies, Chris writes and speaks nationally on topics including CRM, eMarketing and data quality. She was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards. She was also inducted as Fellow of the College of Law Practice Management for her consulting contributions to the profession. Chris received her law degree from Emory University School of Law in Atlanta, GA.
Christopher Raymond, Intapp
Chris Raymond, Practice Group Leader, Marketing and Business Development at Intapp, has spent nearly 15 years in the legal industry, working with Knowledge Management, Marketing and Business Development teams of AmLaw200 firms across the country. He is Chair of the Legal Marketing Association (LMA) Northeast MarTech SIG.
Chris joined the Intapp team as part of the OnePlace acquisition and previously worked at LexisNexis.
Roy Sexton, Clark Hill
As Director of Marketing, Roy Sexton helps lead Clark Hill’s marketing, branding and communications efforts. Sexton has nearly 20 years of experience in marketing, communications, business development and strategic planning. He has been heavily involved in the LMA as a regional and international leader and serves on numerous nonprofit boards and committees, including the Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit and encoremichigan.com. Sexton earned his Bachelor’s degree from Wabash College, and holds Master’s degrees from The Ohio State University (M.A., Theatre) and the University of Michigan (MBA). He is a published author with two books, “Reel Roy Reviews,” Volumes 1 and 2, taken from his blog of the same name www.reelroyreviews.com.