It promises to be a fun and free-wheeling conversation focused on the principles of good design, challenges of visual communication in industries that need dense messaging, best practices she would recommend, and maybe even some markers of the good friendship (i.e. shenanigans) shared by Nikki and Roy sprinkled in—fingers crossed we get to hear about the night they saw the Backstreet Boys in concert!
Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.
I am so incredibly proud of my friend Brenda Zawacki Meller, published author! My copy of her book Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn arrived today, beautifully inscribed and in a trademark Meller Marketing pink envelope. Now that is good branding! The book is fantastic, and even if you feel like you know a lot about LinkedIn, there is far more that she can teach you.
As I texted her today, “Brenda, you have surpassed us all in your accomplishments, in your bright light, and in your singular execution of strategy. What you have done in quick fashion in terms of positioning yourself is nothing short of impressive and remarkable. So damn proud of you!” Here are some photos from the many adventures I’ve been privileged to have with Brenda, and her support and encouragement of me and of so many others has meant the world. That is just who she is, and if you don’t know her yet (which would be shocking since she has 52,000 followers and counting on LinkedIn!), you really should!
ABOUT THE BOOK: You’re on LinkedIn, but you’re not sure you’re getting the most out of it. You’re open to learning, but you need some guidance on how to be more effective at your time and efforts on LinkedIn. And, you believe you can have fun while learning. I mean, obviously. Otherwise, what the heck are you doing considering buying a book called, Social Media Pie. That’s crazy talk, right? Or is it BRILLIANT? Probably a bit of both. In Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn, Brenda Meller will share strategies to help you make the most of your LinkedIn presence to help you to reach your business and career goals. In this book, you’ll learn how to:
Adjust your settings to maximize your visibility and reach
Optimize your LinkedIn profile
Create a powerful invitation that’s more likely to be accepted and screen in invitations while creating dialog
Generate greater levels of network engagement
Post (and how often to post) — and what to do NEXT
Build a company page and grow followers (LEADS!)
Rock on LinkedIn in just 15 minutes a day
Through a conversational approach, how-to instructions, and a sprinkling of pie-isms throughout, Brenda will teach you how to increase your slice of the LinkedIn pie. With over 50,000 LinkedIn followers, a LinkedIn Social Selling Index (SSI) of 88, nearly 8,000 profile views in the past 90 days and an awesome LinkedIn network, she shows you how anyone with a strong desire to improve their results on LinkedIn — and an open mind for shining the spotlight on others — can supercharge their LinkedIn presence.
Theatre in pandemic requires ingenuity, creativity, and miles and miles and miles of heart. Oh, and a good internet connection. Michigan’s Open Book Theatre Company is killing it.
Artistic Director Krista Schafer Ewbank has created an outlet for talented artists across the country and particularly here in Michigan to offer what could be best described as bespoke theatrical offerings. Whether it’s a musical staged at a drive-in, behind a picture window or in someone’s driveway or a ten minute, one person play delivered one-on-one (actor to audience), the company has kept theatre alive in these dark times with magnificent results. (I reviewed their production of iPoppyin October.)
Their latest offering is Emily Rosenbaum’s Home Less– as described on the Open Book website: “On her child’s eleventh birthday, a mom reflects on bravery, helping, and the Hogwarts sorting hat.” The conceit of the show is that the mother in question (local legend and, yes, my friend Carrie Jay Sayer) is recording on video a message that her son will read fourteen years hence on his twenty-fifth birthday.
The mother’s message is funny, heartfelt, often poignant, reflective of the unifying isolation of 2020 and the sense of helplessness throughout. The joy of celebrating her bright and adventurous child on his birthday is overshadowed by her guilt that she hasn’t been fully present for him, consumed as she is by the Sisyphean task of her day job: finding warm shelter for the ever growing numbers of homeless people.
The playwright offers in her notes on the piece: “But there’s no such thing as a homeless person. There are people who are experiencing homelessness, just as there are people experiencing food insecurity, domestic violence, and poverty. All of these traumas are human rights violations; none of them are characteristics of people. The systems that perpetuate these violences upon people are complex and deeply rooted. They are, in fact, our economic, educational, governmental, healthcare, and food systems. They serve some people well and are designed to keep others oppressed. … All sorts of circumstances can lead to homelessness, but there is only one remedy. A home.”
Sayer turns in a master class of nuanced understatement, with crisply drawn emotion and empathy, framing herself carefully in the Zoom-based “stage.” She is aided and abetted by Angie Kane’s steady, no frills direction, maintaining focus on words, message, and face. Sayer is a compelling presence, transcending the inherent limits of technology to connect with her singular audience member. We as viewer take the place of the birthday boy, with Sayer delivering her deepest thoughts and fears directly to us. The effect is as haunting as it is relatable. Sayer paces her delivery with varying rhythms and levels, taking us through the highs and lows of a mother grappling with widescreen societal issues and small screen personal ones. This is an exceptional performance, not to be missed. Instructive, cathartic, essential.
Remaining performances are available on January 18th, 21st, and 25th and can be scheduled here. Tickets are $20.
Join me for a panel discussion on January 27, 11:30 AM EST! Register here.
Almost every law firm currently using CRM and other marketing and business development software is looking for ways to increase the ROI on these technology investments. In the pursuit of success with technology, sometimes learning what NOT to do from people who have dealt with challenges can be more instructive than hypothetical discussions about what you could or should do.
Join us January 27 at 11:30 AM EST for part two of this four-part series examining some the top issues that can lead to “Epic CRM Fails.” You will hear from experienced marketing and business development professionals who will share real-life stories of how they overcame these obstacles. You’ll also see never-before-released videos that capture the frustration of failure – and get actionable ideas and best practices to succeed.
Here are just a few of the #EpicCRMFails “potholes” you will learn to avoid on the road to CRM Success:
Problems First, Products Second – Identify your needs and requirements first before attempting to evaluate software.
Let Lawyers Be Lawyers – Perhaps professionals who bill hundreds (or more) of dollars an hour shouldn’t be tasked with data entry. Minimizing their efforts by automating processes can maximize value – and adoption.
No Dog and Pony Shows – Don’t get distracted by shiny bells and whistles. Instead choose the features and functionality that match your needs and requirements.
Defeat the Deluge of Data – Don’t drown in dated data. Instead focus on getting information you need to succeed, keep it clean and turn it into actionable insights.
We hope you’ll join us for this fun and interactive discussion. We will also be accepting “fails” from the audience and awarding prizes for submissions.
Chris Fritsch, CRM Success Consultant and founder of CLIENTSFirst Consulting, has helped hundreds of law firms select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize return on investment. Her team of almost 100 data quality professionals helps firms clean and enhance data and maintain ongoing quality. A recognized authority on marketing and business development technologies, Chris writes and speaks nationally on topics including CRM, eMarketing and data quality. She was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards. She was also inducted as Fellow of the College of Law Practice Management for her consulting contributions to the profession. Chris received her law degree from Emory University School of Law in Atlanta, GA.
Christopher Raymond, Intapp
Chris Raymond, Practice Group Leader, Marketing and Business Development at Intapp, has spent nearly 15 years in the legal industry, working with Knowledge Management, Marketing and Business Development teams of AmLaw200 firms across the country. He is Chair of the Legal Marketing Association (LMA) Northeast MarTech SIG.
Chris joined the Intapp team as part of the OnePlace acquisition and previously worked at LexisNexis.
Roy Sexton, Clark Hill
As Director of Marketing, Roy Sexton helps lead Clark Hill’s marketing, branding and communications efforts. Sexton has nearly 20 years of experience in marketing, communications, business development and strategic planning. He has been heavily involved in the LMA as a regional and international leader and serves on numerous nonprofit boards and committees, including the Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit and encoremichigan.com. Sexton earned his Bachelor’s degree from Wabash College, and holds Master’s degrees from The Ohio State University (M.A., Theatre) and the University of Michigan (MBA). He is a published author with two books, “Reel Roy Reviews,” Volumes 1 and 2, taken from his blog of the same name www.reelroyreviews.com.
Thank you for helping celebrate my birthday month (December 28 to be exact!) by helping others! Your contributions make an impact, whether you donate $5 or $500 – here is the link to the fundraising page: https://lnkd.in/eQ_NVZD
I’m a proud board member of RMHCAA and have seen firsthand how every little bit makes a huge difference. Thank you SO MUCH for your incredible support! Love you. ❤️
Happy New Year!
Thank you to these wonderful donors! (Apologies to anyone missed – these are screen captures from the record Facebook provides.)
Wonderful miscellany …
Going through the week’s mail, and I spy this gem! Another hidden Wabash College connection or two: the Blue Bell plant manager mentioned here was my grandfather Roy Duncan, and JoEllen Adams, Jim Adams’ daughter, was a close friend of my mother Susie Sexton. JoEllen was a big influence on me choosing Wabash as was Bob. The Lilly Fellowship I received helped too. 😊
Congrats, Ellen and Bob Kellogg, on this well-deserved recognition – and thank you for your support of Wabash! Happy New Year and Wabash Always Fights!
Love this, David Troutman, Scott Feller, and team!
Thank you, Holly Maurer-Klein, SHRM-SCP, for this inclusion in HR/Advantage Advisory LLC, Powered by Clark Hill PLC’s year-end newsletter. Happy New Year, all! #Gratitude is more essential than ever these days.
“Throughout the year, Clark Hill Law PLC (HR/AA is a division of Clark Hill) holds Town Hall Meetings where the firm communicates and celebrates promotions, business wins, and goal achievement. For the year-end meeting in 2020, the firm decided to do something different. As Roy E. Sexton, Director of Marketing, described it recently, ‘our executive team at Clark Hill identified gratitude as the core theme for our year-end Town Hall. We organized a survey to collect examples in our colleagues’ own words and had them submit video shout-outs.’ Employees–the IT team and administrative staff who kept the firm’s wheels turning, fellow attorneys who had been quick to jump in to help when someone was sick or absent–heard heartfelt, personalized, and public descriptions of the impact of the ‘behind the scenes’ work that they had done. As an observer, it was uplifting. As Roy described it, ‘the results were phenomenal. People felt seen and heard and, most importantly, appreciated.’”
There is good in this world. We were blown away, Megan McKeon and Eric Lewandowski, by this incredible Christmas gift. John and I are big Supernatural fans, and Mark Sheppard’s “Crowley” is a particular fave. But even more, what he says here in his message is so heartfelt and kind and inclusive and loving. We were both incredibly moved by his words, and I suspect others will be as well. Megan and Eric – and Mark! – we love you very much. Our hearts are full.
Joe: You’re Norma Desmond. You used to be in silent pictures. You used to be big.
Norma: I am big. It’s the pictures that got small.
From Sunset Boulevard
“If you dream it, you can achieve it.” – Maxwell Lord (Pedro Pascal) in Wonder Woman 1984
“Nothing good is born from lies.” – Diana (Gal Gadot) in Wonder Woman 1984
Sadly, this seems to be the season of watching big ticket blockbusters crammed onto a home screen. Furthermore, this seems to be the season where all of your Facebook friends march like lemmings to tell you what you’re supposed to think of said offerings before you even have had a chance to view them for yourself. Being the good-natured contrarian that my parents raised, I find myself in direct opposition to much of the feedback I’ve observed. To me, The Prom was kind-hearted escapism-with-attitude, Ma Rainey’s Black Bottom was a stagy self-indulgent slog, Midnight Sky was a resonant Truman Capote-meets-Ray Bradbury short (long) story, and Wonder Woman 1984 was a candy-coated (admittedly overstuffed) confection.
I loved The Prom. I, for one, like unapologetic musicals, and this Ryan Murphy production reads like Hairspray, The Greatest Showman, High School Musical, and Bye Bye Birdie had a socially progressive movie baby. Much needless ado has been made about (formerly?) beloved Carpool Karaokemaven James Corden playing a gay character, claiming his take is offensively stereotypical. Many critics’ descriptions have been as troubling as what they accuse Corden of perpetuating, if you ask me.
To me, it is one of Corden’s better and more thoughtful performances, layering broad comedy in a compelling gauze of pathos, to effectively depict a man struggling to find his path in the margins (in career, physicality, and, yes, sexuality). Corden is part of a free-wheeling quartet of Broadway narcissists (all compensating for respective ghosts of failures past) who descend on a small Indiana town to “rescue” it from its own prejudices after the local PTA shames and embarrasses a young lesbian (luminous newcomer Jo Ellen Pellman) in a way that would make even John Travolta’s character in Carriecringe.
Meryl Streep (channeling a caustic yet charming mix of Patti LuPone and Susan Lucci), Nicole Kidman (at her most winsomely fragile), and Andrew Rannells (all bounding and puppyish joy) are Corden’s partners in well-intentioned, occasionally misplaced crime, and they have fabulous chemistry. Kerry Washington is suitably evangelically vampy as the rigid PTA president, and Keegan-Michael Key is a pleasant surprise (both as a singer and actor) as the high school’s show tune loving principal. Tracey Ullmann pops up as Corden’s regretful Midwestern ma, and their reconciliation scene is a lovely little masterclass in heightened understatement.
Oh, right, I did say the movie is kicky fun, but nothing I’ve written here much indicates why. Working from Matthew Sklar’s buoyant Broadway production, Murphy and team overdo everything in all the right ways, juxtaposing all-too-real intolerance and heartache (basically everyone in the film is guilty of uninformed prejudice of one kind or another) with the metaphysical joys of unhinged singing, dancing, glitter, and sequins. All ends (predictably) happily, almost Shakespearean (if Shakespeare listened to Ariana Grande), and I dare you not to sit through the end credits with a stupid, hopeful grin on your face.
Ma Rainey’s Black Bottom is also adapted from the stage, as legendary director George C. Wolfe brings August Wilson’s play to the screen. I suspect my disappointment is more to do with the source material than Wolfe’s sure-handed if claustrophobic direction. To be honest, I wanted more of Viola Davis’ dynamite Ma Rainey and less of … everyone else. Davis has one scene worthy of the Hollywood time capsule, eviscerating the misogynistic and racist capitalist machine that steals artists’ voices (quite literally as Rainey is committing her vocals to vinyl) and tosses people to the curb when they’ve outlived their usefulness.
The film depicts one day in a Chicago recording studio as Rainey fights with, well, anyone who crosses her path in defense of her vision and to retain her integrity in a world that reduces her to a commodity. THAT is the movie I wanted to see, but Wolfe gives preferred time to Rainey’s studio musicians, a group of men whose primary purpose seems to be representing inter-generational animosity among those with a Y-chromosome. Perhaps I’ve just had my fill for one lifetime of toxic male posturing, but I grew weary of their (endless) scenes.
In total, the film feels like it never really escapes the confines of the stage, and I may be among the few viewers underwhelmed by Chadwick Boseman’s performance. His work seems hammy and like he is in search of another movie altogether. I could be wrong, but the overwhelming praise for Boseman here feels like groupthink rhapsodizing given that he is no longer with us. I’m going to hell. See you there. Boseman remains a singular talent, but I don’t think time will be kind to this particular role, Oscar-winning as it likely will be.
Wonder Woman 1984 follows the loping narrative style of all inexplicably beloved films made in, well, 1984, and thereby is a kind of referendum on the cardboard excess and shallow instant gratification of that hollow era, nostalgia for which continues to plague us in insidious ways to this very day.
I found it nicely character driven with a strong cast and with a warm and (mostly) light touch, but plagued by some script/logic problems in its final act. All in all, it met my comics-loving expectations, and I enjoyed what they were doing. Gal Gadot remains a commanding presence in a way we just don’t see in screen stars these days. She’s not an actor per se, but she is a star.
Director Patty Jenkins has great Rube Goldberg-esque fun with one improbable action sequence after another. All were clearly nods to similar films of the 80s featuring, say, Superman or Indiana Jones but enhanced through modern Fast and the Furious-style tech and suspension of disbelief. I’m not looking for pragmatism in a movie like this. Sometimes I just want to be entertained, and WW84 did that for me
Jenkins makes the smart choice of casting talent who will connect the dots in a wafer-thin script. In the film, Kristen Wiig consistently makes smart acting choices as her character progresses from heartbreakingly nerdy sidekick to sullen and insolent supervillain, never losing the heartache of exclusion underneath it all. I thought she was a refreshing and inspired choice to play Barbara Minerva/Cheetah.
Dreamy/witty Chris Pine doesn’t get much dialogue/plot to work with as newly resurrected love interest Steve Trevor, but he shines nonetheless, wringing laughs from fish-out-of-water nuance without ever belaboring the joke.
Pedro Pascal balances Trumpian satire and Babbitt-esque tragedy as a gilded charlatan who believes 80s greed is the key to self-acceptance. He’s grand until the dodgy final act strands him somewhere on manic Gene Wilder-isle, and the film limps to its inevitable world-saving resolution.
I also think if people had watched WW84 on the big screen, they would have walked away with a different vibe. Some may disagree, but there’s a hidden psychological bump to paying for a ticket and investing time away from home (one WANTS the movie to be good) that is erased by the small screen – which has little to do with what is actually being viewed. IMHO.
The global warming parable Midnight Sky (directed by and starring George Clooney), however, benefits from small screen viewing. That said, the film’s outer space, nail biting, race-against-time elements have all been covered (sometimes better) in The Martian, Interstellar, Ad Astra, and George Clooney’s own Gravity. Hell, throw in Event Horizon, Sunshine, and The Black Hole for good measure.
Rather, I enjoyed the film’s quiet moments with Clooney as the sole (maybe?) survivor on an ice-covered Earth, as he fights the elements, time, and his own failing health to deter a deep-space crew from returning to their certain death on an uninhabitable planet. I didn’t give two hoots about the space mission, which included Felicity Jones, Kyle Chandler, David Oyelowo, and Tiffany Boone, all doing their level best to make us care. However, I was transfixed by an almost unrecognizable Clooney who checked his golden boy charm at the door and exquisitely projected the exhaustion and anxiety and fear of someone nearing the literal end. So, in other words, how most of us feel in 2020.
If it were up to me, I would edit out all of the space-faring scenes and leave the film’s focus on George Clooney alone in a post-apocalyptic arctic, yielding a transcendent hour-long Twilight Zone episode.
Now, let’s see how I fare in the Twitterverse when I finally turn to watching Disney’s/Pixar’s Soul …
Postscript …what follows is an email sent to my mother Susie Sexton this afternoon about 1960’s classic Cimarron. They don’t make movies like this any more, and that’s a shame.
From IMDB’s synopsis: “The epic saga of a frontier family, Cimarron starts with the Oklahoma Land Rush on 22 April 1889. The Cravet family builds their newspaper Oklahoma Wigwam into a business empire and Yancey Cravet is the adventurer-idealist who, to his wife’s anger, spurns the opportunity to become governor since this means helping to defraud the native Americans of their land and resources.”
I just finished Cimarron and liked it very very much. I do think that Edna Ferber captures perhaps somewhat formulaically but absolutely effectively, the passage and snowballing magnitude of time and life, with a lovely progressive sensibility (pun unintended).
Maria Schell is exquisite. I don’t think the film would’ve been half as good without her in it. I really like Anne Baxter too. Their one scene together is quite understated and powerful.
Glenn Ford is of course great too, but Maria Schell really got to me. She acts in a style ahead of its time. It’s a beautiful film, but at least in the first ten minutes I kept expecting them to burst into song. When it really digs into their struggle and unpredictable relationship, it’s very powerful. The supporting cast was of course great since all of those people had been in one million films already.
Thanks for recommending this! Love you!
My family loves movies. We always have. It is our cultural shorthand, and every holiday – until this one – has been spent in communion over what movies we saw, how they made us think and feel, and what these films might say about our culture and its advancement. That is in short why I write this blog. I can’t imagine watching a movie without having the opportunity to share how it speaks to my heart and mind.
Thank you for reading these thoughts of mine for nearly ten years (!), inspired as they are by a lifetime of loving movies.
Our congressman, Jim Banks, chose to support the Texas lawsuit to overturn votes from the November 2020 election in the states of Georgia, Michigan, Pennsylvania and Wisconsin.
Our congressman, Jim Banks, chose to begin the erosion of our democracy.
Our congressman, Jim Banks, chose to destroy the sanctity of our right to vote.
Our congressman, Jim Banks, chose political party over country.
Our congressman, Jim Banks, chose to end the dignity of our system of self-government.
Our congressman, Jim Banks, cynically assumes that by 2022 we will have forgotten.
Don Sexton, Columbia City
I am not one you’d call particularly religious by any stretch of the imagination, but I’ve always loved the #LordsPrayer, particularly #BarbraStreisand’s version from her iconic (first) #Christmas album. Make your own jokes! I love the music, her phrasing, and the timely/timeless message of the importance of kindness and forgiveness and generosity and grace – important to us all, regardless of faith. Hopefully, my version here does it some justice.
For my birthday this month (December 28 to be exact!), I’m raising money for Ronald McDonald House Charities Ann Arbor and your contribution will make an impact, whether you donate $5 or $500. Just click donate on this fundraising page: https://lnkd.in/eQ_NVZD
I’m a proud board member and have seen firsthand how every little bit helps. This little fundraiser is nearing the $3000 mark because of wonderful support from kind and generous friends like you! #KeepingFamiliesClose
“Your imperfections make you special.” – Joey, student actor in “Spotlight,” the final episode of Marvel’s 616
Today, we brought in our deck furniture (from the summer!) to store in the basement, that is after decorating our house for Christmas. We bought the set what feels like yesterday (April), and we dutifully covered it to protect it from harsh sun and booming thunderstorms, pretty much never sitting on it, once wrapped in a cumbersome, billowing shroud of waxy canvas. So we paid for outdoor couches, negotiated their delivery in pandemic, never used them, and just huffed and puffed maneuvering them through endless doors and hallways into our basement, in another attempt to protect them.
Futility and comedy, thy name is home ownership. Everyone keeps blaming 2020 for everything, as if an arbitrarily determined twelve-month signifier of time’s passage is the cause of our collective woes. Yet, what has actually been laid bare in this dumpster fire period is, in fact, that we are all ourselves to blame with our materialistic, self-absorbed mania day after day, a long-standing debt that finally came due. How much have we taken for granted and what damage have we done to planet, culture, ecology, health, and mental well-being in the process? We’ve likely only seen the tip of that iceberg. Ahoy, me maties!
Take these chances Place them in a box until a quieter time Lights down, you up and die Driving in on this highway All these cars and upon the sidewalk People in every direction No words exchanged No time to exchange
When all the little ants are marching Red and black antennas waving They all do it the same They all do it the same way
My last legit movie review was Birds of Prey. In February. Lord, I hope that’s not the last movie I ever get to see in an actual movie theatre. If I had only known, I’d have chosen … oh, who am I kidding? I still would have seen it. I miss the communal experience of movies, observing audience reaction and assessing the art as well as the commerce of cinema. Wild horses couldn’t get me to go now, if ever again, but I do miss it. Yet, between lone gunmen and rampant plague, performance venues are the new OK Corral.
Thanksgiving has always been a special movie time for my family. My parents and I, year after year, would see hundreds of films over the long holiday weekends, beguiled by Hollywood’s relentless marketing machine. We’d pronounce a film as “awful!” only to change our minds over breakfast, searching for connective tissue and insights into the human condition from such disparate selections as Life of Piand Daddy’s Home 2. I miss that. I miss my parents.
My husband and I have had no end of entertainment – deck furniture notwithstanding. Showing my age, I do resent that finding new shows to binge is tantamount to a digital Easter egg hunt these days. Netflix? No. AmazonPrime? Maybe. Disney+? Possibly. Do we just have this on DVD somewhere?
We’ve enjoyed a lot of what we’ve seen, at times arguably more forgiving of relative quality for the escape that Chilling Adventures of Sabrina, Ratched, Upload, All-American, Hollywood, The Order, The Boys, Emily in Paris, Mandalorian, The Umbrella Academy provided. I’m 99% certain we would have watched very few of these (let alone looked forward to each installment like Victorians eagerly awaiting the next Dickens chapter) had the world not been ending every five days. For this time with my husband, enjoying our home, staying at home, not chasing frenetically scheduled ACTIVITIES!, I am grateful. Pandemic has been a pleasant reprieve in that regard, and I may have been permanently transformed into Boo Radley as a result. Check our trees for handmade toys left for passers-by.
My dear friend Tyler Chase is a talented documentary filmmaker, and she gave me a sneak peek at her latest A Castle in Brooklyn, King Arthur. To say it was the right movie to see in my present mindset would be textbook understatement. I am haunted days after by her clear-eyed, unsentimental but utterly empathic filmic observations on the clash of creativity, capitalism, obsession, free thought, and community in postmodern America.
From the film’s website: “A Castle in Brooklyn, King Arthur with Golden Globe Award recipient, Brian Cox as the Narrator is an intimate and journalistic documentary by filmmaker, Tyler A. Chase. The intimate and journalistic documentary … filmed over a period of seven years, A Castle in Brooklyn, King Arthur, brings us through the doors of the iconic Broken Angel building and into the world of its creators, the visionary, Arthur Wood and his wife, Cynthia as they cling to their life’s work, the Broken Angel building, the last symbol of the bohemian artist culture that once permeated Brooklyn, NY.
“The Woods created the 108 foot Broken Angel objet trouvé building as a sculpture and landmark for the community located in a section of Clinton Hill bordering on Bed Stuyvesant, Brooklyn. The Broken Angel building is the subject of local and international news specials; photographed by many. The Woods are loved by their neighbors who see the iconic structure as a beacon of freedom and the threat of its destruction as an omen of the disappearance of a way of life and community. To many it is a symbol of freedom – to others an opportunity for profit.
“Filmmaker, Tyler A. Chase renders the Woods’ story as one both magical and heart wrenching; following them through triumphs, judicial blunders, injustice, evictions, and comedic moments all the while inspired by the indomitable spirit of visionary artist and creator of the Broken Angel, Arthur Wood.”
The piece, which recently received the Audience Choice Award from YoFiFest 2020 and the Grand Jury Prize from the CARE Awards International Film Festival, is lyrical and poignant and heartbreaking. Chase captures the visceral nature of what it must have been like to live in that space. And the pain of being deeply misunderstood. Grey Gardens for the 21st century.
As far as narrative techniques, Chase employs interstitial chapter headings with ironic word choices/definitions, building the momentum inexorably. Like a slow-moving car crash, it’s clear things won’t end well for Arthur, Cynthia, or their beloved home. This chapter device – dare I invoke Dickensian tragicomedy again? – accentuates the tale’s inevitability. We all know how the relentless, monochromatic push of “economic development” can destroy the delicate work of sensitive souls creating art in the margins. America, ain’t it something to see? But the viewer mustn’t look away, and Chase’s gaze assures that you won’t.
The overall construction of the film mirrors the Broken Angel itself, layering upon itself in jagged turns, a documentary collage. Exquisite. The film FEELS artisanal – no doubt because of its lengthy gestation – which brings us that much closer to understanding Arthur’s quixotic DIY style. Hello, Oscar? Don’t overlook this essential, bespoke film.
Brian Cox’ regally dulcet tones as the film’s narrator are, yes, Arthurian, yet comforting with a wry edge. The use of music – folk, classical, even what seems like Gregorian chanting – is elegiac. And the moment Chase steps in front of her camera to advocate in real-time for Arthur (at The U.N. no less!), becoming a character in the story, is breathtaking. Just when the viewer is screaming, “Why can’t someone do something for these souls?!” … she does.
(Side note: for the inevitable scripted Hollywood remake, Willem DaFoe is Arthur Wood’s doppelgänger, and he could start preparing his Academy Award acceptance speech now. And then Stephen Schwartz could musicalize it for Broadway, dusting off some of the salvageable ideas from his work on Disney’s Hunchback of Notre Dame. Broken Angel! The Musical! Arthur and Cynthia could live on forever!)
Chase tells the story of Broken Angel with an artist’s appreciation and identification sans any judgment. That’s all Arthur likely ever wanted, in his expression and in his life. Is that why some of us “live out loud,” making bold choices, seemingly incongruous with the workaday world? Semiotic code for the person to be seen and accepted as they are? More devastating than the demolition of Arthur’s life’s work is society’s sniffy rejection of his unique soul made manifest in the Broken Angel.
Surprisingly, this same theme carries through another documentary – or rather documentary series – of a more corporate variety: Marvel’s 616 on Disney+. Across eight episodes, helmed by a bevy of filmmakers, the series wisely eschews a linear recounting of Marvel Comics’ storied history, instead highlighting unsung corners of fandom and creative output.
The incisive episode depicting the rise and proliferation of women comic book writers and artists is as reflective of the fraught times in which we live as it is of Marvel’s fits and starts where inclusion is concerned. The episode about toy creation and collection is as frenetic and joy-filled as you might imagine. And the feature on Marvel’s growing community of international artists is quietly introspective and appropriately moving, if not quite compensating for Marvel’s poor track record with creators of color in the past.
Episodes, respectively, on the cosplay community and school-based theatre are almost tangentially Marvel, shining a much needed light on people left behind who found kinship, purpose, and family through the characters, stories, and mythology of Marvel. I dare you not to shed a few happy tears while viewing.
Much (digital) ink has been spilled on the episode highlighting the legendary “Marvel Method,” whereby an issue is created iteratively and collaboratively between writer and artist. Affable, jocular Dan Slott, the subject of the episode, spurred great ire from fanboys over what they perceived as his seeming disrespect for his fellow creators (and, ultimately, for the end user). Slott’s procrastination is played for comic effect in the episode, and his chronic inability to meet dreaded deadlines is excused under the guise of “Marvel Method.”
The angry binge-watching horde missed the point, however. This isn’t about their inconvenience over receiving the latest issue of Iron Man 2020 a few weeks later than expected. This is about, yet again, the thorny nexus of art and commerce. For Slott, like Arthur Wood, creative expression is a kind of one-sided communion with his fellow human beings. The procrastination prolongs the fun, the invention, the collaboration. Hitting deadline means the party’s over, only to begin again on a schedule set by management, not artists.
The episode ends with Slott prowling his local comic shop – no doubt in avoidance of work awaiting him at home – joyously name-dropping his favorite writers and artists, as he thumbs through their latest issues. In that moment, he is a figure both inspiringly childlike and painfully alone. If anything, I am now more appreciative of Dan Slott as a singular voice than I am annoyed by delays in his output.
I’m just a face in the crowd Nothing to worry about Not even trying to stand out I’m getting smaller and smaller and smaller And I got nothing to say It’s all been taken away I just behave and obey I’m afraid that I’m starting to fade away
Hey, and for what it was worth I really used to believe That maybe there’s some great thing That we could achieve And now I can’t tell the difference Or know what to feel Between what I’ve been trying so hard to see And what appears to be real
We all just want to be seen, to be understood, to matter. While writing this, my mom Susie Duncan Sexton received a glorious email from her friend and fellow Columbia City, Indiana native Bill Schwarz. My mother wrote about Bill nearly a decade ago (here), and they recently reconnected. Both are accomplished talents in their own rights (check out Bill’s singing group “New Tradition Chorus” and upcoming concert), but their appreciation for one another is inspiring. Bill just finished reading one of my mother’s books, and here is an excerpt of what he wrote to her in response:
“After reading your book (on my Nook reader) it prompted me to write my opinion… I perceived a sensitive, creative intellect that deeply cared and loved unconditionally. Your pets have that quality as does your son Roy. I sensed in your writing the wholesome expression of joy, yet I saw you tempering feelings of dismay. You said, how does the song go: ‘looking for love in the most usual places…..’”
And isn’t that all any of us desire? A voice that is heard, appreciated, reciprocated. To all of the artists in this world … thank you.
And then one day A magic day he passed my way And while we spoke of many things Fools and kings This he said to me The greatest thing you’ll ever learn Is just to love and be loved in return
The greatest thing you’ll ever learn Is just to love and be loved in return
Want to join me in supporting a good cause? Beginning this #GivingTuesday and on through my birthday on December 28, I’m raising money for Ronald McDonald House Charities Ann Arbor and your contribution will make an impact, whether you donate $5 or $500. I’m a proud board member and have seen firsthand how every little bit helps.
The mission of the Ann Arbor Ronald McDonald Houses is to provide families of children experiencing a serious illness or injury requiring hospitalization or treatment on an outpatient basis, a “home away from home” that assists in alleviating the families’ emotional and financial stress.
Meet Roy Sexton — Roy and his husband, John Mola are two of the most multi-talented, community-minded, and kindest professionals I have ever met!
Roy is the Director of Marketing at Clark Hill Law, a 650-attorney #lawfirm with 25 offices across the US, Mexico, and Europe. He also serves as a board member for the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, and Legal Marketing Association – LMA International.
Roy is a non-stop giver who regularly uses his social media platforms and reach to raise awareness and money for the various charities and causes he supports.
He holds a degree in Theatre from Wabash College, a Master’s Degree in Theatre from The Ohio State University, and an MBA from University of Michigan-Flint. Roy continues to entertain audiences with his acting and singing, and applies those skills as an emcee for various charity events across the Midwest.
Live from … YouTube? Rob Kates of Kates Media writes: “Today on Legal Marketing Coffee Talk, we enjoyed a heartwarming chat with Roy Sexton, Director of Marketing at Clark Hill, who talks about #StayHome and offers some words of wisdom for marketing a law firm in these challenging times. Join us daily for Legal Marketing Coffee Talk with Stefanie Marrone, 2pm EST daily on Facebook.” ❤️ Thank you, both.
POSTSCRIPT… In less than 24 hours, I’ve become quite the quarantine streaming talk show raconteur. 😂 I feel like Richard Dawson or Bert Convey. #genxjoke – thank you, wonderful Brenda Zawacki Meller of Meller Marketing, for this (just received) invite! 🥧
New clients can appear at any time, and once-promising prospects can disappear just as quickly. And while there’s no one-size-fits-all marketing plan, there are steps that will generate results.
The time to plan is before your business slows, according to John Reed, consultant, strategist and founder of Rain BDM.
If you don’t have a plan in place, “prepare for another lawyer to come along and eat your lunch,” he said. “Unless you are absolutely certain your clients will be clients for life, you can’t afford not to invest in business development and personal marketing activities.”
Roy Sexton, director of marketing at Clark Hill PLC, said attorneys need to build a plan instead of waiting until the roof caves in.
“Sit down with a blank page with your marketing team first, and map out a plan together,” he said. “Setting two or three top-line annual goals, and then figuring out the quarterly activity to accomplish is the best blend here.”
Mark Winter, president and founding partner of Identity, agreed, adding that marketing is a process, not an event.
“It takes discipline, commitment and continuity in execution,” he noted. “Build a five-year vision, a one-year plan, and set quarterly goals that pulse towards those longer-term objectives.”
Reed said smart attorneys and firms manage and update their plans often so they can be properly positioned when new business emerges.
“Make a date with your plan at least every month, modifying and pivoting as needed,” he said. “Don’t just keep it on your computer — print it out, mark it up, and keep it on your desk or pinned to your wall to ensure you refer to it regularly.”
Winter added that effective marketing plans are those that can scale up and down based on the attorney’s or firm’s capacity.
“There is no shortage of well-thought-out marketing plans on shelves and in drawers in firms big and small,” he said. “But it should never go dormant. We know how the pendulum can swing.”
Content is key
Key to developing your marketing plan is creating — and strategically sharing — content, which enables attorneys and firms to have a much larger, yet targeted, focus.
“Get interviewed for articles or write thought leadership and distribute that content to local media outlets, to clients directly, and on social media,” Sexton said.
However, some attorneys may find it challenging to post regularly, or even to develop their social media “voice.” When sharing content, it’s important to be mindful of exactly what message you’re sending.
“No matter what content lawyers share, they should make sure it reflects their brands — what they want to be known and valued for,” Reed stated. “Social networks give anyone a microphone to criticize, vent, or rant. Lawyers need to resist that temptation.”
When sharing content on social media, know your audience.
“The area in which we have seen professional service providers get into trouble is when they post or comment on controversial or polarizing subjects,” Winter said. “You need to weigh how important it is for you to use a public tool to share or reaffirm your personal values.”
Because content plays such a large role in legal marketing, it should be tailored for different audiences, whether they read, view, or listen to it.
“Video will become an even larger component of firm branding and attorneys’ personal marketing efforts,” Reed said. “Also, look for corporate social responsibility — lawyers and law firms giving back — to become a cornerstone of their marketing plans.”
Sexton added that demonstrating corporate responsibility and community engagement is essential for any successful campaign.
“Clients assume you’re a good lawyer, but they also want to know you’re a decent human being with whom they will have a good working relationship,” he said.
Younger attorneys may have an advantage when it comes to leveraging modern methods of connecting and communicating.
“As we continue to see the positive influence of millennials on the corporate conversation, it is increasingly important to embrace our common humanity,” Sexton said. “Regardless the platform you use to share that information, the basics of good storytelling and marketing still apply.”
Winter said firms should pay attention.
“The challenge and opportunity will be for the older lawyers running the firms to listen, lean in and let their younger counterparts integrate new tools into older firms,” Winter said. “If you do, you will see great results. If you don’t, you will not only get passed by, you may lose your young superstars to firms that will.”
Social media savvy
Social media, be it LinkedIn, Facebook, Twitter, or Instagram, is an important part of every attorney’s marketing toolkit.
While each platform has its selling points, too often, they aren’t being used to their full potential.
“LinkedIn is the best platform for lawyers but not for the reason that most attorneys think,” Winter said. “LinkedIn is a massive search engine, but most lawyers look at it simply as a newsfeed. If leveraged correctly, it is by far the best prospecting and referring tool available to a service professional today.”
Sexton likened social media to a “mixer that never ends,” noting that attorneys can engage with the people they want to reach. He added that social media interactions should be no different than sitting in a boardroom or hanging out on a golf course.
“Courtesy and social etiquette should always apply, regardless the venue,” he said. “For everything you promote about yourself, comment on someone else’s work, acknowledge them, or share their accomplishments. You’ll be surprised how far that will get you.”
Marketing and business development are like any other skills: they may come naturally to some but are dreaded by others.
The best approach, Sexton said, is the simple one: Be authentic.
“Don’t try to be all things to all people,” he said. “Too many attorneys make the mistake of thinking their bio has to represent any possible task they could take on. At worst, it gives the impression you will say or do anything to land a client. People don’t respond well to that.”
Perhaps the best way to present your authentic self to potential clients is through relationship building.
“Building relationships with prospective clients, referral sources, and other influencers should always be at the top of a lawyer’s business development activities,” Reed said. “Fostering connections is still the best way to become top-of-mind with those who may hire or refer you.”
Winter agreed, adding that while he uses a blend of old-school and new technologies with his clients, he keeps this simple adage in mind: People hire and do business with people they like.
“No ad or marketing tool can replace the ability to connect at a personal level,” he noted. “Nothing beats building and maintaining strong relationships with decision-makers, connectors and influencers.”
If you would like to comment on this story, email Kelly Caplan at firstname.lastname@example.org.
Parasite. Saw it. Liked it fine. Not sure how those who found Joker “dark and disturbing” don’t see that both films are two sides of one coin. Both movies offer a sobering continuation of ONE timely theme: deep-seated disparity between the “haves” and the “REALLY-have-nots” yields countless flippantly delivered daily cruelties which, left unchecked, will escalate into full-on class warfare. Both movies are bruise black satires seething with heartbreak. Both films even feature a character who laughs uncontrollably at discomfort and sadness. Art as a funhouse mirror, reflecting a society increasingly fragmented.
Writer/Director Bong Joon Ho is a South Korean Hitchcock with progressive sensibilities. Previous films Snowpiercer and Okja used sci-fi and thriller tropes to address, respectively, the horrors of global warming and factory farming/animal experimentation.
Parasite leaves open the question of who and what is actually “parasitic” in today’s go-go, digitally interconnected, utterly self-absorbed world. Is it the down-on-their luck family earning pennies to fold pizza boxes, stealing WiFi for their precious cell phones from their upstairs neighbors? Is it the fact that this clan cleverly insinuates itself into the superficial, postmodern lives of a wealthy family that can’t get through a day without being swallowed by their own neuroses? Or are the true parasites the wealthy elite themselves, viewing lives of others as disposable/consumable in servitude to their “higher end” desires, whims, and needs? (And don’t even get me started on the fired housekeeper, deathly allergic to peaches, who has a few secrets of her own.)
Parasite is a clever puzzle box of a movie – plot lines never quite resolving as expected, coiling one into another, crafting a clammy sense of escalating dread (and dark comedy). In other words, an accurate portrait of life in the 21st century. As one character observes toward the film’s conclusion, “With no plan, nothing can go wrong.”
It’s a worthwhile film, and one that hasn’t left my mind in the week since I viewed it. Parasite’s cast is exquisite, the consummate ensemble with fabulous timing (comic horror this good requires it) and an empathetic approach that is beautifully immersive. The staging is divine as well, with tight, confining quarters – some elegant, some grotesque – contributing to the haunting and claustrophobic nature of the enterprise.
Parasite and Joker are companion pieces: entertaining, horrific, and essential in the cold light they shine onto man’s inhumanity to man. In fact, both are positively Dickensian. In each film, the grit and grime of hardscrabble living is visceral, palpable, convulsive. The scars such life leaves on one’s soul, particularly in the face of the shallow and callous indifference of the wealthy, is a tragic parable all of us would be wise to heed.