Thank you, Ben Paul and The BD Ladder, for this lovely opportunity to tell a bit of my story and for all you do for our profession and community!

View here.

“The latest in The BD Ladder’s quickfire views of the Business Development and Marketing Leaders series features Roy Sexton, Director of Marketing at Clark Hill Law, and International Past President of the Legal Marketing Association – LMA International.

“Find out what led Roy into a career in legal BD and marketing, how he stays on top of upcoming trends, and what he thinks is key to a successful career in marketing and BD within legal and professional services.

“Learn from Roy how to find that ‘Memorable moment.’

“This is one episode you won’t want to miss!”

P.S. Thank you, Ryan Koral and Tell Studios, for this lovely case study on our work together for Clark Hill …

Journey to Triumph: Clark Hill’s Award-Winning Re-Branding Campaign

This is how we crafted compelling videos that vividly showcased and amplified the rebrand of one of the nation’s leading law firms, driving vast engagement and clinching industry accolades.

Overview

Enter the world of Clark Hill: a dynamic international team of legal advisors with a singular mission – to drive transformative growth for businesses. With a sprawling presence across 27 global offices and a formidable team of over 700 attorneys, Clark Hill stood at a pivotal juncture. Their challenge? To craft a brand message that resonated with their rich culture and showcased their revamped, sleek brand identity. The answer? Video, and a partnership with Tell Studios.

The Challenge

Rapid growth and expansion brought Clark Hill to a unique challenge: How to unify the diverse narratives of its expansive team into a cohesive brand story? The complexities of the COVID-19 era further underscored the need for a solution that transcended geographical boundaries, echoing the unified voice and values of Clark Hill’s global family.

The Solution

Teaming up with Tell Studios proved transformative. Together, they birthed a series of videos, each narrating a distinct facet of Clark Hill’s rebranding journey. From brand announcements to heartfelt testimonials and industry-specific spotlights, every video was a mosaic piece of Clark Hill’s renewed identity. The process was marked by collaboration, warmth, and a commitment to ensuring every attorney felt seen, heard, and valued.

The Results

The numbers were nothing short of spectacular:

A staggering 500,000 views in year one, soaring to 750,000 by year two. 📈

Social media reach catapulted from 7 million to a jaw-dropping 12 million, with engagement rates skyrocketing by 69%. 🤯

But the crowning glory? Clark Hill clinched the 2023 Managing Partners’ Forum Marketing Excellence Award.🏆

“Clark Hill was a standout in this category. Their ‘Simply Smarter’ rebrand and engagement campaign was a masterclass in strategic brand deployment, reflecting the very DNA of the firm’s people.”

Beyond accolades, the campaign enriched Clark Hill internally:

1️⃣ Attorneys radiated with renewed confidence, poised to engage with clients.
2️⃣ The videos served as conduits, expanding the client base.
3️⃣ A palpable sense of pride and morale upliftment resonated within the Clark Hill community.

Conclusion

Clark Hill’s collaboration with Tell Studios wasn’t just about creating videos; it was about weaving a narrative of transformation, connection, and legacy.