Tag Archives: SEO

Clark Hill makes significant moves on Good2bSocial’s Social Law Firm Index

2 December 2023

2 Comments

Absolutely thrilled with Clark Hill’s rankings here! Kudos to my colleagues Alexandra France and Tommy Franz for their excellent leadership and strategic stewardship of our digital presence. And thank you to Guy Alvarez and Good2bSocial for their expert analysis and commitment to our legal community.

About the study: The Social Law Firm Index is an annual study that examines how the top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development.

They measure reach, engagement, and marketing performance on platforms, including Twitter, LinkedIn, Facebook, Instagram, YouTube, and more.

The Social Law Firm Index analyzes each firm’s presence on the internet and across social media and evaluates their social media usage to extend thought leadership messages. These factors are then reduced to numerical measures, weighted, and incorporated into an algorithm to develop each firm’s rank.

Where we stacked up this year …

Overall: ranked 46 of 200 (up from 93 last year)

LinkedIn: ranked 69 (up from 88 last year)

Twitter: ranked 81 (up from 98 last year)

SEO: ranked 90 (up from 152 last year)

Instagram: first time ranking! 40

Thought leadership: ranked 74 (up from 145 last year)

Facebook: ranked 14 (down from 2 last year … but still incredibly respectable)

YouTube: first time ranking! 64

Podcast: ranked 46 (down from 38 … but also still respectable)

Woot!!

“Branding is more than just a logo, color choices, or font. Branding is about the experience.” Lawbrokr’s Law & Marketing Magazine #lmamkt #lma23

25 August 2023

2 Comments

Thank you, Daniel Steinberg and Lawbrokr., for this very thoughtful piece on legal marketing and optimal strategic mix: “Law & Marketing Magazine.” Available to download here: https://www.lawbrokr.com/guides-and-resources

It’s a great roadmap for anyone assessing their efforts, building out a team, and detailing out short and long term plans. Very nicely done. And thanks for including this quote from yours truly:

“Branding is more than just a logo, color choices, or font. Branding is about the experience. And law firms are a collection of experiences: client, attorney, staff, talent acquisition, collaboration, and work product. Your clients are making an investment in you, so invest in them by clearly articulating what makes you unique and needed.”