Absolutely thrilled with Clark Hill’s rankings here! Kudos to my colleagues Alexandra France and Tommy Franz for their excellent leadership and strategic stewardship of our digital presence. And thank you to Guy Alvarez and Good2bSocial for their expert analysis and commitment to our legal community.
About the study: The Social Law Firm Index is an annual study that examines how the top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development.
They measure reach, engagement, and marketing performance on platforms, including Twitter, LinkedIn, Facebook, Instagram, YouTube, and more.
The Social Law Firm Index analyzes each firm’s presence on the internet and across social media and evaluates their social media usage to extend thought leadership messages. These factors are then reduced to numerical measures, weighted, and incorporated into an algorithm to develop each firm’s rank.
Where we stacked up this year …
Overall: ranked 46 of 200 (up from 93 last year)
LinkedIn: ranked 69 (up from 88 last year)
Twitter: ranked 81 (up from 98 last year)
SEO: ranked 90 (up from 152 last year)
Instagram: first time ranking! 40
Thought leadership: ranked 74 (up from 145 last year)
Facebook: ranked 14 (down from 2 last year … but still incredibly respectable)
YouTube: first time ranking! 64
Podcast: ranked 46 (down from 38 … but also still respectable)
Thank you, Joseph Panetta and Anna Spektor at Expert Webcast for this opportunity to talk about authenticity, branding, marketing (legal or otherwise), and community. This conversation Friday afternoon sent me into the weekend on Cloud 9. Such a joy to be able to share stories with a friend I love and admire. Joseph, you are THE consummate host – prepared, warm, accessible, kind. Such a welcoming environment. Thank you.
“Roy Sexton, Legal Marketing Association President and Clark Hill Law Head of Marketing, gets up close and personal on our CMO Toe-to-Toe with Joseph Panetta, sharing his non-traditional start in legal marketing; his very personal approach and process for working with partners and teams; and the background on his epic LMA Annual keynote address.”
Shout outs during the show include: Alycia Sutor, Brenda Meller 🥧, Inforum, Alexandra France, Kate Harry Shipham, David Ackert, Athena Dion, Laura Gassner Otting, Rob Kates, Jennifer Weigand, Lisa M. Kamen, Danielle Gorash Holland, Megan McKeon, Susie Sexton, Don Sexton, Jonathan Fitzgarrald, Mary Ann Hastings, Holly Amatangelo, Jennifer Dezso, Lee Watts, Kaitlin Heininger, Edna Duncan, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Managing Partners’ Forum, Wabash College, The Ohio State University, Deloitte, University of Michigan-Flint, UM-Flint School of Management, glittering #unicorns, Lady Gaga, The Flash, the movie Michael, Oprah Winfrey, George Orwell, Andy Warhol, Kurt Vonnegut, Madonna, Taylor Swift, Madonna, Janet Jackson, Beyonce, Jennifer Lopez, Stephen Sondheim, Barbie, Florida, DEI, LGBTQIA, The Birdcage, Jack LaLane, BornThisWay, Hudson, dogs, branding, authenticity, marketing, legal marketing.
“Get to know our 2023 Legal Marketing Association – LMA International President, Roy Sexton in a special edition of the LMA Midwest Region Pride spotlight where he talks about reactions from the LMA 2023 conference, what allyship means to him personally, and how LMA members can stay energized in their careers post conference.”
Thank you for this opportunity – incredibly grateful for this community and for the candid conversations we get to have. Thank you, Ashley Defay, for your exceptional talents, for your heart, and for your thoughtful moderation of this chat. Thank you, Rob Kates, for your generosity and your wonderful video support and counsel. Thank you, Kate Harry Shipham, Lauren McNee Doherty, Sara Pierson, for your friendship and leadership and grace.
So in the surreal ebb and flow that is my life, I find myself on the Target website modeling my #takepride gear. I’m #instagram famous. 😅 Thanks, Laura Toledo, for spotting this and sending the last screen grab. Made my day!
For episode 48 of the “Everything Except The Law” podcast, host Nick Werker welcomes Roy Sexton, International President of the Legal Marketing Association – LMA International. This episode offers an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint.
In their conversation, Nick and Roy discuss:
What inspired Roy to open the LMA Annual Conference with a musical routine.
Why law firms should be cautious about incorporating AI into their marketing.
What being client-centric actually means for law firms.
Roy’s future goals for the LMA and what he hopes to accomplish as president.
The biggest benefits lawyers will see from joining the LMA.
— “June is Bustin’ Out All Over,”Rodgers and Hammerstein’sCarousel
These admittedly odd lyrics come from Rodgers and Hammerstein’s musical Carousel, which we theater nerds know is one of the more problematic entries in their canon, for many reasons I won’t bore you with here! But nonetheless, the sentiment of this ditty strikes me as right for this midpoint of the year. New life, sunshine, vibrancy, joy.
June also brings opportunities to celebrate and honor diversity, inclusion and shared history. Juneteenth and Pride celebrations across the world offer opportunities to celebrate and honor heritage, progress and hope. Although, I believe deep in my bones that these conversations and recognitions should never be limited to any given month, it remains important to mark these celebrations. They are too crucial to our collective understanding and growth to confine them by the calendar. With all the vitriol in the world, now is the time to show love, strength and authentic allyship. Reading the news right now can be an emotional and existential affront to many of us. LMA is strongest when we stand together. Make your voices heard and check in on each other. #SayLove #LMA-MRGs
I find myself in a reflective and, yes, celebratory mood at the six-month mark of my LMA presidency. The energy of the #LMA23 conference hasn’t abated. Our hope was to provide an empowering and inclusive experience that amplified our profession and our community. You took those ideas and expanded them in beautiful, inspiring ways — much like a beloved dance remix, taking what makes any song special and reinvigorating it to keep the party going. (If you couldn’t join in person or want to view a session you missed, the #LMA23 Conference Recordings were just made available!)
Speaking of which, it only seemed fitting that I offer another playlist for your summer months. This may be the most eclectic bunch to date, but these are tunes and vibes that get me in a good groove. And, yes, you’ll see I really had Eurovision, Jill Scott,The Wiz, Reba McEntire and Verve Records on the brain, among a number of other standbys, when I put this together. Stream or download on Spotify and iTunes. (Fun fact: I just learned Spotify links expire after seven days. Why? No clue… So, if you’re reading this later and can’t access it, drop me a line and I’ll generate a new link for you.)
By the way, we had a great post-#LMA23 Legal Marketing Coffee Talk chat with our keynote Laura Gassner Otting about her new book, “Wonderhell.” Queen of Miami Athena Dion also joined us to reflect on how much meeting all of you fabulous souls meant to them. If you missed it, you can check out the replay here! We talk a lot about mental health, self-care, living limitlessly and showing support for one another in these challenging times.
I hope you have some self-care/re-energizing summer fun planned. It’s so crucial to take time away, unplug, have shared experiences, decompress and make new discoveries. Work and volunteer commitments will be there when you return and, in fact, will BENEFIT from you recharging and refreshing, bringing bold new ideas to your organizations.
Along those lines, LMA recently launched our Well-Being Pledge so we can commit to the well-being of others and ourselves. And please continue to avail yourselves of the excellent educational offerings through our Shared Interest Groups, Regions and Local Steering Committees. I know they refill my well of ideas and inspire me to do better, more fulfilling work every day.
Looking ahead, there’s still time to participate in the call for content/speakers for some of the regions’ fall meetings. The call for content for the 2024 international annual conference will launch later this month, too — plan now to attend! These are great opportunities for your voices to be heard, to share your ideas with colleagues, and to grow from collaboration. I know in the early days of my time at LMA (and through today) the firms which I have been privileged to support always appreciated the visibility this afforded them (and me!). I don’t say that from a place of ego, but to help connect the dots that your personal and professional growth has a holistic, organic benefit to the organizations you serve.
Now excuse me while I jam out to my latest, wacky, Day-Glo playlist and watch the geraniums bloom on my patio!
Love you!
Roy
President, 2023 LMA International Board of Directors
Jessica: It’s just amazing. I also think the energy and just the people and the inclusion, the variety of content that was shared, and the best practices, there was so much. And I know a lot of people say that the best part of a conference is the networking, but it really, really was. The conference just felt so energizing and vibrant and electric. For me, the highlight of the conference was Roy opening up the show to Miss Athena Dion singing Born This Way. I will just… I’ll never forget how powerful and impactful and beautiful that moment was.
Robyn: So I think that Roy deserves such an amazing shout-out because both just because of his presence and because of starting the conference that way and so many just little things that he and the conference planning committee put together, it felt… You said the word, it felt incredibly inclusive. And the proof is in the pudding, reportedly 40% of the attendees were first-time attendees. So that means that to me, the data nerd in me, the takeaway is that so many people felt like there was really a place for them this year to go. And there’s a lot coming out of COVID and the numbers changing and industry trends, a lot of that stuff. But still that really percolates to the top, in my opinion, 40% of the people brand new, reportedly across the board, the energy was just top level the entire time. Everybody was super excited to be there. So I got to tell Roy, you did an amazing, amazing thing.
A dear friend gave me great advice yesterday. We don’t have to give our trophies back. What she meant by that was that we don’t have to feel some need to repay recognition by pursuing the next great thing. She also suggested we don’t have to carry our trophies around with us everywhere we go (literally or figuratively) as that can burden us and prevent us from seeing/grabbing the next opportunity right in our midst.
That’s why these babies are going in the dining room. Lol. Because why not? Thank you, Crain’s Detroit Business, for both of these wonderful recognitions over the past couple of years. Really means the world to me. Back in my 20s, reading the print edition religiously, and studying lists like this, I wondered if one day I might be on one, let alone two! So thank you.
Thanks again to the organizations that allow me to be my best authentic self and contribute in ways that Crain’s deemed worthy of recognition: Clark Hill Law, Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, and Legal Marketing Association – LMA International. Grateful for the opportunity to serve and create. Thank you, Tanner Friedman’s Joel K. Epstein and Matt Friedman and colleague Leslie Smithson for deftly helping navigate the submissions processes.
Finally, lest you think I am not humble enough, Hudson is duly unimpressed. He is far more interested in the sprinkler guy tromping around in his beloved yard this afternoon. It has NOT been a quiet Saturday! I think he believes he’s a ferocious lion – but his “roar” is more like the incessant rat-a-tat of a cap gun. Woof!
EXCERPT: The Legal Marketing Association – LMA Mid-Atlantic Region had a casual catch up today to recap on the brilliant conference nearly a month ago. Chris Fritsch of CLIENTSFirst led the panel of Tahisha Fugate of Axinn, Veltrop & Harkrider LLP, Bobbie Conklin of Steptoe & Johnson PLLC, and Jason Levin of Ready, Set, Launch, LLC. There was also a brief cameo from Roy Sexton, current President of the Legal Marketing Association – LMA International.
The panel and Roy kicked off by all agreeing that the Legal Marketing Association’s Annual Conference in Hollywood, Florida was a HUGE success. Attendees included many first-time conference goers, and the panel all concurred with Tahisha when she described the conference as an inclusive experience with something for everyone.
The conference focused on so many topics under the umbrella of Legal Marketing. Sessions were interactive, engaging, and provided practical advice on how to implement marketing and business development strategies.
The highlight of the conference might have been Roy on stage during the opening remarks. His energy and the atmosphere he created was something that continued throughout the entire conference. Jason was keen to point out that there is something special about LMA, the amount of support everyone has for each other and the encouragement for the new attendees to get stuck in.
#KeepingFamiliesClose … Thank you, Ronald McDonald House Charities Ann Arbor CEO (and dear friend!) Kim Kelly for tapping me on the shoulder six years ago (tempus fugit!) to serve on this incredible board and to support this beautiful mission. I was deeply honored then … as I am now on my last day of board service. 🥹 Term limits, people!
I’ve learned and grown so much from this experience, one I will treasure all my days. It was a privilege to serve alongside such brilliant, caring, vibrant community members. And to work with such a marvelous and creative operational team. Too many to list here – plus, I’m sure they’ll be glad to never be tagged again in a million posts from me! But the growth and evolution has been remarkable and heartening to witness.
And special shout outs to the two incredible board presidents under whom I was honored to serve: Loree Collett (now emeritus – boo yah!) and John Zdanowski. I studied and observed everything you did and learned so much from you. Thank you for “seeing” me and for your grace, enthusiasm, kindness over all my ideas – be they big, small, terrible, indulgent, or just plain silly. And to incoming prez Mayuri Guntupalli, you are such a bright light with such deep insight and thoughtfulness. Can’t wait to cheer you and Kim and the board and the team on from the cheap seats! Go get ‘em!
