Tag Archives: Good2bSocial

Good2BSocial’s “Marketing On The Record” podcast with host Keith Edwards: “Your Logo Is Not Your Brand and Other Truths From Roy Sexton”

17 July 2026

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Your brand is more than a logo.

Some law firms treat branding as a visual exercise, a polished logo, a sleek website, the right color palette. Those are all just signifiers. Your real brand is how clients experience your attorneys, how they’re treated, and how well they’re served.

In episode three of Marketing on the Record, hosted by Good2bSocial’s Keith Edwards, Roy Sexton, CMO at Vedder in Chicago, unpacks the gap that keeps firms from building brands that actually resonate.

Key takeaways:

🚩 Look past the visuals: A logo is a flag, not a brand, clients remember how you treat them not your color palette.

🤝 Stop compartmentalizing marketing: Branding isn’t the team that “makes things pretty.” It exists in every client interaction.

📖 Lead with story: The narrative you tell around your firm shapes how clients connect with it.

The firms that stand out understand that their brand is built through experience, not decoration.

Listen to the full episode to rethink what your firm’s brand really means – here.

Clark Hill makes significant moves on Good2bSocial’s Social Law Firm Index

2 December 2023

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Absolutely thrilled with Clark Hill’s rankings here! Kudos to my colleagues Alexandra France and Tommy Franz for their excellent leadership and strategic stewardship of our digital presence. And thank you to Guy Alvarez and Good2bSocial for their expert analysis and commitment to our legal community.

About the study: The Social Law Firm Index is an annual study that examines how the top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development.

They measure reach, engagement, and marketing performance on platforms, including Twitter, LinkedIn, Facebook, Instagram, YouTube, and more.

The Social Law Firm Index analyzes each firm’s presence on the internet and across social media and evaluates their social media usage to extend thought leadership messages. These factors are then reduced to numerical measures, weighted, and incorporated into an algorithm to develop each firm’s rank.

Where we stacked up this year …

Overall: ranked 46 of 200 (up from 93 last year)

LinkedIn: ranked 69 (up from 88 last year)

Twitter: ranked 81 (up from 98 last year)

SEO: ranked 90 (up from 152 last year)

Instagram: first time ranking! 40

Thought leadership: ranked 74 (up from 145 last year)

Facebook: ranked 14 (down from 2 last year … but still incredibly respectable)

YouTube: first time ranking! 64

Podcast: ranked 46 (down from 38 … but also still respectable)

Woot!!

“Clark Hill understands that a strong visual presence is becoming more essential on Facebook than it once was.” Thank you, Good2bSocial! #lmamkt

29 November 2022

2 Comments

Oh my goodness! Thank you, Guy Alvarez and Good2bSocial, for this lovely shout out to what we at Clark Hill Law are doing on Facebook. Kudos to my colleagues Alexandra France, Tommy Franz, and Guinevere Lehman Anderson for their leadership here and to our larger team and firm community for the beautiful content they help provide!

Original post: https://www.jdsupra.com/legalnews/5-facebook-accounts-of-law-firms-who-5077567/

“Clark Hill understands that a strong visual presence is becoming more essential on Facebook than it once was. They find new and exciting ways to add visuals to their posts, whether it is a podcast sound bite with accompanying visuals or a professionally shot video. Clark Hill also uses Facebook as a place to share thought-leadership content and start conversations on topics important to their firm. They often share links to articles, rather than simply only advertising their successes.”