“Hey podcast listeners. I’m Taryn Elliott, Director of Client Success + Marketing at LISI and I will be your host for this episode of LISI’s All the Things podcast. I’m joined on this month’s episode of One More Thing by Roy Sexton, Director of Marketing at Clark Hill Law, and an old friend from my early days with the Legal Marketing Association – LMA International. Roy and I got together to talk about what he hopes to accomplish next year and his term as the 2023 Legal Marketing Association International President. Knowing Roy for as long as I have, I knew this conversation was going to be fun and I was not disappointed, but we touch on some important topics as well, including volunteering, self-care, acknowledging our differences, and how to amplify yourself along with the work you do. Here is One More Thing, this week’s episode of LISI’s ‘All the Things’ podcast. I hope you enjoy listening to it as much as I enjoyed recording it.”
Indeed, we did, Taryn! So grateful for our longstanding friendship and for your positive influence in my life. As is my wont, I shout out to a LOT of people and how grateful I am for them: Maureen Fechter Farr, Gina Furia Rubel, Heather Morse-Geller, Gail Porter Lamarche, Nancy Leyes Myrland, Lindsay Griffiths, Laura Toledo, Terry Isner, Jennifer Manton, Deborah Scaringi, Michelle Upchurch Murray, LMA Northeast Region Boot Camp, Robyn Addis, Audra Triplett, Michael Coston, Melissa Ertek, Brenda Plowman, EJ Stern Bearman, Bobbie Conklin, #LMA23, Wabash College, Association of Legal Administrators (ALA), Corporate Legal Operations Consortium – CLOC, Michigan Society for Healthcare Planning and Marketing, Susie Sexton, #TheLordOfTheRings, and #pasta. Happy listening!
I love my brilliant, kind, creative friend Gail Porter Lamarche. She shared her wisdom and wit with me and a strangely absent Rob Kates on Legal Marketing Coffee Talk today. We discussed the importance of authenticity, the magic of #music and fabulous parenting, the benefit to firms of marketers who engage the community, how much we love Legal Marketing Association – LMA International, the fabulous learning and connection at LMA21, the power of digital thought leadership, how to coach attorneys to network with intentionality, Norman Love Confections, Theatre Nova, taco Tuesdays, beloved furbabies, and more. And how proud we are of ass-kicking Laura Toledo!
Shout outs to beloved family, friends, and colleagues include Nancy Leyes Myrland, Gina Furia Rubel, Heather Morse-Geller, Lindsay Griffiths, Megan McKeon, Kelly MacKinnon, John Byrne, Ross Fishman, Don Sexton, Nancy Slome, David Ackert, Passle, James Barclay, Tommy Franz, Kevin Iredell, Maggie Stuart Watkins, Adrian T Dayton, and more!
Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.
Clockwise from top left: Justin Scott Bays, Roy Sexton, Elizabeth Jaffe, Diane Hill, K Edmonds, John DeMerell, Kristin Clark
Just FOUR more chances to see SING HAPPY! http://www.theatrenova.org … Come hear the music play – through Sunday!
This celebration of the work of Broadway’s famous duo, Kander and Ebb, features a star-studded ensemble of singers, who take the stage with showstoppers from CABARET, CHICAGO, KISS OF THE SPIDER WOMAN, and many others. Directed by Diane Hill, with music direction by R. MacKenzie Lewis, SING HAPPY! is not just a musical revue. It’s a show that ultimately weaves a tale of strength and determination, one we can all relate to in these times.
AUDIENCES AND CRITICS ALIKE LOVE SING HAPPY!
From Pulp Magazine: While the show leads off with the encouraging “Sing Happy” from Flora the Red Menace, the show’s best moments are the wistful, introspective, and sad songs. The singers come and go throughout the 70-minute revue with no intermission. The tentative story they tell is one of guarded hope, which seems appropriate to our current situation.
Photo by Sean Carter
Director Diane Hill keeps it simple and the singers respond with performances that grasp the conflicting emotions that are at the heart of Kander and Ebb songs.
Photo by Sean Carter
John DeMerell brings a meditative quality to his rendition of “I Don’t Remember You,” a song about a once-close relationship that now seems lost forever. Justin Scott Bays brings more heat to a plaintive yearning for a lost love in “Sometimes a Day Goes By.” The two voices sing in counterpointed empathy.
Photo by Sean Carter
Perhaps the best-known song in this mood is the comic sad “Mr. Cellophane” from Chicago. Roy Sexton sings the mournful tale of a man who wonders how invisible he seems to be. Kander’s music is a shuffle and Sexton glides across the stage making like a sad, dancing clown.
Kristin Clark brings that wistful quality to “Colored Lights,” another song about what might have been.
Photo by Sean Carter
K Edmonds brings her big voice and expressive face to a rollicking showstopper from Chicago, “When You’re Good to Mama,” a warning to inmates about how things work on the inside.
Photo by Sean Carter
Elizabeth Jaffe has fun with a sassy celebration of a daytime lover in “Arthur in the Afternoon.”
Photo by Sean Carter
Theatre Nova is alive and it wants to stay alive and offer a chance for everyone to come and see fresh, new, exciting plays at a reasonable price. In the music and words of Kander and Ebb, “what good is sitting alone in your room, come hear the music play, life is a cabaret, old chum, come to the cabaret.”
“What a fabulous evening of song! The energy level was high and the numbers flowed seamlessly one to another. I especially enjoyed seeing Kristin and her mom sing together. So great to be back to live theatre, and I appreciate the precautions you’re taking to make everyone feel safe.”
Photo by Sean Carter
“The show was yet another reminder of all the fabulous talent we have in our area. Great Performances, wonderful show.”
“Delightful show! Heartfelt and accomplished singers. Enjoyed every song.”
Tune in Thursday, November 4th for a brand new Legal Marketing Coffee Talk featuring host, Roy Sexton, and his guest, Gail Lamarche, Director of Marketing and Business Development at Henderson, Franklin, Starnes & Holt, P.A.
The incomparable, effervescent Gail Lamarche was one of Roy’s very first “LMA fairy godsisters,” adopting him when he was new to the Legal Marketing Association ten years ago. Their close friendship, love of laughter, and keen interest in the power of digital and social marketing will fuel what is sure to be a wide-ranging chat. Gail is Henderson Franklin’s Director of Marketing and Business Development. Over her 14 year career with the firm, she’s helped them see the value of social media. Gail is a guest blogger and speaks to various groups on the use of social media in professional services. Oh, and her signature gifts are the artistically edible Norman Love Confections … if you’re a good kid, maybe she’ll send you some!
Prior to joining Henderson Franklin, Gail worked in the marketing department of Devine, Millimet & Branch, P.A., a prominent New England regional law firm. Gail previously served on LMA’s Social Media Shared Interest Group Leadership Committee, and has presented at three of its national conferences. For over a decade, she also served as a member of the Southwest Florida Seminole Booster Club. Board of Directors. Blending her two passions, she has served on the Red Sox Celebrity Golf Classic Committee for over a decade, raising funds for the Golisano Children’s Hospital of Southwest Florida.
Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.
We had a wonderful opening weekend for Sing Happy! at Theatre Nova. My father’s *objective* review: “5 GIANT STARS!!!!! Not only are the voices terrific/ the song choices perfect/the pacing excellent/the entire cast is gorgeous❤️ If you miss this show you’ve missed the best Ann Arbor has to offer. Okay, I’m Roy’s dad but you do know parents can be real hard-sses😎on their kids.”
SING HAPPY! music by John Kander and Fred Ebb with musical arrangements by R. MacKenzie Lewis, a Theatre NOVA Fundraiser
A fundraiser for Theatre NOVA and presented in concert, Sing Happy! is a celebration of the work of Broadway’s famous duo, Kander and Ebb. An ensemble of singers will take the stage with showstoppers from “Cabaret,” “Chicago,” “Kiss of the Spider Woman” and many others while weaving a tale of strength and determination. Directed by Diane Hill, Music Direction by R. MacKenzie Lewis, Sing Happy! features Justin Scott Bays, Kristin Clark, John DeMerell, K Edmonds (The Revolutionists, The Devil’s Music), Diane Hill (The Lifespan of a Fact, A New Brain, Follies in Concert, Admissions, The How and the Why, The Stone Witch, The Totalitarians, and The Revolutionists), Elizabeth Jaffe (The Elves and the Schumachers), and Roy Sexton (Follies in Concert). LIMITED ENGAGEMENT
ONCE I got my internet (sort of) squared away, Rob Kates and I had a delightful chat with Legal Marketing Association – LMA International Executive Director Danielle Holland. There may be show-tunes.
We DEFINITELY discussed opportunities and challenges of leading in a crisis, the magic that is the LMA community, the power of building a great team, DEI, only child super powers, going to kindergarten in penny loafers, telephoto lenses, “sweep buses,” horse shows, marathons, Chicago fashion, cheerleading, gratitude, statement necklaces, and #LMA21 annual conference in two weeks.
Shout outs abound including Kelly MacKinnon, Jill Mason Huse, Brenda Plowman, Andrew Laver, Jaime Lira, Jessica Aries, Amy Payton Verhulst, Dianne Rychlewski, Cynthia Voth, Jay Majitov, Kelly Bache, Ashley Stenger, Gia Altreche, Gina Furia Rubel, “Sing Happy,” Theatre Nova, Diane Hill, Hudson, BarkBox, Adopt A Pet of Fenton, Michigan, and more. Enjoy!
We had a pretty fantastic – and free-wheeling – conversation with our friend John Byrne today. This may be one of my favorite shows we’ve done yet. To be honest, I’m not even quite sure how to recap it, other than this was an authentic conversation between people who respect and love each other. There might be some references to the bathroom habits of naughty cats, a general love of anything Disney, and appreciation for the unique attributes of the only child – AND an understanding that truth when delivered from the heart is always a good thing.
Shout outs in the show to … Susie Sexton, Don Sexton, Thor Hodges, Lisa Towey Simon, Anne Gallagher, Megan McKeon, Nancy Leyes Myrland, Nancy Slome, Brenda Pontiff, Andrew Laver, Michelle Friends, Kelly MacKinnon, Brenda Plowman, Amy Payton Verhulst, Laura Toledo, Lindsay Griffiths, Kevin Iredell, Dianne Rychlewski, William Fitzgerald, Linda Sedloff Orton, Stephen D Barrett, Jose’ Cunningham, Trish Desilets Lilley, #oklahoma, #themusicman, and more!
It’s the show about legal marketing and the people that make it happen.
This week, Roy Sexton’s guest is fellow LMA International Board Member AND Midwesterner John Byrne, Chief Marketing Officer for Gould & Ratner LLP. John and Roy will not only reflect on nearly a decade of friendship and volunteer leadership together, but what trends they see in marketing, communications, and thought leadership in these neverending pandemic days. John, who also has worked as a practicing attorney and as a newspaper editor, will offer his observations on the intersectionality of legal and media and the opportunities represented for marketers therein. John and Roy are both only children who also have strong ties to the medical profession AND they both tend to enjoy the occasional shenanigan (or eight), so this conversation is sure to be heartfelt, free-ranging, and raucous!
Join our team of hosts: Jessica Aries, Tahisha Fugate, Andrew Laver and Roy Sexton , each week, as we talk to the leaders in the legal marketing community.
Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.
Thank you to my fabulous Clark Hill colleague Megan McKeon for joining Rob Kates and me on Kates Media: Video Production’s “Legal Marketing Coffee Talk,” sponsored by Jessica Aries’ By Aries. Thanks again to Katelynn Audrey Wynn McGuire for the wonderful promotional support.
We cover a LOT! 🤣 The relative merit of phone calls, being trapped in Facebook jail, the perils of pool repair, the joys of home associations, and the highs and lows of geriatric pet ownership.
MORE importantly we discuss trends in legal marketing and business development, the crucial differences between those two disciplines AND their complementary nature, how data drives smart decision-making and efficient resource deployment, how the Legal Marketing Association and a commitment to mentoring benefits firm culture, and more.
Shout outs in today’s show to Susan Ahern, Guinevere Lehman Anderson, Marceline Johnson, John Byrne, Timothy Corcoran, Anne Gallagher, Brenda Plowman, Jill Mason Huse, Kelly MacKinnon, Nancy Myrland, Brenda Pontiff, Amy Payton Verhulst, Gina Furia Rubel, Heather Morse-Geller, Gail Porter Lamarche, Gail Paul, Susie Sexton, Connie Harris, James Fisher, Eric Lewandowski, Nancy McKeon, Patrick Fuller, Jay Harrington, Glen Hanson, HunTees, Marlon Brando, and more.
Postscript …
That’s me! Always on the cutting edge! LOL. Thanks for the shout out (below), Nancy Myrland of Myrland Marketing and Social Media. She writes, “‘Should You Give Stories A Chance?’ A LinkedIn notification related to Roy Sexton yesterday (discussed in this 2-minute, 22-second episode) is what caused me to record this episode.”
I admit I keep using the damn things as another piece of real estate, wondering if anybody’s paying attention. So she nailed exactly my psychology as a user in her assessment!
Thank you to Krista Schafer Ewbank and Open Book Theatre Company for continuing to find innovative, fun, and provocative ways to deliver theatre to our community in these dark days. iPoppy is by turns riotous, satirical, poignant, incisive, but always engaging. A one-woman ten minute show delivered 1:1 to each audience member via the quarantine-ubiquitous #Zoom, iPoppy is a frothy yet searing indictment of our present “culture,” one that wallpapers over socioeconomic inequities, familial trauma, rampant materialism, and the corrosive intersection of racism and sexism with a relentless and soul-crushing press of social media self-promotion and digital deception. iPoppy packs a wallop in its brisk and breezy ten minute run-time. Give it a go, and support local theatre.
“Check out some clips from iPoppy, along with some quotes from audience members. Sign up for your own 10 minute, live performance of this original piece! Written by M.X. Sotero. Directed by Topher Payne. Featuring Marcela Gazaro.”
This year’s Legal Marketing Association annual conference was a virtual affair, and it was just as vibrant and engaging (if not more so) than our in-person meetings. I’m happily energized AND utterly exhausted. I’m one proud international board member tonight! Below are some highlights …
Enjoy this #lma20 chat with the ever-charming Ashraf Lakhani, Matt Parfitt, and Rob Kates! We discuss their conference sessions (general counsel interviews and email marketing trends respectively), the finer points of long-distance chess, the importance of family, quarantine basketball, and outback policemen!
Yes, there is singing. Dave Matthews, in fact. And a shiny gold jacket. ⭐️ Rob Kates, Meghan Frank from Lexis Nexis, and yours truly with fab host Michelle Friends talk #lma20 🥰
Enjoy this final “coffee talk” of #lma20 with yours truly, Rob Kates, Joe Przybyla, Amy Payton Verhulst! We talk about the amazing discoveries of this year’s conference, the wonders of Introhive, what makes a great Legal Marketing Association leader, children’s art, online car shopping, and frosty treat rewards.
Yes, one more song – that I barely make it through without crying. One of my mom Susie Sexton’s favorites from “On the Town” and a fitting tribute to this incredible week. Kudos to conference chairs Kristen Bateman and Jon Mattson and the conference committee and support team (including Kristy Perkins, Malaika Palmer, Christina Abes) as well as rock star president Jill Mason Huse for their truly remarkable work.
Thanks to the SmithBucklin team, including Danielle Holland , Holly Amatangelo , JenaShay Russell , Ashley Stenger , Kimberly McBride , Kat Seiffert , Kristin Frankiewicz, Alexia Malamis for all of the ongoing support.
Thanks to all of the guest hosts and guests this week who made this show such a special addition! Shout outs during the show to Carman Janenne Akins, Jim Jarrell, Megan McKeon, Vanessa Vines Petrea, Jessica Jaramillo, Tahisha Fugate, Andrew Laver, Jessica Aries, Brenda Plowman, Stefanie Marrone, Jennifer Petrone Dezso, Tanya Riggan, Nikki Girard Sherrill, Michelle Friends, Kelly MacKinnon, Christine Mitchell Harris, Patrick Fuller, Gina Rubel, and more!
5 days of crucial content 1 excellent keynote speaker named Baratunde Thurston 1 new hashtag #LMACitizen inspired by #HowToCitizen 140+ speakers 40+ interactive live sessions 3+ hours of 1:1 attendee networking sessions 5 engaging virtual social events 17 countries and 43 states represented 45+ sponsoring organizations 1200+ legal marketing professionals 10 costume changes (MY contribution 🤣) Too many “skills” to count
LMA20 tribute to the ever-delightful Patrick Fuller … this will only mean something to the people who watched the comedy night event with Last Comic Standing winner and celebrity comedian John Heffron. To the rest of you, I’m sorry … not sorry. 🤣 I generally hate inside jokes. But I can’t resist this one. #skills!Some final thoughts on #lma20A closing song – “Some Other Time” from the musical “On The Town”Smart sartorial choices of #lma20 … “The first but not the last.” Kamala Harris
In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community.
Key Takeaways: Marketing shows you where the door is, business development helps you walk through it. The business development technique you hold near and dear is not a silver bullet. It’s what you do with it. It’s how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing – you just have to stick to the regiment. The days of being able to avoid social media are over.
“We call it a rule of three. If you’re speaking somewhere or you’ve written something, you’ve three bites at the apple on social media to promote that, at minimum. There’s the time leading up to the webinar you’re about to promote and promote that more than once.” — Roy Sexton
We had so much fun getting to know Roy Sexton! Legal marketer, thought leader, community leader, writer, actor and singer Roy Sexton talks to us about personal branding, standing out on social media, and thriving through authenticity.
Roy also shares why he prioritizes having creative outlets outside of work. We completely agree!
He credits his success to so many legal marketers we admire such as Nancy Leyes Myrland, Heather Morse-Geller, Renee Branson, Gail Porter Lamarche, Gina Furia Rubel, Lindsay Griffiths, Laura Toledo, and Brenda Plowman. Plus, shout outs to Susie Sexton and Beth Kennedy.
Also, Roy and Jennifer Petrone Dezso need to be friends since they both love Sweeney Todd!
Best dressed?! Only in quarantine! Thank you, ALM Media, LLCs Amy Newman, who emailed and made my day:
I’m delighted to tell you we decided you are our winner of our Best Selfie/Best Dressed competition from Friday’s event [Legal Week #LegalInnovationAwards virtual ceremony]! Not only did you send in a great photo, your activity and involvement throughout the announcement was greatly appreciated!
My pleasure! First (and likely last) time I’ll ever make such a list! 🥰 🤵
Reel Roy Reviews 