Thank you to my fabulous Clark Hill colleague Megan McKeon for joining Rob Kates and me on Kates Media: Video Production’s “Legal Marketing Coffee Talk,” sponsored by Jessica Aries’ By Aries. Thanks again to Katelynn Audrey Wynn McGuire for the wonderful promotional support.
We cover a LOT! 🤣 The relative merit of phone calls, being trapped in Facebook jail, the perils of pool repair, the joys of home associations, and the highs and lows of geriatric pet ownership.
MORE importantly we discuss trends in legal marketing and business development, the crucial differences between those two disciplines AND their complementary nature, how data drives smart decision-making and efficient resource deployment, how the Legal Marketing Association and a commitment to mentoring benefits firm culture, and more.
Shout outs in today’s show to Susan Ahern, Guinevere Lehman Anderson, Marceline Johnson, John Byrne, Timothy Corcoran, Anne Gallagher, Brenda Plowman, Jill Mason Huse, Kelly MacKinnon, Nancy Myrland, Brenda Pontiff, Amy Payton Verhulst, Gina Furia Rubel, Heather Morse-Geller, Gail Porter Lamarche, Gail Paul, Susie Sexton, Connie Harris, James Fisher, Eric Lewandowski, Nancy McKeon, Patrick Fuller, Jay Harrington, Glen Hanson, HunTees, Marlon Brando, and more.
That’s me! Always on the cutting edge! LOL. Thanks for the shout out (below), Nancy Myrland of Myrland Marketing and Social Media. She writes, “‘Should You Give Stories A Chance?’ A LinkedIn notification related to Roy Sexton yesterday (discussed in this 2-minute, 22-second episode) is what caused me to record this episode.”
I admit I keep using the damn things as another piece of real estate, wondering if anybody’s paying attention. So she nailed exactly my psychology as a user in her assessment!
Thank you to Krista Schafer Ewbank and Open Book Theatre Company for continuing to find innovative, fun, and provocative ways to deliver theatre to our community in these dark days. iPoppy is by turns riotous, satirical, poignant, incisive, but always engaging. A one-woman ten minute show delivered 1:1 to each audience member via the quarantine-ubiquitous #Zoom, iPoppy is a frothy yet searing indictment of our present “culture,” one that wallpapers over socioeconomic inequities, familial trauma, rampant materialism, and the corrosive intersection of racism and sexism with a relentless and soul-crushing press of social media self-promotion and digital deception. iPoppy packs a wallop in its brisk and breezy ten minute run-time. Give it a go, and support local theatre.
“Check out some clips from iPoppy, along with some quotes from audience members. Sign up for your own 10 minute, live performance of this original piece! Written by M.X. Sotero. Directed by Topher Payne. Featuring Marcela Gazaro.”
This year’s Legal Marketing Association annual conference was a virtual affair, and it was just as vibrant and engaging (if not more so) than our in-person meetings. I’m happily energized AND utterly exhausted. I’m one proud international board member tonight! Below are some highlights …
Enjoy this #lma20 chat with the ever-charming Ashraf Lakhani, Matt Parfitt, and Rob Kates! We discuss their conference sessions (general counsel interviews and email marketing trends respectively), the finer points of long-distance chess, the importance of family, quarantine basketball, and outback policemen!
Enjoy this final “coffee talk” of #lma20 with yours truly, Rob Kates, Joe Przybyla, Amy Payton Verhulst! We talk about the amazing discoveries of this year’s conference, the wonders of Introhive, what makes a great Legal Marketing Association leader, children’s art, online car shopping, and frosty treat rewards.
Yes, one more song – that I barely make it through without crying. One of my mom Susie Sexton’s favorites from “On the Town” and a fitting tribute to this incredible week. Kudos to conference chairs Kristen Bateman and Jon Mattson and the conference committee and support team (including Kristy Perkins, Malaika Palmer, Christina Abes) as well as rock star president Jill Mason Huse for their truly remarkable work.
Thanks to the SmithBucklin team, including Danielle Holland , Holly Amatangelo , JenaShay Russell , Ashley Stenger , Kimberly McBride , Kat Seiffert , Kristin Frankiewicz, Alexia Malamis for all of the ongoing support.
Thanks to all of the guest hosts and guests this week who made this show such a special addition! Shout outs during the show to Carman Janenne Akins, Jim Jarrell, Megan McKeon, Vanessa Vines Petrea, Jessica Jaramillo, Tahisha Fugate, Andrew Laver, Jessica Aries, Brenda Plowman, Stefanie Marrone, Jennifer Petrone Dezso, Tanya Riggan, Nikki Girard Sherrill, Michelle Friends, Kelly MacKinnon, Christine Mitchell Harris, Patrick Fuller, Gina Rubel, and more!
5 days of crucial content 1 excellent keynote speaker named Baratunde Thurston 1 new hashtag #LMACitizen inspired by #HowToCitizen 140+ speakers 40+ interactive live sessions 3+ hours of 1:1 attendee networking sessions 5 engaging virtual social events 17 countries and 43 states represented 45+ sponsoring organizations 1200+ legal marketing professionals 10 costume changes (MY contribution 🤣) Too many “skills” to count
In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community.
Key Takeaways: Marketing shows you where the door is, business development helps you walk through it. The business development technique you hold near and dear is not a silver bullet. It’s what you do with it. It’s how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing – you just have to stick to the regiment. The days of being able to avoid social media are over.
“We call it a rule of three. If you’re speaking somewhere or you’ve written something, you’ve three bites at the apple on social media to promote that, at minimum. There’s the time leading up to the webinar you’re about to promote and promote that more than once.” — Roy Sexton
We had so much fun getting to know Roy Sexton! Legal marketer, thought leader, community leader, writer, actor and singer Roy Sexton talks to us about personal branding, standing out on social media, and thriving through authenticity.
Roy also shares why he prioritizes having creative outlets outside of work. We completely agree!
He credits his success to so many legal marketers we admire such as Nancy Leyes Myrland, Heather Morse-Geller, Renee Branson, Gail Porter Lamarche, Gina Furia Rubel, Lindsay Griffiths, Laura Toledo, and Brenda Plowman. Plus, shout outs to Susie Sexton and Beth Kennedy.
Also, Roy and Jennifer Petrone Dezso need to be friends since they both love Sweeney Todd!
Best dressed?! Only in quarantine! Thank you, ALM Media, LLCs Amy Newman, who emailed and made my day:
I’m delighted to tell you we decided you are our winner of our Best Selfie/Best Dressed competition from Friday’s event [Legal Week #LegalInnovationAwards virtual ceremony]! Not only did you send in a great photo, your activity and involvement throughout the announcement was greatly appreciated!
My pleasure! First (and likely last) time I’ll ever make such a list! 🥰 🤵