Thank you – this is so very lovely, Prolawgue, and such a nice surprise with which to start the week. I am truly honored.
“In the ever-evolving realm of law, these dynamic strategists have transcended support roles to become driving forces of success. 🚀Meet the global directory of Legal Marketing and BD maestros who shape the future of legal practice with innovative campaigns. Discover how their expertise can elevate your firm, keeping you at the forefront of the legal market’s evolution. ⚖️”
“Roy Sexton, an accomplished marketing, communications, and strategic planning professional, brings over 25 years of experience to various sectors including consulting, healthcare, the legal industry, and college advancement. Roy’s fervor for addressing challenges, enhancing organizational culture, fostering business expansion, and contributing to long-term strategic initiatives has been a driving force throughout his career. His expertise spans diverse industries, showcasing his dedication to problem-solving and growth, making him a valuable asset in each professional endeavor.”
Thank you, Brad Kadrich and Corp! Magazine, for including my thoughts on the state of digital marketing in professional services. Thank you to Joel Epstein for placing this and to Thomas Franz for providing an extra set of eyes on this!
In an age where the digital realm reigns supreme, professional services have embraced an array of strategies to harness the power of digital marketing. These strategies, once considered novel, have now become essential for staying competitive in a fast-evolving landscape. The pandemic has shifted the landscape in how our clients express their desire for connection. The golf course, stadium box, and breakfast gathering *may* still have some place in our engagement strategies, but most want to spend their free/social time with their families now. And they expect us to meet them where they are. (Plus, clients are quite happy navigating StubHub on their own.)
Content Marketing: Elevating Thought Leadership
Content has become the cornerstone of successful digital marketing in the professional services sector. Gone are the days of mere promotional messages; clients now seek informative and valuable content that addresses their pain points. This is where content marketing steps in.
By producing in-depth case studies, insightful whitepapers, and regular blog posts, law firms position themselves as experts in their field. This not only fosters trust but also engages potential clients by addressing their legal concerns in an educational manner. Accounting firms, similarly, can provide tax planning guides, ensuring that their clients are well-informed and confident in their services.
Search Engine Optimization (SEO): Navigating the Digital Landscape
The digital world is a crowded marketplace, and standing out requires a solid understanding of search engine optimization (SEO). Professional services firms are utilizing SEO techniques to enhance their online visibility and attract relevant traffic.
Keyword research is a foundational aspect of SEO. For instance, most SEO platforms use AI to identify key phrases to optimize website content. At Clark Hill, we have seen these efforts move targeted pages into top ten search results. Furthermore, on-page optimization techniques, such as meta tags and structured data, play a pivotal role in improving a website’s search engine ranking. That said, in more B2B marketing, your clients are unlikely to pick you at random from a blind search result. They may look at those results for validation if, say, you claim to be a tech proficient organization, but they are more likely to choose you based on the helpfulness of your thought leadership and your social media engagement.
Social Media Marketing: Building Relationships
Social media platforms are powerful tools for professional services firms to build brand presence and engage with their target audiences. LinkedIn, in particular, serves as a virtual networking event for professionals across various industries. It is a social mixer that is running 24/7, and, on scale, allows you to monitor and most importantly interact with your clients and prospects asynchronously in ways convenient to you both.
It is called “social” media for a reason. Do not just go “on blast” trumpeting your own successes. Rather, engage, celebrate, and share the content of those with whom you are developing relationships. George Orwell, Andy Warhol, and Kurt Vonnegut all predicted this present moment – for better or worse. We are a people who share to be seen, so truly see others. I guarantee that the more you engage with your prospects on social in authentic (not salesy) ways, the more likely they will take you up on that offer for dinner, coffee, or a round of golf (or pickle ball!).
Imagine an accounting firm using LinkedIn to share industry insights and articles about tax regulations. This establishes their credibility and positions them as a valuable resource in the financial world. Furthermore, by creating tailored content for specific audiences, such as business owners seeking financial advice, firms can drive engagement and foster connections. And, while LinkedIn is where you likely should spend the bulk of your time, a presence on Instagram or Facebook or Threads can nicely supplement your reach and your SEO. Yes, Facebook is for “friends and family,” but they have jobs and business and service needs too!
Digital Advertising: Targeted Outreach
In the vast expanse of the internet, precision matters. Digital advertising allows professional services firms to reach their desired audience with pinpoint accuracy. Platforms like Google Ads, LinkedIn sponsorship, and account-based-marketing (e.g., digital ads on various media platforms) enable firms to create targeted ads, some that appear when specific keywords are searched and others that are pushed out to pre-identified profiles.
For instance, a law firm specializing in intellectual property might bid on keywords like “patent attorney.” When someone searches for such terms, the firm’s ad appears at the top of the search results, increasing the likelihood of attracting potential clients seeking their expertise. Effective ad copy and well-designed landing pages further enhance the success of these campaigns.
If entering this world, yes, some of this work can be handled in-house, but you may want to consider enlisting an agency, at least at first, to help you navigate these waters. Much like traditional media, working with an agency to help you refine your message, creative execution, and placement can help ensure better results. This can also help develop your in-house team on tips and tricks they might not already have at their disposal, eventually creating less dependency on an agency.
Challenges in Digital Marketing for Professional Services
As professional services firms embrace digital marketing, they encounter a unique set of challenges that require strategic navigation.
Professional services, such as legal and financial sectors, often operate under strict regulations. This can pose a challenge when crafting digital marketing content, as maintaining compliance while conveying expertise is crucial. Firms must strike a balance between showcasing their knowledge and adhering to industry regulations, ensuring their messaging remains accurate and trustworthy. Please be sure to connect with any regulatory bodies, professional associations, and your organization’s general counsel to make sure you are in keeping with ethical guidelines.
Establishing trust in the digital realm can be a daunting task. Clients seek assurance that their chosen professional services firm is reliable and competent. Beyond showcasing credentials, firms must leverage their digital presence to communicate their values, mission, and successful track record. This might involve sharing client testimonials, case studies, and success stories that resonate with potential clients.
At Clark Hill, we relaunched our brand in 2021 with the tagline “Simply Smarter.” There is a sophisticated look and feel to the brand (if we do say so ourselves!) but we wanted to supplement that with the authenticity storytelling brings. Throughout the launch and following, we have leveraged our firm values and the faces and voices of our colleagues to engage clients, prospects, and talent. Your brand is as much about attracting and retaining your talent as it is growing your client base, so be sure to reflect who you are in all of your external messaging.
Professional services often cater to specific industries or niches. Effectively targeting these niche audiences can be challenging in the vast digital landscape. However, digital marketing strategies allow firms to focus their efforts precisely where they matter most. For example, a consulting agency specializing in the technology sector can create content tailored to the unique challenges faced by tech companies, resonating with decision-makers in that industry.
Measuring the return on investment (ROI) of digital marketing efforts can be intricate. Unlike tangible products, professional services’ value is often intangible and based on expertise. Tracking the impact of digital marketing campaigns in terms of lead generation, client acquisition, and revenue can require sophisticated analytics tools. However, understanding these metrics is essential to refine strategies and allocate resources effectively.
If you have a CRM, that will help you connect the dots between marketing communications, business development, and client decision making. Even if you don’t have such a system in place, use leading measures like web hits, social media reach and engagement, open rates to articulate the impact your work is having. If you can employ a data visualization tool like Power BI to create data dashboards, all the better. Share this internally, along with links to key messages. Again, your internal audience is an extension of the marketing team, and their awareness is key to your success.
Emerging Trends in Professional Services Digital Marketing
The landscape of professional services digital marketing continues to evolve, with several emerging trends shaping its future.
Artificial intelligence and automation are revolutionizing marketing processes. Chatbots can provide instant responses to client inquiries, enhancing user experience. Additionally, AI-driven analytics offer deeper insights into consumer behavior, enabling firms to tailor their strategies more effectively.
Video content is gaining prominence as a highly engaging format. Professional services firms are using video to introduce their team, explain complex concepts, and showcase their workplace culture. This personal touch humanizes the firm and creates a stronger connection with potential clients.
For our brand launch at Clark Hill, we developed a video campaign, telling the Clark Hill story through the faces and voices of our people. We had a long-form video (about 4 minutes) and shorter snippets that we deployed on social media and through digital advertising. The first year of our brand launch our videos had 500,000 views. In the second year, we started featuring our industry teams, and those videos had 750,000 views. Additionally, in that first year, our social media channels reached 9 million and in the second year 12 million, with a 69% increase in engagement. We can only surmise that the addition of video was a big draw, on top of the thought leadership content our attorneys carefully crafted.
Personalization is no longer optional; it’s expected. Firms are leveraging data to craft personalized marketing messages and experiences. Email campaigns that address specific pain points or industry challenges resonate more with recipients, leading to higher engagement rates.
The rise of voice-activated devices is changing the way people search for information. Professional services firms are adapting their digital strategies to accommodate voice search queries, focusing on natural language and conversational content.
Best Practices for an Effective Digital Marketing Strategy
To navigate the dynamic world of digital marketing successfully, professional services firms should follow these best practices:
Define specific goals, whether it’s increasing lead generation, expanding brand awareness, or improving client retention. Clear objectives guide your strategies and provide a measurable framework for success.
Clients go through distinct stages before making a decision. Create content that caters to each stage, from awareness and consideration to decision-making, ensuring you’re addressing their needs effectively.
Data-driven decisions yield better results. Regularly analyze metrics such as website traffic, engagement rates, and conversion rates to understand what’s working and what needs adjustment.
The digital landscape is ever-changing. Stay updated with industry trends, algorithm updates, and new technologies. Adapt your strategies accordingly to maintain a competitive edge.
Future Outlook of Professional Services Digital Marketing
As we look ahead, the role of digital marketing in professional services is poised to expand even further. The rapid evolution of technology, coupled with changing consumer behavior, will drive innovation in strategies and tools. Firms that embrace agility and stay committed to providing value through their digital channels will undoubtedly thrive in this dynamic environment.
Digital marketing has transformed the way professional services firms connect with their audience. From content marketing to SEO, social media engagement to digital advertising campaigns, these strategies are redefining how expertise is showcased and services are offered. Despite challenges, firms that master the art of digital marketing will not only survive but also excel in an increasingly digital world.
(And, yes, true confessional: I used AI to help me craft this article, shaping the outline and refining the piece for persuasiveness and conciseness. Boom! Thank you, R2-D2, Hal, and Robbie the Robot for your trailblazing.)
Indiana’s Gov. Mike Pence signs this (unnecessary) law in … private? Who invited the Mel Brooks movie extras?
Oh, Indiana, my Indiana … home of my upbringing and constant source of horrified bemusement and righteous indignation in my adulthood.
The latest and greatest affront to all creatures great and small in Indiana is the so-called “Religious Freedoms Restoration Act,” which, no matter how you want to spin the rhetoric, is intended to make the narrowly-defined, faith-based, mid-century (you pick the century) morality (?) of a bunch of Bible-thumping, pitchfork-wielding Hawthorne caricatures the law of that land wherever and whenever you try to go buy … baked goods?
And, yes, I’ve heard the rationalization that, “Well, all these other states had it, and Bill Clinton, the big ol’ dirty heathen, put this in place over 20 years ago at the Federal level, so why are Audra McDonald and Miley Cyrus and Angie’s List being so mean to us. We are just good Christian folks here.” Riiiight. And if Jimmy jumped down a well, would you all go, too? Please? There’s nothing nice about this legislation (or its timing); it is quite simply petty, spiteful, vindictive, and mean.
I had a Facebook “debate” with a soon-to-be-former Fort Wayne newscaster on another former Fort Wayne newscaster’s wall, and I ended my remarks thus, “If Indiana doesn’t want to LOOK bad, stop passing legislation like this that really only serves the purpose of MAKING INDIANA LOOK BAD. (Not to mention pandering to the blood lust of a certain fringe demographic to secure their future votes – the same people who claim to want ‘small government’.) And, yes, all those other places that have this legislation look bad too, but this is the freshest one. Congrats.”
To be clear, losing one’s cultural hegemony does not qualify as “persecution.”
(And don’t even get me started on the fun, wholesome family pastime of “pig wrestling” in Indiana and other states. Yes, that is a thing. Sadly. I can’t imagine this is what Jesus had in mind. Just sayin’. Oh, I do digress. This is a blog about movies, right?)
It is with this mindset last night that I set forth on a double feature of Neill Blomkamp’s Chappie and Robert Schwentke’s Insurgent. While neither film is Tolstoy, it is interesting how both traffic in themes of persecution, isolation, pogrom-like social mandate, and government and big business collusion run amuck.
[Image Source: Wikipedia]
Chappie, the more ambitious of the two, is directed by Blomkamp, who specializes in such Bradbury-esque allegory and class-warfare dystopia as District 9 (segregation) and Elysium (healthcare). With Chappie, he pilfers his narrative from a hodge podge of references: Oliver Twist, Pinocchio, Robocop, Short Circuit, 2001 to varying degrees of success.
The plot is rather simple: a military-industrial complex (headed up by Sigourney Weaver at her most teutonic) is supplying Johannesburg (which must be the “new” Beirut in film) with a fresh supply of robot cops, who, in their emotionless, unrelenting style can put a steely hard thumb in the heart of crime. Her star employee (Dev Patel of Slumdog Millionaire) has invented the “robo-cops” but wants to introduce free-thinking sentience to the strange rabbit-eared creatures.
His rival at the company is Hugh Jackman being all “bad Hugh Jackman” … which basically means him glowering while saddled with a awful mullet haircut and Steve Irwin/Croc Hunter wardrobe choices. Crikey those shorts are short! Jackman’s character has created the Dick-Cheney-special of all robot law enforcement: something called the “moose,” a tank-like device that, in Jackman’s words, isn’t a “godless creature” (vis a vis the autonomous robo-cops) but is rather a machine that will be, um, super efficient at killing people … a lot of people. (I didn’t say the metaphor was subtle here, just appreciated.)
Patel ends up creating one robot with a winning personality – “Chappie” – a baby Energizer bunny who likes He-Man cartoons but gets in with the wrong crowd (a set of “gangsters” who make the acting work of Joe Pesci and Harvey Keitel seem subtle by comparison). Chappie causes all kinds of ruckus when Jackman realizes he can leverage Chappie’s very existence (and the uncontrollable nature of his robot brethren) to unleash discord and create the kind of violent societal conflict that makes people want to sign over any and all civil liberties. (See a pattern here?)
Chappie (the film) is interesting if a bit recycled/derivative, and it runs out of steam at the 2/3 mark. I grew very tired of Chappie’s family of thugs and would have enjoyed more development of the Patel/Jackman rivalry. Simplistic as it is, their characters’ implied debate of creator rights vs. created rights, independent thought vs. jack-booted control, authentic innovation vs. corporate profiteering is timely, frightening, and essential.
I would be remiss if I didn’t crow about Sharlto Copley’s stellar motion capture work as Chappie. His is the most fully-realized characterization in the film as our heart aches for this innocent, animal-esque creature desperately trying to survive and thrive and feel and love in a muddled world that he didn’t (nor wouldn’t) create. That performance is a keeper and likely deserves a more substantive film.
[Image Source: Wikipedia]
Insurgent continues in this near-future-there-but-for-the-grace-of-someone-goes-our-society vein. It is the second part of the young adult series Divergent, based on the books by Veronica Roth and starring Shailene Woodley and Theo James along with Kate Winslet, Miles Teller, Ashley Judd, Ansel Elgort, Jai Courtney, Maggie Q, Zoe Kravitz, and Octavia Spencer. Naomi Watts joins the fun this time as yet another mysteriously motivated, first-name only “faction leader” … actually make that “factionless” leader – the nomadic “Evelyn.”
I noted in my review of Divergent (here) that, as young adult fantasy series go, this one is closest to something I can stand. It’s obviously not as popular as Hunger Games or Twilight, but, for me, it offers a more humane and humanistic look at our collective foibles.
Again, this ain’t deep stuff and it’s just as violent (if not more so) as those other series. However, the little socialist in my heart finds the central conceit of the Divergent books/movies very appealing: a culture that has decided to solve its problems by segregating its people along personality lines being rocked to its core when a young woman emerges who demonstrates exceptional abilities across the continuum of all those very traits (heaven forbid!). It’s not deep, but it’s feminist (lite), it’s inclusive, and it’s a wonderfully educational metaphor for young people to understand that a society is strengthened not weakened by diversity. Again, not subtle, but obviously much-needed right now.
Insurgent as a film feels like a bit of a placeholder as the series kicks into high gear with the upcoming final two installments, and that’s ok. Woodley has done stronger character work elsewhere, but those key moments where she needs to telegraph her utter frustration with her role as society’s new messiah are delivered with aplomb. That’s pretty much all she needs to do here.
James, still Anthony-Perkins-on-steroids, does a better job this time establishing that he isn’t just all smoldering petulance but that he has a heart and a brain. Winslet continues to be an icily bureaucratic delight as the calculating Jeanine, whose nefarious actions at every turn belie her hollow rhetoric for “peace and unity.” (Sound familiar?) Finally, Miles Teller mounts a much-needed charm offensive in this installment, no doubt realizing that this isn’t Ibsen and the dour delivery from everyone in the first film was a bit of a buzz kill. He is a charmingly oily sparkplug as the dubiously motivated Peter.
When one’s soul is at sea because the world and its leaders seem hellbent on plain meanness, it helps to see a couple of movies (even if they aren’t that terribly great) that reflect a point of view that some of us do see through this insidious crap in real time. The fact that hundreds of people might be like-minded enough to put together a film (or two) for the masses that might sow some seeds of popular dissent? Well, that’s the kind of balm I go to the movies to receive. It’s the end of the world as we know it … and I feel fine.
I went into Interstellar with a bad attitude. I wanted to hate this movie. It’s three hours long. It stars swaggering/ posturing Matthew McConaughey, an actor I find as irritating as sand in my shoe. It has Anne Hathaway who is not that far behind McConaughey in the line of annoyingly self-satisfied celebs. It is directed by Christopher Nolan, who seems to have gotten more ponderous and more pretentious with every successive flick. Hell, it has a score by Hans Zimmer, who has gotten so lazy that most of his latter-day scores seem like they were composed on auto-pilot by a drum machine.
I’m an ass. And I was wrong.
I loved this movie.
It is, in fact, too long by half and, yes, is a bit ponderous and pretentious. All of the aforementioned annoying attributes of cast and crew are apparent. And the score does sound like a drum machine having a nervous breakdown … a reallyLOUD! nervous breakdown. Yet, it all works so beautifully.
The film has been billed as Nolan’s version of 2001, but I found the movie more Charles Dickens than Stanley Kubrick. Yes, the narrative involves slow-moving, quietly-haunting, ethereally-staged space travel with the future of all mankind at stake, but at its heart, this is a film about the devastating impact of time’s passage and of well-intentioned decisions that unfortunately drive wedges between family/friends. There are moments, especially toward the film’s gonzo, fever-dream denouement that I thought I was watching A Christmas Carol … if staged by Twyla Tharp. That’s a compliment, by the way.
The older I get, the more I realize what an underrated gem Dickens’ holiday novella is. “Underrated” may seem like a strange word choice for something so widely known, but A Christmas Carol is often viewed as a lesser literary work or as a holiday novelty or as both. What Dickens captures so elegantly/efficiently, though, is that, with each year, we add layers and layers of memories – good and bad – and all the regrets and heartaches that accompany … like an ever-expanding box of ornaments gathering dust in the attic.
This is the psychological murk in which Interstellar traffics. Space exploration is but a metaphor for our unyielding pursuit of some brief, crystalline moments of unadulterated joy amidst all the sadness life brings.
The film is set in a disturbingly near-time future, a Ray Bradbury-esque Earth, where all of our selfish consumption has reduced our planet to a cruel, barren dustbowl in which the only remaining growable crop is corn. The world no longer needs engineers or scientists or professors – rather just people willing to grow corn with the aid of mindless robotic farm implements.
America appears to have been reduced to one continuous farm town (blink and you’ll miss the New York Yankees, now quite literally a farm team, playing ball in a sad little cornfield), and, periodically, the citizens have to set fire to the latest round of blight-infested crops. The only upshot I could see is that these circumstances finally force everyone to go vegetarian/vegan. 🙂
Nolan’s great gift is how he uses fantasy as metaphor for present-day turmoil. (See Dark Knight Rises for his take on the 1% ruling class). Interstellar is no exception. His muted gray yet epically widescreen cinematography creates some of the most indelible images in recent memory of our ongoing environmental crisis.
In the midst of this ecological upheaval, and in one of the film’s seemingly more nonsensical moments, McConaughey’s “Cooper” and his beloved daughter “Murphy” stumble across a hidden cadre of space scientists who decide that Cooper (yes, he just happens to be a former astronaut himself!) is our only hope to pilot the last remaining rocket ship off the planet, in order to find a new (less angrily dusty) world for us to inhabit.
If this movie weren’t so purposeful, so moving, and so well-acted, I would have lost it right there and been forcibly carried out of the theatre, racked by a convulsive giggle fit.
McConaughey and Hathaway are surrounded by top-shelf talent like Jessica Chastain, John Lithgow, and Michael Caine, all exhibiting gravitas and heartache in poignantly compelling spades. There’s a surprise cameo that I won’t spoil, but said unnamed actor (whom I typically find a bit boring) does a marvelous job in a pivotal role as an appropriately dubious explorer.
Heck, we even get some subtly funny voice work from delightful Bill Irwin as robot companion TARS, a sleek automaton who bears more than a passing resemblance to a giant, walking/talking deck of cards. Humor? In a Nolan film? Crazy talk! That alone should tell you this is a (sort of) different direction for him. Sort of.
There is a lot of gobbledy-gook pseudo-science talk: singularity! relativity! event horizon! There are a lot of epically dreamy long-shots of planets and cosmic gases and spinning spacecraft. There are a lot of lines that are trying so hard for deep poetic thought that they sounds stilted and just darn goofy. And, yes, there is a lot of furrowed-brow, sweaty-faced ACTING!
Eventually, though, our intrepid spacefaring crew do end up on other worlds, most of which are as deadly as the one they left behind. I don’t want to ruin any of the surprises (or the movie’s more head-scratchingly kooky moments), but, in essence, humanity prevails … quite literally. The film, in total, is an argument for our innate goodness, even when we aren’t sure of it ourselves. Whether today or tomorrow, we will help each other and we will care.
This is a more hopeful message then we typically see in a Christopher Nolan production, and the optimism suits him.
________________________
Reel Roy Reviews is now a book! Thanks to BroadwayWorld for this coverage – click here to view. In addition to online ordering at Amazon or from the publisher Open Books, the book currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.
We finally got around to seeing Lucy, the Luc Besson-directed thriller starring Scarlett Johansson and Morgan Freeman. (We do have a dog named Lucy, so I’m not sure why we didn’t get to it sooner? Hmmm…)
WTF, ‘Murica?
I don’t know if I’m horrified or delighted (or both) at the financial success enjoyed domestically this summer by this loopy, French existentialist, nonsensical genre mash-up of the much superior Bradley Cooper-starrer Limitless, John Travolta’s Phenomenon, the little-seen (and also superior) Chris Evans-flick Push, and Besson’s own La Femme Nikita (unnecessarily remade as Point of No Return with Bridget Fonda) and The Fifth Element (with Bruce Willis and Milla Jovovich).
Don’t get me wrong – I was totally entertained during Lucy‘s blessedly expeditious 90-minute running time, but, every fifteen minutes or so, the script seems to jettison its own internal narrative logic (let alone anything remotely connected to real-world physics, biology, information technology, or screenwriting 101) as it careens toward a denouement that makes the final moments of, say, Stanley Kubrick’s 2001 or Darren Aronofsky’s The Fountain or Terrence Malick’s, well, anything look like the gritty, grounded urban dramas of Sidney Lumet.
The set-up (bear with me) is that Lucy (Johansson) is a college student (I think?) in Taipei (I think?) who has a one-week (?) stand with Richard, a skeezy beau wearing a cheap straw cowboy hat and awful, rose-colored (really.) wrap-around Bono-style sunglasses. They have an interminably cutesy exchange outside a fancy hotel as Richard tries to convince Lucy to deliver to a guest one of those stainless steel briefcases that only seem to exist in Hollywood movies (or holding poker chips at the last-minute holiday gift display at JCPenney).
Richard (Dick, get it?) ends up handcuffing Lucy to said suitcase (ah, bondage – is this a movie about female empowerment?), and shoves her into the hotel lobby, at which time an army of black-suited, indeterminately Asian mobsters swarm about her, put her through h*ll, shove some space-rock crack-esque drugs in her tummy, pop her on a plane, and leave her in a third-world dungeon somewhere. After she is brutalized by her captors, the bag of purple diamelles or whatever burst in her stomach, giving her the ability to increasingly access the remotest reaches of her brain.
See, we mere mortals access only 10% – which is why we make stupid decisions like watching Keeping Up with the Kardashians or wearing PajamaJeans or eating Funyuns – but Lucy gets all kinds of nifty skills, like telepathy and computer programming and rocking stylish mini-dresses, when her cerebral cortex goes into overdrive.
Besson helps us neanderthals in the audience follow along by periodically flashing black and white percentages on the screen – 10%, 20%, 30%, 99% – not to mention random images of cheetahs chasing gazelles and Quest for Fire-extras discovering, er, fire. Deep, man.
Spoiler alert! As Lucy gets more and more authority over the idiots populating this Big Blue Marble, she starts to quite literally evaporate because her cells are multiplying at such a rapid rate her body can’t hold her consciousness (I think?). The film then becomes a race against time as a) Lucy heads to Europe to track down the remaining shipments of the glowy purple narcotics; b) hooks up with a hunky hawk-nosed French cop; c) runs away from and, inexplicably, does not use her super-brain to blow up the horde of angry Asian mobsters; d) has a sit-down with sage old wry Morgan Freeman doing that sage old wry Morgan Freeman thing as an academic who has been conveniently narrating the film up to this point to explain this whole “we only use 10% of our brains” nonsense; and, e) after surreally meeting our collective ancestor “original” cave-monkey-person Lucy, figures out how to ensure her own immortality by taking the form of a star-festooned … thumb drive.
(One could argue that the way the film ends actually tees up Johansson’s disembodied voice in Her. Heck, Lucy’s last message to humanity appears as a text on a cell phone. Just think about that! Minds blown. 🙂 )
All that said, I rather enjoyed myself at this idiotic movie.
Why? Besson is an incredibly stylish filmmaker – alongside Michael Mann (Heat, Collateral, The Insider) and Ridley Scott (Blade Runner, Thelma andLouise, Gladiator), he is arguably one of the most. The visuals in Lucy POP!, with brilliant use of grime and fluorescent light, color contrast and international locales, jazzed with trippy intercuts and hyperkinetic pacing.
The wisest choices of all, though, were made in casting Johansson and Freeman who wink at the junk material without ever condescending to it. Freeman especially seems to be having a good time with what could have been a thankless role, both befuddled and surprised that his life’s theoretical work has apparently come to blazing life in the form of Lucy.
Johansson didn’t used to be my cup of tea. Not sure why. However, I’ve grown to appreciate her – both as a performer and a human – more and more, and, in Lucy, I loved every note of the fear, anger, inquisitiveness, exasperation, and (finally) magnanimous indifference she wrings from the paper-thin script.
Like any popcorn film that tries too hard to say something so philosophical, Lucy ends up not saying much at all. There is a zippy line early in the film that holds such promise but is never revisited: “Are humans more concerned with having than being?” I’m not sure that intriguing question is ever actually answered. In the end, Lucy only works as a movie if you don’t think about it too much…which is pretty ironic for a film that ostensibly is about using every last bit of our brains.
________________
Reel Roy Reviews is now a book! Thanks to BroadwayWorld for this coverage – click here to view. In addition to online ordering at Amazon or from the publisher Open Books, the book currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.
Here’s what Roy thought about 12 Years a Slave: “…a haunting portrait of an America in which religious fervor (and hypocrisy) corrosively coupled with economic disparity prop up a cruel caste system whereby our humanity is a commodity traded too easily for blood and cash.”
The countdown continues! 6 days remain until the official launch of ReelRoyReviews, a book of film, music, and theatre reviews, by Roy Sexton!
Thanks to Kat Kelly-Heinzelman (read her blog here) for her friendship and support! She writes, “Check out my new profile picture; I think you will like it, Roy. LOL! Hope you’re having a good day … I love it [Reel Roy Reviews]. Have been reading since I got it. Good so far!”
Here’s a snippet from Roy’s review of HER: “Phoenix works those limpid blue eyes of his, falling head over heels for a sweet-and-saucy, ever-evolving artificially intelligent ‘operating system’ (voiced by Scarlett Johansson, turning in some of the better work of her career).”
A few months ago, I decided to review a Miley Cyrus CD because I was being ornery about seeing either Captain Phillips or Gravity. Lord, I was an idiot.
Don’t get me wrong. I loved (and still love) Miley’s Bangerz (her delightful MTV Unpluggedspecial last week being vindication of that earlier review) … but I was certainly wrong in my snooty dismissal of bothCaptain Phillips and Gravity.
Gravity is an art film in theme park ride clothing. The superb director Alfonso Cuaron (who helmed my beloved A Little Princess and Children of Men) gives us a woozy and claustrophobic take on deep space survival like nothing I’ve ever seen. (I caution anyone with a propensity for sea sickness from seeing the IMAX 3D version … unless you come prepared with a case of Dramamine.)
Cuaron takes the sweaty paranoia of Kubrick’s 2001 and ups the ante one-hundredfold. The concept is as absurd as can be: Sandra Bullock and George Clooney are astronauts (!) on opposite ends of the skill spectrum, and, after runaway space debris shreds their shuttle and the Hubble Telescope upon which they are making repairs, they find themselves playing hopscotch across the star-field from American to Russian to Chinese space stations.
Try not to think about the set-up too much and just go with the exquisitely filmed, edited, and paced flow. Honestly, Clooney is the film’s weakest link – sometimes I wonder if his face cramps from holding those endearingly twinkly smug expressions all the time. He basically serves the thankless role of being Sandra Bullock’s “Jiminy Cricket in Space” offering wise counsel, always preternaturally calm despite all hell breaking loose every five minutes.
Bullock is fine as the protagonist Dr. Ryan Stone, having to carry 90% of the film on her own. I have to admit I wonder how much stronger the film might have been with an unknown in her role. I was hyper-conscious of her sheer Bullock-ness the whole time, especially the umpteenth time she squealed “no, no, no, no, no, no, no” in that trademark exasperated “aren’t I a regular joe?” manner she brings to every role.
Regardless, Gravity is an efficiently gripping marvel – a 90-minute Cast Away-in-space – exemplifying in crisp detail that “if anything can go wrong it will.” Cuaron’s masterwork is a techno allegory on our ability as opportunistic animals to adapt and to evolve and to survive in the face of endless calamity.
[Image Source: Wikipedia]
Speaking of endless calamity, Woody Allen’s Blue Jasmine also centers on one woman’s quest to thrive in a world hellbent on throwing roadblock upon roadblock in her path. Like some tilt-a-whirl mash-up of Blanche DuBois, Auntie Mame, and Courtney Love, Cate Blanchett in the title role rocks the house in Allen’s latest. She is amazing.
(She is, by all accounts, the Oscar front-runner for Best Actress this year … and rightly so. No one can touch her.)
I have often struggled with Allen’s films – they can feel half-baked, disjointed, and thrown-together. Not Blue Jasmine; like Bullets Over Broadway or Purple Rose of Cairo, Allen has a solid narrative here, trucking along with a surety of purpose and a compelling, tragic inevitability.
One can’t help but wonder if Allen is exorcising some personal familial demons with this one, perhaps serving penance for his well-documented patriarchal wrongs. And given the Mia Farrow camp’s very public reaction/meltdown of late, it becomes exceedingly difficult to separate fact from fiction.
Nonetheless, Blue Jasmine is spectacular filmmaking. Blanchett’s Jasmine is a clenched-jaw Manhattan socialite whose house-of-cards world collapses around her when her philandering, conniving Bernie Madoff-esque husband (a pleasantly subdued Alec Baldwin) commits suicide after being indicted for fraud. Jasmine moves into her sister’s shabby digs in San Francisco to reclaim some semblance of her former life (and her soul). Sally Hawkins is phenomenal as the trashy heart-of-gold sisterly counterpoint to Blanchett’s frayed-nerves pretension.
The film tracks back and forth between Blanchett’s current circumstances and the heartaches in the past that brought her there. Allen and Blanchett make a stellar team, giving us a wry, raw, and visceral treatise on gender politics and social warfare. Jasmine learns the hard way that money (and Xanax and vodka martinis) can’t buy happiness and that revenge (while sometimes essential) brings its own kind of karmic blowback.
Blanchett is a slow-burn supernova, bouncing corrosively off a stellar supporting cast that includes Bobby Cannavale as a comically emo Stanley Kowalski, Peter Sarsgaard as a twee Kennedy-wannabe, and Andrew Dice Clay (!) as Hawkins’ thuggishly wounded ex. But the movie is at all times Blanchett’s. She walks a phenomenal high-wire act, balancing heartbreak, disappointment, betrayal, arrogance, and abject fear, sometimes in a single line delivery. Hers is a performance for the record books, personifying our era’s raw neuroses, economic desperation, emotional materialism, and chemically induced numbness.
I think I’ll take Blanchett navigating a rotten life over Bullock navigating a collapsing space station any day…though both actors fabulously turn the tired cliche of the “damsel in distress” on its tired, simplistic, reductive noggin.
Whenever the Academy Award nominations are announced, I suddenly feel pressure … like I’m in college again and I have an imminent final exam for which I haven’t read one chapter in our assigned texts the whole semester.
Blessedly, the various movie studios’ marketing departments kick into overdrive at Oscar time, and many movies we might have missed the first time around get a second run in theatres (and not only the art houses, but in those big stadium jobs with the good/lousy Sbarro pizza).
So, my Martin Luther King Day was spent in the multiplex for one of my stranger double feature combinations: Spike Jonze’s Her and Steve McQueen’s 12 Years a Slave. This duo still doesn’t to compare to my high (low?) watermark when I paired the childlike whimsy of stop-motion animation Coraline with the Nazi-in-hiding sexual perversity of The Reader … I felt like such a creeper that day.
At first blush, Her and 12 Years a Slave would seem to bear little in common, other than critical acclaim and multiple Oscar nominations, including Best Picture. However (and I don’t think this is just because I am force-fitting patterns that might not otherwise exist), both films, in very different ways and settings, address the disconnect that has long-plagued American life, in which religion or economics or technology engender empty separations and cruel abuses (physical, emotional, or plain neglectful), driving our collective spirit underground.
In the case of Her, which I found a slightly stronger film, Jonze paints a depressing near future – not quite dystopian, but burnished and bland and beautifully designed as if IKEA and Dwell Magazine bathed the world in minimalist chic – in which smart phone technology has become so integrated into our every waking moment that every human interaction is filtered and measured by a handheld device.
Looking like the nebbish-y hipster offspring of Charlie Chaplin and Kurt Vonnegut, Joaquin Phoenix is deeply affecting as a Byronesque romantic lost in a sea of bits and bytes after his author wife (Rooney Mara, continuing her sharp-edged roll) leaves him. Phoenix’s Theo just wants to feel something … anything…
As you are likely aware from the ubiquitous advertising, Phoenix works those limpid blue eyes of his, falling head over heels for a sweet-and-saucy, ever-evolving artificially intelligent “operating system” (voiced by Scarlett Johansson, turning in some of the better work of her career).
Amy Adams plays the third woman in Theo’s life, a longtime friend (and likeliest soul-mate of all), who also struggles to find meaningful interaction in a world where all the rough edges have been sanded to apathetic perfection. Adams shines in her scenes with Phoenix, and I enjoyed her performance here as Theo’s fellow lost soul so much more than I did her work in American Hustle.
The film borrows heavily from the aforementioned Vonnegut (Harrison Bergeron popped into my mind for some reason) as well as Ray Bradbury (I Sing the Body Electric) with a touch of Cyrano de Bergerac and Stanley Kubrick’s HAL for good measure. Theo spends his days composing hand-written notes for folks too busy to compose these missives themselves. (He doesn’t actually do the penmanship, but dictates into a computer that generates them.) And he spends his evenings, in an empty/disheveled apartment with fabulous views of downtown L.A., playing video games, pining for his ex, and wooing his computer.
Her is a starkly composed ode (and cautionary tale) to a society (ours) that has lost its heart, displacing flesh-and-blood dialogue with glib texts, microblog snark, and social media stalking. I don’t know that I loved it, but I sure can’t stop thinking about it.
[Image Source: Wikipedia]
If Her worries about where American society is headed, 12 Years a Slave shows us where we’ve been and possibly how little we’ve changed. 12 Years a Slave gives us a haunting portrait of an America in which religious fervor (and hypocrisy) corrosively coupled with economic disparity props up a cruel caste system whereby our humanity is a commodity traded too easily for blood and cash.
I respect the work McQueen has done with this story, based on Solomon Northup’s 1853 memoir. I will say, however, that I am not as transfixed by 12 Years a Slave as others seem to have been. Perhaps my judgment is affected by how delayed I am in getting to see this one, a film that couldn’t possibly live up to the expectation generated by months of critical praise.
Personally, I also have long-struggled with the idea of the very important historical film – be it Schindler’s List or Saving Private Ryan or others like them – the subject matter of which is so rightfully raw that one might feel discouraged to openly criticize the filmmakers’ artistic interpretation.
Regardless, this movie is extremely well-acted and, once it finds its narrative groove, is a powerful gut punch. I mostly had issues with the episodic and unconvincing (to me) first third of the film, from the set-up of Northup’s life as a free man in Saratoga, New York through his kidnapping in Washington, D.C., and onto his purchase by Benedict Cumberbatch’s character. (Yup, Cumberbatch again. I hope he earns a long vacation after the 118 films in which he appeared this year. He has been excellent in everything.)
Once Northup (portrayed with a weary incredulity by Chiwetel Ejiofor) lands with the cruel, equally defeated slave master Epps (Michael Fassbender) the movie has you on the edge of your seat. Fassbender does his best work to date, channeling the small-minded rage and belligerence of a Southerner deeply disaffected by life yet believing his faith and his race entitle him to bullying dominion over all creatures great and small. Sarah Paulson is equally crackerjack as his spiteful, heartbroken, spoiled belle of a wife.
The scenes between Ejiofor and Fassbender twist like a knife in the gullet, and viewers with modern sensibilities may reflect on how little some aspects of our country have changed since the horrific days when slavery was an American institution. Lupita Nyong’o is heartbreaking as Ejiofor’s fellow slave – an object of Fassbender’s economic admiration, sexual depravity, and violent tyranny – who is doubly damned for her race and her gender.
In this hectic awards season, as various film producers and their respective studios engage in ever-escalating gamesmanship to score trophies for the “home team,” it is easy to lose why some films speak to our souls. I think I will be reflecting for some time on both Her and 12 Years a Slave – well after the gold statuettes are all handed out – and what these films say about our uniquely American condition: ambition, cruelty, love, segregation, prosperity, racism, sexism, ageism, apathy, and … freedom.
![Description: Film poster; Source: Wikipedia [linked]; Portion used: Film poster only; Low resolution? Sufficient resolution for illustration, but considerably lower resolution than original. Other information: Intellectual property by film studio. Non-free media use rationales: Non-free media use rationale - Article/review; Purpose of use: Used for purposes of critical commentary and illustration in an educational article about the film. The poster is used as the primary means of visual identification of this article topic. Replaceable? Protected by copyright, therefore a free use alternative won't exist.](http://en.wikipedia.org/wiki/Chappie_%28film%29#/media/File:Chappie_poster.jpg)
![Description: Film poster; Source: Wikipedia [linked]; Portion used: Film poster only; Low resolution? Sufficient resolution for illustration, but considerably lower resolution than original. Other information: Intellectual property by film studio. Non-free media use rationales: Non-free media use rationale - Article/review; Purpose of use: Used for purposes of critical commentary and illustration in an educational article about the film. The poster is used as the primary means of visual identification of this article topic. Replaceable? Protected by copyright, therefore a free use alternative won't exist.](http://en.wikipedia.org/wiki/The_Divergent_Series:_Insurgent#/media/File:Insurgent_poster.jpg)
![Description: Film poster; Source: Wikipedia [linked]; Portion used: Film poster only; Low resolution? Sufficient resolution for illustration, but considerably lower resolution than original. Other information: Intellectual property by film studio. Non-free media use rationales: Non-free media use rationale - Article/review; Purpose of use: Used for purposes of critical commentary and illustration in an educational article about the film. The poster is used as the primary means of visual identification of this article topic. Replaceable? Protected by copyright, therefore a free use alternative won't exist.](http://en.wikipedia.org/wiki/Interstellar_(film)#mediaviewer/File:Interstellar_film_poster.jpg)
![[Image Source: Wikipedia]](http://en.wikipedia.org/wiki/Lucy_%282014_film%29#mediaviewer/File:Lucy_%282014_film%29_poster.jpg)
![Description: Film poster; Source: Wikipedia [linked]; Portion used: Film poster only; Low resolution? Sufficient resolution for illustration, but considerably lower resolution than original. Other information: Intellectual property by film studio. Non-free media use rationales: Non-free media use rationale - Article/review; Purpose of use: Used for purposes of critical commentary and illustration in an educational article about the film. The poster is used as the primary means of visual identification of this article topic. Replaceable? Protected by copyright, therefore a free use alternative won't exist.](http://en.wikipedia.org/wiki/File:Gravity_Poster.jpg)
![Description: Film poster; Source: Wikipedia [linked]; Portion used: Film poster only; Low resolution? Sufficient resolution for illustration, but considerably lower resolution than original. Other information: Intellectual property by film studio. Non-free media use rationales: Non-free media use rationale - Article/review; Purpose of use: Used for purposes of critical commentary and illustration in an educational article about the film. The poster is used as the primary means of visual identification of this article topic. Replaceable? Protected by copyright, therefore a free use alternative won't exist.](http://en.wikipedia.org/wiki/File:Blue_Jasmine_poster.jpg)
![Description: Film poster; Source: Wikipedia [linked]; Portion used: Film poster only; Low resolution? Sufficient resolution for illustration, but considerably lower resolution than original. Other information: Intellectual property by film studio. Non-free media use rationales: Non-free media use rationale - Article/review; Purpose of use: Used for purposes of critical commentary and illustration in an educational article about the film. The poster is used as the primary means of visual identification of this article topic. Replaceable? Protected by copyright, therefore a free use alternative won't exist.](http://en.wikipedia.org/wiki/File:Her2013Poster.jpg)
![Description: Film poster; Source: Wikipedia [linked]; Portion used: Film poster only; Low resolution? Sufficient resolution for illustration, but considerably lower resolution than original. Other information: Intellectual property by film studio. Non-free media use rationales: Non-free media use rationale - Article/review; Purpose of use: Used for purposes of critical commentary and illustration in an educational article about the film. The poster is used as the primary means of visual identification of this article topic. Replaceable? Protected by copyright, therefore a free use alternative won't exist.](http://en.wikipedia.org/wiki/File:12_Years_a_Slave_film_poster.jpg)