Tara Alexandra Kachaturoff and I chat about all things legal marketing on the Michigan Entrepreneur tv show … #lmamkt

Thank you, Tara Alexandra Kachaturoff for having me on Michigan Entrepreneur as your guest. You can watch the recording here: https://www.youtube.com/watch?v=q5RuJFyMXkE

We speak at length about Clark Hill Law, Legal Marketing Association – LMA International, legal marketing , social media , digital marketing , lawyers, thought leadership, media relations, podcasts, technology, and trends.

Shout outs abound, including Wabash College, Deloitte, The Ohio State University, UM-Flint School of Management, Trott Law, Kerr Russell, Beaumont Health, JD Supra, Tanner Friedman, Mary Zatina, Susan Ahern, Megan McKeon, Alex France, Joel Epstein, Dave Trott, Robert Hoban, Sander Zagzebski, and …. cannabis.

Thank you to Carrie LeZotte and Steve Rota as well for their exceptional work on the production of this show.

Special thank you to Tanner Friedman’s Joel Epstein for arranging this fun opportunity. Joel, you are such a rock star and we all love working with you and are grateful for your hustle and your heart. Tara and I are both in the Joel fan club for sure!

“At the end of this, I will be exhausted. You probably will be too.” My whirlwind 48-hour career as a motivational speaker and Detroit FM radio DJ … #BeARoySexton?! What is that exactly?!

Photos courtesy Brenda Zawacki Meller, Milan Stevanovich (w/ Chanel Stevanovich), Ziggy Whitehouse, and my iPhone.

  • View video – courtesy Brenda Meller of Meller Marketing – here.

What do you do when you know you need to network and market yourself but the introvert within says, “Uh, maybe later”? On August 9, 2018, Kerr Russell Director of Marketing Roy Sexton (that’s me!) presented strategies for embracing your qualities as an introvert (or for those occasions when you aspire to introversion!) and establishing and maintaining a successful personal brand, both online and in person.

About the session, co-chair Brenda Zawacki Meller of Meller Marketing wrote, “Today my friend and marketing idol Roy Sexton of Kerr Russell presented ‘How to Win the Room When You’d Rather Stay Home’ to a PACKED ROOM at Inforum Michigan Troy. Video link below. Now that the meeting is over, I have to confess: I was freaking out a bit this week. We typically have 30 attendees at this monthly meetup and our registration was at 62 people earlier this week. We were getting pretty close on seating. It was almost going to be ‘standing room only’ at one point! But we brought in extra chairs. This is what happens when you book a ROCK STAR MARKETER for your speaker. I think both his marketing and the topic itself were both reasons for our outstanding turnout. Roy was an amazing presenter. I knew he would be great, but he was even better than I anticipated. Roy has a genuine, approachable, and relatable speaking style. He reminded us introverts that we’re OK to be an introvert. We don’t need to apologize for it, and we can be effective at networking, too. I learned that if you give introverts an assignment at a meeting (live tweeting, taking pics, helping at the registration table), it eases our anxiety. Need a keynote or conference presenter? Check out Roy Sexton. And tell him Brenda sent you. Then, check out the hashtag #BeARoySexton.”

Roy (me again!) has nearly 20 years of experience in marketing, communications, business development, and strategic planning. He earned his BA from Wabash College, his MA (theatre) from The Ohio State University, and his MBA from University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y. He sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, EncoreMichigan.com, and Legal Marketing Association – LMA International. A published author with two books (ReelRoyReviews), Roy is an active performer, awarded 2017 Best Actor (Musical) by BroadwayWorld Detroit. He recently received recognition as one of Michigan Lawyers Weekly’s “Unsung Legal Heroes.”

And then THIS happened …

My mother Susie Sexton’s critique of my first (and probably last) radio gig as vacationing Rochelle Burk’s stand-in alongside Robby Bridges on their 96.3 WDVD drive-time show Friday, August 10. This is one of the funnier things I’ve read in a while: “stayed for nearly every second? geesh? you both were fabulous….nice repartee all the way around…I now am no longer a music lover as I was listening to stuff about the smell of sexy sheets and such just to hear your patter? one little bit I missed was when I needed to medicate issie with her pill and she was hiding? the word mousey was said and something about walking down a street? and sears called with a mix-up….they had changed delivery date to aug. 17 and then just called to robot me about tomorrow delivery again…that was sure effing fun. maybe straightened out now. damn 4 hours of choreography, engineering and listening to countless sex-crazed songs….but the patter was mighty fine…spell-check? no…I am exhausted.”

Postscript – she added when we chatted on the phone: “I liked that man (Robby) a lot. He has a kind, sweet quality that is inviting and not snarky, but also very funny. That is rare.” ❤️

And – bonus – Brian Cox, editor of Detroit Legal News, ran my “tech thoughts” article from the Legal Marketing Association’s Strategies Magazine. Whew! You can read the full text here.

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

 

Countdown: 12 Years a Slave

From my wonderful publisher Open Books

Only 2 days remain until the official release of ReelRoyReviews, a book of film, music, and theatre reviews, by Roy Sexton!

Please note that, in addition to online ordering, the book currently is being carried by Green Brain Comics in Dearborn, Michigan and by Memory Lane Gift Shop in Columbia City, Indiana. Memory Lane also has copies of Susie Duncan Sexton’s Secrets of an Old Typewriter series.

Here’s what Roy thought about 12 Years a Slave: “…a haunting portrait of an America in which religious fervor (and hypocrisy) corrosively coupled with economic disparity prop up a cruel caste system whereby our humanity is a commodity traded too easily for blood and cash.”

Learn more about REEL ROY REVIEWS, VOL 1: KEEPIN’ IT REAL by Roy Sexton at http://www.open-bks.com/library/moderns/reel-roy-reviews/about-book.html. Book can also be ordered at Amazon here.

Countdown: Her

From my wonderful publisher Open Books

My childhood home

My childhood home

The countdown continues! 6 days remain until the official launch of ReelRoyReviews, a book of film, music, and theatre reviews, by Roy Sexton!

Thanks to Kat Kelly-Heinzelman (read her blog here) for her friendship and support! She writes, “Check out my new profile picture; I think you will like it, Roy. LOL! Hope you’re having a good day … I love it [Reel Roy Reviews]. Have been reading since I got it. Good so far!”

Please note that, in addition to online ordering, the book currently is being carried by Green Brain Comics in Dearborn, Michigan and by Memory Lane Gift Shop in Columbia City, Indiana. Memory Lane also has copies of Susie Duncan Sexton’s Secrets of an Old Typewriter series.

Kat Kelly-Heinzelman

Kat Kelly-Heinzelman

Here’s a snippet from Roy’s review of HER: “Phoenix works those limpid blue eyes of his, falling head over heels for a sweet-and-saucy, ever-evolving artificially intelligent ‘operating system’ (voiced by Scarlett Johansson, turning in some of the better work of her career).”

Learn more about REEL ROY REVIEWS, VOL 1: KEEPIN’ IT REAL by Roy Sexton at http://www.open-bks.com/library/moderns/reel-roy-reviews/about-book.html. Book can also be ordered at Amazon here.

Driving our collective spirit underground: Her and 12 Years a Slave

Description: Film poster; Source: Wikipedia [linked]; Portion used: Film poster only; Low resolution? Sufficient resolution for illustration, but considerably lower resolution than original. Other information: Intellectual property by film studio. Non-free media use rationales: Non-free media use rationale - Article/review; Purpose of use: Used for purposes of critical commentary and illustration in an educational article about the film. The poster is used as the primary means of visual identification of this article topic. Replaceable? Protected by copyright, therefore a free use alternative won't exist.

[Image Source: Wikipedia]

Whenever the Academy Award nominations are announced, I suddenly feel pressure … like I’m in college again and I have an imminent final exam for which I haven’t read one chapter in our assigned texts the whole semester.

Blessedly, the various movie studios’ marketing departments kick into overdrive at Oscar time, and many movies we might have missed the first time around get a second run in theatres (and not only the art houses, but in those big stadium jobs with the good/lousy Sbarro pizza).

So, my Martin Luther King Day was spent in the multiplex for one of my stranger double feature combinations: Spike Jonze’s Her and Steve McQueen’s 12 Years a Slave. This duo still doesn’t to compare to my high (low?) watermark when I paired the childlike whimsy of stop-motion animation Coraline with the Nazi-in-hiding sexual perversity of The Reader … I felt like such a creeper that day.

At first blush, Her and 12 Years a Slave would seem to bear little in common, other than critical acclaim and multiple Oscar nominations, including Best Picture. However (and I don’t think this is just because I am force-fitting patterns that might not otherwise exist), both films, in very different ways and settings, address the disconnect that has long-plagued American life, in which religion or economics or technology engender empty separations and cruel abuses (physical, emotional, or plain neglectful), driving our collective spirit underground.

In the case of Her, which I found a slightly stronger film, Jonze paints a depressing near future – not quite dystopian, but burnished and bland and beautifully designed as if IKEA and Dwell Magazine bathed the world in minimalist chic – in which smart phone technology has become so integrated into our every waking moment that every human interaction is filtered and measured by a handheld device.

Looking like the nebbish-y hipster offspring of Charlie Chaplin and Kurt Vonnegut, Joaquin Phoenix is deeply affecting as a Byronesque romantic lost in a sea of bits and bytes after his author wife (Rooney Mara, continuing her sharp-edged roll) leaves him. Phoenix’s Theo just wants to feel something … anything

As you are likely aware from the ubiquitous advertising, Phoenix works those limpid blue eyes of his, falling head over heels for a sweet-and-saucy, ever-evolving artificially intelligent “operating system” (voiced by Scarlett Johansson, turning in some of the better work of her career).

Amy Adams plays the third woman in Theo’s life, a longtime friend (and likeliest soul-mate of all), who also struggles to find meaningful interaction in a world where all the rough edges have been sanded to apathetic perfection. Adams shines in her scenes with Phoenix, and I enjoyed her performance here as Theo’s fellow lost soul so much more than I did her work in American Hustle.

The film borrows heavily from the aforementioned Vonnegut (Harrison Bergeron popped into my mind for some reason) as well as Ray Bradbury (I Sing the Body Electric) with a touch of Cyrano de Bergerac and Stanley Kubrick’s HAL for good measure. Theo spends his days composing hand-written notes for folks too busy to compose these missives themselves. (He doesn’t actually do the penmanship, but dictates into a computer that generates them.) And he spends his evenings, in an empty/disheveled apartment with fabulous views of downtown L.A., playing video games, pining for his ex, and wooing his computer.

Her is a starkly composed ode (and cautionary tale) to a society (ours) that has lost its heart, displacing flesh-and-blood dialogue with glib texts, microblog snark, and social media stalking. I don’t know that I loved it, but I sure can’t stop thinking about it.

Description: Film poster; Source: Wikipedia [linked]; Portion used: Film poster only; Low resolution? Sufficient resolution for illustration, but considerably lower resolution than original. Other information: Intellectual property by film studio. Non-free media use rationales: Non-free media use rationale - Article/review; Purpose of use: Used for purposes of critical commentary and illustration in an educational article about the film. The poster is used as the primary means of visual identification of this article topic. Replaceable? Protected by copyright, therefore a free use alternative won't exist.

[Image Source: Wikipedia]

If Her worries about where American society is headed, 12 Years a Slave shows us where we’ve been and possibly how little we’ve changed. 12 Years a Slave gives us a haunting portrait of an America in which religious fervor (and hypocrisy) corrosively coupled with economic disparity props up a cruel caste system whereby our humanity is a commodity traded too easily for blood and cash.

I respect the work McQueen has done with this story, based on Solomon Northup’s 1853 memoir. I will say, however, that I am not as transfixed by 12 Years a Slave as others seem to have been. Perhaps my judgment is affected by how delayed I am in getting to see this one, a film that couldn’t possibly live up to the expectation generated by months of critical praise.

Personally, I also have long-struggled with the idea of the very important historical film – be it Schindler’s List or Saving Private Ryan or others like them – the subject matter of which is so rightfully raw that one might feel discouraged to openly criticize the filmmakers’ artistic interpretation.

Regardless, this movie is extremely well-acted and, once it finds its narrative groove, is a powerful gut punch. I mostly had issues with the episodic and unconvincing (to me) first third of the film, from the set-up of Northup’s life as a free man in Saratoga, New York through his kidnapping in Washington, D.C., and onto his purchase by Benedict Cumberbatch’s character. (Yup, Cumberbatch again. I hope he earns a long vacation after the 118 films in which he appeared this year. He has been excellent in everything.)

Once Northup (portrayed with a weary incredulity by Chiwetel Ejiofor) lands with the cruel, equally defeated slave master Epps (Michael Fassbender) the movie has you on the edge of your seat. Fassbender does his best work to date, channeling the small-minded rage and belligerence of a Southerner deeply disaffected by life yet believing his faith and his race entitle him to bullying dominion over all creatures great and small. Sarah Paulson is equally crackerjack as his spiteful, heartbroken, spoiled belle of a wife.

The scenes between Ejiofor and Fassbender twist like a knife in the gullet, and viewers with modern sensibilities may reflect on how little some aspects of our country have changed since the horrific days when slavery was an American institution. Lupita Nyong’o is heartbreaking as Ejiofor’s fellow slave – an object of Fassbender’s economic admiration, sexual depravity, and violent tyranny – who is doubly damned for her race and her gender.

In this hectic awards season, as various film producers and their respective studios engage in ever-escalating gamesmanship to score trophies for the “home team,” it is easy to lose why some films speak to our souls. I think I will be reflecting for some time on both Her and 12 Years a Slave – well after the gold statuettes are all handed out – and what these films say about our uniquely American condition: ambition, cruelty, love, segregation, prosperity, racism, sexism, ageism, apathy, and … freedom.