With an open heart and a healthy sense of humor, serendipity can serve one nicely.

A year ago this week I gave a speech at LMA Southeast Region’s conference. (Yes, I explain the zany suit if you watch.) I’d honestly forgotten about this. Dear friend Nancy Leyes Myrland had a reminder pop up today and sent this video she had captured. I might’ve watched this at the time – but I honestly can’t recall. And I only watched a few minutes of it just now. Like many people, I don’t like the sound of my own voice and I really don’t like watching myself. C’est la vie.

But moreover, I had a lot going on existentially last year. That may be why this was lost to the ether of my addled mind. I do know I wasn’t really happy. (I am now.) I felt a bit lost, misunderstood, possibly angry. I felt I’d done my best to give what I could to this world, but was receiving too many signals that it wasn’t enough, that there should be “less of me out there,” that I had somehow disappointed people I had admired and honored. Like all things, much of that was probably in my own head.

But this speech was born of that moment, in which I did my best to lay bare – with humor and gratitude – how I saw myself and how I believed so fully in the differentiating power of authenticity. (And still do.) Was this my ego showing? Probably. Was it a form of self-indulgent group therapy? Indubitably. Was it an effort to try to help others avoid the pain I was feeling then? That was my prayer.

What a difference twelve months makes. I’ve had a LOT of change this year. I hope I’ve grown. Jury is out on that. But for this moment I feel like the bet I placed on myself – as expressed in this video – was the right one.

I’m so unbelievably grateful for the opportunities that have come my way in this time. The me in this video had no idea a remarkable, transformational, literally life changing offer was just around the corner. This new role and new adventure in a new city with a lovely new team and colleagues have meant the world to me.

The video isn’t the complete speech – some of the intro and conclusion is missing – and, honestly, I like it like that. There are few discrete beginnings and endings in life. With an open heart and a healthy sense of humor, serendipity can serve one nicely.

Thank you again to Nancy for this and for always helping me remember I matter. That we ALL matter. And that our stories make a difference. Also, grateful to Toni Toomer Wells and Matthew Gallagher, co-chairs of last year’s event, for believing in me and giving me the chance to share these thoughts with the universe. I hope they can continue to be helpful to whomever is kind enough to give this a watch.

Build sidewalks, not fences: Host and Creative Director Kelli Kelley interviews yours truly for “The brndBrief Podcast”

🎧 NEW EPISODE: Roy Sexton, Chief Marketing Officer at Vedder Price, just dropped some serious wisdom about marketing in the legal world – and honestly, his insights apply way beyond law firms.

Roy works in the one of the only industries that still questions whether marketing is even necessary (wild, right?). But here’s how he’s mastering it:

📌 Start with relationships, not strategies — Roy’s approach to his new role as CMO involves walking around, meeting people, understanding their pain points, and looking for patterns before implementing any major initiatives.

📌 Lean into specialization — Rather than trying to be everything to everyone, focus on your distinctive expertise areas and create compelling, specific content that positions you as the authority in your niche.

📌 Use AI as your co-editor — Treat AI tools as collaborative partners that polish and enhance your work, allowing your team to “level up” and think strategically rather than just execute tasks.

📌 Build sidewalks, not fences — Drawing from Walt Disney’s philosophy, successful marketing means removing barriers and making it easier for prospects to engage with your content and expertise.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-build-legal-marketing-strategies-leveraging/id1724388941?i=1000727314353

📹 Watch the full episode here: https://www.youtube.com/watch?v=woi2lEsUnCo&lc=Ugxy60n-xiYgJjEFgAh4AaABAg
———-

🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

“The Power of Connection: Turning Relationship Data into Growth Strategy” at LMA Midwest ’25 – October 9-10 in Chicago – with Introhive’s Adam Stewart, Mayer Brown’s Dave Southern, and yours truly

🔗 Want to turn relationship data into strategic growth?

Join us at the 2025 LMA Midwest Regional Conference for “The Power of Connection: Turning Relationship Data into Growth Strategy”—a forward-thinking session moderated by Adam Stewart of Introhive, and panelists Dave Southern of Mayer Brown, and Roy Sexton of Vedder Price. 

You’ll learn how to:

🔍 Use connected data to uncover whitespace and guide priorities

🤝 Strengthen collaboration and client engagement through relationship insights

🧑‍💼Drive smarter, human-centered growth across your firm

Walk away with a roadmap to elevate your data strategy and deliver impact where it matters most.

🔗 Conference details: https://legalmarketing.org/Event-Details/2025-midwest-regional-conference

#MidwestActivate #LMA #LegalMarketingAssociation #LegalMarketing #ClientEngagement #RelationshipData #GrowthStrategy

InsidePractice’s “The State of Client Intelligence” webinar on October 7 with Pamela Cone, Aubrey Bishai, and yours truly

From InsidePractice: Ahead of November’s Law Firm Client Intelligence conference (Chicago Nov 5) – Join us for a dynamic virtual discussion on The State of Client Intelligence in today’s legal profession.

Register here: https://www.insidepractice.com/the-state-of-client-intelligence-in-todays-legal-profession

Join Pamela Cone, and guest speakers Roy Sexton, Chief Marketing Officer at Vedder Price, and Aubrey Bishai, Chief Innovation Officer at Vinson & Elkins to unpack the meaning of “Client Intelligence” and explore:

The competitive advantages it can unlock

The cultural and historical barriers holding firms back

The current state of maturity within the profession

DATE: Tuesday, October 7th, 2025
TIME: 10:30 AM – 11:30 AM CENTRAL US TIME
LOCATION: Inside Practice Community

“Beyond the Billable Hour: Mastering Relationship Development to Build a Thriving Legal Practice” from myLawCLE with Mo Bunnell, Heather Morse, Ryan C. Grelecki, J.D., and yours truly – October 1

Thrilled to be part of this myLawCLE program October 1 with the legendary Mo Bunnell, Heather Morse-Geller, and Ryan Grelecki, J.D. Fun fact: Mo and I grew up, literally one block from each other in a smallish town in Indiana – but we didn’t realize it until working on this project together! And Heather is one of my earliest friends and mentors in this industry, and, per usual, her great instinct to bring us all together prompted this heartwarming discovery.

Register here.

As so many of us in marketing and business development roles frequently tell the attorneys we support, relationships do in fact matter, but it is the time you spend exploring – really talking about life and what matters – that makes those relationships significant and transformational.

Session description“Beyond the Billable Hour: Mastering Relationship Development to Build a Thriving Legal Practice” is a dynamic, virtual training designed to equip legal professionals with actionable strategies to deepen client relationships, create demand, and grow their practices. This program focuses on shifting from transactional interactions to trust-based partnerships, prioritizing key relationships, and implementing a repeatable system for consistent engagement. Through practical tools and self-guided activities, participants will learn how to add value, stay top of mind, and build a thriving legal practice by focusing on what matters most: Relationships.

Key topics to be discussed:

The relationship mindset: How to shift from transactional thinking to trust-based, long-term relationship building

Relationship prioritization: Identifying and focusing on the relationships that matter most to your success

Actionable systems for growth: Implementing consistent, repeatable strategies to stay top of mind and deepen connections

Date / Time: October 1, 2025

1:00 pm – 3:10 pm Eastern
12:00 pm – 2:10 pm Central
11:00 am – 1:10 pm Mountain
10:00 am – 12:10 pm Pacific

Baby’s first keynote … “Beyond the Algorithm: The Human Side of Client Intelligence” with Inside Practice

Baby’s first keynote (sort of … at least one focused on such a substantive topic and not requiring costume changes, sequins, or showtunes). Thank you, Pamela Cone, ISSP-SA, Daniel Smallwood, Tim Hart, and Inside Practice. I hope you don’t live in regret of this decision. I truly am honored and looking forward to this dynamic program. November 5 in Chicago – see you there: https://www.insidelegalai.com/law-firm-client-intelligence

Me: “Beyond the Algorithm: The Human Side of Client Intelligence … Exploring how law firms can balance technology with the human factors that drive success; from fostering cultural change and building strong teams to setting shared values and cultivating critical thinking. Learn how accurate data, strong relationships, and people-centered strategies can amplify the value of AI-powered client intelligence.”

LMA Midwest – Chicago: The Hidden Growth Killer: From Content Mayhem to Marketing Momentum with Astute Review’s James Hirchak, Consultant and Fractional Chief Marketing Officer Sarah McHugh and yours truly on Wednesday, August 27, 11:30 a.m. – 1:00 p.m. CT

Join us for The Hidden Growth Killer: From Content Mayhem to Marketing Momentum, where we’ll explore how legal marketing teams are overcoming fragmented workflows and content chaos. Attendees can expect a dynamic panel discussion featuring real-world strategies, smart automation tools, and centralized content solutions that help firms reduce risk, improve efficiency, and focus more on strategy. 


REGISTER NOW

Key Highlights:

  • The true cost of disorganized content on employee efficiency and sales cycles
  • How brand compliance tools reduce risk and reclaim your team’s time 
  • Real stories from firms modernizing their marketing materials and proposal processes 

Don’t miss out on this opportunity to learn how to streamline your content workflows and boost your marketing momentum. Special thanks to our sponsor, Astute Review, for their generous support of this event. And thank you to Baker McKenzie for hosting. Register now!

LMA Body of Knowledge: Technology Management, Business Development 

Our Speakers: 

Roy Sexton
Chief Marketing Officer, Vedder Price

Roy has a passion for solving problems, improving culture, facilitating business growth, and collaborating on long-term strategy. He has been a marketing, communications, and strategic planning professional for over 25 years in consulting, healthcare, legal, and college advancement. He is a longtime member of LMA and served as LMA International President in 2023.


Sarah McHugh 
Consultant and Fractional Chief Marketing Officer

Sarah is a strategic marketing and communications executive with a track record of driving growth through disruptive go-to-market programs. She has helped a wide range of industries develop strategies and create compelling content to connect with customers.

Our Moderator:
James Hirchak 
President and Co-founder, Astute



Time: 
11:30 a.m. – Noon: Registration and Networking 
Noon – 1 p.m.: Program


Location:
Baker McKenzie
300 East Randolph Street, Suite 5000
Chicago, IL 60601


Cost:
LMA Members: $20
Prospective LMA Members: $40

Thank You Our Sponsor! 

For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org


REGISTER NOW

 

“Did we mention there was singing??” Yours truly guests on stage’s “So Much To Say: A Legal Podcast for People”

In this episode, Megan K. Senese & Jennifer Ramsey of stage are joined by the incomparable Roy Sexton (me?!), Chief Marketing Officer at Vedder Price, former International President of the Legal Marketing Association – LMA International, and one of INvolve People’s Top 100 OUTstanding LGBTQ+ Executives: https://share.transistor.fm/s/de26f09f

In this warm, funny, and deeply insightful conversation, Roy opens up about how he’s learned to lead without losing himself, including why he no longer ties his self-worth to professional validation, what helped him climb out of burnout, and how he approaches every CMO role with humility and curiosity. He shares the unexpected path that led him into legal marketing (spoiler: it involves penny loafers, a theater degree, and a rocking chair), his take on building true connection through content, and the power of karaoke.

Thank you, Melanie Scroggins of Scroggins Creative, for your expert production and kindness.

Megan wrote in her post: “We sang (a lot), we laughed (a lot) but we didn’t cry! Roy Sexton was the first stage spotlight. He has been a big online supporter of our content, our message and our brand. We are big fans of him. It’s hard to express how special it was to have him as a guest on our podcast. We had so much fun listening to his stories and talking to the person behind the profile. Did we mention there was singing?? Thank you, thank you, thank you Roy Sexton. You did great. Listen to our latest episode with Roy. Change your location: Change your perspective.”

Links & Resources:

Learn more about our guest:


Connect with Roy Sexton –> https://www.linkedin.com/in/royesexton/


Check out Vedder Price –> https://www.vedderprice.com/

Looking for more support for your business?

Learn more about stage –> https://stage.guide/


Connect with Megan Senese –> https://www.linkedin.com/in/megansenese/


Connect with Jennifer Ramsey –> https://www.linkedin.com/in/jenniferramseysd/

P.S. Check out this fun playlist inspired by this episode: https://open.spotify.com/playlist/1L0hwdsVw7Rm0UKRXzNco5?si=7a7LJMlVSz-0tfhxtt6O4A&pi=fmx6FaLKTHO_d

Scroll cleanse alert! Thank you, BOOST BDM, for the lovely (and appreciated) surprise shout out! PLUS: adventures in AI and flight school … defying gravity?

Why, thank you, BOOST BDM! What a lovely (and appreciated) surprise shout out! Particularly enjoy now having this phrase “scroll cleanses” to use when the occasional ill-informed crank gives me a hard time for doing what I do. 🤭

“People to follow … Roy Sexton – CMO at Vedder Price. He’s always posting and reposting gems on marketing in law firms, all about the latest events in our space and the most amazing scroll cleanses (for those not in the know: these are posts that contain wholesome news and often adorable animal pictures to break up your feed).” 💕

Read more here.

P.S. File under: experiments in AI.

First, uncanny valley territory warning.

Second, nobody looks like themselves, even the dogs.

Third, I should only be sharing the images that sort of hit the mark (but the “completist” in me finds the “journey” illuminating).

Fourth, I went down a vacation-fueled ChatGPT rabbit hole (as you’ll see).

Fifth, this experience reminds me of 2009 (way-back machine) when beloved colleague Lisa Peers said “Roy, you’ll dig this Facebook thing” and I said “Oh, not for me!” and promptly I lost an obsessive week (and 16 years) of my life to this Vonnegut-predicted societal fever dream.

Sixth, graphic designer friends, take some comfort that the unwieldy number of “prompts” (standing on my head) that yielded these “results” does not make me feel ready to let the SkyNet ‘bots take over all marketing functions (yet).

Seventh, why does ChatGPT find my visage a blend of Steve Carrell, Robin Williams, Doug Emhoff, Ruth Buzzi, and Mel Brooks in the looks department?! Discuss amongst yourselves. 😅🤭

P.P.S. From motorcycle safety class to flight training.

Either we have become adrenaline junkies or are suffering from a mid-life crisis … or both. Thank you, Captain Jim Kwasek and Chicago Executive Flight School, for the exceptional experience this week as we finally wrapped up John’s birthday celebration (nearly a month later).

Highly recommend – not just for the views but for the grace and joy and patience and detail and FUN Jim brings to the adventure. And somehow he magically produces this epic video mere minutes after landing on the airstrip! Who DOES that?! Jim Kwasek does. That’s who!

Defying Gravity … and good judgment?

Last but not least?

So, yeah, THIS happened at our firm’s summer karaoke social … thanks to my dear colleague Lexie Blaner for capturing this moment in all my brazen campiness. 🤭💥

Why storytelling and narrative memory are the secret weapons of effective legal marketing … yours truly guests on Ikaun’s “The Pursuit Desk” podcast #lma25

Thank you, Ikaun! 🎙️ New Episode Alert: LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price

What happens when you combine storytelling, vulnerability, and a little bit of Roy Sexton magic?

In our latest episode of The Pursuit Desk, Jason Noble sits down with one of the most recognizable voices in legal marketing to talk about:

  • Why narrative memory is your most powerful marketing tool
  • How to build real attorney engagement (hint: it’s a ground game)
  • What Roy’s focusing on as he steps into his new role at Vedder Price
  • And why vulnerability isn’t a weakness—it’s a leadership superpower

Whether you’re building brands, leading teams, or just trying to keep up with tech and transformation, you’ll want to give this one a listen.

🎧 Tune in here: https://hubs.ly/Q03mXw6Q0

LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price

Recorded live at the 2025 LMA Annual Conference, this episode features Jason Noble in conversation with Roy Sexton, Chief Marketing Officer of Vedder Price. Known for his charisma and candor, Roy shares why storytelling and narrative memory are the secret weapons of effective legal marketing. 

He reflects on his first few months at Vedder Price, how he’s building on a strong foundation to drive innovation, and why vulnerability and humor are essential leadership tools. From attorney engagement to brand transformation, Roy’s insights are as thoughtful as they are entertaining. A must-listen for anyone navigating the evolving role of marketing in law firms.