From DBusiness: Clark Hill Director of Marketing Roy Sexton Named to Outstanding 100 LGBTQ+ Executives Role Model List for 2024

Thank you, R.J. King, Tim Keenan, and DBusiness Magazine, for your consistent and kind support and for all you do for Southeast Michigan and Detroit.

Original article here.

Roy Sexton, director of marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024.

This is his second year in a row being recognized by the organization.

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.null

“Roy Sexton leads Clark Hill PLC’s marketing, branding, and communications efforts. INvolve wrote. “In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion.

“Roy hosts the monthly Expert Webcast series “All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth,” discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

“I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row,” Sexton says. “People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late ‘90s and early ‘00s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

From The Sun Times News: “These awards aren’t about the momentary personal ‘sugar rush’ of recognition.” INvolve Outstanding 100 LGBTQ+ Executives Role Model List 2024

Thank you, Sun Times News!

Original article here.

Roy Sexton, Director of Marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024. This is his second year in a row being recognized by the organization.

Other honorees include David Hynam, Chief Executive, LV=; Dame Julia Hoggett DBE, CEO, London Stock Exchange PLC; Jen Carter, Global Head of Technology at Google; David Furnish, CEO/Chair of Rocket Entertainment Group/Elton John AIDS Foundation; Emily Hamilton, Vice-President Change, RS Group; Suresh Raj, Chief Growth Officer, McCann New York; Eugenio Pirri, Chief Executive Officer, Dorchester Collection; Travis Torrence, U.S. Head of Legal, Shell; Josh Graff, Managing Director for EMEA/LATAM and VP Enterprise Solutions Group, LinkedIn; and Robyn Grew, CEO, Man Group.

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INvolve wrote, “Roy Sexton leads Clark Hill PLC’s marketing, branding and communications efforts. In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion. Roy hosts the monthly Expert Webcast series All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth, discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

About the recognition, Sexton observed, “I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row. People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late 90s and early 00s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

From Detroit Legal News: “People often fail to realize the importance of visibility and representation.” INvolve Outstanding 100 LGBTQ+ Executives Role Model List 2024

Thank you, Detroit Legal News’ Sheila Pursglove, Brian Cox, Brad Thompson, Tom Kirvan, and team for all this support you show our professional community. It means a lot.

Original article here.

Roy Sexton, director of Marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024. This is his second year in a row that Sexton has been recognized by the organization. 

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INvolve wrote, “Roy Sexton leads Clark Hill PLC’s marketing, branding and communications efforts. In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit’s ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion. Roy hosts the monthly Expert Webcast series All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth, discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. 

About the recognition, Sexton said, “I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row. People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late ‘90s and early 2000s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

Other honorees include David Hynam, Chief Executive, LV=; Dame Julia Hoggett, DBE, CEO, London Stock Exchange PLC; Jen Carter, Global Head of Technology at Google; David Furnish, CEO/Chair of Rocket Entertainment Group/Elton John AIDS Foundation; Emily Hamilton, Vice-President Change, RS Group; Suresh Raj, Chief Growth Officer, McCann New York; Eugenio Pirri, Chief Executive Officer, Dorchester Collection; Travis Torrence, U.S. Head of Legal, Shell; Josh Graff, Managing Director for EMEA/LATAM and VP Enterprise Solutions Group, LinkedIn; and Robyn Grew, CEO, Man Group.

“It’s not helpful. It’s actually debilitating.” INvolve – The Inclusion People #Pride 2024: Debunking misconceptions.

From INvolve – The Inclusion People: “Can you recognize myths and misconceptions from reality? 💡 For Pride Month 2024, we spoke to three of our 2023 Outstanding Role Models who debunked some misconceptions and myths about LGBTQ+ communities. Hear what they have to say here.

Hear from: Roy Sexton, Director of Marketing, Clark Hill; Joelle Archer, Vice-President Research Creative Suite, Morgan Stanley; Deon Pillay CMgr MCMI, Head of Marketing Technology Enablement and Governance, Legal & General Investment Management (LGIM) … who are using this space to debunk misconceptions.

“Allies – you are crucial for change. Take on board the learnings that these Role Models are sharing and consider how you can best avoid slipping into biases, or perpetuating misconceptions and also how you can leverage your power, influence and platform to support and elevate your LGBTQ+ colleagues.”

View here.

TRANSCRIPT for my contribution: So for me, at least in my lived experience the last few years where I’ve had some increasingly visible leadership roles, it’s that well-meaning allies think I am open to unsolicited advice.

Truth of the matter is, it has taken me 51 years to get to the place of authenticity, where I feel comfortable in my own skin, and when allies come forward and try to manage me for style, offering me points on how I dress, or how I speak or how I use social media or how visible I am …

It’s not helpful. It’s actually debilitating.

What we really want is support on substantive issues and opportunities where we can be present with our authentic selves.

So if you are thinking that as a gay man, I’m interested in your advice on how to dress for success?

I’m not.

Pride … a deeper love. “They are merely shining a light on how much work we have yet to do.”

We live in interesting, sometimes exhilarating, often sad times. You might ask why am I sharing this image? There is a point here. And it’s not to garner sympathy. You might also ask why do I put myself through this? I’ve developed a pretty thick skin the last couple of years, and I’m quite proud of that honestly.

But I sometimes hear – and recently did – that we’ve come so far, and the world has changed, so how much visibility is really still needed? I would simply point your attention to these reactions to my Facebook post of this interview. Now I have a public profile, on purpose, and most of these are reactions from people I do not know. And I’m fine with that.

More than half of the 127 reactions have an angry or a laughing or a crying emoji, perhaps in some kind of judgment. These are exactly the people I want to reach. These are people who need to remember our common humanity. And the price of admission for me is that they get to believe they are mocking me from behind a cell phone screen or computer monitor.

They aren’t. They are merely shining a light on how much work we have yet to do.

Link to interview.

P.S. File under bittersweet but optimistic joy … just wrapped my last in person meeting on the Legal Marketing Association – LMA International board. I still have six months ahead yet to serve, but in the spirit of fiscal responsibility and keeping resources directed to member value, we will have virtual meetings the rest of 2024.

The past two days have been incredible as President Kevin Iredell and CEO Ashley Stenger alongside incomparable Jonathan Lurie navigated us through robust and inspiring strategic planning conversations. The future is bright indeed with the marvelous, collaborative, forward thinking, kind group of talented humans on this board. It was lovely catching up, commiserating, thinking among friends old and new.

Excited to see where the road takes LMA and grateful I’ve gotten to be some small part of this journey the past five years. Onward and upward!

“I believe when we can be our authentic selves, we are free and comfortable to do our best work.” Nishlis Legal Marketing’s “Talking Pride with …” ME!

Oh my goodness, Idan Nishlis, Lee Saunders, Nishlis Legal Marketing, thank you for this lovely opportunity to tell a bit about my journey as a gay man in this industry. This absolutely made my day. Love you and grateful for your leadership and all you give our community. 🌈💕

“As part of Pride month we have been interviewing key figures in the legal industry for our series ‘Talking Pride with…’

“We are excited to share insights from Roy Sexton, Director of Marketing at Clark Hill and Past President of the Legal Marketing Association – LMA International (LMA). In this interview Roy discusses with Nishlis Legal Marketing the impact of identity on career choices, the importance of authenticity in the workplace, and Clark Hill’s commitment to Diversity, Equality, and Inclusion (DEI).

“‘I believe when we can be our authentic selves, we are free and comfortable to do our best work. I’m glad to see the world catching up to that idea.’

Read more about how being true to oneself can lead to professional success and how law firms are evolving to embrace inclusivity.”

Full interview

Talking Pride with… Roy Sexton

By Lee Saunders|June 17th, 2024

As part of Pride month we have been interviewing key figures in the legal industry for our series “Talking Pride with…”

We are excited to share insights from Roy Sexton, Director of Marketing at Clark Hill and Past President of the Legal Marketing Association (LMA). In this interview Roy discusses with Nishlis Legal Marketing the impact of identity on career choices, the importance of authenticity in the workplace, and Clark Hill’s commitment to Diversity, Equality, and Inclusion (DEI).

How – if at all – has your identity shaped or influenced your career choices? 

Whether from being a member of the LGBTQ+ community or being an only child or some intersection of both, I’ve always been willing to take risks. This world imposes unnecessary limits on us based on identity, and when faced with that, I always feel some peculiar urge to prove everyone wrong. I had an executive coach once who laughingly said I seemed willing to put myself in harm’s way (career-wise) just to see what might happen. Lol.


I had spent the better part of a decade in healthcare and found myself getting bored with it, so I just threw my résumé out there and was hired by my first firm in 2011. The managing partner at the time was running for Congress and wanted someone to step in and pick up the marketing responsibilities he had so ably carried.  I didn’t realize I was taking a risk making such a dramatic career pivot, but I’m incredibly glad that I did. 

This has been such a rewarding industry to support, and being part of the Legal Marketing Association community and being embraced by it so fully gave me a sense of self and confidence that I don’t know that I had had previously. 


What were your expectations of the law as a member of the LGBTQ+ community? Did you have any specific preconceptions, fears, or concerns and how has that turned out in reality?

Given what might be perceived as career recklessness on my part, I don’t know that I had any preconceived notions when I joined this industry in 2011. I mean, much like healthcare, I presumed there would be an element of keeping focus on the work first and foremost with identity/authenticity being secondary. 

I’ve always felt differently about that presumption and have tried to flip it on its head wherever I worked. I believe when we can be our authentic selves, we are free and comfortable to do our best work. I’m glad to see the world catching up to that idea.  

And honestly, I think I was refreshingly surprised by the firms where I’ve had the privilege to work. Yes, there has always been an element of keeping a professional polish on everything, but I have also found in law, a great joy in celebrating our own quirks and eccentricities and differences. I feel like that’s where the marketing magic really lies. And thereby one can execute some really fascinating storytelling to promote one’s chosen organization. 


Much is made of Diversity, Equality and Inclusion (DEI) these days and its role in law, how active are you / your law firm in this area?

I’m really thrilled by our leadership in this arena. Our CEO John Hensien and leadership team more broadly have such a visible commitment in this space. We have dedicated resource groups to support everyone in the firm, attorneys and staff. 

And we have made a concerted effort to weave DEI education into all of our external marketing messaging. The firm rolled out allyship training firm wide in the last couple of years, requiring all to attend. The conversations were robust and thoughtful and energizing. We have pursued and achieved Mansfield certification multiple years in a row, and our DEI videos and external content have received hundreds of thousands of views. 
The team I am privileged to lead has been involved in all of these efforts at various levels, in partnership with our fantastic HR team and other operational leaders. It is very gratifying. 


And, of course, in my leadership role last year as president of the Legal Marketing Association,  I put this issue front and center in all of my communications. And I may have brought a drag queen on stage in Florida at 8:30 in the morning just to make a point. 😊 I was honored to be recognized for these efforts by INvolve People as one of their top 100 LGBTQ executives worldwide last year.

This all sounds very self-aggrandizing to type, but the real point of it all at this stage of my life is to be the visible example I would have appreciated at earlier points in my career. If I can show people that being myself – my weird and happy and quirky self – yields success, while celebrating the joyous life I have with my husband and our rescue dogs, then I feel like I can make some small difference.

How do you feel law firms are generally today on this topic and what work remains to be done?

I think we have come a long way, and I encourage the industry to keep the courage of its convictions. I have been cautiously optimistic/pleased this Pride month (so far) as I feared firms might walk back visible messaging in light of the cultural pushback that we saw last year that caused some consumer facing companies to walk back their visible advocacy efforts. 

It feels as though the industry has in fact, stayed the course, on the balance, and I would encourage those midsized and smaller firms that might still be on the fence about making visible declarations of inclusion to realize the world is evolving, clients are evolving, talent is evolving, and the future will be an inclusive one. Not an exclusive one.

Roy Sexton, Director of Marketing, Clark Hill and Past President of the Legal Marketing Association (LMA). 

Founded in 1890, Clark Hill is an international law firm with 700 attorneys in over 25 offices in the U.S., Ireland and Mexico.

Thank you to Scott Lawrence and Gittings Global for this snazzy new headshot

“When we talk about allyship, it means so much to know people are there supporting us, but it even even means more when they are actively clearing barriers for our professional success.” Video interview with Pathmonk “Formulating Strategies for Legal Marketing Success;” Legal Marketing Association DEI Member Resource Group Testimonials; and my talented pals launch their new book “Own Your Story: #EmpoweredWomenAnthology”

Thank you, Ernesto Quezada and Pathmonk, for having me on to talk about this wonderful firm Clark Hill where I’m privileged to work with such an incredible Marketing and Business Development team and with such fantastic attorneys and colleagues.

View here.

It’s always a thrill to tell our story, discuss our growth trajectory, and our exceptional culture. Appreciate the opportunity very much! #SimplySmarter

Episode description: Join Roy Sexton, Director of Marketing at Clark Hill, as he delves into strategic legal marketing insights. With over 25 years of experience, Roy discusses branding, communications, and the firm’s 700+ attorneys across 27 [NOW 28 with addition of Boulder!] offices.

Discover Clark Hill’s comprehensive legal services, from labor and employment to banking and finance, all delivered by an accessible team of professionals. Tune in to explore the values driving Clark Hill’s success and learn how they continue to make an impact in the legal industry.

From my time on the international board of the Legal Marketing Association (five years with 2024 being my last!), one of the things of which I think I’m proudest that the organization has put in place would be our DEI Member Resource Groups, a safe space for learning and commiseration, networking and, well, kindness.

More info here.

There have been many leaders involved over the past few years in their creation and maintenance and growth. They all deserve so much praise – a special shout out to wonderful Michelle Turner and David Ackert who keep asking for my thoughts for these lovely periodic summaries they’ve compiled.

My thoughts from our recent allies gathering:

“Our allies conversation this month was so robust and so candid and so essential. We had open dialogue about the difference between good intention and real need and about how those of us in diverse groups may not always crave more ally energy/programming, but rather substantive support in terms of career opportunity. When we talk about allyship, it means so much to know people are there supporting us, but it even even means more when they are actively clearing barriers for our professional success.”

Own Your Story: #EmpoweredWomenAnthology

Received my copy last night and can’t wait to start reading, exploring, learning – kudos to this incredible cohort of leaders/authors/voices on this wonderful milestone!

You can order your copy of “Own Your Story: #EmpoweredWomenAnthology” here.

“[A] treasure trove of authentic and vulnerable stories, each one a chance to learn, to connect, and maybe even find a little piece of ourselves in the process.” – Eugina Jordan, Author of Unlimited

“An inspiring reminder that when we share our stories, we step into our power and claim our worth.” – Alexandra Carter, Author of Ask for More: 10 Questions to Negotiate Anything

“This book, authored by women who are both excellent storytellers and inspiring community leaders, serves as a showcase of their passion, strength, and resilience. Keep shining and sharing your amazing stories!” – Lucy Chen, Author of Build Resilience: Live, Learn, and Lead

Stories have the power to transform: they foster empathy, create connections, and teach us that we are more alike than different. In this anthology, women from diverse backgrounds, lived experiences, professions, and ages share their unique stories. These are stories of growth, change, loss, love, enlightenment, strength, and resilience. Their vulnerability reminds us that authenticity is empowering—and they lead by example.

Empowered and connected, we can create change in our lives and the world. Let’s harness the power of storytelling to empower, connect, and create change.

Foreword: Our Stories Light Fires; They Break Molds by Eugina Jordan

Introduction: The Art of Storytelling by Susan C. Freeman

Finding My Tribe by Cheryl Aufdemberge

A Unicorn in an Ordinary World by Dr. Rebecca Baumgartner, ACC, CDE

Unbreakable by Natalie Altonia Borneo

What I Was Made for by Michelle Bufano

On Hospice: Life After Death by Sarah Burke

Permission to Live Out Loud by Tiffany Castagno

A ‘Yes … And’ Career Model by Gena Cox, PhD

Breaks Don’t Define You, They Refine You by Marcie Dickson

Grateful: A Life Well Served by Jan Anne Dubin, MBA (She/ Her/ Hers)

Grace, Grit, Grind, and Gratitude by Daphne Turpin Forbes

Breaking the Stigma by Susan E. Frankel

Unexpectedly Redirected: Loss to Possibility by Anne Gallagher

The Power of the Girlfriend Brigade by Alexis Gladstone

The Survivor’s Journey by Lindsay Griffiths

Self-Doubt as a Catalyst for Change by Judy Hoberman-CHPC-Exec. Coach-Sales-Leadership-Speaker

A Journey of Resilience and Hope by Homeira İzadi

The Road to Mastering My Voice by Nori Jabba

Follow the Yellow Brick Road by April Joy (Hurst)

The Chariot, The Tower, and The Page by Drew Kramer

Healing Out Loud by Caroline Markel

The 3 Rs of Resilience by Lesley Marlin

The Power of Owning Your Story by Serena Mastin

From Silent Ostrich to Empowered Peacock by Sheila Murphy

Self-realization and Renewal by Jenn Ocken

When Others Can’t Handle the Shine by Sameena Safdar

Innovate & Change to Succeed by Nita Sanger

Great Expectations: A Love Letter to Women by Lauren A. Tetenbaum, LCSW, JD, PMH-C

When Life Throws You a Curve Ball … by Jennifer Marino Thibodaux

Rising Up by Courtney Thomas

Life Is About the Journey by Jing Wang

Words You Keep by Becky Whatley

Learning to Thrive Not Just Survive by Michelle Wimes (she, her, hers)

Afterword: Own Your Story by Lesley Marlin & Jennifer Thibodaux

9Sail’s “Tip of the Law” podcast – “Harnessing Strategic Focus in Legal Marketing” with host Joe Giovannoli and guest yours truly … #lma24 #lmamkt

Thank you, 9Sail and Joe Giovannoli! Appreciate all you do for our profession and our community …

Join us on the latest episode of the Tip of the Law podcast, where host Joe Giovannoli sits down with Roy Sexton, Director of Marketing at Clark Hill and past president of the Legal Marketing Association – LMA International board. Discover how Roy’s unique journey from English major, theater practitioner, and healthcare exec to legal marketing has shaped his innovative approach.

In this episode, Roy shares invaluable insights on:

🔹 Strategic focus in legal marketing
🔹 Building expertise and credibility
🔹 The importance of internal support and storytelling

Don’t miss out on Roy’s expert tips to elevate your legal marketing strategies and drive meaningful results.

Listen here.

Full episode description …

On a recent episode of the Tip of the Law podcast, host Joe Giovannoli was joined by legal marketer Roy Sexton, Director of Marketing at Clark Hill Law and past president of the Legal Marketing Association. Roy has decades of experience in the legal marketing field and offered some invaluable insights into how firms can maximize their efforts. 

One key takeaway was the importance of strategic focus. Roy emphasized that firms need to analyze their data and prioritize the practice areas that have the highest revenue potential, rather than trying to please every attorney equally. Marketing dollars and resources are best spent amplifying the messaging around top revenue generators. 

Roy also stressed the importance of attorneys establishing themselves as subject matter experts. By publishing content that builds expertise in their specialty fields, attorneys can signal to potential clients the areas a firm specializes in. This includes posting about events, speaking engagements, and podcast appearances on platforms like LinkedIn. Not only that, but by promoting podcast clips and interviews on social media, the attorneys perpetuate the marketing cycle and raise awareness for all parties.

When it comes to content, Roy said repetition, focus, and quality are often where firms fall short. Firms must consistently repeat high-quality messages around a select few priority topics to truly make an impact. Another best practice- and Roy’s takeaway tip for legal marketers- is creating a weekly digest highlighting recent marketing activities and efforts. This engages the internal team while giving marketers newsworthy content.

Overall, Roy provided many thought-provoking insights that firms can apply to strengthen their strategies. By analyzing data, prioritizing key areas, empowering attorneys as experts, and optimizing efforts, firms can maximize the impact of their marketing investments. 

Key takeaways:

  1. Law firms should strategically focus their marketing efforts and resources on the practice areas that have the highest revenue potential rather than trying to please all attorneys equally. 
  2. Attorneys can build expertise and credibility by publishing content on their own profiles that establishes them as subject matter experts in their fields of practice.
  3. Law firms need to incorporate repetition, focus, and strategy into their marketing plans in order to achieve success. 
  4. Creating a weekly digest of marketing activities is an effective way for marketers to keep the internal firm updated on efforts while also giving them content to engage with.

“It takes work to become an evolved person.” – eToro’s CEO Lule Demmissie at last night’s INvolve People Gala

More pics here.

“It takes work to become an evolved person.” – eToro CEO Lule Demmissie in her revelatory, authentic, moving speech from last night’s INvolve People Gala.

Last year I had one of the honors of my life being named to INvolve – The Inclusion People’s OutStanding LGBTQIA+ Executives list. And last night we celebrated. To say it was an iconic evening would be an understatement. (The TIME 100 were being feted in the same building, and I learned too late that my beloved Kylie Minogue was just a few floors down. That is probably for the best! For her sake. Lol.)

Thank you to INvolve CEO Suki Sandhu OBE for all he has done to create genuine inclusion in this world. His leadership is exemplary. And our gratitude to Deutsche Bank and fellow honoree Jon Tilli for being such gracious and generous hosts. Emcee Peppermint knocked it out of the park, and her fireside chat with fashion designer and “Real Housewives of New York” Jenna Lyons was truly inspiring.

I met some incredible new pals, and feel honored to have been among their presence: fellow Michigander Dow’s Trevor Ewers, another fellow Michigander Luminar Technologies’ Steven Del Gaizo, Verizon’s Kimmah Dozier (she/her), Komatsu’s Iris Wilson-Farley, eToro’s Lule D., Butterfield Group’s Karim Chowdhury MSc Chartered FCSI, EY’s Najiyah Chowdhury ACA, SafePlace International’s Maggie Lower 🏳️‍🌈 and Rachael LeClear, INFEMNITY Productions LLC’s Nina Kennedy, and Trans Formative Schools’ Alaina Daniels, and so many others whose names will occur to me, no doubt, throughout the rest of the weekend. Lol.

Thank you to Clark Hill and my amazing and kind colleagues Susan Ahern , Linda Watson , and Kathleen Sullivan for their support of my personal leadership journey as well as everything they do to champion inclusion at our wonderful firm. Thank you also to newsPRos’ Jaime Baum for her support in this recognition, and for the joy she brings every day to this work. Thank you to beautiful pal Maria Fracassa Dwyer for the fashion advice, and Amazon for supplying my couture. 😅🌈 ✨

Right or wrong, we (I) carry a feeling of “otherness” everywhere we go … thank you to the Legal Marketing Association’s #LGBTQIA+ Member Resource Group for providing safe haven … #lmamkt #lma24

Thank you, David Ackert , Michelle Turner , Jacob Eidinger , Nathalie Rangel Iovino (she.they) , Craig McCullough , and all involved in the Legal Marketing Association – LMA International DEI LGBTQ member resource group as well as all our resource groups. Such an important and beautiful offering.

I can’t express my gratitude enough for the LGBTQ+ member resource group. It was my safe space last year as LMA International president. I felt like I had a place where I could speak openly and honestly to my unique experiences professionally and personally as a gay man. Being international prez was the honor of my life, but it was also one of the toughest things I’ve ever done. I grew so much from the experience, but it was essential for my well being and mental health to have a group of like-minded, like-experienced colleagues with whom to discuss the balancing act in my life and theirs.

It’s important to note that a very large part of an organization’s commitment to DEI is to understand the seemingly invisible barriers those of us may face. Right or wrong, we (I) carry a feeling of “otherness” everywhere we go, and the pressure and critique we experience when taking on leadership roles can feel magnified. What may seem like an offhand, even well-intentioned comment from a peer can hit us like a ton of bricks based on prior experience. Comments about our attire/appearance, our choice of expression, our visibility, our decision-making processes, and so on. So, selfishly, the LGBTQ+ MRG helped provide me a trusted community to better navigate that – people who did the same work I do, lived a similar life to mine, and carried comparable burdens. It honestly was a beautifully liberating experience to attend the meetings and share our truths.

Thanks, Wabash College … even at this late stage of life, it is still a thrill to see one’s name in the alumni magazine. Grateful for the foundation my college years provided, and the desire instilled in me to keep dreaming, hustling, and learning.