Thank you, Drew Dinkelacker and Marketing Accelerator, for this opportunity. It was a delight working with you. Your prep, production, coaching, and hosting are top drawer!
Drew writes: “Every once in a while in a marketing leader’s life, a major rebrand occurs. On today’s episode of The Marketing Accelerator Podcast – featuring three insights in about three minutes – Roy Sexton, Director of Marketing at Clark Hill Law, is fresh off a rebrand launch, so I hit him up for the inside scoop. #roysexton #drewdinkelacker #rebrand #rebranding”
Excerpt (from yours truly): “What we [Clark Hill Law] learned from the surveying we did was that people wanted to tell their stories about their experience in the firm. This aligned with what we were hearing people expect around culture change, diversity, equity, inclusion, mental health, and so we put pieces together that allowed our folks across geography, across race, sexuality, gender, to tell their stories of their experience in the firm. This benefitted us because our clients want to know what kind of people they’re working with, and also the talent who will come work at the firm wants to know this is a good and welcoming environment. And that just enriched what was a very strong and clean and sophisticated brand with that humanity that was much needed.”