What Law Firm Marketers Need to Do Now To Succeed in 2023 – ALM/LMA webinar March 1, 2 pm ET … #lmamkt #lma23

Looking forward to joining Heather Nevitt, Editor-in-Chief of Corporate Counsel and Global Leaders in Law, ALM; Mark A. Smolik, Chief Legal Officer, DHL Supply Chain; and Mike Gaw, Deputy General Counsel, Mana Common for this crucial conversation. Register here.

In-house leaders are facing a number of issues in 2023 including navigating risk in an uncertain economic climate. Specifically GCs are being careful about expending resources while optimizing technology and headcount to drive better outcomes while keeping costs under control.

This webcast, produced as part of Legal Marketing Association – LMA International’s partnership with ALM’s Law.com and its Corporate Counsel media brand, will explore top-of-mind issues for in-house leadership in 2023 and present advice for law firm marketers to better engage this critical audience for success.

Identify the top three challenges facing GCs this year.

Describe what has changed in the way that in-house departments are considering and evaluating legal services.

List some dos and don’ts for legal marketers looking to successfully engage corporate counsel.

Recognize tips for reaching and influencing in-house leadership through the legal media.

Title: What Law Firm Marketers Need to Do Now To Succeed in 2023.

Date: Wednesday, March 1, 2023

Time: 2:00 PM (GMT-05:00) Eastern Time – New York

Duration: 60 minutes