“My theatre background has been incredibly useful—from understanding an audience and landing a message to the finer points of production and project management.” A Life of Authenticity and Performance: Meet Roy Sexton and John Mola … St. John Neighbors Magazine March cover story

Thank you, St. John Neighbors’ publisher Diane Lee Jortner, writer Janet Woodward, and photographer Ginnie Wilsman Lange, for your kindness and for this cover story opportunity! You have been so lovely to work with, and we are incredibly honored to be featured in this way. Thank you for all you do for our community!

All professional photos by Ginnie Wilsman Lange.

A Life of Authenticity and Performance: Meet Roy Sexton and John Mola

By Janet Woodward

For Roy Sexton and his husband, John Mola, life in St. John is a beautiful blend of professional achievement, artistic passion, and a deep-seated commitment to authentic living. After moving to the community exactly one year ago, the couple has found more than just a house; they’ve found a neighborhood where they can truly be themselves.

 

A New Chapter in St. John

Roy and John’s journey to Northwest Indiana was sparked by Roy’s career. In late 2024, Roy was recruited to join Vedder law firm in Chicago as their Chief Marketing Officer. Seeking a location that offered easy access to the city while remaining close to family—Roy’s father, Don, lives in the Fort Wayne area—the couple set their sights on St. John.

They fell in love with their new home here for a somewhat unique reason: the previous owners were avid Star Trek fans. While the memorabilia didn’t come with the house, the “die was cast,” and they knew they had found their place.

In August 2025, John’s father passed away and they helped John’s mother also move into their neighborhood nearby, so the family can be close. 

“Our neighbors have been so welcoming,” Roy shares. “It’s a lovely community with people who are fun, genuinely care about each other, and aren’t afraid to be their authentic selves. That’s all we could want”.

 

From the Stage to the Boardroom

Roy’s professional path is as colorful as a Broadway playbill. A graduate of Wabash College with a double major in English and theatre, he also holds a master’s degree in theatre history and criticism from Ohio State. While he later earned an executive MBA from the University of Michigan, Roy credits his theatre background as the secret to his marketing success.

“My theatre background has been incredibly useful—from understanding an audience and landing a message to the finer points of production and project management,” he explains.

His career has spanned healthcare and law, leading to his current role as CMO at Vedder, where he recently oversaw a refreshed brand and website launch. Roy is also a respected leader in the Legal Marketing Association, serving as their international president in 2023.

 

A Commitment to Visibility

Roy’s leadership is deeply rooted in his lived experience as a member of the LGBTQ+ community. Growing up in Indiana as an only child, he didn’t always find meaningful acceptance. Today, he leads openly and authentically, believing that representation is “not symbolic—it is catalytic”.

His advocacy has not gone unnoticed. Roy was named a Notable LGBTQ+ Leader by Crain’s Detroit Business in 2021 and has been recognized on the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for three consecutive years. In 2024, he even hosted a digital interview series, All the World’s YOUR Stage, which focused on how embracing identity strengthens both performance and culture.

 

Life at Home: Pups, Cars, and Boy Bands

The Sexton-Mola household is shared with three beloved rescue dogs: 13-year-old black lab Duncan and two spunky Chihuahua-mixes, Hudson and Henry J. Roy notes the hilarious dynamic of the 7-pound Hudson lining up to howl alongside the 60-pound Duncan. Hudson is particularly attached to a “filthy and patched” stuffed mummy toy that he prizes above all else.

When they aren’t managing the “chorus” of rescue pups, Roy and John enjoy a few quirky hobbies. They are surprisingly dedicated fans of 98 Degrees, having attended so many concerts that the band members now recognize them by name.

John is the family’s resident car enthusiast. He once claimed to have the fastest PT Cruiser in North America and has recently restored Roy’s late mother’s 1994 forest green Pontiac Grand Am GT—affectionately known in the family as the “Dead Mother Car”. Roy’s mother, Susie Sexton, was a well-regarded columnist, and both she and Roy have published books of their work.

 

A Heart for the Neighborhood

Through the years they spent many summers making memories at DisneyWorld with John’s sister Lori and her children Gabby and Andrew.  Since Roy and John had never visited the resort when they were children, they insisted on taking the kids on every ride and attraction, even when the kids weren’t interested. Roy says they nearly missed an important dinner reservation at Crystal Palace by watching Carousel of Progress for 45 minutes.  

They also traveled to St. Augustine for a great vacation that they would like to repeat.

Roy and John are now focused on creating new traditions in St. John. From exploring local favorites in Crown Point and Valparaiso to simply chatting with neighbors, they feel they “won the lottery” with their new community.

“Thank you for your kindness and for welcoming us with such open arms,” Roy says to his neighbors. “Pulling up stakes and moving to a completely new area made us nervous, but everyone being so genuinely invested in getting to know us has meant more than I can properly express”.

Neighborly Note: Roy is still looking for his “theatre home” in the area. If any local theatre groups are looking for a “slightly over the hill singing actor,” be sure to give him a call!

From Detroit Legal News: “People often fail to realize the importance of visibility and representation.” INvolve Outstanding 100 LGBTQ+ Executives Role Model List 2024

Thank you, Detroit Legal News’ Sheila Pursglove, Brian Cox, Brad Thompson, Tom Kirvan, and team for all this support you show our professional community. It means a lot.

Original article here.

Roy Sexton, director of Marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024. This is his second year in a row that Sexton has been recognized by the organization. 

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INvolve wrote, “Roy Sexton leads Clark Hill PLC’s marketing, branding and communications efforts. In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit’s ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion. Roy hosts the monthly Expert Webcast series All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth, discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. 

About the recognition, Sexton said, “I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row. People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late ‘90s and early 2000s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

Other honorees include David Hynam, Chief Executive, LV=; Dame Julia Hoggett, DBE, CEO, London Stock Exchange PLC; Jen Carter, Global Head of Technology at Google; David Furnish, CEO/Chair of Rocket Entertainment Group/Elton John AIDS Foundation; Emily Hamilton, Vice-President Change, RS Group; Suresh Raj, Chief Growth Officer, McCann New York; Eugenio Pirri, Chief Executive Officer, Dorchester Collection; Travis Torrence, U.S. Head of Legal, Shell; Josh Graff, Managing Director for EMEA/LATAM and VP Enterprise Solutions Group, LinkedIn; and Robyn Grew, CEO, Man Group.

My mother the car …

File under: “search and rescue mission.” I remember when my mother Susie Duncan Sexton bought this Pontiac Grand Am in 1994. I believe it’s the only car in her lifetime that she ever got to special order brand new. She called it her “dead mother car” in her inimitable way.

Yes, she purchased it with cash from her inheritance from my grandmother‘s passing. And in some way, I guess it’s now my “dead mother car.” We are an irreverent family.

Anyway, at the time she really liked this style and she liked what she called its “ice skater butt.” She wanted it to have a spoiler, she wanted it to be green, and she wanted it to have a red stripe. Performance wasn’t necessarily of interest, although there are some side benefits to the package that came with those details.

I remember her also being very frustrated because the actual green she loved – army green – was available the following year, not in 1994 when she received this. She would always say, “damn my time.” Or one could argue she was always ahead of her time.

This car has sat unused for the better part of a decade, maybe two. It is exactly 30 years old now. I guess it’s a classic? It’s a weird feeling for me … and they got it in early October of that year, right around this time. Visiting me at college, having driven this to Crawfordsville, they were so excited about it.

John attended a 1980s/1990s Pontiac car event a few weeks back and suddenly decided it was time for us to make this our project. We both tend to personify inanimate objects – him cars, and me everything else. So there’s a lot of sentimental attachment here, and we look forward to giving this car a new lease on life. Thank you to my dad Don Sexton for letting us take this off his hands.

“It’s not helpful. It’s actually debilitating.” INvolve – The Inclusion People #Pride 2024: Debunking misconceptions.

From INvolve – The Inclusion People: “Can you recognize myths and misconceptions from reality? 💡 For Pride Month 2024, we spoke to three of our 2023 Outstanding Role Models who debunked some misconceptions and myths about LGBTQ+ communities. Hear what they have to say here.

Hear from: Roy Sexton, Director of Marketing, Clark Hill; Joelle Archer, Vice-President Research Creative Suite, Morgan Stanley; Deon Pillay CMgr MCMI, Head of Marketing Technology Enablement and Governance, Legal & General Investment Management (LGIM) … who are using this space to debunk misconceptions.

“Allies – you are crucial for change. Take on board the learnings that these Role Models are sharing and consider how you can best avoid slipping into biases, or perpetuating misconceptions and also how you can leverage your power, influence and platform to support and elevate your LGBTQ+ colleagues.”

View here.

TRANSCRIPT for my contribution: So for me, at least in my lived experience the last few years where I’ve had some increasingly visible leadership roles, it’s that well-meaning allies think I am open to unsolicited advice.

Truth of the matter is, it has taken me 51 years to get to the place of authenticity, where I feel comfortable in my own skin, and when allies come forward and try to manage me for style, offering me points on how I dress, or how I speak or how I use social media or how visible I am …

It’s not helpful. It’s actually debilitating.

What we really want is support on substantive issues and opportunities where we can be present with our authentic selves.

So if you are thinking that as a gay man, I’m interested in your advice on how to dress for success?

I’m not.

Summertime madness … join me for Answering Legal’s “Law Firm Summer Reboot Camp”

I will be appearing for the second year in a row at Answering Legal’s virtual Law Firm Summer Reboot Camp!

Secure your ticket here.

Register for the camp and you’ll gain access to 18 live panel conversations and six live podcast recordings this July and August.

ANSWERING LEGAL PRESENTS: Law Firm Summer Reboot Camp

Come join us at our 3rd annual Law Firm Summer Reboot camp! This year’s camp, which remains completely virtual, is expanding to two weeks. We’ll be hosting panels from July 23rd thru July 26th, then again from August 13th thru August 16th.

By signing up for our camp, attendees will gain access to 18 live panel conversations and six live podcast recordings, in which they’ll receive expert advice on reinventing their practice for the final stretch of 2024 and beyond.

This year’s camp will cover a wide variety of different topics!

July 23rd and August 13th will feature legal tech discussions.

July 24th and August 14th will feature legal marketing discussions.

July 25th and August 15th will feature law office management discussions.

July 26th and August 16th will focus on a variety of different topics, with special guest hosts.

All camp attendees will get to follow our live conversations virtually, and can submit questions for guest panelists via chat. Once registered, you’ll receive email reminders of when camp conversations are set to begin.

As the weather heats up, we’ll be gradually announcing the special guests who will be joining us virtually at summer bootcamp.

While you wait, check out some videos from last summer’s camp.

9Sail’s “Tip of the Law” podcast – “Harnessing Strategic Focus in Legal Marketing” with host Joe Giovannoli and guest yours truly … #lma24 #lmamkt

Thank you, 9Sail and Joe Giovannoli! Appreciate all you do for our profession and our community …

Join us on the latest episode of the Tip of the Law podcast, where host Joe Giovannoli sits down with Roy Sexton, Director of Marketing at Clark Hill and past president of the Legal Marketing Association – LMA International board. Discover how Roy’s unique journey from English major, theater practitioner, and healthcare exec to legal marketing has shaped his innovative approach.

In this episode, Roy shares invaluable insights on:

🔹 Strategic focus in legal marketing
🔹 Building expertise and credibility
🔹 The importance of internal support and storytelling

Don’t miss out on Roy’s expert tips to elevate your legal marketing strategies and drive meaningful results.

Listen here.

Full episode description …

On a recent episode of the Tip of the Law podcast, host Joe Giovannoli was joined by legal marketer Roy Sexton, Director of Marketing at Clark Hill Law and past president of the Legal Marketing Association. Roy has decades of experience in the legal marketing field and offered some invaluable insights into how firms can maximize their efforts. 

One key takeaway was the importance of strategic focus. Roy emphasized that firms need to analyze their data and prioritize the practice areas that have the highest revenue potential, rather than trying to please every attorney equally. Marketing dollars and resources are best spent amplifying the messaging around top revenue generators. 

Roy also stressed the importance of attorneys establishing themselves as subject matter experts. By publishing content that builds expertise in their specialty fields, attorneys can signal to potential clients the areas a firm specializes in. This includes posting about events, speaking engagements, and podcast appearances on platforms like LinkedIn. Not only that, but by promoting podcast clips and interviews on social media, the attorneys perpetuate the marketing cycle and raise awareness for all parties.

When it comes to content, Roy said repetition, focus, and quality are often where firms fall short. Firms must consistently repeat high-quality messages around a select few priority topics to truly make an impact. Another best practice- and Roy’s takeaway tip for legal marketers- is creating a weekly digest highlighting recent marketing activities and efforts. This engages the internal team while giving marketers newsworthy content.

Overall, Roy provided many thought-provoking insights that firms can apply to strengthen their strategies. By analyzing data, prioritizing key areas, empowering attorneys as experts, and optimizing efforts, firms can maximize the impact of their marketing investments. 

Key takeaways:

  1. Law firms should strategically focus their marketing efforts and resources on the practice areas that have the highest revenue potential rather than trying to please all attorneys equally. 
  2. Attorneys can build expertise and credibility by publishing content on their own profiles that establishes them as subject matter experts in their fields of practice.
  3. Law firms need to incorporate repetition, focus, and strategy into their marketing plans in order to achieve success. 
  4. Creating a weekly digest of marketing activities is an effective way for marketers to keep the internal firm updated on efforts while also giving them content to engage with.

“It takes work to become an evolved person.” – eToro’s CEO Lule Demmissie at last night’s INvolve People Gala

More pics here.

“It takes work to become an evolved person.” – eToro CEO Lule Demmissie in her revelatory, authentic, moving speech from last night’s INvolve People Gala.

Last year I had one of the honors of my life being named to INvolve – The Inclusion People’s OutStanding LGBTQIA+ Executives list. And last night we celebrated. To say it was an iconic evening would be an understatement. (The TIME 100 were being feted in the same building, and I learned too late that my beloved Kylie Minogue was just a few floors down. That is probably for the best! For her sake. Lol.)

Thank you to INvolve CEO Suki Sandhu OBE for all he has done to create genuine inclusion in this world. His leadership is exemplary. And our gratitude to Deutsche Bank and fellow honoree Jon Tilli for being such gracious and generous hosts. Emcee Peppermint knocked it out of the park, and her fireside chat with fashion designer and “Real Housewives of New York” Jenna Lyons was truly inspiring.

I met some incredible new pals, and feel honored to have been among their presence: fellow Michigander Dow’s Trevor Ewers, another fellow Michigander Luminar Technologies’ Steven Del Gaizo, Verizon’s Kimmah Dozier (she/her), Komatsu’s Iris Wilson-Farley, eToro’s Lule D., Butterfield Group’s Karim Chowdhury MSc Chartered FCSI, EY’s Najiyah Chowdhury ACA, SafePlace International’s Maggie Lower 🏳️‍🌈 and Rachael LeClear, INFEMNITY Productions LLC’s Nina Kennedy, and Trans Formative Schools’ Alaina Daniels, and so many others whose names will occur to me, no doubt, throughout the rest of the weekend. Lol.

Thank you to Clark Hill and my amazing and kind colleagues Susan Ahern , Linda Watson , and Kathleen Sullivan for their support of my personal leadership journey as well as everything they do to champion inclusion at our wonderful firm. Thank you also to newsPRos’ Jaime Baum for her support in this recognition, and for the joy she brings every day to this work. Thank you to beautiful pal Maria Fracassa Dwyer for the fashion advice, and Amazon for supplying my couture. 😅🌈 ✨

“I still find that my theater training serves me probably better than anything else in my background. For me, future-ready is what I learned, preparing for performances, which is to do all of your homework behind-the-scenes.” Regan Robinson’s FutureFit with yours truly #lma24 #lmamkt

Regan Robinson and Roy Sexton, Director of Marketing at Clark Hill (ME!), delve into how his background in theater equips him with what’s needed to be future ready, and why his diverse passions provide a rich framework for seeing its possibilities. They explore the misconceptions about authenticity (which inherently promotes a long-term perspective), and how authentic leadership must be nurtured by creating a safe space for expression and learning from mistakes.

Watch here.

Key Takeaways

The importance of taking care of yourself so you’re equipped to seize strategic opportunities.

How movies, biographies and volunteering can sharpen your imagination skills.

What Taylor Swift and leaning into your true self have to do with fostering growth and the future.

What the corporate lexicon gets wrong about authenticity (hint: it’s messy, uncomfortable and can’t be forced).

Why foresight and strategic planning are non-linear, creative and collaborative processes.

 

Resources

Connect with Roy on LinkedIn: https://www.linkedin.com/in/royesexton/

Learn about Roy’s company, Clark Hill: https://www.clarkhill.com/

 

About Our Guest 

Roy Sexton leads Clark Hill’s marketing, branding and communications efforts in collaboration with the firm’s exceptional team of marketing and business development professionals. He has over 25 years of experience in marketing, communications, business development and strategic planning.

Roy is passionate about problem solving, facilitating business growth, crafting communications strategy and enhancing law firm culture. He works closely with the marketing team to advance the firm’s digital and social media presence and external engagement, using multi-channel distribution and data collection. This enables the team to quantify results and use those results to produce thoughtfully and strategically organized content for clients and prospects.

Roy was named one of INvolve People’s 2023 Top 100 OUTstanding LGBTQ+ Executives internationally. He was listed in Crain’s Detroit“Notable LGBTQ in Business” in 2021 and “Notable Leaders in Marketing” in 2023, and he was aMichigan Lawyers Weekly “Unsung Legal Hero” (2018).

In 2022, Clark Hill’s marketing campaign, which Sexton played a key role in developing, received the Best Marketing Campaign award from the Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity and inclusion. The Clark Hill marketing and business development team was also awarded “Best Marketing Initiative” by Managing Partners’ Forum in 2020.

Roy is a published author of two books: Reel Roy Reviews, Volumes 1 and 2 and he was named “Best Actor in a Musical” by BroadwayWorld Detroit in 2017 for his performance as Jasper in The Mystery of Edwin Drood at Ann Arbor Civic. Roy hosts the monthly Expert Webcast series All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth.

 

About Future Fit™ with Regan Robinson 

Future Fit™ unravels the secrets of how the world’s most innovative leaders stay future-ready in a fast-paced world. Hosted by futurist and strategist Regan Robinson, each episode explores how trailblazing executives turn uncertainty into their strategic advantage. Gain powerful insights and practical approaches as these visionary minds share the unconventional and imaginative ways they thrive today while leading their teams into tomorrow.

If you love what you’re getting out of our show please subscribe, rate and review.

 

About Regan Robinson

Regan Robinson is a holistic futurist and business strategist that empowers visionary companies to turn uncertainty into advantage and effortlessly innovate and strategize for their future. Over the course of 20+ years, she has helped some of the world’s most influential brands and companies strategize and grow. Regan has spearheaded revenue increases of 300%+, led as an executive at 3 start-ups and established business models, new capabilities, infrastructure and roadmaps for companies like VICE Media and Edelman Digital.

Website: https://www.reganrobinson.com/

LinkedIn: linkedin.com/in/reganrobinson

Future Fit™ Newsletter: linkedin.com/build-relation/newsletter-follow?entityUrn=7054904910919667713

YouTube:  / @regan_robinson 

Market Leader’s Podcast Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal Marketing Association” with Roy Sexton | PipelinePlus

Thank you, David Ackert and Kevin Martin, for this opportunity to reflect on our amazing Legal Marketing Association – LMA International community and on 2023…

Market Leader’s Podcast Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal Marketing Association” with Roy Sexton …

In this episode of The Market Leaders Podcast, join host David Ackert and special guest Roy Sexton, Director of Marketing at Clark Hill Law, for a conversation that looks back at the industry trends that defined 2023, Roy’s tenure as the President of the Legal Marketing Association, and where the legal marketing industry is heading in 2024 and beyond.

Tune in to hear about:

•Building community and collaboration in and after the pandemic

•Reflections on organizational impact and personal growth

•Exploring unique expression and authenticity in relationships

•Managing challenges and building unity in a diverse community

•The importance of data and accountability in organizational management

•The art of risk-taking in leadership

•And more

P.S. at 2:35 am …

Finally got a chance to listen! (Yes, I know I should be asleep … but I’m still wired from seeing fab musical film Mean Girls tonight!) Thank you, David and Kevin for this therapeutic gift. Means a lot to have this kind of reflective moment and to share it broadly. My mom and I were dissectors after the fact (plays, movies, events … card games 😅), so this dialogue had a comforting, yes, healing familiarity. So thank you.

Thank you also to those who had an important impact on me this past year and beyond. I didn’t get to mention everybody I might have wished but these beautiful folks all get shout outs during the show.

Love you, all: Brenda Plowman , Maggie T. Watkins , Despina Kartson , Jill Huse , Deborah Brightman Farone , Jennifer Manton , Kevin Iredell , John Byrne , Ashley Stenger , Alycia Sutor , Susie Sexton , Don Sexton , John Mola , Nancy Myrland , Gail Lamarche , Heather Morse , Lindsay Griffiths , Laura (Toledo) Gutierrez , Gina Furia Rubel , Renee Branson, MA, CReC, CFT , Lisa M. Kamen, CAE , Athena Dion , Mosaic Youth Theatre of Detroit , Ronald McDonald House Charities Ann Arbor , Clark Hill. 💕

https://www.jdsupra.com/legalnews/market-leaders-podcast-episode-88-bui-63308/

9Sail’s “Legal Marketers Tell All: Where Legal Marketing is Headed + Trends to Watch” … and Wabash College covers INvolve People Outstanding 100 LGBTQ+ Executives Role Model recognition … #lmamkt #lma23

Thank you, 9Sail and Joe Giovannoli, for all you do for our profession and community. Such a gem! Thank you also to Lynn Tell for inviting me. And Todd Rengel, you are an absolute delight. Greatly enjoyed this conversation and being able to share my free-ranging perspectives on our collective future.

In this installation of 9Sail’s Legal Marketer Webinar series, Roy Sexton, Director of Marketing at Clark Hill and President of the Legal Marketing Association, and Todd Rengel, legal marketing technologist and President of Animus Rex, Inc. joined 9Sail founder and CEO Joe Giovannoli to reflect on this year in legal marketing and review trends for the future. 

Key takeaways:

  1. Market Consolidation: continuing law firm consolidation is likely, in part arising from increased competition from technologically savvy firms that have a mature infrastructure and strong, highly specialized teams already in place. Marketers should prepare to play a larger role in strategy, and to encourage their firms to be proactive rather than reactive. 
  2. Increase Team Efficiency: One of the best things marketers can do, both in budget and in use of technology, is to streamline and find the pathways that are most efficient to satisfy the needs of their internal lawyer clients and external firm clients. 
  3. Be Digital: It’s vital for legal marketers to engage in effective digital marketing, or be left behind.

View here.

Thank you, Wabash College! ✨… Roy Sexton, Director of Marketing at Clark Hill Law and 2023 International President of the Legal Marketing Association – LMA International, has been named to the INvolve People Outstanding 100 LGBTQ+ Executives Role Model List for 2023.

While at Wabash, Sexton was a double major in English and Theater, was a member of Lambda Chi Alpha Fraternity, Student Senate, The Bachelor, and the Wabash College Theater.

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations, and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and creates inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

View original article here.