Thank you, Beth Cuzzone and Jill Zwetchkenbaum, for this lovely surprise in today’s mail! Congrats on the publication by the American Bar Association of your fabulous new book The Law Firm Client Service Interview Playbook: https://www.americanbar.org/products/inv/book/419389568/.
I’m beyond honored that my thoughts grace the back cover. Thank you for your leadership and incredible contributions to our community. 🙌
“We know that healthy and open conversation is key to life, let alone business. We know that attorneys promote that legal is a ‘relationship-driven business’ (particularly when we marketers try to suggest new approaches!). Yet, why are lawyers at best reticent and at worst recalcitrant around candid performance dialogue with their clients? How do we bridge this divide? Well, those of us in legal marketing and business development are in luck as Beth Cuzzone and Jill Zwetchkenbaum have written the perfect primer on how (and why) to conduct client interviews effectively, efficiently, engagingly. This book is substantive yet accessible, a breezy and inspiring read that is structured in such a way that both attorneys (small and large firm) and their support teams can find quick, actionable tips as well as a sustainable engagement strategy. I suspect this book will happily suffer much dog-earing, highlighting, and margin note-taking in its long shelf life.”