Yes, Nikki Bagdady Horn and I talk about The Backstreet Boys … and design for marketing communications! To be honest I’m not sure why she puts up with me, nor why Rob Kates hasn’t murdered me yet over my dodgy Internet connection. My mother Susie Sexton is hibernating after the exciting Inauguration events this week AND a marathon viewing of ALL six seasons of Grace & Frankie.
We discuss at length the need for thoughtful consulting when designing materials that have substantive and difficult messaging AND the importance of considering audience needs … always. Nikki is a master of her craft.
Jenn Kennedy commented, “Highly recommend Nikki! Her graphic design skillset is worth the investment, for those in the market for a designer. 👍”
Shout outs to dogs everywhere, creative lighting, Morris Day & The Time, community theatre, Dianne Rychlewski, lawyers, Blaine D. Fowler, Colleen McConnell Fowler, Jennifer Saulten Arapoff, Jenn Kennedy, Todd Forfinski, Joanie Davidson Forfinski, Kerr Russell, Saint Joseph Mercy Health System, Bryan Bagdady, Lauren Crocker, Clark Hill, Trott Law, Ann Arbor Civic Theatre, runners, and more.
It promises to be a fun and free-wheeling conversation focused on the principles of good design, challenges of visual communication in industries that need dense messaging, best practices she would recommend, and maybe even some markers of the good friendship (i.e. shenanigans) shared by Nikki and Roy sprinkled in—fingers crossed we get to hear about the night they saw the Backstreet Boys in concert!
Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.
I am so incredibly proud of my friend Brenda Zawacki Meller, published author! My copy of her book Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn arrived today, beautifully inscribed and in a trademark Meller Marketing pink envelope. Now that is good branding! The book is fantastic, and even if you feel like you know a lot about LinkedIn, there is far more that she can teach you.
As I texted her today, “Brenda, you have surpassed us all in your accomplishments, in your bright light, and in your singular execution of strategy. What you have done in quick fashion in terms of positioning yourself is nothing short of impressive and remarkable. So damn proud of you!” Here are some photos from the many adventures I’ve been privileged to have with Brenda, and her support and encouragement of me and of so many others has meant the world. That is just who she is, and if you don’t know her yet (which would be shocking since she has 52,000 followers and counting on LinkedIn!), you really should!
ABOUT THE BOOK: You’re on LinkedIn, but you’re not sure you’re getting the most out of it. You’re open to learning, but you need some guidance on how to be more effective at your time and efforts on LinkedIn. And, you believe you can have fun while learning. I mean, obviously. Otherwise, what the heck are you doing considering buying a book called, Social Media Pie. That’s crazy talk, right? Or is it BRILLIANT? Probably a bit of both. In Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn, Brenda Meller will share strategies to help you make the most of your LinkedIn presence to help you to reach your business and career goals. In this book, you’ll learn how to:
Adjust your settings to maximize your visibility and reach
Optimize your LinkedIn profile
Create a powerful invitation that’s more likely to be accepted and screen in invitations while creating dialog
Generate greater levels of network engagement
Post (and how often to post) — and what to do NEXT
Build a company page and grow followers (LEADS!)
Rock on LinkedIn in just 15 minutes a day
Through a conversational approach, how-to instructions, and a sprinkling of pie-isms throughout, Brenda will teach you how to increase your slice of the LinkedIn pie. With over 50,000 LinkedIn followers, a LinkedIn Social Selling Index (SSI) of 88, nearly 8,000 profile views in the past 90 days and an awesome LinkedIn network, she shows you how anyone with a strong desire to improve their results on LinkedIn — and an open mind for shining the spotlight on others — can supercharge their LinkedIn presence.
About 20 years ago, someone described me as a “Midwestern Backstreet Boy.” I think it was meant as a put down, although if someone called me that now, I would be thrilled. To this day, I’m still not sure what it meant, other than like every kid my age in 1999, I had overly spiky hair and an under-developed fashion sense that rested somewhere between that of Chandler Bing and of Vanilla Ice … by way of JCPenney.
Twenty (!) years later, the Backstreet Boys are still touring, all of them about my age, and the teenagers and 20-somethings who once screamed with rabid adoration are now (cough) middle-aged, debt-ridden, maybe a bit paunchy, and prone to sit during all but the most popular numbers, dutifully capturing every moment on their eerily glowing iPhones, grainy footage never to be viewed again.
I admit *NSYNC was always more my speed, and I have followed Justin Timberlake’s career with some unearned pride, like a racehorse upon whom I had inadvertently placed the right bet. And my husband and I have somehow fallen into the habit of becoming latter-day 98° groupies, to the point the band members actually recognize us when we show up at meet and greets. Heaven help us.
So I went into tonight’s DNA World Tour stop of The Backstreet Boys at Detroit’s Little Caesars Arena with some trepidation. My friend Nikki bought these tickets what seems like a year ago, when their new album DNA was released. I was pleasantly surprised by the songs on that record, which showed a hard won humility and remarkable amount of sophistication, but I admit I hadn’t listened to it after the first couple of plays and had forgotten most of the new music. That was a mistake on my part, and I would advise anyone seeing the show to re-familiarize themselves with that album. It will help your enjoyment immensely.
Much of the first half of the show comes from that album, but DNA’s nuance gets lost in the cavernous environment of an arena. That’s a shame. The Boys might have been smart to take this album on a club tour, not unlike the one “Madame X” Madonna is launching soon. Nonetheless, I was struck by the incredible vocal prowess of the quintet, who sang live throughout, full voiced and powerful. – the rare a cappella number being a particular showcase of their skills.
The set design was unremarkable, but perfectly reasonable for the setting. Replete with digital screens and glowing geometric shapes, the set did not detract, although it did not add much either. Choreography was also at a minimum, essentially The Boys strutting around a trapezoidal catwalk while wearing various shades of what appeared to be military fatigues as designed by Mad Max. To their credit, they avoided all of the modern rock tour clichés like aerial gymnastics or platforms that float out above the audience.
My mother has a couple of things she says about performers these days. She will look at stars around my age and say, “I don’t understand why they are famous. They look like they would come fix my sink.” And “Why can’t singers just stand still and sing anymore?” I suspect she would’ve said both things during this show, and when The Boys did just stand still and sing, vocals layered with silky harmonies and overly earnest delivery, they were at their best.
Band members Kevin Richardson and AJ McLean offered the most pleasant surprises of the night, the former acquitting himself as a remarkably able comic raconteur and the latter demonstrating an earthy, bluesy grit to his singing that I don’t recall from 20 years ago. I’d like someone to give this duo their own variety show post haste.
All of that said, The Boys’ strongest material has always been their carnivalesque, slightly garish, day glo uptempo numbers – “Larger Than Life, “Backstreet’s Back (Alright),” and last year’s pulsating hit “Don’t Go Breakin’ My Heart.” Wisely, they close the show with those hits in a foot stomping rave up that has even the most world-weary Gen X’er fist-pumping like it’s 1999 again. And that alone is worth the price of admission.