“At the end of this, I will be exhausted. You probably will be too.” My whirlwind 48-hour career as a motivational speaker and Detroit FM radio DJ … #BeARoySexton?! What is that exactly?!

Photos courtesy Brenda Zawacki Meller, Milan Stevanovich (w/ Chanel Stevanovich), Ziggy Whitehouse, and my iPhone.

  • View video – courtesy Brenda Meller of Meller Marketing – here.

What do you do when you know you need to network and market yourself but the introvert within says, “Uh, maybe later”? On August 9, 2018, Kerr Russell Director of Marketing Roy Sexton (that’s me!) presented strategies for embracing your qualities as an introvert (or for those occasions when you aspire to introversion!) and establishing and maintaining a successful personal brand, both online and in person.

About the session, co-chair Brenda Zawacki Meller of Meller Marketing wrote, “Today my friend and marketing idol Roy Sexton of Kerr Russell presented ‘How to Win the Room When You’d Rather Stay Home’ to a PACKED ROOM at Inforum Michigan Troy. Video link below. Now that the meeting is over, I have to confess: I was freaking out a bit this week. We typically have 30 attendees at this monthly meetup and our registration was at 62 people earlier this week. We were getting pretty close on seating. It was almost going to be ‘standing room only’ at one point! But we brought in extra chairs. This is what happens when you book a ROCK STAR MARKETER for your speaker. I think both his marketing and the topic itself were both reasons for our outstanding turnout. Roy was an amazing presenter. I knew he would be great, but he was even better than I anticipated. Roy has a genuine, approachable, and relatable speaking style. He reminded us introverts that we’re OK to be an introvert. We don’t need to apologize for it, and we can be effective at networking, too. I learned that if you give introverts an assignment at a meeting (live tweeting, taking pics, helping at the registration table), it eases our anxiety. Need a keynote or conference presenter? Check out Roy Sexton. And tell him Brenda sent you. Then, check out the hashtag #BeARoySexton.”

Roy (me again!) has nearly 20 years of experience in marketing, communications, business development, and strategic planning. He earned his BA from Wabash College, his MA (theatre) from The Ohio State University, and his MBA from University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y. He sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, EncoreMichigan.com, and Legal Marketing Association – LMA International. A published author with two books (ReelRoyReviews), Roy is an active performer, awarded 2017 Best Actor (Musical) by BroadwayWorld Detroit. He recently received recognition as one of Michigan Lawyers Weekly’s “Unsung Legal Heroes.”

And then THIS happened …

My mother Susie Sexton’s critique of my first (and probably last) radio gig as vacationing Rochelle Burk’s stand-in alongside Robby Bridges on their 96.3 WDVD drive-time show Friday, August 10. This is one of the funnier things I’ve read in a while: “stayed for nearly every second? geesh? you both were fabulous….nice repartee all the way around…I now am no longer a music lover as I was listening to stuff about the smell of sexy sheets and such just to hear your patter? one little bit I missed was when I needed to medicate issie with her pill and she was hiding? the word mousey was said and something about walking down a street? and sears called with a mix-up….they had changed delivery date to aug. 17 and then just called to robot me about tomorrow delivery again…that was sure effing fun. maybe straightened out now. damn 4 hours of choreography, engineering and listening to countless sex-crazed songs….but the patter was mighty fine…spell-check? no…I am exhausted.”

Postscript – she added when we chatted on the phone: “I liked that man (Robby) a lot. He has a kind, sweet quality that is inviting and not snarky, but also very funny. That is rare.” ❤️

And – bonus – Brian Cox, editor of Detroit Legal News, ran my “tech thoughts” article from the Legal Marketing Association’s Strategies Magazine. Whew! You can read the full text here.

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

 

If you are kind and polite, the world will be right. (A prelude to the 2018 Legal Marketing Association annual conference – #LMA18)

[Image Source: Wikipedia]

My legal marketing buddy Nancy Myrland and I both love movies. Notably, we particularly love movies where kindness is prevalent and inclusive behaviors are modeled.

At least that’s how I rationalize the fact that two grown legal marketers both adore the Paddington films. That little bear from deepest, darkest Peru has a mantra: “If we are kind and polite, the world will be right.”

Lovely, isn’t it?

This concept couldn’t be more important in our tumultuous times. “Disruption” is the word of the day, and, man, are we ever disrupted.

Of course, we see this culturally and politically, but we also see it in our legal industry. Technology brings amazing advances, efficiencies, and “super powers” we never knew we could possess. Would I have imagined 20 years ago, I would have a device in my pocket and social networks therein that would allow me to access friends and experts around the globe in an instant? Nope.

[Image Source: Wikipedia]

However, this technology also brings great change. As the music industry, the print media industry, the photography industry, and many others have all witnessed, technology can cause customer migration, profit erosion, infrastructural change, and wholesale business model reinvention.

We in the legal space have known for years that this is coming for us – at what speed and in what fashion is still being determined. We are living in our own history right now, and we won’t see the forest for the trees for quite a while. However, we as marketing and communications and strategy and business development professionals must be on the forefront of these conversations, must embrace the new ideas, must socialize them within our organizations, and must be active participants in the writing of that history.

Fine, Roy. So where does Paddington come in?

Empathy and understanding and listening are crucial business skills that are too often dismissed as “soft.” Yet, having finely calibrated emotional antennae helps us predict the future and navigate the present. Culture eats strategy for lunch. A cliché but an apt one. Without accurately assessing the anxiety ridden waters in which we swim and finding ways to engage and allay our partners’ emotional pain points, we will never achieve the organizational focus required to create lasting, meaningful change.

[Image Source: Wikipedia]

The next time you are in a heated conversation with partners over an issue close to your heart, stay calm, stay empathetic, stay committed, and don’t meet their energy at a heightened level. Underplay it, keep the facts on your side, and use empathy: why are they arguing your idea? why are they pushing back? Trust me, it’s not to torture you. Don’t make it about you.

First, lawyers learn through argumentation. That’s how they burnish ideas. Also, the money you spend, at the end of the day, comes out of their pockets. Understand that business model and appreciate it. Further, change isn’t easy for any of us. Who has bought an exercise book somehow thinking it will magically transfer abs to them without actually following the prescribed routines? This guy for one. Knowing that none of us want to change but that we must change, take the time to understand your partners’ histories, training, experiences and how all of that will impact their willingness to adopt the very ideas they must adopt to survive.

And first and foremost, be kind and polite (even if others aren’t … and especially if others aren’t). The world will be right.

Postscript …

[Image Source: Wikipedia]

This is why I go to LMA’s annual conference: my energy and emotional “work reservoir” are replenished being around like-minded professionals.

I learn new skills and trends and issues facing us all, not just in the sessions but in the hallway chatter and the cocktail parties and the late night coffee runs.

In fact, do not flee the social interaction or run off to take a conference call in your downtime. Talk to people, learn from them, include them.

LMA can feel like the biggest clique in the world. It ain’t.

[Image Source: Wikipedia]

It’s just that we don’t get to see each other that often, and, for new people, it can seem like we don’t want you to play our reindeer games. Nothing could be farther from the truth. I was one of those new people (what feels like yesterday), but I tweeted and I facebook’d and I got out of my own head and I approached people.

And we old guard, in turn, need to be mindful and empathetic about what it was like to be “new.” Be kind. Be polite. Be supportive. Be inclusive. Those skills will serve you well at LMA, at your firms, and in life.

So says Paddington Bear.

Wow! Thank you, Blaine Fowler! He read this piece by Heather Morse at the Sterling Heights Chamber/Chemical Bank Sales & Marketing Conference. Thanks to Joan Giffels for capturing. And Heather for making me a hashtag. I feel pretty damn special this week. #bearoysexton#bearoysextonchallenge#lmamkt

Second version, captured by Brenda Meller of Meller Marketing and Social Media below …

________________________ [My street cred follows … ] _____________________

Roy Sexton is responsible for leading Kerr Russell’s marketing, business development, communications, and strategic planning efforts.

He has nearly 20 years of experience in marketing, communications, business development, and strategic planning, having worked at Deloitte Consulting, Oakwood Healthcare (now Beaumont), Trott Law (formerly Trott & Trott), and St. Joseph Mercy Health System. He has been heavily involved regionally and nationally in the Legal Marketing Association as a board member, content expert, and presenter. He is treasurer-elect currently for the Legal Marketing Association’s Midwest Regional Board of Directors.

He earned his Bachelor’s degree from Wabash College, and holds two masters degrees: an MA in theatre from The Ohio State University and an MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012.

He served as an at-large member of LMA’s Midwest Regional Board, served on the advisory committee for Strategies Magazine, and was a member of the Social Media SIG steering group. He has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival (Royal Oak, Michigan) and encoremichigan.com. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2.

____________

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.