Eversheds Sutherland’s Dominic Ayres with Rob Kates and yours truly on Legal Marketing Coffee Talk

FACEBOOK VIDEO: https://fb.watch/4C9THLrfGN/

YOUTUBE: https://youtu.be/O4QKfSWdxDQ

Rob’s original doggo Oliver –
April 1 was his “gotcha day”

Eversheds Sutherland’s Dominic Ayres – as well as my precious mom Susie Sexton! – joined us to chat today about business development and client engagement in this new age.

We had a rich and robust conversation about the power of client teams, bringing humanity into your conversations with clients, anticipating their needs through empathy, being aware of social issues and expectations, the importance of diversity and inclusion in those conversations, and proper data and reporting being essential to the process.

Shout outs in the show to Brenda Pontiff, Timothy Corcoran, Mari Hutchinson, Don Sexton, Stefanie Marrone, Nancy Slome, Joe Biden, trains, Star Wars, beloved dogs, kids, Legal Marketing Association – LMA International, and Greatest Showman.

Enjoy!

Show description: This week our guest on Legal Marketing Coffee Talk is Dominic Ayres, the Senior Client Development Manager – Industrials Sector at Eversheds Sutherland. He and Roy Sexton will discuss the approaches Dominic and Eversheds have taken to supercharge client development in these quarantine days. Dominic will address Eversheds’ Global KAM with its greater focus on protecting and investing resources in a smaller set of clients.

Dominic and Roy will also talk about developing content with which clients actually want to engage, getting closer to the clients in ways meaningful to them, firms becoming more than just “external lawyers” but connected advisors, and the rapidly evolving value and roles of Business Development and Marketing professionals in those processes.

They may also talk about what it’s like to work from home with three little ones in England during this pandemic, Dominic’s love of Star Wars and superheroes, building a home gym in one’s garage, and playing Greatest Showman dress-up with one’s children.

Dominic’s closet

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

Nikki Bagdady Horn with yours truly on Legal Marketing Coffee Talk discussing great graphic design … and The Backstreet Boys

VIEW VIDEO: https://fb.watch/39Vy8YXpiG/

Yes, Nikki Bagdady Horn and I talk about The Backstreet Boys … and design for marketing communications! To be honest I’m not sure why she puts up with me, nor why Rob Kates hasn’t murdered me yet over my dodgy Internet connection. My mother Susie Sexton is hibernating after the exciting Inauguration events this week AND a marathon viewing of ALL six seasons of Grace & Frankie.

More about Nikki: https://nikkiscreative.com

We discuss at length the need for thoughtful consulting when designing materials that have substantive and difficult messaging AND the importance of considering audience needs … always. Nikki is a master of her craft.

You know it’s a party when the Pope, President, and Vice President FCTRY action figures come out to play!

Jenn Kennedy commented, “Highly recommend Nikki! Her graphic design skillset is worth the investment, for those in the market for a designer. 👍”

Shout outs to dogs everywhere, creative lighting, Morris Day & The Time, community theatre, Dianne Rychlewski, lawyers, Blaine D. Fowler, Colleen McConnell Fowler, Jennifer Saulten Arapoff, Jenn Kennedy, Todd Forfinski, Joanie Davidson Forfinski, Kerr Russell, Saint Joseph Mercy Health System, Bryan Bagdady, Lauren Crocker, Clark Hill, Trott Law, Ann Arbor Civic Theatre, runners, and more.

VIEW VIDEO: https://fb.watch/39Vy8YXpiG/

I buy (and wear) weird t-shirts. Proudly.

“Our better angels.” #JoeBiden.

“Our better angels.” Been thinking this morning about why and how Joe Biden‘s speech last night resonated as much as it did.

Personally, he reminded me a lot of my late, beloved grandfather Roy Duncan for whom I was named and of my mother Susie Sexton who has been such a guiding light and motivating force in my life to be good, to do good, to be ever in the moment, and to abhor bullies. Much like they, Joe has also lived through a lot of pain and a lot of disappointment and more than a few closed doors.

You see it in his eyes, which are etched with heartache yet still glint with awe and a bit of good-natured mischief. You hear it in his voice, which is earnest, forceful, and unadorned. You sense it in his words and the way he collects his thoughts, which are direct, thoughtful, broad, and inclusive. You see it in the labor he is bringing to the speech itself, energized to say what he feels deep in his bones and perhaps a bit uncertain of how a mercurial audience may be receiving his intent.

I admit I cried happy tears – more than a few – listening to him last night. And I woke up with hope and excitement for the future for the first time in what feels like a long while. To me, at least, it was a speech for the ages. Apolitical, genuine, fiery, yet gracious. A little boy from Scranton was clearly honored to have made it through the gauntlet, to have his voice validated, and to reach the pinnacle of a long and difficult life. We all can take inspiration from that.

Postscript …

#LadyGaga liked my tweet … #vote!

My social media life is complete. This “trumps” (pun intended) when Cosmo quoted my musings on Jason Momoa.

While I’m riding this high … and being followed by an army of her “little monsters,” here are my glowing reviews of A Star Is Born and her ArtRave tour.

I’ll be passed out in the corner now …

(Original Entertainment Weekly article which I tweeted … a tweet liked by Oscar winner LADY GAGA!!)