“We’re invisible to people like that. It’s our superpower.” Blue Beetle

I still haven’t seen Oppenheimer. But I did just see Blue Beetle. And it’s a delight. I’m not one bit ashamed!

Representation matters. It is especially impactful when done with such love and with detailed cultural inclusion. It’s a shame the film isn’t doing better than it is at the box office – whether due to the impact of actors’ strikes, weather weirdness, and just late summer doldrums. We can simply hope it finds an expanded audience on streaming and cable and gathers good-hearted steam the way the equally charming Encanto did. 

In fact, both films, albeit showcasing different cultures (Blue Beetle the Mexican-American experience, Encanto set in Colombia), center themselves on the ties that bind: mi familia. This theme gives both films their superpowers, highlighting the magic, both tangible and ephemeral, in a close-knit clan.

Director Angel Manuel Soto slows the pace, not often a luxury in superhero spectacles, to shape our understanding of the Reyes family, who are hitting hard times in the fictional Palmera City but never losing their love for each other, their hopefulness, nor their senses of humor. Much of the rest of the film is a paint-by-numbers superhero origin tale, but it works because of the moments we spend early in the film, investing in this beautiful family dynamic.

Karate Kid’s Xolo Maridueña is well-cast as the Peter Parker-esque Jaime, recently graduated from college and quickly realizing that the “American Dream” is not all its cracked up to be. Maridueña acquits himself nicely in the film with an easy charm as he finds himself in possession of a mystical alien scarab that affixes itself to his back (and soul) and imbues him with seemingly limitless superpowers (much to the chagrin of the furnishings and structure of his family’s home). Maridueña deftly makes the leap from small to large screen and carries the film without breaking a sweat.

But his family, oh, his family. I deeply wish DC Studios’ head James Gunn posthaste would turn this film into a streaming series, following the Reyes’ misadventures. Soulful Damián Alcázar as gentle patriarch Alberto, compelling Elpidia Carrillo as deep-feeling mama Rocio, sparkling Belissa Escobedo as quick-witted sister Milagro, zany George López as conspiracy-theorist/tech-aficionado uncle Rudy, and, most notably, beguiling Adriana Barraza as flinty/sassy Nana are a collective, well, marvel. Their ensemble scenes crackle with a world-weary merriment and a canny resilience that give the film its corazón.

There are so many intentional, thoughtful touches throughout, highlighting the socioeconomic and cultural challenges endemic in this country, without ever devolving into moralizing. The film doesn’t pull its punches, though – particularly where fictional global conglomerate Kord Enterprises is concerned. Kord is the chief source of all disparity in Palmera City, a creeping corporate fungus reshaping anything down-to-earth (like the Reyes’ neighborhood) into a Blade Runner-esque high rise megalopolis. At one point, Milagro observes (with a healthy hint of justifiable anger), “We’re invisible to people like that. It’s our superpower.”

Kord is run by Victoria Kord, portrayed in an understated way by Susan Sarandon, who, quite honestly looks a bit lost amidst the summer blockbuster bombast, but holds her own. Blessedly, Sarandon, as the film’s primary villain, plays the role like the misanthropic captain of industry Victoria is, not like Cruella de Vil. A trap lesser actors would fall into, chewing every bit of scenery in their path. It’s just that Sarandon’s believability – refreshing as it is – can’t quite keep pace with a kid who gets glowing blue superpowers from alien tech. Ah well.

Victoria is after the scarab – natch – to develop an army of tech-infused killing machine warriors … and, more importantly to her, to make a lot of moolah by selling to the highest bidding nation state. Eventually the film does devolve into the wham/bam/CGI-fest that one would expect. There are refreshing differences, however.

The film is not afraid to offer overt critique of the evils the military industrial complex wreaks upon the world, nor to question the corrosive impact rampant capitalism can have on authentic community. In a final act twist, Victoria’s henchman Carapax (an occasionally haunting Raoul Max Trujillo) is revealed to have been tragically shaped by the very real-world human collateral damage such warmongering causes. It’s a bit of a stunning reveal for a popcorn kids’ movie, unfortunately a bit rushed, but nonetheless impactful. Kudos to the production team for including.

Structurally, the film feels like a modern-spin on 80s blockbusters that championed the underdog, cracked more than a few ill-timed (but funny) jokes, used moments of tragedy to impel their heroes onward (sometimes defying logic TBH), and gifted us a joyous ending (with one spectacularly prurient one-liner). Ah, memories. Hell, Blue Beetle’s evocative, synth-soaked score by Bobby Krlic sounds like something Tangerine Dream would have knocked out in an afternoon.

Blue Beetle is a charmer. Great cinema? Nah. But a lovely and loving exploration of the Mexican-American experience (the warm, the heartbreaking, the inspiring) in the guise of a superhero yarn. I can only hope that the sociocultural critique subtly woven throughout will impact positively the young people who find this gem on streaming – much like I used to discover cult classics like Buckaroo Banzai and Flash Gordon and Time Bandits and The NeverEnding Story on HBO in the 80s, eating sugary cereal and staying in my pajamas all day but nonetheless … thinking.

The magic of knowing oneself … and of tricking your friend’s Alexa into playing show tunes over Zoom: EJ Stern joins us on Legal Marketing Coffee Talk #lmamkt

FACEBOOK: https://fb.watch/cQ5XSIHE3e/

LINKEDIN: https://www.linkedin.com/posts/kates-media_legalmarketingcoffeetalk-legalmarketing-lmct-activity-6927047561677561856-Fews?utm_source=linkedin_share&utm_medium=ios_app

YOUTUBE: https://youtu.be/qCClmiusxsU

Rob Kates and I had a delightful time with our guest today EJ Stern Bearman! Thank you, Amber Bollman, for introducing us! Yes, there were shenanigans aplenty, but, before I turn to those, give this a watch for the heartfelt, authentic, wise counsel EJ provides on professional and personal development, the magic of knowing oneself, understanding your own gifts (and challenges), and finding those moments of connection that build successful business development relationships. We talk about using your energy to your advantage, introversion versus extroversion, and how DEI is such a crucial consideration in creating an environment where people can find fulfillment and optimal performance in life and in work.

As for shenanigans … My dad Don Sexton joins us as I thank him for the Lincoln Home National Historic Site surprises I received in today’s mail. Rob celebrates Cinco de Mayo in his inimitable way. We learn a new prank in asking Alexa to play unsolicited show tunes in our guests’ homes. We review the positive impact life upon the wicked stage had on our formative years. We address the joys (and occasional sadnesses) of having four-legged friends. We note how important participation trophies can be in helping some of us feel seen and validated. We give a shout out to Mother’s Day, Janet Jackson, mental health awareness month, #itsokaytonotbeokay, Led Zeppelin, Kroger runs, Encanto, Ricky Martin, and The Ramones.

Oh, and Susan C. Freeman, we give two plugs for Freeman Means Business’ #EmpoweredWomen2022 in Chicago on June 2: https://freemanmeansbusiness.com/empoweredwomen-events

And Lynn Foley, fSquared Marketing, Terry Isner, and Legal Marketing Association – LMA International, we remind everyone to complete this important mental health / wellness survey: https://fsquaredmarketing.com/legal-marketing-mental-wellness-survey-report/?fbclid=IwAR2V23OYftnv7Nm_RuVqgmbjuvM_etnyH5D98mcMktTXR3DULFpphOix7Cw

Whew! #LMAmkt

P.S. Glen Hanson and HunTees, I’m wearing another one of your fab shirts!

P.P.S. My dad has another letter in Downbeat! They need to make him a columnist! ❤️