“There is no silver bullet or AI for authenticity.” — Conrad Saam

VIEW HERE: https://www.fretzin.com/podcast/episodes/be-that-lawyer-live-marketing-mavericks-part-2-of-2/

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and yours truly discuss:

• Social media as a tool for engagement. 
• Deciding the best social media platform for you. 
• Law firm marketing versus individual marketing. 
• Connecting with those who already have deep roots in the community. 

Key Takeaways:

• How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. 
• You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. 
• You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm. 
• Focus on thought leadership in a way that makes sense for you.