Tag Archives: client service

“There is no silver bullet or AI for authenticity.” Be That Lawyer Podcast: Marketing Mavericks Part 2 #lmamkt

22 June 2023

2 Comments

“There is no silver bullet or AI for authenticity.” — Conrad Saam

VIEW HERE: https://www.fretzin.com/podcast/episodes/be-that-lawyer-live-marketing-mavericks-part-2-of-2/

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and yours truly discuss:

  • Social media as a tool for engagement. 
  • Deciding the best social media platform for you. 
  • Law firm marketing versus individual marketing. 
  • Connecting with those who already have deep roots in the community. 

Key Takeaways:

  • How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. 
  • You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. 
  • You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm. 
  • Focus on thought leadership in a way that makes sense for you. 

“You have to do the work slowly, surely steadily. And marketing is exactly that.” Be That Lawyer Podcast: Marketing Mavericks Part 1

19 June 2023

4 Comments

Thank you, Steve, for including me in this robust and thoughtful conversation! In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and yours truly discuss:

  • The difference between marketing and business development.
  • Creating a detailed client avatar.
  • Marketing in a way that is comfortable for you and is where your audience is.
  • Utilizing AI in marketing appropriately.

Key Takeaways:

  • Marketing shows you the door and business development helps you to talk through it.
  • Understand what you are wanting to do with your marketing and why you want to do it. Without knowing what you want to accomplish with your marketing, it will be harder to maintain effectively.
  • Customize your social media marketing with a marketing team so you know what is and is not working and what does work for you and your firm.
  • More content is not going to be the sole answer to your SEO problems.

“Focus on what you do well, and do that well, and then build on that, and build on that. We know that from dieting, exercise, and life, you’re not going to look like Arnold Schwarzenegger just by saying you want that. You have to do the work slowly, surely steadily. And marketing is exactly that. And business development is exactly that.” — Roy Sexton

View/listen here: https://www.fretzin.com/podcast/episodes/be-that-lawyer-live-marketing-mavericks-part-1-of-2/

“Everything Except The Law” with an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint … #lma23 #lmamkt

15 June 2023

3 Comments

Thank you, Nick Werker and Answering Legal, for having me on your show. I enjoyed our free-wheeling conversation very much!

All can view/listen here: https://www.answeringlegal.com/blog/eetl-podcast-exploring-the-future-of-legal-marketing-with-the-lma-international-president-roy-sexton/

For episode 48 of the “Everything Except The Law” podcast, host Nick Werker welcomes Roy Sexton, International President of the Legal Marketing Association – LMA International. This episode offers an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint.

In their conversation, Nick and Roy discuss:

What inspired Roy to open the LMA Annual Conference with a musical routine.

Why law firms should be cautious about incorporating AI into their marketing.

What being client-centric actually means for law firms.

Roy’s future goals for the LMA and what he hopes to accomplish as president.

The biggest benefits lawyers will see from joining the LMA.