Market Leader’s Podcast Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal Marketing Association” with Roy Sexton | PipelinePlus

Thank you, David Ackert and Kevin Martin, for this opportunity to reflect on our amazing Legal Marketing Association – LMA International community and on 2023…

Market Leader’s Podcast Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal Marketing Association” with Roy Sexton …

In this episode of The Market Leaders Podcast, join host David Ackert and special guest Roy Sexton, Director of Marketing at Clark Hill Law, for a conversation that looks back at the industry trends that defined 2023, Roy’s tenure as the President of the Legal Marketing Association, and where the legal marketing industry is heading in 2024 and beyond.

Tune in to hear about:

•Building community and collaboration in and after the pandemic

•Reflections on organizational impact and personal growth

•Exploring unique expression and authenticity in relationships

•Managing challenges and building unity in a diverse community

•The importance of data and accountability in organizational management

•The art of risk-taking in leadership

•And more

P.S. at 2:35 am …

Finally got a chance to listen! (Yes, I know I should be asleep … but I’m still wired from seeing fab musical film Mean Girls tonight!) Thank you, David and Kevin for this therapeutic gift. Means a lot to have this kind of reflective moment and to share it broadly. My mom and I were dissectors after the fact (plays, movies, events … card games 😅), so this dialogue had a comforting, yes, healing familiarity. So thank you.

Thank you also to those who had an important impact on me this past year and beyond. I didn’t get to mention everybody I might have wished but these beautiful folks all get shout outs during the show.

Love you, all: Brenda Plowman , Maggie T. Watkins , Despina Kartson , Jill Huse , Deborah Brightman Farone , Jennifer Manton , Kevin Iredell , John Byrne , Ashley Stenger , Alycia Sutor , Susie Sexton , Don Sexton , John Mola , Nancy Myrland , Gail Lamarche , Heather Morse , Lindsay Griffiths , Laura (Toledo) Gutierrez , Gina Furia Rubel , Renee Branson, MA, CReC, CFT , Lisa M. Kamen, CAE , Athena Dion , Mosaic Youth Theatre of Detroit , Ronald McDonald House Charities Ann Arbor , Clark Hill. 💕

https://www.jdsupra.com/legalnews/market-leaders-podcast-episode-88-bui-63308/

A Tale of Two Closets: Maestro and Fellow Travelers

Gay film and television dramas always include suffering. A lot of suffering. We in the LGBTQIA+ community don’t get a lot of Julia Roberts/Hugh Grant frothy rom coms. Hell, we don’t get any Marvel epics, Disney fables, sci-fi adventures, or even glitzy musicals of our own. C’est la vie.

But sometimes in the suffering, Hollywood gets it right. That is indubitably the case with Showtime’s/Hulu’s/Paramount+’s literary adaptation Fellow Travelers, starring Matt Bomer, Jonathan Bailey, Allison Williams, Jelani Alladin, and Noah Ricketts. It is almost the case with actor/star/auteur Bradley Cooper’s latest opus, the Leonard Bernstein biopic Maestro on Netflix, co-starring Carey Mulligan, Sarah Silverman, Maya Hawke, annnnnnnd … Matt Bomer!

It may be an unfair comparison, as Fellow Travelers benefits a) from being a work of historical fiction and b) from being told over eight episodes. The adaptation of Thomas Mallon’s novel has a lot more latitude and space to explore the nuances and travails of gay men living, loving, and, quite frankly, simply surviving – from the McCarthy communist witch hunts and Lavender Scare until the AIDS crisis in the mid-80s. I might also suggest, however, that Fellow Travelers benefits from its showrunners being openly gay themselves – among them writer/executive producer Ron Nyswaner and director/executive producer Daniel Minahan.

Now, I’m not one who subscribes to the notion that only people in one particular group can tell the stories of said group. Art is about exploring and learning and growing – and you can only do that by molding clay that may be a bit foreign to your own lived experience. However, the viewer can feel the qualitative difference when said stories are told by those who have experienced them firsthand versus those who haven’t. What is that old saw? “Write what you know.” It’s a conundrum to be sure – some of the best art is crafted by those who have survived a fiery furnace, but others gain knowledge and empathy by exploring its simulacrum.

Fellow Travelers covers (in essence) a waterfront remarkably akin to that of Tony Kushner’s Pulitzer Prize-winning two-part play Angels in America, itself a groundbreaking moment for gay literature and art. Closeted McCarthy bulldog Roy Cohn (later a mentor to Donald Trump) is a haunted gargoyle of an antagonist in each. As Cohn in Fellow Travelers, Will Brill is exceptional – infuriating AND heartbreaking – a scheming ball of self-loathing barbed wire. Matt Bomer’s Fellow Travelers character Hawkins Fuller, a state department bureaucrat and war hero, could be a corollary to Angels’ similarly “straight-presenting,” dual-life-leading Mormon anti-hero Joe Pitt. Jonathan Bailey’s tortured idealist Tim Laughlin who ricochets from cause to cause (McCarthyism, seminary, San Fran-community organizer) in Fellow Travelers evokes faith-conflicted, virtue-signaling Louis Ironson in Angels. And both characters are a bit … exhausting TBH. Hawk’s long-suffering wife Lucy Smith, as portrayed by Allison Williams in Fellow Travelers, follows a similar arc to Joe Pitt’s equally long-suffering wife Harper in Angels (minus the polar bear excursions). And we even have an answer for Angels’ Belize, the play’s over-it-all Jiminy Cricket-conscience, in Fellow Travelers’ will-they-won’t-they couple Marcus Gaines, a closeted journalist, and Frankie Hines, a very un-closeted drag performer and activist, portrayed respectively (and luminously) by Jelani Alladin and Noah Ricketts.

While the cast structure and timeline bear striking similarity to Angels, the tone is very different. No flights of fantasia nor whipsaw quippery here, and, in some respects, the story is more impactful for playing it, excuse me, straight. Particularly, Bomer and Williams turn in career-best performances. Neither fall prey to convention here. Bomer is, yes, a bit Mad Men-Don Draper-esque here (to the good). He plays the Machiavellian Hawkins as a fully formed human, broken as can be, but functioning – and functioning highly. A director I once had – Rex McGraw at Ohio State – told me, “Remember, the villain in a play doesn’t think they are the villain.” They are either trying to do the right thing or simply getting by. Hawkins is not a victim nor a victimizer, but a creature of circumstance and access. He’s paved a career through military and state service, lives a personal life of countervailing performative balance, and dreams of it all leading one day to unlimited freedom (a day that never comes). In contrast, Williams could play simply the tragic collateral damage to all this – the naive spouse who trades away full-fledged love for security. Her character and her portrayal are too smart for that. She knows what she’s gotten into, sees the promise in Hawkins, but also shields her own heart as best she can.

What people outside the LGBTQIA+ community – particularly of a certain era – may fail to understand is that for many (myself included) we play a game with ourselves (much like Hawkins) that with the passage of time (and the passing of some family members) one day we can be our true selves. Some of us realize that is folly, and some don’t. And that is a central tension of Fellow Travelers, Angels in America, and, yes, Maestro.

Bradley Cooper has gotten some flak for using prosthetics to resemble (uncannily I might add) composer/conductor/wunderkind Leonard Bernstein in Maestro. Regarding my point that not everyone has to be it to play it? This applies here IMHO. The film is a remarkable feat – Cooper writes, directs, produces, stars – and I mean he STARS, baby. Remember that clip of Cooper as an overeager grad student asking Robert DeNiro a question from the audience of Inside the Actors’ Studio with James Lipton? That same overeager Cooper brings his golden retriever-like energy to Leonard Bernstein’s own golden retriever-like energy and at times it’s just so much muchness.

It’s all beautifully framed, reverent even. And that’s a bit of the problem. Again, Fellow Travelers has a lot more time in which to tell its tale, but Maestro almost comes off like a series of frustratingly fragmented sketches, a tone poem if you will, that can’t decide if it wants to lionize Bernstein or crush him under the weight of his own vanity. A good biographical film doesn’t have to do either – in fact it shouldn’t – but the fact that Maestro feels as synaptically syncopated as Bernstein’s score to West Side Story makes for a slightly maddening viewing experience. And please note, I generally liked the film, but I wish it had slowed down every once in a while, cut down on the Altman-esque overlapping clichéd dialogue, and let us really delve into this brilliant soul’s mind and heart. It feels like Cooper took literally Bernstein’s closeted bisexuality and the conflict it presented Bernstein – existing in the same era as Fellow Travelers with life and career at comparable risk. Consequently, Cooper is playing the same game of “keep-away” with the narrative that Bernstein played with his sexual identity.

Thank heavens for Carey Mulligan. I think I write that sentence yearly now. As Felicia Montealegre Bernstein, Mulligan keeps the film from spinning off its well-intentioned axis. The script doesn’t give her as much as it could – again, a LOT of naturalistic “dialogue” which weirdly on film comes off pretentious and unnatural, but it is what it is. Nonetheless, Mulligan gets more across with the arch of an eyebrow, the pursing of her lips, a clenched jaw, a smile that fades slowly into a grimace and then a frown, the flicking of a cigarette. (Speaking of which it becomes almost comical that every single moment of every single scene Lenny and Felicia have cigarettes in their hands – like everywhere. I know smoking was a different vice back then, but come on!) With her precisely-expressioned face alone, Mulligan gives the audience long, deep looks into the pain (and joy) of sharing her life – professional and personal – with the boundlessly creative and self-indulgent Lenny. And this is where having some LGBTQIA+ creatives involved in the production might have helped Cooper strike the right balance depicting the high wire act Leonard Bernstein was navigating. Mulligan has the sensitivity and insight and empathy to show us the impact, but Cooper – wearing ALL those hats and with a healthy dollop of hero worship – doesn’t quite stick the landing, the way Bomer does in Fellow Travelers.

And, yes, both Maestro and Fellow Travelers include fourth act scenes in discotheques. It seems to be de rigeur for queer-themed productions. Whereas Fellow Travelers uses the setting as a place to explore the impact of emotional (and physical) self-medication, Maestro uses it to cringe effect (as the kids say). Seeing a sweaty Leonard Bernstein swaying his arms to Tears for Fears’ “Shout” (seriously, was that song ever played in a gay dance bar) as some final, triumphant act of liberation? Yeah, not so much.

(By the way, Cooper also has Bernstein listening to R.E.M.’s “End of the World as We Know It,” exiting his cute red convertible just as Michael Stipe shouts the lyric “LEEEEOONNN-ARRRRD BERN-STEEEEEIN!” I really had no idea what to make of that. Seemed a bit Mel Brooks-y to me.)

Both productions are well worth your time. I feel like I’ve been a bit uncharitable toward Mr. Cooper and Maestro. He should be proud of his achievement, and if I were his eighth grade English teacher I would give him a gold star and an A+ on his thesis project. But, for my money, the better bet is with Fellow Travelers. It says much about the human condition – queer or otherwise – and is beyond revelatory regarding our present socio-politically fragmented days. It’s the end of the world as we know it … and I feel fine.

“Umbrellas can be dangerous.” Little 1980s Roy and the Indiana State Police share (whimsical) public safety tips

The other day, I posted an article my cousin Krisan Gregson found about my misspent youth, and the strange, wonderful creative endeavors in which I was involved. In that article there was a mention about Indiana State Police public service announcements I had filmed. One of my intrepid Facebook friends Melanie Hughes Davis managed to find them on YouTube. Here they are in all of their grainy glory.

I remember feeling quite special at the time, even though kids at school then made hideous fun of me. Story of my life. 😅🫠 But Sergeant Rod Mitchell was a truly lovely, deeply kind, amazing human being. I felt like he was a real life superhero. One of my earliest memories of good people doing good things.

Admittedly, I did a dodgy screen capture from YouTube using my iPhone here. Forgive my poor cinematography skills. But if you want to know how to stay safe in winter weather, or how to cross the street, have I got a deal for you. Lol.

Glittering unicorns: Expert Webcast’s “CMO Toe-to-Toe” with host Joseph Panetta and guest yours truly #lma23 #lmamkt

Thank you, Joseph Panetta and Anna Spektor at Expert Webcast for this opportunity to talk about authenticity, branding, marketing (legal or otherwise), and community. This conversation Friday afternoon sent me into the weekend on Cloud 9. Such a joy to be able to share stories with a friend I love and admire. Joseph, you are THE consummate host – prepared, warm, accessible, kind. Such a welcoming environment. Thank you.

VIEW HERE: https://expertwebcast.vhx.tv/videos/cmo-toe-to-toe-with-roy-sexton-clark-hill

“Roy Sexton, Legal Marketing Association President and Clark Hill Law Head of Marketing, gets up close and personal on our CMO Toe-to-Toe with Joseph Panetta, sharing his non-traditional start in legal marketing; his very personal approach and process for working with partners and teams; and the background on his epic LMA Annual keynote address.”

Shout outs during the show include: Alycia Sutor, Brenda Meller 🥧, Inforum, Alexandra France, Kate Harry Shipham, David Ackert, Athena Dion, Laura Gassner Otting, Rob Kates, Jennifer Weigand, Lisa M. Kamen, Danielle Gorash Holland, Megan McKeon, Susie Sexton, Don Sexton, Jonathan Fitzgarrald, Mary Ann Hastings, Holly Amatangelo, Jennifer Dezso, Lee Watts, Kaitlin Heininger, Edna Duncan, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Managing Partners’ Forum, Wabash College, The Ohio State University, Deloitte, University of Michigan-Flint, UM-Flint School of Management, glittering #unicorns, Lady Gaga, The Flash, the movie Michael, Oprah Winfrey, George Orwell, Andy Warhol, Kurt Vonnegut, Madonna, Taylor Swift, Madonna, Janet Jackson, Beyonce, Jennifer Lopez, Stephen Sondheim, Barbie, Florida, DEI, LGBTQIA, The Birdcage, Jack LaLane, BornThisWay, Hudson, dogs, branding, authenticity, marketing, legal marketing.

“When I found out the patriarchy wasn’t about horses, I just lost interest anyway.” Barbie the Movie

Kudos to Barbie helmer and co-screenwriter Greta Gerwig (Lady Bird, Little Women), Hollywood’s first solo woman director (and likely NOT the last) to earn $1 billion at the international box office for a film. In just over two weeks no less.

I was reflecting on that milestone on the way home from seeing the fab film this morning. Why? What is it about this movie that has captured the zeitgeist so? Admittedly, we are all a bit weary of superheroes. We all likely feel a bit lost in this topsy turvy world. Are we all looking for a new hero? Someone not in spandex and a cape, but still reminiscent of childhood’s limitless hopes?

On the surface, that might be the initial draw. Refreshingly, Barbie is something else altogether. It’s deeply weird. And wonderful. Its scenic design alone is immersive, glorious, impeccably off-putting. An uncanny valley, warped toyetic reflection of reality. Plato’s Allegory of the Cave in garish bubblegum pink. An apt metaphor for what Barbieland’s free-thinking denizens intend to inspire, yet trapped in a magic shell of real life sexist consumerism run amuck.

The fact that the subversively progressive creatives (namely Gerwig, co-screenwriter and life partner Noah Baumbach and producer and star Margot Robbie) won the day over the corporate product placement overseers (Mattel, Warner Brothers?), even openly poking fun at the latter, is a miracle. This is no slick toy commercial disguised as a major motion picture (see: any/all Transformers flicks … save arguably the sweet, goofy Bumblebee). Ironically, that does more for our adoration of – and desire to purchase – associated merch as a result.

The film juggles a ton of big ideas, mostly successfully. It is proudly feminist. And also humanist. For a movie about dolls. Body types, skin colors, ages, genders, sexualities are all deftly represented and celebrated. And a key point at the end of the film is made that extremes, even in course correction to prior imbalance, perpetuate alienation. Two wrongs never make a right.

Barbie is more surreal than it is comic, though I belly-laughed plenty and cried often at unexpected moments. Its surreality is its superpower. And that quality gives you the movie you need, not necessarily wanted.

Enough ink has been spilled about the movie’s plot – and crackerjack dialogue – that I would be veering into the mansplaining zone (which this movie has wicked fun with by the way) if I recapped here. I might simply note that if Kurt Vonnegut led a writers’ circle chat with Betty Friedan, Franz Kafka, Stanley Kubrick, Tina Fey, Mel Brooks, Samuel Beckett, and Amy Heckerling, conceptualizing what an existential crisis might look like for a Barbie doll, it would likely not even touch the absurdist vistas in this film.

In essence, Barbie comes to realize a toybox utopia isn’t reflected in real life and, in fact, can be wildly misinterpreted by the now-grown children it was intended to benefit. Her awakening shares as much with Pinocchio as it does The Feminine Mystique. Refreshingly, this is not a film centered on romance, which it might have become if placed in lesser hands. Don’t get me wrong, Ken is so deeply infatuated with Barbie he ultimately launches a mutiny from unrequited frustration. Not that THAT unbridled male egotism ever happens in life. Wink. But Barbie’s journey in the film is one of self-discovery, mining fairly deep psychological territory, including identity politics, free agency, and self-determination.

When Ken’s plot to turn Barbieland phallocentric flops spectacularly, he sobs, “When I found out the patriarchy wasn’t about horses, I just lost interest anyway.” Didn’t we all, Ken. Didn’t we all.

Yes, this may be the first billion-dollar summer blockbuster to hinge its primary plot points on matriarchy vs. patriarchy. Woot!

As for our principal players: Robbie is haunting as Barbie, spinning the character’s superhumanity inward, never stooping to camp, but layering ferocity and heartache in a truly touching portrayal. Ryan Gosling as Ken is delightfully daffy and walks a quirky high wire between guileless, mercenary, and poignantly clueless. America Ferrera is our narrative anchor, still trying to keep her head above water with the disappointments and curdled hopes that daily living outside Barbieland brings. She takes all the weirdness in stride, avoiding any overreactive cliches of “real human in cartoon situations” films. And her speech about the trials and tensions and spectacularly unfair expectations women endure kicks off the film’s conclusion with just the right level of introspective pathos. Taken together, Robbie, Gosling, and Ferrera steer this glittering super ship beautifully.

They are aided and abetted by remarkable supporting players who can – and do – carry their own movies but here seem perfectly content to be stitched into a communal crazy quilt of inclusive sensibilities: Kate McKinnon, Issa Rae, Alexandra Shipp, Emma Mackey, Simu Liu, John Cena, Michael Cera, Will Ferrell, Helen Mirren, Rhea Perlman, and more.

Music is yet another character in the film (although my old ears wouldn’t mind if cinemas cranked DOWN the volume every once in a while). Music producer Mark Ronson and a host of pop superstars supply commentary both overt and subtle throughout the film. My hubby turned to me at one point and said, “I thought you said this wasn’t a musical.” Oops.

Yes, this film is in many ways a frolic. As expected. But it’s also something more. And surprisingly I suspect I will be thinking about Barbie for weeks to come. I also surmise this is a film that will benefit from repeated viewings, which may be the ulterior motive after all, knowing that most kids (and adults) will watch a beloved movie over and over and over. With the empowering messages woven together here, that’s a very good thing. In the end, there is no shame loving Barbie, toys, or yourself. At any age.

Yours truly as a TRULY creepy AI-generated “Ken.” You’re welcome.

“There is no silver bullet or AI for authenticity.” Be That Lawyer Podcast: Marketing Mavericks Part 2 #lmamkt

“There is no silver bullet or AI for authenticity.” — Conrad Saam

VIEW HERE: https://www.fretzin.com/podcast/episodes/be-that-lawyer-live-marketing-mavericks-part-2-of-2/

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and yours truly discuss:

  • Social media as a tool for engagement. 
  • Deciding the best social media platform for you. 
  • Law firm marketing versus individual marketing. 
  • Connecting with those who already have deep roots in the community. 

Key Takeaways:

  • How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. 
  • You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. 
  • You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm. 
  • Focus on thought leadership in a way that makes sense for you. 

“…people say, ‘Could you turn it down a little bit?’ NO!” LMA Midwest Region #Pride Spotlight #lmamkt #lma23

VIEW HERE: https://fb.watch/ljbqSOsQi6/?mibextid=v7YzmG

AND HERE: https://youtu.be/MeSFyOI3LeI

“Get to know our 2023 Legal Marketing Association – LMA International President, Roy Sexton in a special edition of the LMA Midwest Region Pride spotlight where he talks about reactions from the LMA 2023 conference, what allyship means to him personally, and how LMA members can stay energized in their careers post conference.”

Thank you for this opportunity – incredibly grateful for this community and for the candid conversations we get to have. Thank you, Ashley Defay, for your exceptional talents, for your heart, and for your thoughtful moderation of this chat. Thank you, Rob Kates, for your generosity and your wonderful video support and counsel. Thank you, Kate Harry Shipham, Lauren McNee Doherty, Sara Pierson, for your friendship and leadership and grace.

“You have to do the work slowly, surely steadily. And marketing is exactly that.” Be That Lawyer Podcast: Marketing Mavericks Part 1

Thank you, Steve, for including me in this robust and thoughtful conversation! In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and yours truly discuss:

  • The difference between marketing and business development.
  • Creating a detailed client avatar.
  • Marketing in a way that is comfortable for you and is where your audience is.
  • Utilizing AI in marketing appropriately.

Key Takeaways:

  • Marketing shows you the door and business development helps you to talk through it.
  • Understand what you are wanting to do with your marketing and why you want to do it. Without knowing what you want to accomplish with your marketing, it will be harder to maintain effectively.
  • Customize your social media marketing with a marketing team so you know what is and is not working and what does work for you and your firm.
  • More content is not going to be the sole answer to your SEO problems.

“Focus on what you do well, and do that well, and then build on that, and build on that. We know that from dieting, exercise, and life, you’re not going to look like Arnold Schwarzenegger just by saying you want that. You have to do the work slowly, surely steadily. And marketing is exactly that. And business development is exactly that.” — Roy Sexton

View/listen here: https://www.fretzin.com/podcast/episodes/be-that-lawyer-live-marketing-mavericks-part-1-of-2/

Supermodel (you betta werk)! #targetstyle #pride #lgbtq 🌈✨

So in the surreal ebb and flow that is my life, I find myself on the Target website modeling my #takepride gear. I’m #instagram famous. 😅 Thanks, Laura Toledo, for spotting this and sending the last screen grab. Made my day!

“Everything Except The Law” with an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint … #lma23 #lmamkt

Thank you, Nick Werker and Answering Legal, for having me on your show. I enjoyed our free-wheeling conversation very much!

All can view/listen here: https://www.answeringlegal.com/blog/eetl-podcast-exploring-the-future-of-legal-marketing-with-the-lma-international-president-roy-sexton/

For episode 48 of the “Everything Except The Law” podcast, host Nick Werker welcomes Roy Sexton, International President of the Legal Marketing Association – LMA International. This episode offers an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint.

In their conversation, Nick and Roy discuss:

What inspired Roy to open the LMA Annual Conference with a musical routine.

Why law firms should be cautious about incorporating AI into their marketing.

What being client-centric actually means for law firms.

Roy’s future goals for the LMA and what he hopes to accomplish as president.

The biggest benefits lawyers will see from joining the LMA.