‘Lights. Camera. Cure.’ Theatrical Event Raises Over $20,000 For American Cancer Society Relay For Life

Originally published by Encore Michigan and BroadwayWorld

Photo Credit: Lia DeBiasi [More photos here.]

Lights. Camera. Cure. – a special theatrical event held on Wednesday, February 6, that featured classic film hits as sung by local performers at The Village Theater at Cherry Hill – was a sell-out success with a capacity crowd of 400 patrons. The show raised over $20,000 for the American Cancer Society Relay for Life Canton-Plymouth.

Producer/director Denise Staffeld of Lake Michigan Credit Union observed, “Last year, we had a vision to do a Cancer Society fundraiser that celebrated the healing power of Broadway. We sold out the house, and raised over $15,000. I had hoped this year would exceed last, both financially and artistically, but I never anticipated this. I am so very grateful.”

[View the show finale “Come Alive” here.]

Music direction was by Kevin Robert Ryan, Director of Music and Liturgy at St. Thomas a’Becket Catholic Church. Jeff Mongrain, Sonny Teodoro, and Joel Walter rounded out the orchestra. Songs included numbers from movies like The Greatest Showman, The Lion King, Willy Wonka and the Chocolate Factory, Mary Poppins, Dirty Dancing, Oklahoma!, First Wives Club, The Bodyguard, Aladdin, Quest for Camelot, Moana, Pearl Harbor, The Secret Garden, Fiddler on the Roof, The Jungle Book, and many more. 

Roy Sexton, director of marketing for the Clark Hill law firm, emceed the evening as well as performed. A published author of two books of film reviews Reel Roy Reviews, Sexton noted in his opening remarks that “film is a great unifier, helping audiences to escape the troubles of daily life and to aspire to something greater.”

The cast was comprised of semi-professional and professional talent from throughout Southeast Michigan’s theatre community: Shirley Auty, Denise Staffeld, Aimee Chapman, Christina Bair, Cathy Golden, Cathy McDonald, Caitlin Chodos, Noel Bittinger, Julzie Gravel, Bethany Basanese, Keri Mueller, Janine Creedon, Tracey Bowen, Diane Dimauro, Roy Sexton, Jeff Steinhauer, AJ Kosmalski, Bruce Hardcastle, Tim Chanko, Kurt Bowen, Tracy Neil, Carl Nielsen, Anna Nielsen, and David Dilsizian.

[Enjoy the cast’s take on “carpool karaoke” here.]

Kelvin Elvidge served as sound designer/engineer. Lia DeBiasi was the production’s stage manager, and Daniel Pocock assistant stage managed. There were special appearances by Tom Cassidy and Canton Township Supervisor Pat Williams opening remarks by Kim Scartelli, and event support by Megan Schaper (American Cancer Society) and Tammy Brown and Marion Rozum (Chicks 4 Charity.

Before the performance, there was a red carpet reception, with silent auction and desserts. A Facebook Live pre-show was hosted by Canton Chamber of Commerce President Thomas Paden and Stephanie Tierney. [View video here.]

American Cancer Society Community Development Manager Megan Schaper noted “This event truly embodies the motto attacking cancer from every angle. I was in awe of the show and I can’t wait to see and support what this show inspires these communities to do next.” Schaper supports Canton, Plymouth, Westland, Wayne, Ypsilanti, Livonia and Redford.

NOTE: I had an amazing time working on LightsCameraCure – honored to have been part of this exceptional evening where over $20K was raised for American Cancer Society. Thank you, Denise Staffeld and Kevin Ryan, for the opportunity. It was an incredible experience. This cast was divine!

Thank you to my sweet friends who came out and supported: Nikki Bagdady Horn, Lauren Crocker, Colleen McConnell Fowler, William Fitzgerald (longest journey – from CHICAGO!), Ashley Kryscynski, MSW, Michelle McAllister, Melissa Francis, Lori (Rundall) Compagner, Gabby Rundall, Pattie Curtis, Jim Paglino, Leo Babcock, Mary Newton, Nico LaFoudj, Christopher Tremblay, Ed.D., Sheri Hardcastle, and anyone I missed. ❤️

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

 

 

#CarpoolKaraoke: “Lights, Camera, Cure!” edition

Enjoy our version of #CarpoolKaraoke for #LightsCameraCure. In part one, my carpool buddies Bethany Basanese​, Aimee Chapman​, and I take on #JustinTimberlake, #MoonRiver, #CelineDion, and #Detroit’s own #Eminem. Thanks to Lia De Biasi​, our director, for figuring how the tech on this and to our cabaret queen Denise Isenberg Staffeld​ for the idea! 🎶

Video: https://youtu.be/qGpplBGhJiQ

“Lights. Camera. Cure!” is NEXT WEEK, benefiting The American Cancer Society – Relay For Life of Canton and Plymouth. Tickets are going quickly! Order yours today! Purchase here.

“Lights. Camera. Cure.” is a special theatrical event to be held Wednesday, February 6, 2019 at 7:00 p.m. (doors open at 6 pm) – a musical fundraiser featuring classic film hits as sung by local performers at The Village Theater at Cherry Hill. Learn more here.

#CarpoolKaraoke part deux with the divine Cathy Skutch McDonald and Jeff Steinhauer … some #BarbraStreisand / #LadyGaga #StarIsBorn magic, #AmericanGigolo ( #CallMe ), #SpyWhoLovedMe, and #SaturdayNightFever

Video: https://www.youtube.com/watch?v=RYP2YlB_ybg&t=60s

Here we are. The END of our #CarpoolKaraoke TRILOGY. Me and the adorable and talented Caitlin Chodos. Some #Xanadu. Some #WillyWonka / #VerucaSalt. And a whole LOT of #BohemianRhapsody.

Video: https://youtu.be/lQRRvwstYPA

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“Lights. Camera. Cure.” theatrical event to raise money for American Cancer Society Relay for Life, February 6 + delightfully serendipitous miscellany

Originally published by BroadwayWorld here.

“Lights. Camera. Cure.” is a special theatrical event to be held Wednesday, February 6, 2019 at 7:00 p.m. (doors open at 6 pm) – a musical fundraiser featuring classic film hits as sung by local performers at The Village Theater at Cherry Hill. View a preview video here

Producer/director Denise Staffeld of Lake Michigan Credit Union observes, “Last year, we had a vision to do a Cancer Society fundraiser that celebrated the healing power of Broadway. I had no idea – though I had faith – that it would be such a runaway success. We sold out the house, and raised over $15,000. We also had an amazing time along the way, so how could we NOT do this again?”

Music direction is by Kevin Robert Ryan, Director of Music and Liturgy at St. Thomas a’Becket Catholic Church. Ryan adds, “I love working with this cast. They are so clever and so talented. Film music speaks to all of us, doesn’t it? Reminds you of a happy time or a special memory. We’ve got Disney hits, classic musical numbers, The Wizard of Oz, on through The Greatest Showman. This is going to be an absolute ball.” Jeff Mongrain, Sonny Teodoro, and Joel Walter round out the orchestra.

Roy Sexton, director of marketing for the Clark Hill law firm, will emcee the evening as well as perform. “I wouldn’t miss this for the world. Denise is a long-time friend and such a pillar of our community. I don’t know how she does all that she does, but I’m honored to be a part of this. And somehow she’s convinced me to sing a Whitney Houston solo from The Bodyguard. This could get really interesting,” notes Sexton.

The cast is comprised of semi-professional and professional talent from throughout Southeast Michigan’s theatre community: Shirley Auty, Denise Staffeld, Aimee Chapman, Christina Bair, Cathy Golden, Cathy McDonald, Caitlin Chodos, Noel Bittinger, Julzie Gravel, Bethany Basanese, Keri Mueller, Janine Creedon, Tracey Bowen, Diane Dimauro, Roy Sexton, Jeff Steinhauer, AJ Kosmalski, Bruce Hardcastle, Tim Chanko, Kurt Bowen, Tracy Neil, Carl Nielsen, David Dilsizian, and Paul Bromnick.

Kelvin Elvidge will serve as sound designer/engineer. Lia DeBiasi is the production’s stage manager, and Daniel Pocock will assistant stage manage. There will be special appearances by Tom Cassidy and Canton Township Supervisor Pat Williams, opening remarks by Kim Scartelli, and event support by Megan Schaper (American Cancer Society) and Tammy Brown and Marion Rozum (Chicks 4 Charity).

Before the performance, there will be a red carpet reception, with silent auction and desserts. Just like the Oscars, there will be a pre-show, hosted by Canton Chamber of Commerce President Thomas Paden and Stephanie Tierney.

Paden laughs, “We get to channel Ryan Seacrest and Joan Rivers. We are going to broadcast via Facebook live, interviewing attendees as they arrive and sharing real time updates on our fundraising. I’m thrilled to be part of this and to see us all take this event to the next level.”

American Cancer Society Community Development Manager Megan Schaper notes, “The Cabaret is a great representation of the flexibility we have in partnerships. We want to attach cancer how our communities want to attack it. So ideas like musicals and other fun things allow us the chance to connect with different groups in the community and spread out our efforts year round.” Schaper supports Canton, Plymouth, Westland, Wayne, Ypsilanti, Livonia and Redford.

All proceeds for this event benefit the American Cancer Society Relay for Life Canton-Plymouth Event.  Tickets are available for $25.00 by visiting www.cantonvillagetheater.org. The event includes the performance, dessert reception, coffee bar, a silent auction and a cash bar.  This event is being offered in partnership with the Women’s Life Society, Chapter 827, Chicks for Charity and The American Cancer Society.

“We have so many surprises in store.” Tammy Brown of Chicks for Charity said. “We’ve already sold nearly a third of our tickets as the people who saw last year’s show don’t want to miss the next installment. Everyone loves movies, and everyone loves helping their neighbors, friends, and family. We are fighting this insidious disease with hope and music, your dollars and love. Please join us.”

Today, I’m sporting a new birthday gift (the shirt) from my folks AND proudly displaying (in my office) the sweet card they made me.

[View the Canton Chamber of Commerce’s recent “Business Spotlight” video feature on “Life is a Cabaret” here.]

Tickets: Online or visit or call the theater 10am-2pm Monday-Friday. 734-394-5300 ext 3. PLEASE LEAVE A MESSAGE. CALLS WILL BE RETURNED WITHIN 24 HOURS OR WEEKEND CALLS BY END OF DAY MONDAY. All ages must have a ticket. No refunds or exchanges.

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Have I mentioned how proud I am to be on the Mosaic Youth Theatre of Detroit board?

From The Detroit News: “Jeffrey Seller [Hamilton producer] recently saw the youth perform at New York’s The Public Theater. ‘He had the reaction that a lot of people have when they see the performances,’ Stefanie Worth said. ‘He was really, really impressed by the young artists. He has an affinity for what Mosaic does.’ … The $1 million grant will be used for two of Mosaic’s most popular programs: its four-week summer camp and the Mosaic Experience Empowerment Program, an eight-week after school program in nine Detroit schools. Both programs teach kids theater and vocal training and culminate with a student showcase, said Worth, who recently took over as Mosaic’s executive director.”

More: https://www.detroitnews.com/story/news/local/detroit-city/2019/01/02/detroit-theatre-gets-1-m-hamilton-producer/2468760002/

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Lol. Well, thank you, Heather Morse-Geller! I think we make a fine team where THAT is concerned:

“Life is too damn short, and, honestly, Roy Sexton can only bring so much FUN to the world. So, yes, #BeARoySexton. Don’t take yourself or your life or your job too seriously. Give back to those around you, and have some FUN while doing it all!”

More: https://www.legalwatercoolerblog.com/2019/01/03/new-year-new-no-way/

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

San Diego, Part the First: #LMA15 (as in Legal Marketing Association!)

My fellow panelists

My fellow panelists Heather, Megan, Gina

A week or so ago, I shared this wonderful coverage from my hometown and from The Legal News of an upcoming speaking engagement at the Legal Marketing Association’s national conference.

Well, mission accomplished!

My fellow panelists Gina Rubel of Furia Rubel (Philadelphia), Heather Morse Geller of Greenberg Glusker Fields Claman & Machtinger (Los Angeles), and Megan McKeon of Katten Muchin Rosenman (Chicago) and I were ecstatic by the response to our presentation. (And, yes, I did launch things with a Shakespearean monologue – Duke Senior from As You Like It to be exact. My poor colleagues who endure my shenanigans …)

LexBlog posted this summary (here) of our presentation “Collaboration and coexistence among barristers and ‘baristas'” – including tweets from audience members (and panelists) summarizing key points.

Me with Gail, Josh, Laura, Lindsay, Nancy

Me with Gail, Josh, Laura, Lindsay, Nancy

Gina added “10 post-event tips to get the most out of conference attendance” here at her marvelous The PR Lawyer blog.

Heather offered a more existential take in “The spirit and energy that connects us all” at her fabulous Legal Watercooler here.

Just for fun, click here for Lindsay Griffiths‘ media montage of the great #lma15selfie experiment! Lindsay (International Lawyers Network) also wrote an excellent piece regarding the LMA General Counsel panel here at her blog Zen & the Art of Legal Marketing.

For you tweeters out there, be sure to follow Gail Lamarche (Henderson Franklin), Laura Toledo (Nilan Johnson Lewis; blog: The Legal Shakeup), and Lance Godard (Fisher & Phillips) … among a whole bunch of other wonderful people I’ve now left out. I should never start these lists …

How many marketers fit in an elevator?

How many marketers fit in an elevator?

I know this is a strange collection of content for my blog that usually focuses on movies and culture and rampant silliness, but I thought you might enjoy seeing a glimpse into my daily life. Many of you readers are social media mavens so this information may be helpful in a variety of ways.

(And don’t worry – the second installment in a few days will be all about the San Diego Zoo, Jimmy Kimmel Live, Hollywood, Disneyland, and the seals of La Jolla. I live to be a tacky tourist. You can get a photographic preview here.)

Finally, what follows is a piece I wrote for LMA about another conference panel “Control your online reputation and image,” presented by the talented duo of Nancy Myrland (Myrland Marketing) and Amy Deschodt (Weil). (Nancy’s blog the Myrland Marketing Minute can be found here.) Enjoy!

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Nancy Myrland and Amy Deschodt (Photo tweeted by Cheryl Bame)

Nancy Myrland and Amy Deschodt (Photo tweeted by Cheryl Bame)

“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” – John F. Kennedy

At the 2015 LMA conference in San Diego, social media and public relations experts Nancy Myrland (Myrland Marketing & Social Media) and Amy Deschodt (Weil) confirmed this assertion but with a healthy dose of postmodern digital age caution.

Their session, titled “Control Your Online Reputation and Image,” offered attendees a strategic and tactical overview of how to navigate choppy PR waters in an era where Twitter, Facebook, YouTube, Tumblr, blogs, and other platforms can escalate media crises in a matter of minutes and seconds, not days and hours.

First and foremost, the panelists noted that if you don’t plan to initiate communication then you shouldn’t build social media into your communications strategies. Social media is at its most effective when it is used conversationally. To simply broadcast messages defeats its inherent power. Responding to and shaping commentary is key. Social media is dialogue.

Understanding this core assumption is vital to understanding how to respond in a crisis, let alone day-to-day brand management. According to Myrland and Deschodt, we live in a world that is increasingly accustomed to using, say, Twitter as an instantaneous means of offering complaint (or kudo).  Legal marketers, they say, disregard this cultural shift at their own peril.

The panelists offered a series of real-world examples (e.g. McDonald’s), wherein global companies found themselves in a quickly spiraling maelstrom of social media criticism. Controlling a PR nightmare is no longer about simply containing mainstream media but, arguably more crucial, tracking and responding to social media critique. What are your customers saying? How can and should you respond? When should you not respond and let a crisis run its course? These are all strategic questions that take on instantaneous tactical import. Myrland observed, “Do not ignore a bad situation that is brewing. Assess the risks and benefits, and plan your communication strategy accordingly,” with Deschodt adding, “Stay calm, distinguish what you can control, what you can only manage. Distinguish crisis versus drama.”

(Image tweeted by author from slide by Myrland)

(Image tweeted by author from slide by Myrland)

Whether in the digital realm or not, a media dust-up can erupt at any point. Some in the audience were agnostic that a law firm would be faced with the same vitriol that say a restaurant chain or bank might face.

Myrland was quick to point out that, whether via association with a client or due to the nature of a particular firm’s work, a firm could find itself with a PR target on its collective back. Deschodt added that when responding to a crisis be swift with thought, listen, and be factual. Never delete comments – the world is watching, and open and transparent dialogue is essential.

Myrland and Deschodt highly recommended hiring a seasoned social media manager who knows the ropes and that consulting the Bar on thorny issues is always advised. Build up a store of social capital (e.g. posts that add value, acknowledging and responding to commenters) before you “spend” it either for promotion or in a difficult situation, and follow your state’s social media ethical restrictions.

Social media may seem “fun” but it is not “frivolous.” It can provide incredible support to your brand recognition and to client engagement, and it can serve as a powerful tool in a crisis. However, always exercise restraint in what you solicit on social media. You may think you are opening a door, but you also are giving license to both positive and negative feedback. And if it’s something you would never say or do in person, you should not say or do it online either. As Myrland wryly observed of a culture prone to digital shaming, “Don’t pile on.  Just be nice.”

Keep Calm

Keep Calm (Image created by Myrland Marketing)

Also, there are a great number of tools out there for tracking, monitoring, and automation (e.g. HootSuite, Buffer, and the like).

The ability to monitor by key search terms (e.g. hashtag trending) is a huge advantage offered by something like HootSuite, both in monitoring the everyday impact of your branding efforts as well as chatter in the midst of a crisis.

Automation can be invaluable as well, but don’t let it detract from the need for interaction. Auto-posting content can quickly veer into blasting not conversing, so be mindful of that pitfall.

Finally, Myrland offered a handy social media rubric to follow, adding that it’s important to experiment with digital resources and to discover what works best for you and your firm. For Myrland, the seven stages of social media are as follows:

  • Preparation
  • Communication 1.0
  • Connection
  • Observation
  • Communication 2.0
  • Education
  • Collaboration (and then back to preparation)

Or, as Myrland succinctly offered, “You wouldn’t go into a conference and just start throwing business cards at people. Don’t do that online. As you might at a conference, research the people with whom you’d like to connect, offer an ice breaker, establish rapport, observe their reaction, communicate more, teach them about your firm or product, and then work together on something meaningful.”

But the best advice of all may have been when the panelists closed with the following recommendation: “Keep calm and call a legal marketer.”

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Reel Roy Reviews 2

Reel Roy Reviews 2

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital) In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.