
From Legal Marketing Association HQ: “Have you registered for #LMA24, yet? Hear from current LMA President Roy Sexton on why he’s excited to attend! Plus, register before December 31 for the chance to win a free hotel night and room upgrade!”


“Hotter than July.” That’s not just a kickass Stevie Wonder album, but is a phrase that could also be used to describe all of YOU! LMA is en fuego this summer. I’m inspired by all of the amazing content you are generating these days: thought leadership, webinars, social media, in-person presentations, social outings, conference planning, on and on. I try like the Dickens to keep up with it all, and am happy to report that is humanly IMPOSSIBLE. So kudos to y’all!
I was fortunate enough to make a trip to Toronto in June to join one of the Canada Region’s summer socials. And it was off the chain. Eighty attendees, vibrant dialogue, so much connection and just great fun. Kudos to Jessica Horowitz and team for all the hard work and planning! Thank you to Canada President Hans Chang for extending the invite AND for treating me to an incredible lunch the next day. You may or may not know this, but Hans was tapped as president-elect this year, but stepped up to the prez role in quick fashion when this year’s original president left our wonderful industry for another great opportunity. (A testament to how in demand you all are BTW!) Hans pivoted like the champ he is and quickly immersed himself. Didn’t skip a beat. He has led with heart and authenticity, and he shared with me that he sees himself as a steward, adding to what has come before and simply hoping to leave things a bit better than he found them. I’d say he’s doing very well at that mission! That’s all we can ask of ourselves as leaders.
While I was there, Canada Board Member Sara Short (communications) said these magical words: “I love your playlists! I’m going to miss those!” So you can blame her for this…another playlist to round out your summer fun. Hopefully as good for a glass of wine on the patio as a raging house party. You’re welcome! Here on iTunes and Spotify 🎵. And, yes, my beloved theater peeps Idina Menzel and Billy Porter are well-represented…but these ain’t no show tunes. You’ll see!


Shout out to the Midwest Region who is killing it with a series of meet-ups across the region. I was able to join the Michigan Architecture tour here in Detroit – thanks to John Reed and Andrea Oleszczak and team for planning such a thoughtful, inspiring, engaging afternoon. And I see you Kate Shipham, Amie Allison, Jason Klika, Rich Marsolais, Jennifer Shankleton, Tanya Riggan and other Midwest Board members getting your miles (and steps) in touring our Midwest LSCs.

The photos of these meet-ups are such great fun to see!
Kudos to our Northeast Region and Mid-Atlantic Region for following a similar model on socials AND launching some incredible educational content this summer. I know a recent client-service education event in the Northeast had over 115 attendees! Way to go, Northeast President Jay Linder, Mid-Atlantic President Kathryn Burke and respective teams!
(Sidenote: I worry when I start going down this path of shout-outs that I’m leaving someone out. Please know that this is all offered just in the spirit of celebration and that we are grateful for ALL of the efforts at play this summer!)
Speaking of the Midwest – thank you to Ashley Defay, Kate Harry Shipham, Lauren McNee, Sara Pierson and Rob Kates for this opportunity to reflect on being a gay man in this industry, my mid-year reflections on this wonderful role I get to carry, leadership lessons generally, and…The Little Mermaid. If you missed the interview, you can catch it here. It’s a pretty candid chat and all comes from the heart.

Kudos to Jennifer Forester, Jacob Eidinger, Erika Galarneau and the Social and Digital Media SIG team for their exceptional work on June’s “21-Day Social Media Challenge,” (login to view) in its second year.
I didn’t think they could top themselves from last year…but they did. The conversations were robust and provocative and actionable. If you missed it this year, do NOT miss it in the future. It exemplifies what is so incredible about LMA: community: sharing knowledge and insight and connecting through learning.
And as robust as our LMA community is, I must admit that we had a “shoot for the moon” goal of 4,500 members in 2023 as an International Board. Truth be told, the eddies of a shifting economy among other issues have conspired and we’re more likely to hit 4,100. Still growth from last year, but not as big as we’d hoped. And that’s ok. (For those ready to hit the “I told you so” button, I’m pre-empting you!) That said, the International Board is hard at work in a series of sub-teams looking at membership, regional growth, education and revenue diversification toward the end of yielding nuanced, achievable goals for next year. More to come on that. But that’s the job we signed up and we’re happy to support the continued evolution of this marvelous association. (Know someone who should be a member? Invite them to join LMA with our special Mid-Year Membership Offer!)
We’re halfway through this year and already we’ve had so many great events and impactful educational offerings. To date across HQ and regions, we have offered 100+ educational opportunities with thousands of attendees — in addition to the 1,100+ attendees at the 2023 Annual Conference (recordings available here)! And there are many more events happening now and planned for this year.
As you have likely seen on social media and beyond, we have a number of great regional conference offerings in the queue for this fall. Check out the schedule for your region and make sure to join one (or more!) to continue your growth and development as professionals. One last shout-out to our Southeast Region and President Laura Hudson. Not only are they planning a fab conference for THIS fall, but they are also already ahead of the curve, securing NEXT YEAR’S dates with a very thoughtful approach. Love seeing that collaboration, hard work and embracing of best practices. Go, team!
And while you may have a little downtime, consider sharing your expertise and submitting an educational session idea for the LMA 2024 Annual Conference Call for Content which is open only through July 17. You can alternately submit your name for consideration as a possible speaker or panelist.
Keep taking time for you where you can – and keep connecting meaningfully with each other! That’s why we joined this LMA club and what makes it all worthwhile!
Love you,
Roy
President, 2023 LMA International Board of Directors
Roy E. Sexton
Director of Marketing
Clark Hill


Earlier this week, I gave you a glimpse into my “professional” side (or as professional as I ever get), sharing some material from my presence at the 30th annual Legal Marketing Association national conference in San Diego.
But I also promised I would share some of the tacky tourist-y stuff ‘cause if there’s anything this blog does well, it’s tacky! (Loads of photos documenting these adventures can be found here.)
During some rare downtime at the conference, my talented, silly, kind-hearted, slightly nutty pals Lindsay Griffiths, Gail Lamarche, Nancy Myrland, and Laura and Josh Toledo (along with yours truly) spent an afternoon at the internationally renowned San Diego Zoo. (Remember watching the zoo’s countless animal ambassadors as some of Johnny Carson’s most memorable guests on The Tonight Show throughout the 70s and 80s? I sure do.)
Now, as a pretty vocal animal rights proponent, I’m not generally a fan of zoos, circuses, animal-centered theme parks, aquariums, or any place where animals are used (incarcerated?) for entertainment, amusement, revenue, or souvenir sales.
However, my buddies made the wise choice to sign up for the Backstage Pass tour, which not only offers the ability to get up close and personal with animals as diverse as a rhinoceros and a cheetah, flamingos and an arctic wolf (the latter of which brought me to happy tears), but also provides a thoughtful review of the zoo’s ecological mission to educate and protect. Much information was provided to attendees about what products to buy (and not buy) that will protect these animals’ native habitats (e.g. sustainable harvesting of palm oil) as well as what we as individuals can do to save these beautiful creatures from extinction. I was also struck by the deep-feeling, kind-hearted animal handlers who had such obvious kinship with these exquisite animals. That cross-species bond is powerful and moving to observe.
As for the park itself, it is beautifully done, if veering dangerously close to a theme park’s epic scope and merchandising mania. I might have been less inclined to forgive that excess had we not attended the tour, so I highly recommend the add-on if you plan to visit the zoo, particularly if you are bringing kids (of all ages).
But, word to the wise, don’t even attempt to follow the zoo’s colorfully muddled maps. We got lost about 18 times, having to pass through the aviary about 12 of those 18 times and seemingly walking up (steep) hills everywhere. In fact, I can’t recall us ever walking downhill. It’s like being immersed in an MC Escher painting.
At the conclusion of the conference, John and I headed to Hollywood, baby. And Hollywood is gross.
After scoring tickets to a taping (yes, taping) of ABC’s Jimmy Kimmel Live (which ain’t so live … spoiler alert), we headed to a pre-show lunch at amazing vegetarian chain VeggieGrill. How are these not all over the country yet? With an astounding array of choices, breezy décor, fabulous staff, and just the right amount of corporate polish, this was easily my favorite food stop of the trip. And others seemed to concur as the line to get in (you order at a counter and they bring you your food when ready) extended outside the building, the patrons being a glorious collection of hipsters, studio employees, computer programmers, blue-haired genre geeks, and regular joes. I loved it.
Kimmel’s studio is smack dab on Hollywood Boulevard, with patiently waiting audience members queuing across the starry Walk of Fame (I’m pretty sure I stood atop Mario Lanza for about 45 minutes) and facing the Hollywood & Highland mall complex which houses the Oscar Awards venue The Dolby (formerly Kodak) Theatre.
The process of getting into Kimmel’s eponymous show? Not so great. Unless you enjoy standing for a couple hours in the hot California sun while skeezily assertive street performers dressed like Spider-Man, Minnie Mouse, and Don King (!) accost you for photo ops … and for your wallet.
Once inside (Kimmel tapes in a former Masonic Temple), you are struck by how small the studio is. If you ever visited a local TV station newsroom, it’s not much bigger, but darn is Kimmel’s floor SHINY! I think it was mopped half a dozen times while we sat patiently waiting for Kimmel to arrive.
And once Kimmel arrived, things got all kinds of crazy? Right? Wrong.
Sadly, Kimmel in person seems like a cipher on his own program. The sweet, sparkly production assistant who got all of us situated in our seats had more zip and personality (and likely should have his own show). Kimmel wasn’t bad but he didn’t do a heckuva lot to engage his audience (creating even more irony around that “live” descriptor). When the cameras were on or guests would arrive, Kimmel lit up, but the minute cameras went dark, he would hang in a gloomy corner, looking downward at that eerily glistening floor. Perhaps that is just his process to retain his focus, but it stood in stark relief to the impish Kimmel persona that has been burnished over the years by the Mouse House.
As for Kimmel’s guests, we were treated to two musical performances by and an interview with Jamie Foxx (on hand to launch his new album, oddly enough titled Hollywood) and an appearance by legendary Betty White. It was the latter guest that got the biggest response from us (and the entire audience for that matter). She was as charming and sly, sweet and gracious as you might expect. And Foxx, of course, was a live wire, exuding charm and energy. (Though at times he seemed like that show choir kid you hated in high school … you know the one, right? Look at me! Look at me!)
I also had a special treat in meeting Dicky Barrett, Kimmel’s announcer and the lead singer for a college favorite band of mine The Mighty Mighty Bosstones. He was warm and funny and an absolute pleasure, kindly accepting copies of my books as a gift to him and to the show. (I hope they don’t mind my snark in the preceding paragraphs. That’s just how I roll.)
I should add that I was going through my own personal hell watching the show unfold. I had told everyone (including my parents) to watch the broadcast that evening and to look for us in the audience, only to feel totally mortified by how “blue” the humor skewed that particular episode. I’m no prude, but you know that particular phenomenon you feel as an adult watching something a little risqué in the company of your parents? That hot, clammy, bottom-fell-out-of-the-elevator feeling that creeps over you? Well, the minute Foxx launched into his musical interpretation of sundry Tinder (!) profiles, I thought I might die. (If you didn’t see the show, just let your mind wander … and then go a little filthier than that.)
And the next day we went to Disneyland …
Specifically, Disney’s California Adventure, which holds the dubious distinction of being a theme park in California dedicated to attractions about California that you could basically drive an hour or two in any direction in California and see in person in California. It wins the prize for one-stop shopping, and, to its credit, no one gropes you, picks your pockets, or tells a naughty joke!
In all seriousness, it is a beautiful park and, like Epcot, ideal for a meandering stroll. The actual rides seem few and far between, a fact which, as I plummet through middle age, was fine by me. From a vintage boardwalk (replete with Ferris wheel, carny games, and a truly terrifying roller coaster) to a quaint wharf district to chilled out wine country, there’s a “land” for every taste.
My favorite, hand’s down, was the recently added “Cars Land,” a pitch perfect recreation of the settings from Pixar’s critically-reviled but wildly popular Cars movie franchise.
The utter immersion in a world populated by life-size, anthropomorphic autos is an intoxicating fever dream (and I don’t think it’s because I was hopped up on DayQuil from my unsurprising “oh, I’ve been on a plane and at a conference and now I have a cold” cold). Even if you hated the films (and a lot of adults seem to – I don’t), you will be floored when Doc Hudson or Lightning McQueen roll by and offer you a pleasant salutation. Well played, Imagineeers!
Special thanks to my longtime pal (and fellow Deloitte Consulting alum) Ratana Therakulsathit, now a happy Angelino and successful actress and voiceover artist, for being our expert Disney tour guide. We’d still be wandering lost around the ticketing area if not for her. Please check out her website, including samples of her exceptional work, here.
We rounded out our trip to California with a stop in La Jolla, a place that is not only vegetarian friendly (I felt like we were back in Ann Arbor, only with better climate, exceptional views, and prettier people) but also seal and sea lion friendly.
Locals and tourists alike share La Jolla’s sandy beaches with a playful and relaxed population of seals and sea lions. Live and let live, dude. I could get used to that.
There are plenty of signs that caution you not to touch or approach the animals as they will become understandably territorial, but a resident told us that if you swim in the water and let the seals just be, well, seals, they will come up to you and want to play. Now that is my idea of the perfect vacation!
(Photos throughout by Lindsay Griffiths, Gail Lamarche, Nancy Myrland, Laura and Josh Toledo, Ratana Therakulsathit, John Mola, and yours truly.)
Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital) In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.
A week or so ago, I shared this wonderful coverage from my hometown and from The Legal News of an upcoming speaking engagement at the Legal Marketing Association’s national conference.
Well, mission accomplished!
My fellow panelists Gina Rubel of Furia Rubel (Philadelphia), Heather Morse Geller of Greenberg Glusker Fields Claman & Machtinger (Los Angeles), and Megan McKeon of Katten Muchin Rosenman (Chicago) and I were ecstatic by the response to our presentation. (And, yes, I did launch things with a Shakespearean monologue – Duke Senior from As You Like It to be exact. My poor colleagues who endure my shenanigans …)
LexBlog posted this summary (here) of our presentation “Collaboration and coexistence among barristers and ‘baristas'” – including tweets from audience members (and panelists) summarizing key points.
Gina added “10 post-event tips to get the most out of conference attendance” here at her marvelous The PR Lawyer blog.
Heather offered a more existential take in “The spirit and energy that connects us all” at her fabulous Legal Watercooler here.
Just for fun, click here for Lindsay Griffiths‘ media montage of the great #lma15selfie experiment! Lindsay (International Lawyers Network) also wrote an excellent piece regarding the LMA General Counsel panel here at her blog Zen & the Art of Legal Marketing.
For you tweeters out there, be sure to follow Gail Lamarche (Henderson Franklin), Laura Toledo (Nilan Johnson Lewis; blog: The Legal Shakeup), and Lance Godard (Fisher & Phillips) … among a whole bunch of other wonderful people I’ve now left out. I should never start these lists …
I know this is a strange collection of content for my blog that usually focuses on movies and culture and rampant silliness, but I thought you might enjoy seeing a glimpse into my daily life. Many of you readers are social media mavens so this information may be helpful in a variety of ways.
(And don’t worry – the second installment in a few days will be all about the San Diego Zoo, Jimmy Kimmel Live, Hollywood, Disneyland, and the seals of La Jolla. I live to be a tacky tourist. You can get a photographic preview here.)
Finally, what follows is a piece I wrote for LMA about another conference panel “Control your online reputation and image,” presented by the talented duo of Nancy Myrland (Myrland Marketing) and Amy Deschodt (Weil). (Nancy’s blog the Myrland Marketing Minute can be found here.) Enjoy!
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“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” – John F. Kennedy
At the 2015 LMA conference in San Diego, social media and public relations experts Nancy Myrland (Myrland Marketing & Social Media) and Amy Deschodt (Weil) confirmed this assertion but with a healthy dose of postmodern digital age caution.
Their session, titled “Control Your Online Reputation and Image,” offered attendees a strategic and tactical overview of how to navigate choppy PR waters in an era where Twitter, Facebook, YouTube, Tumblr, blogs, and other platforms can escalate media crises in a matter of minutes and seconds, not days and hours.
First and foremost, the panelists noted that if you don’t plan to initiate communication then you shouldn’t build social media into your communications strategies. Social media is at its most effective when it is used conversationally. To simply broadcast messages defeats its inherent power. Responding to and shaping commentary is key. Social media is dialogue.
Understanding this core assumption is vital to understanding how to respond in a crisis, let alone day-to-day brand management. According to Myrland and Deschodt, we live in a world that is increasingly accustomed to using, say, Twitter as an instantaneous means of offering complaint (or kudo). Legal marketers, they say, disregard this cultural shift at their own peril.
The panelists offered a series of real-world examples (e.g. McDonald’s), wherein global companies found themselves in a quickly spiraling maelstrom of social media criticism. Controlling a PR nightmare is no longer about simply containing mainstream media but, arguably more crucial, tracking and responding to social media critique. What are your customers saying? How can and should you respond? When should you not respond and let a crisis run its course? These are all strategic questions that take on instantaneous tactical import. Myrland observed, “Do not ignore a bad situation that is brewing. Assess the risks and benefits, and plan your communication strategy accordingly,” with Deschodt adding, “Stay calm, distinguish what you can control, what you can only manage. Distinguish crisis versus drama.”
Whether in the digital realm or not, a media dust-up can erupt at any point. Some in the audience were agnostic that a law firm would be faced with the same vitriol that say a restaurant chain or bank might face.
Myrland was quick to point out that, whether via association with a client or due to the nature of a particular firm’s work, a firm could find itself with a PR target on its collective back. Deschodt added that when responding to a crisis be swift with thought, listen, and be factual. Never delete comments – the world is watching, and open and transparent dialogue is essential.
Myrland and Deschodt highly recommended hiring a seasoned social media manager who knows the ropes and that consulting the Bar on thorny issues is always advised. Build up a store of social capital (e.g. posts that add value, acknowledging and responding to commenters) before you “spend” it either for promotion or in a difficult situation, and follow your state’s social media ethical restrictions.
Social media may seem “fun” but it is not “frivolous.” It can provide incredible support to your brand recognition and to client engagement, and it can serve as a powerful tool in a crisis. However, always exercise restraint in what you solicit on social media. You may think you are opening a door, but you also are giving license to both positive and negative feedback. And if it’s something you would never say or do in person, you should not say or do it online either. As Myrland wryly observed of a culture prone to digital shaming, “Don’t pile on. Just be nice.”
Also, there are a great number of tools out there for tracking, monitoring, and automation (e.g. HootSuite, Buffer, and the like).
The ability to monitor by key search terms (e.g. hashtag trending) is a huge advantage offered by something like HootSuite, both in monitoring the everyday impact of your branding efforts as well as chatter in the midst of a crisis.
Automation can be invaluable as well, but don’t let it detract from the need for interaction. Auto-posting content can quickly veer into blasting not conversing, so be mindful of that pitfall.
Finally, Myrland offered a handy social media rubric to follow, adding that it’s important to experiment with digital resources and to discover what works best for you and your firm. For Myrland, the seven stages of social media are as follows:
Or, as Myrland succinctly offered, “You wouldn’t go into a conference and just start throwing business cards at people. Don’t do that online. As you might at a conference, research the people with whom you’d like to connect, offer an ice breaker, establish rapport, observe their reaction, communicate more, teach them about your firm or product, and then work together on something meaningful.”
But the best advice of all may have been when the panelists closed with the following recommendation: “Keep calm and call a legal marketer.”
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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital) In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.
Thanks to the Detroit Legal News for this coverage of my upcoming presentation – alongside Gina Rubel, Heather Morse, and Megan McKeon – at the national Legal Marketing Association conference. You can find out more about LMA at legalmarketing.org – here’s a scan of the article and the full text follows …
(Congratulations also to my colleague Marcy Ford and her recognition here as a recipient of the inaugural “Career Mastered: Women’s Leadership in Action” award in Southeast Michigan!)
Trott Law, a Farmington Hills-based real estate finance law firm, announced today that Senior Vice President of Corporate Affairs Roy Sexton has been selected to participate in a panel on legal marketing at the 2015 Legal Marketing Association (LMA) Annual Conference. The conference will take place on April 13-15 at the Hilton San Diego Bayfront in San Diego, California.
As the authority for legal marketing that brings together marketing and business development professionals from firms across the Unites States, LMA invited Sexton to sit on a four-person panel, titled “Collaboration and Coexistence among Barristers and ‘Baristas.’” Sexton and his fellow panelists will focus their discussion on practical advice on effectively communicating with lawyers, leveraging generational commonalities, delivering results that will build credibility and establishing a career network.
Sexton earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, he graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit, a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012. Currently, Sexton is an active participant in the Leadership Ann Arbor/Ypsilanti program.
Additionally, Sexton has been involved in a number of nonprofit boards and committees, including First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He recently published two books, Reel Roy Reviews, Volumes 1 & 2, collections of essays on film, theatre, and culture culled from his blog, reelroyreviews.com.
Prior to joining Trott Law, Sexton spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system.
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And I had a great visit to Indiana this past weekend – yes, that Indiana (the one I famously excoriated in my last entry, which was reprinted in my mom’s “Old Type Writer” column here) – to spend time with parents and to celebrate my dad’s birthday and Easter and whatnot.
Well, we had a fabulous time, and the Easter Bunny brought me (via my thoughtful, clever parents) a beautifully custom-made “Reel Roy Reviews” sweatshirt.
We had some great meals out and about, catching up, at these various local eateries, with sweet Nancy Hartman, my high school classmate Cammie Simmons Casey, and Mad Men fan Steven Wegman.
Happy spring, everyone! Let’s hope for increased tolerance, acceptance, and love for all creatures … be they two-legged, four-legged, finned, feathered, insectoid, or reptilian.
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And a little hometown love from The Columbia City Post & Mail …
Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)
In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.
My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.