Gould & Ratner’s Chief Marketing Officer John Byrne on Legal Marketing Coffee Talk

VIEW HERE: https://fb.watch/7OB8qXsaGi/

We had a pretty fantastic – and free-wheeling – conversation with our friend John Byrne today. This may be one of my favorite shows we’ve done yet. To be honest, I’m not even quite sure how to recap it, other than this was an authentic conversation between people who respect and love each other. There might be some references to the bathroom habits of naughty cats, a general love of anything Disney, and appreciation for the unique attributes of the only child – AND an understanding that truth when delivered from the heart is always a good thing.

Shout outs in the show to … Susie Sexton, Don Sexton, Thor Hodges, Lisa Towey Simon, Anne Gallagher, Megan McKeon, Nancy Leyes Myrland, Nancy Slome, Brenda Pontiff, Andrew Laver, Michelle Friends, Kelly MacKinnon, Brenda Plowman, Amy Payton Verhulst, Laura Toledo, Lindsay Griffiths, Kevin Iredell, Dianne Rychlewski, William Fitzgerald, Linda Sedloff Orton, Stephen D Barrett, Jose’ Cunningham, Trish Desilets Lilley, #oklahoma, #themusicman, and more!

Facebook: https://fb.watch/7OB8qXsaGi/

LinkedIn: https://www.linkedin.com/posts/robkates_new-day-same-fabulous-guests-this-week-activity-6838603731827855360-5Euj

YouTube: https://youtu.be/rg5tObv3DdA

Support Laura Toledo’s cancer fight: https://www.gofundme.com/f/phjaa6-help-lauras-fight/donate

Taco 🌮 Tees! https://www.bonfire.com/lauras-taco-team/

SHOW DESCRIPTION:

It’s the show about legal marketing and the people that make it happen.

This week, Roy Sexton’s guest is fellow LMA International Board Member AND Midwesterner John Byrne, Chief Marketing Officer for Gould & Ratner LLP. John and Roy will not only reflect on nearly a decade of friendship and volunteer leadership together, but what trends they see in marketing, communications, and thought leadership in these neverending pandemic days. John, who also has worked as a practicing attorney and as a newspaper editor, will offer his observations on the intersectionality of legal and media and the opportunities represented for marketers therein. John and Roy are both only children who also have strong ties to the medical profession AND they both tend to enjoy the occasional shenanigan (or eight), so this conversation is sure to be heartfelt, free-ranging, and raucous!

Join our team of hosts: Jessica Aries, Tahisha Fugate, Andrew Laver and Roy Sexton , each week, as we talk to the leaders in the legal marketing community.

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

Legendary Megan McKeon joins us on Legal Marketing Coffee Talk

(Screenshots by Nancy Leyes Myrland)

Thank you to my fabulous Clark Hill colleague Megan McKeon for joining Rob Kates and me on Kates Media: Video Production’s “Legal Marketing Coffee Talk,” sponsored by Jessica Aries’ By Aries. Thanks again to Katelynn Audrey Wynn McGuire for the wonderful promotional support.

Facebook VIDEO: https://fb.watch/7b2fOwyVov/

LinkedIn VIDEO: https://www.linkedin.com/posts/robkates_legalmarketingcoffeetalk-legalmarketing-lmct-ugcPost-6827996446755713025-4wjF

YouTube: https://youtu.be/kxzNIpDgjYw

We cover a LOT! 🤣 The relative merit of phone calls, being trapped in Facebook jail, the perils of pool repair, the joys of home associations, and the highs and lows of geriatric pet ownership.

MORE importantly we discuss trends in legal marketing and business development, the crucial differences between those two disciplines AND their complementary nature, how data drives smart decision-making and efficient resource deployment, how the Legal Marketing Association and a commitment to mentoring benefits firm culture, and more.

Shout outs in today’s show to Susan Ahern, Guinevere Lehman Anderson, Marceline Johnson, John Byrne, Timothy Corcoran, Anne Gallagher, Brenda Plowman, Jill Mason Huse, Kelly MacKinnon, Nancy Myrland, Brenda Pontiff, Amy Payton Verhulst, Gina Furia Rubel, Heather Morse-Geller, Gail Porter Lamarche, Gail Paul, Susie Sexton, Connie Harris, James Fisher, Eric Lewandowski, Nancy McKeon, Patrick Fuller, Jay Harrington, Glen Hanson, HunTees, Marlon Brando, and more.

Postscript

That’s me! Always on the cutting edge! LOL. Thanks for the shout out (below), Nancy Myrland of Myrland Marketing and Social Media. She writes, “‘Should You Give Stories A Chance?’ A LinkedIn notification related to Roy Sexton yesterday (discussed in this 2-minute, 22-second episode) is what caused me to record this episode.”

I admit I keep using the damn things as another piece of real estate, wondering if anybody’s paying attention. So she nailed exactly my psychology as a user in her assessment!

Post – postscript …

Legal marketing BFFs Megan McKeon and Roy Sexton storm Legal Marketing Coffee Talk, Wednesday, August 4, 3 pm ET

LMCT is back this week coming to you live on Wednesday with host Roy Sexton (ME!) and Megan McKeon, Director of Business Development at Clark Hill Law. Megan is Roy’s colleague (LMCT’s 1st co-coworker interview), and she is the immediate past president of the Legal Marketing Association’s Midwest Region.

Megan is a licensed attorney, has nearly two decades of experience in law firm marketing and administration, and she leads the strategic development and implementation of new business and client initiatives among the firm’s experienced business developers.

Megan and Roy’s long-time friendship and experience presenting together at LMA conferences make for a great working relationship and will deliver a candid, free-wheeling, and fun LMCT discussion of trends in the industry, the opportunities and challenges the pandemic presented, and hopes for the future of legal marketing.

Tune in this Wednesday, August 4th, at 3:00 PM ET on …

LinkedIn: https://lnkd.in/gV3AkmG

Facebook: https://www.facebook.com/155057871244919/posts/4275481702535828/?d=n

YouTube: https://youtube.com/user/katesmedia

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media

Thanks, Wabash College – no matter how old I get, it still feels nice to see a shout out in the alumni magazine.

Catnip cocktails, Robert Mitchum and authentic humanity: today’s Legal Marketing Coffee Talk with Jaffe’s Greg Griffin

FACEBOOK VIDEO: https://fb.watch/5kniObvbzj/

YOUTUBE: https://m.youtube.com/watch?v=qy70GlQjrco&feature=youtu.be

Rob Kates and I had a delightful chat with superstar Greg Griffin of Jaffe. Rob and I also learned our mothers have the same birthday, and we heard from my mom Susie Sexton that apparently Robert Mitchum has been paying her nightly visits. 😳

Greg shared with us the joys of his new role at Jaffe, the importance of authenticity and listening in effective business development, his commitment to volunteering and fitness, and how he gave the Houston mayor a catnip (nee mint) mojito. Missed opportunity: he didn’t bring his adorable pup on camera!

Learn more about Greg and read the Houston Chronicle feature about him (and referenced in today’s show) here: https://www.jaffepr.com/our-team/greg-griffin

Show mentions include: Terry M Isner , Vivian Hood , Melanie Trudeau , Evyan O’Keefe , Amy Verhulst , Gigi Zientek , Jenna Schiappacasse , Heather Morse , Megan McKeon , Nancy Myrland , Gina Furia Rubel (she/her) 🌏 , Laura Toledo , Lindsay Griffiths , Gail Lamarche , Deborah Brightman Farone , Sally Schmidt , Clayton Dodds , Cheryl Bame , Robin Devereux Gerard , Andrew Laver , Tahisha Fugate, MBA [she/her] , Jessica Aries (she/her/hers) , Stacy Monohan Payne, Tom Hanks, Denzel Washington, and Howard the Duck. 🦆

I adore my Clark Hill colleague Emilie Strozier McCarthy. She always knows exactly what I need to hear and/or see … and this image is no exception. I am so happy that serendipity brought us together. She has made me a better human being and professional. We will be friends for life.

#Oscars2021 … an overview in memes

My observations as made on social media throughout this year’s remarkable, warm, muted, inclusive affair.

Thank you, Megan ❤️

Yours truly as a guest on Brenda Meller’s video series Social Media P.I.E. – “Celebrate. Advocate. Reciprocate.” #Superfan #BeARoySexton

Facebook VIDEO: https://fb.watch/3BEXFKi1b7/

YouTube: https://youtu.be/wJES5jcS93g

LinkedIn VIDEO: https://www.linkedin.com/posts/brendameller_linkedinlive-socialmediapie-bearoysexton-activity-6764372643287195648-BweD

Thank you, dear Brenda Meller of Meller Marketing and Social Media P.I.E., for having me on today! We unveiled “C.A.R.” – an acronym I devised about 20 minutes before 🤣 – to help people become #socialmedia superfans. Celebrate. Advocate. Reciprocate. In retrospect, I should add an “E” for “elevate,” because I really do “C.A.R.E.” See what I did there?


In addition we discussed my hair care regimen, the power of silly tshirts, my favorite songs, and the goddesses Deborah Harry and Miley Cyrus.

Find out more about – and purchase! – Brenda’s best selling new book Social Media Pie here.

Shout outs in the show to Susie Sexton, Jay Harrington, Nancy Leyes Myrland, Gina Furia Rubel, Jessica Aries, Renee Branson, Heather Morse-Geller, Susan Ahern, Megan McKeon, Clark Hill Law, Mark Ostach, Kathy Kvasnak, Tina Marie Wohlfield, MiVida Burrus, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Beth Kennedy, and more!

https://www.linkedin.com/pulse/how-make-your-photo-public-when-you-comment-live-videos-meller-

P.S. Today’s chat inspired this blog post from Brenda as well. “Have you noticed that when you’re commenting in a live stream on LinkedIn, your photo is a gray avatar? It may be one of two items in your privacy settings. Here’s how to fix it.”

“Hair care investigator” Mark Ostach, my beloved Leadership Detroit 30 classmate

THIS THURSDAY, February 4th, 3 pm ET! Heather and Jay Harrington with yours truly on Legal Marketing Coffee Talk

Join me and guests Heather and Jay Harrington, founders of Harrington Communications, as we discuss the importance of thought leadership and PR in legal marketing, marrying smart design with good content, and what it took to start their own agency that has turned top professional services firms into titans of industry.

Jay and Heather also have fascinating interests that include Heather’s spectacular art career – Life and Whim – and Jay’s books and publications. We are looking forward to picking the brains of this outstanding duo, and we know it’s a conversation you won’t want to miss.

Join us live on Thursday, February 4th at 3 pm ET. On Facebook: https://www.facebook.com/155057871244919/posts/3747637818653555/?d=n

Legal Marketing Coffee Talk is brought to you by: Jessica Aries’ By Aries and Rob Kates’ Kates Media: Video Production.

Miscellany …

Thanks, Wabash College! I’m a “treasure.” 😉

Original post: https://blog.wabash.edu/alumninews/2021/01/26/roy-sexton-95-appointed-as-treasure-to-the-lma-board-of-directors/

Roy Sexton ’95 has been appointed as treasurer of the 2021 Legal Marketing Association – LMA International (LMA) Board of Directors. LMA represents thousands of legal marketing and business development professionals in 48 U.S. states and 24 countries.

“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” LMA Executive Director Danielle Holland said in a news release.

Sexton, director of marketing at Clark Hill Law, has nearly 20 years of experience in marketing, communications, business development and strategic planning.

He has been heavily involved in the LMA as a regional and international leader and has served on numerous nonprofit boards and committees including the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Arts Institute, EncoreMichigan.com.

“I am honored to serve on the 2021 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” Sexton said in the release. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”

While at Wabash College, Sexton majored in English and theater and was a member of Lambda Chi Alpha and involved with the Wabash Theater, the Bachelor and Student Senate.

Sexton’s LMA appointment became effective January 1, 2021.

Our Clark Hill marketing and business development team has been on quite the journey over the last couple of years. It has been a great growth opportunity and one of the more enriching work experiences of my life. Out of the blue, REDSTARKIM LIMITED Managing Director Kim Tasso wrote about our work, based on a webinar we did six months ago! A lovely surprise!

Original post: https://kimtasso.com/legal-marketing-case-study-clark-hill-redesigns-its-marketing-and-bd-team/

Grateful for our exceptional and supportive leader Susan Ahern and for wonderful and inventive colleagues Megan McKeon , Guinevere Lehman Anderson , Emilie Strozier McCarthy , Shayna McCloskey , Tommy Franz , Dani Carter , Alexandra France , Gloria Pak , Elizabeth C. Jeffries , Stacey Marie , Maureen Denney , Keith Hobbs , Katelynn Schwalm , Alé Simmons , Amy Oldiges , Kimberly Reisman , Leslie Smithson.

From the blog entry’s intro: “In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was ‘Clark Hill redesigns its marketing and BD team’. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing Partners’ Forum Management Excellence Awards.”

SAVE THE DATE! February 11, 12:05 pm ET. Brenda Meller of Meller Marketing and I return to thunderdome! We will discuss what it means to be a superfan and how that can benefit your networking, branding, and marketing efforts. Celebrate, advocate, reciprocate.

More: https://www.mellermarketing.com/upcoming-live-interviews

Legal Marketing Association – Midwest “Your Honor Awards” … hosted by yours truly #lmamkt

<giggle>

WATCH VIDEO: https://fb.watch/2-3FH_lfg5/

ICYMI – LMA Midwest Your Honor Awards were hosted today by yours truly. And only about eight technical snafus this time. 🤣 Thank you, LMA Midwest Region, Maureen Fechter Farr, Liz Highley Boehm, Megan McKeon, Laura Toledo, Rob Kates for the opportunity and for putting up with me.

Original event description: “Let’s celebrate! Please join us on Wednesday, January 13 at 11:30am CST/12:30pm EST to recognize the winners of our 2020 LMA Midwest Your Honor Awards. The virtual program will be live streamed courtesy of Kates Media: Video Production. Hosted by Roy Sexton, LMA International Treasurer and Director of Marketing at Clark Hill PLC, the program will feature video clips and visuals from award winners. What better way to start off 2021 than by showcasing the great work of legal marketers in the Midwest!

“THANK YOU TO OUR SPONSORS: A special thanks to Rothschild Marketing for sponsoring the 2020 Your Honor Awards. Rothschild Marketing solves firms’ promo problems – and puts the fun back in swag! The company produces super cool client gifts and unforgettable events for professional services companies. We also thank Rob Kates of Kates Media, producer of high quality, high value, high ROI video content and live steaming programming for the legal industry, for his role in making the live program possible.”

WATCH VIDEO: https://fb.watch/2-3FH_lfg5/ – ❤️

A series. Titled: “A study in moments of white hot panic when one’s husband turns on the TV and suddenly internet slows to a crawl.” Catchy, huh?

The Other History of the DC Universe … eye-opening, transformative, damning, beautiful, human

Yes, I’m an adult (sort of) who reads (and enjoys) comic books. I’ve always relished the escapist interludes comics frequently provide. But sometimes they are transcendant.

A few times in my life, be they in epic scale (Marv Wolfman’s and George Pérez’ Crisis On Infinite Earths, Brad Meltzer’s and Rags Morales’ Identity Crisis, Grant Morrison’s and Howard Porter’s JLA) or clear-eyed cultural critique (Alan Moore’s and Dave Gibbons’ Watchmen, Art Spiegelman’s Maus, Reggie Hudlin’s and John Romita, Jr.’s Black Panther), the books left me speechless and deeply moved, notably in terms of how metaphorically revelatory these pieces can be about our sometimes joyous, often painful human condition.

Add The Other History of the DC Universe to that storied (pun intended) list. Oscar-winning 12 Years a Slave screenwriter John Ridley pens a compelling, heartrending, corrosive yet loving treatment of the history of the DC Universe from the eyes of heroes of color left in the (literal) margins. Giuseppe Camuncoli and Andrea Cucchi provide gorgeous illustrations that are expansive, exhilarating, and somehow both retro AND forward-leaning.

In the first issue, Jefferson Pierce AKA Black Lightning takes us from 1972 through 1995, juxtaposing “real” world and “DC Comics’ world” events of that era with an incisive point-of-view that is eye-opening, transformative, damning, beautiful, and human. You might never look at Superman the same way again, yet you are even more appreciative of these characters and their ability to reflect our own ever-evolving societal perspectives on equality, fair play, and inclusion. Can’t wait to read the rest.

More on the series here: https://ew.com/books/john-ridley-the-other-history-of-the-dc-universe/

“Once Upon a December” from Anastasia

Want to join me in supporting a good cause? For my birthday this month (December 28 to be exact!), I’m raising money for Ronald McDonald House Charities Ann Arbor and your contribution will make an impact, whether you donate $5 or $500. Just click donate on this fundraising page: https://lnkd.in/eQ_NVZD

I’m a proud board member and have seen firsthand how every little bit helps. This little fundraiser is nearing the two thousand dollar mark because of wonderful support from kind and generous friends like you!

“Winter” (Tori Amos)

Thanks to our donors-to-date: Beth Kennedy, Greg Griffin, Terry Branoff, Paola Armeni, Chris Sheeren, Aaron Bebee, Rachel Shields Williams, Megan McKeon, Morgan Leigh Horvitz, Monica Phillips, Dianne Rychlewski, Kristen Bateman Leis, Becky Felix, Anna Ostrander, Eric Walkuski, Donna Ballantyne, Christine N. Harris, Jennifer Munsayac, Barry Solomon, Kate Meltzer, Laurin Hawkins, Connie Harris, Cynthia Voth, Tina Paraventi, Amy Oldiges, Tammy Gales Mangan, Kelly MacKinnon, Sally Feldman, Petrea Schumacher, Brook Weeks Redmond, and Sarah Gallagher. Love you ❤️

Thank you for your support.

#KeepingFamiliesClose

“Swee’Pea’s Lullaby” from Popeye

Legal Marketing Coffee Talk is back Monday with host Roy Sexton (ME!), Director of Marketing at Clark Hill, and guest Stephanie D. Preston, PhD and professor of psychology at the University of Michigan. Dr. Preston examines how the brain evolved to use emotions to influence decisions across species, particularly in interpersonal and investment contexts.

How does this apply to legal marketing!?

Well, Dr. Preston focuses her attention on our desires and how our neural processes that originally evolved to guide mammals toward resources that are necessary but scarce may mislead us in our current modern conditions of material abundance. In other words, she will help us understand how our brains work. She will also explain to us the interesting connection between marketing and psychology and how their connection has led to overconsumption in some areas.

Tune in Monday, December 7th at 2:00 PM ET Live on https://www.facebook.com/KatesMedia/.

Legal Marketing Coffee Talk is brought to you by By Aries and Kates Media.

Open Book Theatre’s incisive, ingenious iPoppy + #LMA20 … it’s a wrap (yet so energizing!)

Thank you to Krista Schafer Ewbank and Open Book Theatre Company for continuing to find innovative, fun, and provocative ways to deliver theatre to our community in these dark days. iPoppy is by turns riotous, satirical, poignant, incisive, but always engaging. A one-woman ten minute show delivered 1:1 to each audience member via the quarantine-ubiquitous #Zoom, iPoppy is a frothy yet searing indictment of our present “culture,” one that wallpapers over socioeconomic inequities, familial trauma, rampant materialism, and the corrosive intersection of racism and sexism with a relentless and soul-crushing press of social media self-promotion and digital deception. iPoppy packs a wallop in its brisk and breezy ten minute run-time. Give it a go, and support local theatre.

“Check out some clips from iPoppy, along with some quotes from audience members. Sign up for your own 10 minute, live performance of this original piece! Written by M.X. Sotero. Directed by Topher Payne. Featuring Marcela Gazaro.”

Preview clip: https://www.facebook.com/699433083431924/posts/4543148755726985/?vh=e&extid=0&d=n

Tickets: http://openbooktheatrecompany.net/one-to-one-virtual-theatre/

This year’s Legal Marketing Association annual conference was a virtual affair, and it was just as vibrant and engaging (if not more so) than our in-person meetings. I’m happily energized AND utterly exhausted. I’m one proud international board member tonight! Below are some highlights …

Enjoy this #lma20 chat with the ever-charming Ashraf Lakhani, Matt Parfitt, and Rob Kates! We discuss their conference sessions (general counsel interviews and email marketing trends respectively), the finer points of long-distance chess, the importance of family, quarantine basketball, and outback policemen!

VIEW VIDEO HERE: https://www.facebook.com/KatesMedia/videos/929010134294388/?vh=e&extid=0&d=n

Yes, there is singing. Dave Matthews, in fact. And a shiny gold jacket. ⭐️ Rob Kates, Meghan Frank from Lexis Nexis, and yours truly with fab host Michelle Friends talk #lma20 🥰

VIEW VIDEO HERE: https://www.facebook.com/KatesMedia/videos/345659206511172/?vh=e&extid=0

Enjoy this final “coffee talk” of #lma20 with yours truly, Rob Kates, Joe Przybyla, Amy Payton Verhulst! We talk about the amazing discoveries of this year’s conference, the wonders of Introhive, what makes a great Legal Marketing Association leader, children’s art, online car shopping, and frosty treat rewards.

Yes, one more song – that I barely make it through without crying. One of my mom Susie Sexton’s favorites from “On the Town” and a fitting tribute to this incredible week. Kudos to conference chairs Kristen Bateman and Jon Mattson and the conference committee and support team (including Kristy Perkins, Malaika Palmer, Christina Abes) as well as rock star president Jill Mason Huse for their truly remarkable work.

Thanks to the SmithBucklin team, including Danielle Holland , Holly Amatangelo , JenaShay Russell , Ashley Stenger , Kimberly McBride , Kat Seiffert , Kristin Frankiewicz, Alexia Malamis for all of the ongoing support.

Thanks to all of the guest hosts and guests this week who made this show such a special addition! Shout outs during the show to Carman Janenne Akins, Jim Jarrell, Megan McKeon, Vanessa Vines Petrea, Jessica Jaramillo, Tahisha Fugate, Andrew Laver, Jessica Aries, Brenda Plowman, Stefanie Marrone, Jennifer Petrone Dezso, Tanya Riggan, Nikki Girard Sherrill, Michelle Friends, Kelly MacKinnon, Christine Mitchell Harris, Patrick Fuller, Gina Rubel, and more!

Lord, this was a neat week!

VIEW VIDEO HERE: https://www.facebook.com/LegalMarketingAssociation/videos/347783449831325/?vh=e&extid=0&d=n

LOVING these stats from now-legendary #lma20!

5 days of crucial content
1 excellent keynote speaker named Baratunde Thurston
1 new hashtag #LMACitizen inspired by #HowToCitizen
140+ speakers
40+ interactive live sessions
3+ hours of 1:1 attendee networking sessions
5 engaging virtual social events
17 countries and 43 states represented
45+ sponsoring organizations
1200+ legal marketing professionals
10 costume changes (MY contribution 🤣)
Too many “skills” to count

Read more: http://view.exacttarget.com/?qs=9be0d726adac2acc771141161d225ef964e0067928f9a4660847b8f66ff4b7921605091cc412d0fd7821fa4d731e442c2583b46ff6dd4b65a54d7607a01428d2eac6e4ae282ba9dc5ba1b9a0c148ac560c3592cae46130d6

LMA20 tribute to the ever-delightful Patrick Fuller … this will only mean something to the people who watched the comedy night event with Last Comic Standing winner and celebrity comedian John Heffron. To the rest of you, I’m sorry … not sorry. 🤣 I generally hate inside jokes. But I can’t resist this one. #skills!
Some final thoughts on #lma20
A closing song – “Some Other Time” from the musical “On The Town”
Smart sartorial choices of #lma20 … “The first but not the last.” Kamala Harris