Tag Archives: Dominic ayres

Cybersecurity isn’t a tech problem, but a people one: Fortress SRM’s Peter Cavrell and Chuck Mackey on Legal Marketing Coffee Talk

3 March 2022

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Rob (“Guy Fawkes”) and I had such a great and informative chat today on cybersecurity with Fortress SRM’s Peter Cavrell and Chuck Mackey. A timely topic for sure.

Thank you also to Richard Levick who joined us for the show opening to salute legendary Michael O’Horo, who will be so deeply missed. We discussed Mike’s candor, heart, authenticity, leadership, and … Porsche-buying negotiation skills, among other things. ❤️

Facebook: https://fb.watch/bxjbv1glyU/

LinkedIn: https://www.linkedin.com/posts/kates-media_legalmarketingcoffeetalk-legalmarketing-lmct-activity-6904171292271226880-0WAI

YouTube: https://www.youtube.com/watch?v=RMfkgcReb08

Shout outs during the show to Denise Zdena Pouza, Timothy Corcoran, Mark T Greene, Kimberly Bell Schultheis, Patrick Fuller, Deborah Farone, Amy Payton Verhulst, Gail Porter Lamarche, Dianne Rychlewski, Don Sexton, Susie Sexton, V For Vendetta, and Phyllis Diller.

The conversation with Peter and Chuck dives into the risks and opportunities for lawyers (and consultants) to help their clients map processes, policies, and rules to anticipate, avoid, and mitigate risk. Cybersecurity isn’t a tech problem, but a people one.

We discuss how bad actors avail themselves of human weakness, and talk about the importance of table top exercises to increase agility in one’s organization. We cover how legal marketers and business development professionals can frame their firms’ messages on this topic and help keep their firms safe in a digital landscape. And the essential role of crisis communications, public relations, and media relations.

EmpoweredWomen2022

Join us on June 2nd from 8:30 am to 5:30 pm CT at The Chicago Athletic Association.

Registration and networking breakfast, welcome by event producer Susan Freeman [she/her] 🗣, opening remarks by Joel Stern, Esq., a word about Dress for Success Worldwide by Natalie Altonia Borneo, morning keynote by Michelle Wimes (she, her, hers), Esq., luncheon keynote by Wendy Doyle, closing remarks by #EWE Committee Chair Joni Wickham & Mayor Sylvester “Sly” James, Jr., and TED-style talks throughout the day by the many remarkable women seen below and the event emcee, Roy Sexton.

The event will be followed by an on-site networking cocktail reception!

Sponsor and/or register today:
https://lnkd.in/ggZX2BvD

Thank you, E.J. 🙌🎭❤️

Thank you, PSMG, for including my piece on personal commitment to proper board governance … PLUS this Thursday on Legal Marketing Coffee Talk, we discuss cybersecurity and legal marketing with Fortress SRM’s Peter Cavrell and Chuck Mackey … #lmamkt

2 March 2022

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Thank you, Gail Jaffa, David Leck, and PSMG, for including my piece on personal commitment to proper board governance in the spring issue of Centrum Magazine! I’m deeply honored!

“Serving on, or aspiring to serve on, a board requires more than just an eye for governance, propriety, and fiduciary responsibility, it requires the type of innovative approach we should be applying elsewhere in life. Clark Hill Law’s Roy Sexton has some tips – including tackling those governance wonks.”

Read here: https://dh-design.foleon.com/e-doc/centrum-spring-2022/tech-innovation-clark-hill/ … plus, my dear pals Pamela Cone and Dominic Ayres are also featured in this issue!

Excerpt: “Remember that, particularly if you are in a volunteer board role, everyone is taking energy away from their families and personal needs because of their commitment (and, yes, probably to feed a bit of ego too). In the end, you are only as good as the heart, wit, and dedication you bring to this activity. Honour these duties, absorb them into your DNA, and keep a healthy perspective (and sense of humour) about it all.”

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Looking forward to chatting with Fortress SRM’s Peter Cavrell and Chuck Mackey later this week on Legal Marketing Coffee Talk, brought to you by Kates Media and By Aries.

Show description: This week our guests are VP of Business Development and Marketing Peter Cavrell and Security Principal (and self-titled “Cybersecurity Provocateur”) Chuck Mackey from Cyber Security firm Fortress. They’ll be joining host Roy Sexton This Thursday, March 3rd at 3 pm ET.

Facebook: https://www.facebook.com/155057871244919/posts/4976468322437159/

LinkedIn: https://www.linkedin.com/posts/kates-media_legalmarketingcoffeetalk-legalmarketing-lmct-activity-6904171292271226880-0WAI

YouTube: https://www.youtube.com/watch?v=RMfkgcReb08

This promises to be an informative and free-wheeling and, yes, fun deep dive into the world of cybersecurity and risk management. Chuck and Peter will help our legal marketing audience on two levels: promoting law firms’ work in this ever-growing space but also highlighting opportunities and challenges and risks facing marketers as they leverage digital channels.

About Fortress: “We help companies plan, prevent, protect, and respond to unforeseen events like cyberattacks. Comprised of a team of top cybersecurity experts, we help organizations fortify their systems to ensure operational continuity. We also step in to provide critical response services when a business disruption event occurs.”

Learn more here: http://www.fortresssrm.com

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

“Show up every day and keep moving forward, my friends!” – Heather Reid, Carolyn Manning, and Dominic Ayres on Legal Marketing Coffee Talk #lmamkt

4 February 2022

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On Facebook: https://fb.watch/aYr3Z5UVcC/

LinkedIn: https://www.linkedin.com/posts/robkates_legalmarketingcoffeetalk-legalmarketing-lmct-activity-6894074900764852224-5Ydl

YouTube: https://youtu.be/MmIBKvvbl9E

“Show up every day and keep moving forward, my friends!” – Heather Reid. And indeed she and Carolyn Manning and Dominic Ayres did today on Legal Marketing Coffee Talk with Rob Kates and yours truly! There may have also been appearances by Cher, Elvis, Britney Spears, Homer Simpson, a blue cow, Baby Yoda, and Mr. Ed. 🙌

Mostly we had a warm, substantive, candid, joy-filled, inclusive chat about culture and communications and (to swipe the title of Dominic’s fab new book) “How to Advance Your Career in Professional Services Marketing: Be More Purposeful and Strategic with Your Career Direction.” (Which you can order … right here: https://www.amazon.com/dp/B09PLR7322/ref=cm_sw_r_cp_api_glt_7AW38R2HCE6Y2CKBZQWH.)

Along the way, we talked about the Legal Marketing Association – LMA International’s fab #LMA22 conference this March in Las Vegas, tiny dogs who don’t like snowmaggedon, failed guitar lessons, creative heirloom family quilt displays (thank you again, Shoppopdisplays!), the rogue habits of grooms and their wedding registries, and more!

Thanks to these viewers for the love, support, and engagement today: James Barclay, Amy Payton Verhulst, Tahisha Fugate, Nancy Leyes Myrland, Marcia Delgadillo, Don Sexton, Rich Bracken, Gail Porter Lamarche, Jay Linder, and Susan Hunt – with shout outs in the show to Susie Sexton, Heather Morse-Geller, Deborah Farone, Jessica Aries, Laura Toledo, and more.

Dominic Ayres, Carolyn Manning, and Heather Reid with yours truly on this week’s Legal Marketing Coffee Talk, Thursday at 3 pm ET – #lmamkt

31 January 2022

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Legal Marketing Coffee Talk is back this Thursday for a very special, jam-packed episode.

Roy Sexton has a guest co-host, Dominic Ayres, Senior Client Development Manager (Industrials Sector) at Eversheds. Roy and Dominic will be joined by Carolyn Manning, Chief Marketing & Business Development Officer at Mintz, and Heather Reid, Chief Business Development and Marketing Officer at Miles & Stockbridge P.C.

Ayres just published his book How to Advance Your Career in Professional Services Marketing: Be More Purposeful and Strategic with Your Career Direction, which includes contributions from Carolyn, Heather, and Roy.

This week’s show will feature a spirited discussion around career progression, their unique journeys, and how others can chart their career paths in this industry.

You don’t want to miss this one. Join us Thursday, February 3rd at 3 PM ET …

On Facebook: https://www.facebook.com/155057871244919/posts/4889054787845180/?d=n

LinkedIn: https://www.linkedin.com/posts/robkates_legalmarketingcoffeetalk-legalmarketing-lmct-activity-6894074900764852224-5Ydl

YouTube: https://youtu.be/MmIBKvvbl9E

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media: Video Production.

This book is essential reading at any stage of one’s career. Consummately researched yet accessibly written, the book is chock full of actionable advice, presented in an accessible and entertaining fashion. It’s a breezy yet informative read, peppered with pop culture bon mots illustrative of Dominic’s varied interests.

Given the moment in which we are all living, this book presents a helpful, at times provocative career roadmap. A bit of self-reflection is good for the soul, and Dominic has assembled a powerful array of well-informed voices (including his own) to help the reader on that journey.

Loved this passage from Dominic on “going beyond support” – noting that in all other industries the marketing team is naturally seen as a key strategic revenue driver without question.
From yours truly
From Carolyn (above) and Heather (below) – I loved the pragmatic and resourceful guidance they provided around the necessity of repurposing and reinvention and around making inroads through “small consistent daily actions.”

Eversheds Sutherland’s Dominic Ayres with Rob Kates and yours truly on Legal Marketing Coffee Talk

1 April 2021

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FACEBOOK VIDEO: https://fb.watch/4C9THLrfGN/

YOUTUBE: https://youtu.be/O4QKfSWdxDQ

Rob’s original doggo Oliver –
April 1 was his “gotcha day”

Eversheds Sutherland’s Dominic Ayres – as well as my precious mom Susie Sexton! – joined us to chat today about business development and client engagement in this new age.

We had a rich and robust conversation about the power of client teams, bringing humanity into your conversations with clients, anticipating their needs through empathy, being aware of social issues and expectations, the importance of diversity and inclusion in those conversations, and proper data and reporting being essential to the process.

Shout outs in the show to Brenda Pontiff, Timothy Corcoran, Mari Hutchinson, Don Sexton, Stefanie Marrone, Nancy Slome, Joe Biden, trains, Star Wars, beloved dogs, kids, Legal Marketing Association – LMA International, and Greatest Showman.

Enjoy!

Show description: This week our guest on Legal Marketing Coffee Talk is Dominic Ayres, the Senior Client Development Manager – Industrials Sector at Eversheds Sutherland. He and Roy Sexton will discuss the approaches Dominic and Eversheds have taken to supercharge client development in these quarantine days. Dominic will address Eversheds’ Global KAM with its greater focus on protecting and investing resources in a smaller set of clients.

Dominic and Roy will also talk about developing content with which clients actually want to engage, getting closer to the clients in ways meaningful to them, firms becoming more than just “external lawyers” but connected advisors, and the rapidly evolving value and roles of Business Development and Marketing professionals in those processes.

They may also talk about what it’s like to work from home with three little ones in England during this pandemic, Dominic’s love of Star Wars and superheroes, building a home gym in one’s garage, and playing Greatest Showman dress-up with one’s children.

Dominic’s closet

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.