Tag Archives: Legal Marketing Association – LMA International

LawBiz Podcast’s Gary Mitchell and I discuss authenticity, brand (professional and personal), law firm positioning, random acts of #singing, sartorial splendor, community involvement, and #dogs on #linkedin … #lmamkt #lma23

9 November 2023

Leave a comment

Thank you, Gary Mitchell and Answering Legal! I really love the conversation we were able to have here about authenticity, brand (professional and personal), law firm positioning, random acts of #singing, sartorial splendor, community involvement, and #dogs on #linkedin. Love you, brother!

Episode 10 of The LawBiz Podcast™ With Gary Mitchell is now available!

Roy Sexton, the 2023 Legal Marketing Association International President and Director of Marketing at Clark Hill Law, joins the show to discuss creating the type of culture your clients are interested in, how lawyers should go about connecting with people and much more!

Check it out here: https://www.youtube.com/watch?v=Zs3gDAatQLU

Shout outs to Legal Marketing Association – LMA International, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Jay Harrington, John Mola, Gabby Confer, Lori Mola Compagner, Adopt A Pet of Fenton, Michigan, Dale Ross, Megan McKeon, Susan Ahern, Athena Dion.

Glittering unicorns: Expert Webcast’s “CMO Toe-to-Toe” with host Joseph Panetta and guest yours truly #lma23 #lmamkt

22 August 2023

4 Comments

Thank you, Joseph Panetta and Anna Spektor at Expert Webcast for this opportunity to talk about authenticity, branding, marketing (legal or otherwise), and community. This conversation Friday afternoon sent me into the weekend on Cloud 9. Such a joy to be able to share stories with a friend I love and admire. Joseph, you are THE consummate host – prepared, warm, accessible, kind. Such a welcoming environment. Thank you.

VIEW HERE: https://expertwebcast.vhx.tv/videos/cmo-toe-to-toe-with-roy-sexton-clark-hill

“Roy Sexton, Legal Marketing Association President and Clark Hill Law Head of Marketing, gets up close and personal on our CMO Toe-to-Toe with Joseph Panetta, sharing his non-traditional start in legal marketing; his very personal approach and process for working with partners and teams; and the background on his epic LMA Annual keynote address.”

Shout outs during the show include: Alycia Sutor, Brenda Meller 🥧, Inforum, Alexandra France, Kate Harry Shipham, David Ackert, Athena Dion, Laura Gassner Otting, Rob Kates, Jennifer Weigand, Lisa M. Kamen, Danielle Gorash Holland, Megan McKeon, Susie Sexton, Don Sexton, Jonathan Fitzgarrald, Mary Ann Hastings, Holly Amatangelo, Jennifer Dezso, Lee Watts, Kaitlin Heininger, Edna Duncan, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Managing Partners’ Forum, Wabash College, The Ohio State University, Deloitte, University of Michigan-Flint, UM-Flint School of Management, glittering #unicorns, Lady Gaga, The Flash, the movie Michael, Oprah Winfrey, George Orwell, Andy Warhol, Kurt Vonnegut, Madonna, Taylor Swift, Madonna, Janet Jackson, Beyonce, Jennifer Lopez, Stephen Sondheim, Barbie, Florida, DEI, LGBTQIA, The Birdcage, Jack LaLane, BornThisWay, Hudson, dogs, branding, authenticity, marketing, legal marketing.

✨

Thank you, Crain’s Detroit! You are well-represented in our dining room!

20 May 2023

1 Comment

A dear friend gave me great advice yesterday. We don’t have to give our trophies back. What she meant by that was that we don’t have to feel some need to repay recognition by pursuing the next great thing. She also suggested we don’t have to carry our trophies around with us everywhere we go (literally or figuratively) as that can burden us and prevent us from seeing/grabbing the next opportunity right in our midst.

That’s why these babies are going in the dining room. Lol. Because why not? Thank you, Crain’s Detroit Business, for both of these wonderful recognitions over the past couple of years. Really means the world to me. Back in my 20s, reading the print edition religiously, and studying lists like this, I wondered if one day I might be on one, let alone two! So thank you.

Thanks again to the organizations that allow me to be my best authentic self and contribute in ways that Crain’s deemed worthy of recognition: Clark Hill Law, Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, and Legal Marketing Association – LMA International. Grateful for the opportunity to serve and create. Thank you, Tanner Friedman’s Joel K. Epstein and Matt Friedman and colleague Leslie Smithson for deftly helping navigate the submissions processes.

Finally, lest you think I am not humble enough, Hudson is duly unimpressed. He is far more interested in the sprinkler guy tromping around in his beloved yard this afternoon. It has NOT been a quiet Saturday! I think he believes he’s a ferocious lion – but his “roar” is more like the incessant rat-a-tat of a cap gun. Woof!

Tara Alexandra Kachaturoff and I chat about all things legal marketing on the Michigan Entrepreneur tv show … #lmamkt

7 September 2022

4 Comments

Thank you, Tara Alexandra Kachaturoff for having me on Michigan Entrepreneur as your guest. You can watch the recording here: https://www.youtube.com/watch?v=q5RuJFyMXkE

We speak at length about Clark Hill Law, Legal Marketing Association – LMA International, legal marketing , social media , digital marketing , lawyers, thought leadership, media relations, podcasts, technology, and trends.

Shout outs abound, including Wabash College, Deloitte, The Ohio State University, UM-Flint School of Management, Trott Law, Kerr Russell, Beaumont Health, JD Supra, Tanner Friedman, Mary Zatina, Susan Ahern, Megan McKeon, Alex France, Joel Epstein, Dave Trott, Robert Hoban, Sander Zagzebski, and …. cannabis.

Thank you to Carrie LeZotte and Steve Rota as well for their exceptional work on the production of this show.

Special thank you to Tanner Friedman’s Joel Epstein for arranging this fun opportunity. Joel, you are such a rock star and we all love working with you and are grateful for your hustle and your heart. Tara and I are both in the Joel fan club for sure!

Legal marketing, the arts, and more: Christopher Johnson interviews yours truly + I’m officially official as LMA prez elect!

21 September 2021

2 Comments

Facebook Video: https://www.facebook.com/CalmClearCommunications/videos/554077525808992/

LinkedIn Video: https://www.linkedin.com/posts/cgjohnson_legal-marketing-the-arts-and-more-activity-6843966424755576832-8×1-

YouTube: https://www.youtube.com/attribution_link?a=Ri3c8mhTSebquYtm&u=/watch%3Fv%3DSk4tfEslEhs%26feature%3Dem-lbrm

I had a ball chatting with Christopher Johnson today. Thank you, Brenda Meller of Meller Marketing 🥧, for connecting us. Terry Bean, if your ears were burning, watch. 🤣 We chatted about the power of family, great parenting, the arts, human connection, narrative power of marketing, trends in digital, Britney Spears headsets, and so much more. Enjoy!

Mentions include Don Sexton, Susie Sexton, John Mola, Clark Hill Law, Legal Marketing Association – LMA International, Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, and more!

I’m officially official and deeply honored to be “ratified” as LMA’s 2022 prez-elect and 2023 president!

Eversheds Sutherland’s Dominic Ayres with Rob Kates and yours truly on Legal Marketing Coffee Talk

1 April 2021

9 Comments

FACEBOOK VIDEO: https://fb.watch/4C9THLrfGN/

YOUTUBE: https://youtu.be/O4QKfSWdxDQ

Rob’s original doggo Oliver –
April 1 was his “gotcha day”

Eversheds Sutherland’s Dominic Ayres – as well as my precious mom Susie Sexton! – joined us to chat today about business development and client engagement in this new age.

We had a rich and robust conversation about the power of client teams, bringing humanity into your conversations with clients, anticipating their needs through empathy, being aware of social issues and expectations, the importance of diversity and inclusion in those conversations, and proper data and reporting being essential to the process.

Shout outs in the show to Brenda Pontiff, Timothy Corcoran, Mari Hutchinson, Don Sexton, Stefanie Marrone, Nancy Slome, Joe Biden, trains, Star Wars, beloved dogs, kids, Legal Marketing Association – LMA International, and Greatest Showman.

Enjoy!

Show description: This week our guest on Legal Marketing Coffee Talk is Dominic Ayres, the Senior Client Development Manager – Industrials Sector at Eversheds Sutherland. He and Roy Sexton will discuss the approaches Dominic and Eversheds have taken to supercharge client development in these quarantine days. Dominic will address Eversheds’ Global KAM with its greater focus on protecting and investing resources in a smaller set of clients.

Dominic and Roy will also talk about developing content with which clients actually want to engage, getting closer to the clients in ways meaningful to them, firms becoming more than just “external lawyers” but connected advisors, and the rapidly evolving value and roles of Business Development and Marketing professionals in those processes.

They may also talk about what it’s like to work from home with three little ones in England during this pandemic, Dominic’s love of Star Wars and superheroes, building a home gym in one’s garage, and playing Greatest Showman dress-up with one’s children.

Dominic’s closet

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

Yours truly as a guest on Brenda Meller’s video series Social Media P.I.E. – “Celebrate. Advocate. Reciprocate.” #Superfan #BeARoySexton

11 February 2021

4 Comments

Facebook VIDEO: https://fb.watch/3BEXFKi1b7/

YouTube: https://youtu.be/wJES5jcS93g

LinkedIn VIDEO: https://www.linkedin.com/posts/brendameller_linkedinlive-socialmediapie-bearoysexton-activity-6764372643287195648-BweD

Thank you, dear Brenda Meller of Meller Marketing and Social Media P.I.E., for having me on today! We unveiled “C.A.R.” – an acronym I devised about 20 minutes before 🤣 – to help people become #socialmedia superfans. Celebrate. Advocate. Reciprocate. In retrospect, I should add an “E” for “elevate,” because I really do “C.A.R.E.” See what I did there?


In addition we discussed my hair care regimen, the power of silly tshirts, my favorite songs, and the goddesses Deborah Harry and Miley Cyrus.

Find out more about – and purchase! – Brenda’s best selling new book Social Media Pie here.

Shout outs in the show to Susie Sexton, Jay Harrington, Nancy Leyes Myrland, Gina Furia Rubel, Jessica Aries, Renee Branson, Heather Morse-Geller, Susan Ahern, Megan McKeon, Clark Hill Law, Mark Ostach, Kathy Kvasnak, Tina Marie Wohlfield, MiVida Burrus, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Beth Kennedy, and more!

https://www.linkedin.com/pulse/how-make-your-photo-public-when-you-comment-live-videos-meller-

P.S. Today’s chat inspired this blog post from Brenda as well. “Have you noticed that when you’re commenting in a live stream on LinkedIn, your photo is a gray avatar? It may be one of two items in your privacy settings. Here’s how to fix it.”

“Hair care investigator” Mark Ostach, my beloved Leadership Detroit 30 classmate