Tag Archives: Nicky ocuna acana

Thank you, Simon P Marshall, Charlotte Takács, and Pinnacle for including my thoughts in this fab report “How Winners Win.” #lmamkt

23 May 2022

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Thank you, Simon P Marshall, Charlotte Takács, and Pinnacle for including my thoughts in this fab report “How Winners Win.”

You can get your copy here: https://www.pinnacle-oa.com/pitch-management-report-2022/

EXCERPT: “Human interest is key to understanding the buyer, yet as Roy Sexton of Clark Hill Law believes, the journey is a two-way process. Buyers are increasingly interested in the firm’s culture and each person’s passion for individual causes. Putting himself in the client’s shoes, Sexton expands on this sentiment, ‘I see what your pitch materials look like, but what kind of people are you and do you care about the environment and your community, diversity and equity? They want to know that you’re decent human beings, on top of the fact that you’re a good lawyer. You should provide an authentic performance and tell people that you’re doing things that show your passions.’”

Charlotte writes, “Leading U.S. law firms are looking at pitching in an increasingly wider context and use automation and analytics to free up time to understand the buyer journey and bring more personality to pitches. Months of work is paying off today as we release Pinnacle’s review of ‘How Winners Win’ in North American law firms. It’s different. It’s inspiring. It’s insightful. It’s a glimpse into what firms, who are ahead of the curve do. Reading it, will be 20 minutes well (very well) spent.

“As always, getting ahead is only possible with a community wanting to do bigger and better – with people who will lead from the front, empower others through the benefit of knowledge and see the value of sharing. … Read, share, pass on to a colleague with as much love as I do and if you can spare 15 minutes to let me know what you thought about it, please drop me an email on charlotte.takacs@pinnacle-oa.com!”

“When clients see a rich culture, they want to work with us. And talent wants to come work here.” Thank you, ALA, for allowing me to contribute to the article “Are Your Internal Communications Up to Par?” #lmamkt

20 May 2022

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Thank you, Paula Tsurutani and Association of Legal Administrators (ALA), for including my humble thoughts in this important piece on the essential need for solid internal #communications. Honored to be here alongside luminaries and friends like Jaffe’s Terry Isner, Davis Wright Tremaine LLP’s Sean Gibson, Builden Partners’ Jocelyn Brumbaugh, Blank Rome LLP’s Frank Spadafino.

Read here: https://www.legalmanagement.org/2022/may/features/are-your-internal-communications-up-to-par

EXCERPT: “It was always important for us to facilitate and step back so our leaders’ and colleagues’ voices could be heard — both to inform and to unify,” says Roy E. Sexton, Director of Marketing at Clark Hill Law. “Our chief executive officer John Hensien started a monthly newsletter; our chief human resources officer Kathleen Sullivan worked with her team and the marketing team to increase storytelling about diversity, equity and inclusion (DEI) concerns; and our chief operating officer Phil Ross started a weekly update to provide guidance on the evolving standards and mandates to keep everyone engaged and informed.”

Hearing from top management helped drive more cohesion, revealed a greater sense of humanity and led to increased institutional awareness and pride about the firm’s people and work.

As more employees work remotely or reduce their face time in offices, using a strategic mix of internal communications tools can help raise morale, connect people and projects, and launch efforts that can elevate social impact initiatives or new business opportunities. …

Sexton agrees. “Collaborating with marketing, leveraging great internal stories, whether on a firm intranet or on social media, can create mutual lift.” …

Increasingly, the line between internal and external communication has blurred, especially with the rise of social media and podcasting. Clark Hill saw an explosive growth in podcasts, which mutually advanced employee engagement and business development.

“Everything we are pushing out externally also benefits the internal,” says Sexton. “We released 80 podcast episodes across an array of subjects, and our hosts used these opportunities to engage with Clark Hill colleagues, clients and prospects. When clients see a rich culture, they want to work with us. And talent wants to come work here.”

“Marketing Dynamics: Lawyers and Marketers in Unison” – Whiteboard Geeks invite me to their “Digital Marketing Master” podcast … #lmamkt

20 May 2022

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Thank you, Luis Gonzalez and Whiteboard Geeks, for having me as a guest on your “Digital Marketing Master” podcast!

“Marketing Dynamics: Lawyers and Marketers in Unison … In this episode of the Digital Marketing Master podcast, Roy Sexton speaks acutely on the interactions between lawyers and legal marketing teams on the forefront of his work at Clark Hill Law.”

We’ll always have elevators … Richard Levick invites me on his podcast “In House Warrior: A Daily Broadcast in Courageous Leadership” #lmamkt

18 May 2022

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Legal Marketing With Roy Sexton, Director of Marketing at Clark Hill

Thank you, Richard Levick and LEVICK, for this opportunity. I enjoyed our conversation mightily. (We’ll always have elevators. 😉)

“Legal Marketing Association – LMA International President-Elect, Roy Sexton, who leads Clark Hill Law’s marketing, branding and communications efforts speaks with host Richard Levick of LEVICK about law firm marketing, the challenges and evolution of the profession and his own story in a deeply personal and joyous program which has as many laughs as important marketing lessons. Listen here…”

“If you’re in the moment and of service to people, it’s going to work out.” Thank you, Ambition UK for inviting me to join your “Leaders with Ambition” podcast

17 May 2022

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Thank you again, Nicky Acuna Ocana and Ambition UK! You made me feel like a rock star. What a wonderful organization you have!

Read/listen here: https://www.ambition.co.uk/blog/2022/05/leaders-with-ambition-roy-sexton

“Have you ever felt self-conscious at a networking event? For Roy Sexton, it has been a journey from standing awkwardly at his first Legal Marketing Association – LMA International conference some years back to now being the organisation’s President-elect.

“In this episode of Leaders with Ambition, Nicky elicits fascinating insights from this dynamic marketing professional whose unique path to leadership within the legal services sector was paved by hard-won wisdom and empathy.

“As Director of Marketing at Clark Hill Law, Roy always operates with authenticity in mind. Whether as boss, mentor or colleague, he makes a point of always bringing his authentic self – which includes a sense of humour, self-deprecation and willingness to speak his mind.

“While some of these skills came organically – through Roy’s theatre background and upbringing – he also notes the influence that early leadership training has had on him, as well as the networking abilities he cultivated while studying for his MBA and during his career.

“In this episode, Roy shares his career highs as well as challenges both past and heading into his term presiding over the Legal Marketing Association. We get a glimpse into his professional experience as well as thought-provoking views on the nuances of diversity, equality and inclusion. From how to overcome Imposter Syndrome to how the pandemic has affected law firm culture to the fine line between confidence and arrogance, this jam-packed hour of conversation will leave you with interesting insights and helpful advice.”