Thank you, Simon P Marshall, Charlotte Takács, and Pinnacle for including my thoughts in this fab report “How Winners Win.” #lmamkt

Thank you, Simon P Marshall, Charlotte Takács, and Pinnacle for including my thoughts in this fab report “How Winners Win.”

You can get your copy here: https://www.pinnacle-oa.com/pitch-management-report-2022/

EXCERPT: “Human interest is key to understanding the buyer, yet as Roy Sexton of Clark Hill Law believes, the journey is a two-way process. Buyers are increasingly interested in the firm’s culture and each person’s passion for individual causes. Putting himself in the client’s shoes, Sexton expands on this sentiment, ‘I see what your pitch materials look like, but what kind of people are you and do you care about the environment and your community, diversity and equity? They want to know that you’re decent human beings, on top of the fact that you’re a good lawyer. You should provide an authentic performance and tell people that you’re doing things that show your passions.’”

Charlotte writes, “Leading U.S. law firms are looking at pitching in an increasingly wider context and use automation and analytics to free up time to understand the buyer journey and bring more personality to pitches. Months of work is paying off today as we release Pinnacle’s review of ‘How Winners Win’ in North American law firms. It’s different. It’s inspiring. It’s insightful. It’s a glimpse into what firms, who are ahead of the curve do. Reading it, will be 20 minutes well (very well) spent.

“As always, getting ahead is only possible with a community wanting to do bigger and better – with people who will lead from the front, empower others through the benefit of knowledge and see the value of sharing. … Read, share, pass on to a colleague with as much love as I do and if you can spare 15 minutes to let me know what you thought about it, please drop me an email on charlotte.takacs@pinnacle-oa.com!”

“The inspiration to do more than just law” – Pinnacle’s Tim Kenney interviews yours truly

Thank you, Tim Kenney and Pinnacle! I thoroughly enjoyed our chat, and I am so honored by this piece: https://www.pinnacle-oa.com/the-inspiration-to-do-more-than-just-law-roy-sexton/https://www.pinnacle-oa.com/the-inspiration-to-do-more-than-just-law-roy-sexton/

Grateful for the opportunity to discuss organizations I love like Clark Hill Law, Legal Marketing Association – LMA International, Ronald McDonald House Charities Ann Arbor, and Mosaic Youth Theatre of Detroit. And I want to frame this intro you wrote! 🙌

“When I picture the sort of person who would be heading up marketing for a law firm like Clark Hill, Roy Sexton wasn’t who I had in mind. But I’ll be totally honest: I’m glad.

“After nearly 20 years of experience in marketing, communications, and business development Roy has risen to the top of his game and now sits as President-Elect of the LMA for 2022. An impressive feat for sure, but what really draws me in is his character.

“Roy is a warm, charming iconoclast, pushing his lawyers to bring more to the table than, well, just law. There’s an air about him that he deliberately chooses to be different, almost as if he’s smiled in the face of corporate law and said ‘let’s try this another way, shall we?’

“We spoke about his team, his philosophy, and why a master’s degree in theatre beats an MBA.”