Thank you, Simon P Marshall, Charlotte Takács, and Pinnacle for including my thoughts in this fab report “How Winners Win.” #lmamkt

Thank you, Simon P Marshall, Charlotte Takács, and Pinnacle for including my thoughts in this fab report “How Winners Win.”

You can get your copy here: https://www.pinnacle-oa.com/pitch-management-report-2022/

EXCERPT: “Human interest is key to understanding the buyer, yet as Roy Sexton of Clark Hill Law believes, the journey is a two-way process. Buyers are increasingly interested in the firm’s culture and each person’s passion for individual causes. Putting himself in the client’s shoes, Sexton expands on this sentiment, ‘I see what your pitch materials look like, but what kind of people are you and do you care about the environment and your community, diversity and equity? They want to know that you’re decent human beings, on top of the fact that you’re a good lawyer. You should provide an authentic performance and tell people that you’re doing things that show your passions.’”

Charlotte writes, “Leading U.S. law firms are looking at pitching in an increasingly wider context and use automation and analytics to free up time to understand the buyer journey and bring more personality to pitches. Months of work is paying off today as we release Pinnacle’s review of ‘How Winners Win’ in North American law firms. It’s different. It’s inspiring. It’s insightful. It’s a glimpse into what firms, who are ahead of the curve do. Reading it, will be 20 minutes well (very well) spent.

“As always, getting ahead is only possible with a community wanting to do bigger and better – with people who will lead from the front, empower others through the benefit of knowledge and see the value of sharing. … Read, share, pass on to a colleague with as much love as I do and if you can spare 15 minutes to let me know what you thought about it, please drop me an email on charlotte.takacs@pinnacle-oa.com!”

“When clients see a rich culture, they want to work with us. And talent wants to come work here.” Thank you, ALA, for allowing me to contribute to the article “Are Your Internal Communications Up to Par?” #lmamkt

Thank you, Paula Tsurutani and Association of Legal Administrators (ALA), for including my humble thoughts in this important piece on the essential need for solid internal #communications. Honored to be here alongside luminaries and friends like Jaffe’s Terry Isner, Davis Wright Tremaine LLP’s Sean Gibson, Builden Partners’ Jocelyn Brumbaugh, Blank Rome LLP’s Frank Spadafino.

Read here: https://www.legalmanagement.org/2022/may/features/are-your-internal-communications-up-to-par

EXCERPT: “It was always important for us to facilitate and step back so our leaders’ and colleagues’ voices could be heard — both to inform and to unify,” says Roy E. Sexton, Director of Marketing at Clark Hill Law. “Our chief executive officer John Hensien started a monthly newsletter; our chief human resources officer Kathleen Sullivan worked with her team and the marketing team to increase storytelling about diversity, equity and inclusion (DEI) concerns; and our chief operating officer Phil Ross started a weekly update to provide guidance on the evolving standards and mandates to keep everyone engaged and informed.”

Hearing from top management helped drive more cohesion, revealed a greater sense of humanity and led to increased institutional awareness and pride about the firm’s people and work.

As more employees work remotely or reduce their face time in offices, using a strategic mix of internal communications tools can help raise morale, connect people and projects, and launch efforts that can elevate social impact initiatives or new business opportunities. …

Sexton agrees. “Collaborating with marketing, leveraging great internal stories, whether on a firm intranet or on social media, can create mutual lift.” …

Increasingly, the line between internal and external communication has blurred, especially with the rise of social media and podcasting. Clark Hill saw an explosive growth in podcasts, which mutually advanced employee engagement and business development.

“Everything we are pushing out externally also benefits the internal,” says Sexton. “We released 80 podcast episodes across an array of subjects, and our hosts used these opportunities to engage with Clark Hill colleagues, clients and prospects. When clients see a rich culture, they want to work with us. And talent wants to come work here.”

“Marketing Dynamics: Lawyers and Marketers in Unison” – Whiteboard Geeks invite me to their “Digital Marketing Master” podcast … #lmamkt

Thank you, Luis Gonzalez and Whiteboard Geeks, for having me as a guest on your “Digital Marketing Master” podcast!

“Marketing Dynamics: Lawyers and Marketers in Unison … In this episode of the Digital Marketing Master podcast, Roy Sexton speaks acutely on the interactions between lawyers and legal marketing teams on the forefront of his work at Clark Hill Law.”

We’ll always have elevators … Richard Levick invites me on his podcast “In House Warrior: A Daily Broadcast in Courageous Leadership” #lmamkt

Thank you, Richard Levick and LEVICK, for this opportunity. I enjoyed our conversation mightily. (We’ll always have elevators. 😉)

“Legal Marketing Association – LMA International President-Elect, Roy Sexton, who leads Clark Hill Law’s marketing, branding and communications efforts speaks with host Richard Levick of LEVICK about law firm marketing, the challenges and evolution of the profession and his own story in a deeply personal and joyous program which has as many laughs as important marketing lessons. Listen here…”

LMA’s Got Skills! And how! #lma20 #lmamkt #lma20selfie

LMA’s Got SKILLS! What fun tonight, and, for those who missed the Legal Marketing Association – LMA International annual conference talent show, the performances from #legalmarketing luminaries Jason Klika, Heather Layfield McCullough, Jim Jarrell, Jim Durham, Lauren McNee, Richard Hefner, Brenda Pontiff, Matt Parfitt, and Renee Branson were divine! Congrats to our winner – voted on by the audience – Jason! Highlights included glorious vocals, evocative poetry, whimsical interpretive dance routines, soothing instrumentals, grand comedy, soothing bedtime stories, a sh*t-ton of Sondheim, ridiculous costumes, and some very cute dogs. Heaven!

Divine Renee Branson viewing from home. Wisely drinking.

Thank you to an incredibly patient team, including Kristy Perkins, Malaika Palmer, Christina Abes (and my fearless engineer husband John Mola) who worked through my various and sundry tech issues and general hysteria earlier in the afternoon. Such grace, calm, and talent! Thanks to our conference co-chairs Kristen Bateman and Jonathan Mattson and LMA president Jill Mason Huse for their faith in me, for their encouragement, and for allowing me to let my freak flag fly (photographic evidence aplenty).

Thanks for this screen grab, Renee!

This is a helluva community! I am grateful to have been embraced by such kind and talented humans, and, as we noted tonight, our personal “brands” should celebrate every aspect of our personalities, talents, and interests. Thank you to HQ’s Danielle Holland , Kat Seiffert , Kristin Frankiewicz and team for their tireless support and promotion.

Congrats to friends Nathalie M. Daum, Adam Severson, and Despina Kartson who were inducted into LMA’s Hall of Fame tonight. So well-deserved! (VIDEO HERE.) Sally Feldman noted, “Congratulations to all of the inductees on this recognition, to Jennifer Manton and Jeanne Burger Hammerstrom for being such gracious co-hosts and Rob Kates for a great production.” Truth!

Unwinding after the big show!

The LMA Hall of Fame recognizes lifetime achievement of individuals in the legal marketing industry and their outstanding contributions to the association. Members of the Hall of Fame have a demonstrated history of career achievement, sustained commitment to the advancement of the profession, and significant contributions to LMA, as well as conduct themselves with professionalism among their peers.

Thank you, Lauren McNee, for this screen grab!
Someone left the snowman in the rain. (Think “MacArthur Park.”) Thank you, Carman Janenne Akins, for this melting Olaf pic!

LMA’s Got Skills! #lma20 #lmamkt

View here: https://www.facebook.com/KatesMedia/videos/908769526197418/?vh=e&extid=0&d=n

Enjoy this fun chat with my buddies Jon, Kristen, Gia, Rob, Renee, Jennifer as we discuss all of the amazing things in store for next week’s Legal Marketing Association – LMA International annual conference. There are also rich conversations about the importance of diversity and inclusion, a renewed focus on mental health and resilience, the challenges of managing workflow and engagement in pandemic, and the details of our fantastic talent show. I also may stumble through #StevieWonder’s classic “As.” Also, shout outs in the show to Sheenika Shah Gandhi, Jill Mason Huse, Brook Weeks Redmond, Jasmine C. Trillos-Decarie, and … The Ohio State University. Go Bucks!

Episode description: “Are you ready for #LMA20? On Wednesday, October 14th, Legal Marketing Coffee Talk brings you a very special episode. Hosted by the Conference Co-Chairs Kristen Bateman Leis, Chief Marketing and Business Development Officer at Parker Poe Adams & Bernstein LLP & Jonathan Mattson, Chief Marketing and Business Development Officer Stinson LLP. They are joined by Gia Altreche, Director of Business Development & Marketing, Newmeyer Dillion; Renee Branson Founder | Principal Consultant, RB Consulting: Resilience. Bounty; Jennifer A. Manton, Chief Marketing & Business Development Officer, Kramer Levin Naftalis & Frankel LLP; & Roy Sexton, Clark Hill, Director of Marketing, who will all tell you about what they are presenting at this year’s conference.”

View here: https://www.facebook.com/KatesMedia/videos/908769526197418/?vh=e&extid=0&d=n

Oops … I Did It Again!
Don’t Rain On My Parade
I Will Wait For You
As You Like It
Pure Imagination
Like A … Legal Marketer?
Putting It Together
Thank you to Alex Aksenchik of Intapp for the out-this-world surprise in tonight’s mail! #BabyYoda

Send in the … Yodas? LMA’s Got Skills – #LMA20

VIDEO: https://www.facebook.com/1200679273/posts/10221318297685867/?extid=0&d=n

Hey, Legal Marketing Association – LMA International! Show us your talent! Otherwise you will be subjected to an hour of me singing things like this … to various #StarWars characters. And nobody wants that! First prize is free registration to next year’s annual conference!

Learn more and register: http://ow.ly/j3UX50BK65G

Thank you, dear Greg Lambert and “Baby Yoda,” for watching! (And sharing this cute pic!)

Introducing LMA’s Got Skills – taking place on Tuesday, October 20th at 7:30pm (EDT) – which will shine a spotlight on the dynamic talent within our community. With a complimentary registration for the 2021 Annual Conference as the Grand Prize, we can’t wait to see your talents on the #LMA20 main stage! If you’re attending and want to share your skills, submit your entry before October 14, 2020.

Learn more and register: http://ow.ly/j3UX50BK65G

When I’m not writing about movies … #LMA16

Sneak peek of my article in March/April issue of Legal Marketing Association’s Strategies Magazine. Thanks to talented and generous and fun Gail Lamarche, Gina Rubel, Lindsay Griffiths, Nancy Myrland, and Laura Toledo for their contributions.

Quote: “Regardless how we got there, we all find ourselves at a cultural crossroads upon occasion. How do you read your new environment effectively to ensure your success? How do you walk the fine line between deference and ingenuity, respecting what has come before but righteously challenging that which needs to change?”



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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.  My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

 

Legal News coverage of #LMA15 presentation – and home again in #Indiana

Thanks to the Detroit Legal News for this coverage of my upcoming presentation – alongside Gina Rubel, Heather Morse, and Megan McKeon – at the national Legal Marketing Association conference.  You can find out more about LMA at legalmarketing.org – here’s a scan of the article and the full text follows …

(Congratulations also to my colleague Marcy Ford and her recognition here as a recipient of the inaugural “Career Mastered: Women’s Leadership in Action” award in Southeast Michigan!)

Marcy Ford and Roy Sexton April 2015 Detroit Legal News

IMG_1410Trott Law, a Farmington Hills-based real estate finance law firm, announced today that Senior Vice President of Corporate Affairs Roy Sexton has been selected to participate in a panel on legal marketing at the 2015 Legal Marketing Association (LMA) Annual Conference. The conference will take place on April 13-15 at the Hilton San Diego Bayfront in San Diego, California.

As the authority for legal marketing that brings together marketing and business development professionals from firms across the Unites States, LMA invited Sexton to sit on a four-person panel, titled “Collaboration and Coexistence among Barristers and ‘Baristas.’” Sexton and his fellow panelists will focus their discussion on practical advice on effectively communicating with lawyers, leveraging generational commonalities, delivering results that will build credibility and establishing a career network.

IMG_1395Sexton earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, he graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit, a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012. Currently, Sexton is an active participant in the Leadership Ann Arbor/Ypsilanti program.

Additionally, Sexton has been involved in a number of nonprofit boards and committees, including First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He recently published two books, Reel Roy Reviews, Volumes 1 & 2, collections of essays on film, theatre, and culture culled from his blog, reelroyreviews.com.

IMG_1403Prior to joining Trott Law, Sexton spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system. 

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IMG_1399And I had a great visit to Indiana this past weekend – yes, that Indiana (the one I famously excoriated in my last entry, which was reprinted in my mom’s “Old Type Writer” column here) – to spend time with parents and to celebrate my dad’s birthday and Easter and whatnot.

Well, we had a fabulous time, and the Easter Bunny brought me (via my thoughtful, clever parents) a beautifully custom-made “Reel Roy Reviews” sweatshirt.

We had some great meals out and about, catching up, at these various local eateries, with sweet Nancy Hartman, my high school classmate Cammie Simmons Casey, and Mad Men fan Steven Wegman.

Happy spring, everyone! Let’s hope for increased tolerance, acceptance, and love for all creatures … be they two-legged, four-legged, finned, feathered, insectoid, or reptilian.

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And a little hometown love from The Columbia City Post & Mail …

Roy Post and Mail LMA____________________________

Reel Roy Reviews 2

Reel Roy Reviews 2

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.