Tag Archives: AI

“You have to do the work slowly, surely steadily. And marketing is exactly that.” Be That Lawyer Podcast: Marketing Mavericks Part 1

19 June 2023

4 Comments

Thank you, Steve, for including me in this robust and thoughtful conversation! In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and yours truly discuss:

  • The difference between marketing and business development.
  • Creating a detailed client avatar.
  • Marketing in a way that is comfortable for you and is where your audience is.
  • Utilizing AI in marketing appropriately.

Key Takeaways:

  • Marketing shows you the door and business development helps you to talk through it.
  • Understand what you are wanting to do with your marketing and why you want to do it. Without knowing what you want to accomplish with your marketing, it will be harder to maintain effectively.
  • Customize your social media marketing with a marketing team so you know what is and is not working and what does work for you and your firm.
  • More content is not going to be the sole answer to your SEO problems.

“Focus on what you do well, and do that well, and then build on that, and build on that. We know that from dieting, exercise, and life, you’re not going to look like Arnold Schwarzenegger just by saying you want that. You have to do the work slowly, surely steadily. And marketing is exactly that. And business development is exactly that.” — Roy Sexton

View/listen here: https://www.fretzin.com/podcast/episodes/be-that-lawyer-live-marketing-mavericks-part-1-of-2/

AMPLIFY (at home or office)! The #LMA23 Conference Recordings are now available! Latest and greatest on AI, ChatGPT, DEI, client teams, culture change, martech, ESG, biz dev, and more …

3 June 2023

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Now that the dust has settled and we’re back at it at our firms and organizations, I’m reflecting on what was extraordinarily created at LMA’s recent 2023 Annual Conference in Hollywood, Florida…abundant COMMUNITY.

Nearly 1,200 of us coming together in person to network, learn ― and sometimes commiserate! True to our conference theme of “Amplify” (our voices, careers, teams, work), the stellar education sessions covered everything from how law firms are or are not using ChatGPT, what works/doesn’t work/needs fixing in the eyes of General Counsel (spoiler alert – they’re FOR using AI!), the crucial value of storytelling and narrative in client connection, how DEI can and must be a pillar of firm culture and evolution, the latest vistas in martech, how to develop and retain talent, and the crucial role of client teams in the engagement and growth continuum among myriad other hot topics.

Couldn’t attend, want to re-watch a session or view a missed session? The #LMA23 Conference Recordings are now available! Check them out here — and note that the bundle includes special sessions like the GC Panel Gameshow Edition, Lifting the Veil: The Marriage of DEI, BD & LegalOps, and more! Log in and get yours now …

ORDER/ACCESS HERE: https://legalmarketing.org/Purchase/2023-lma-annual-conference-recording-bundle-mch?utm_campaign=LMA%20Annual%20Conference%20-%202021&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8pys0gsTS0Qhw0RWLdYWvsn-yIRGjkEaUBWBO6YyUvim2wcZy9X4XRSzXlOkL2sa4IznMC