Thank you, Beth Little Bell, for joining Rob and me today! You are such an authentic soul with a keen eye toward story-telling and culture building. #LMAmkt is truly fortunate to have you in our community. Appreciated how you painted a clear picture of the life of the solo marketer as brand and culture builder and how you use social media, community engagement, and thought leadership to support the DeFur Voran team.
And that team LOVES you – I don’t think in the history of the show we have EVER had so many of a marketer’s attorneys watch and express their heartfelt appreciation. You are clearly doing something right! Congrats on that new grandbaby, and thanks for all you do for Wabash College as well. Thanks one more time to Greg Castanias for connecting us.
Show description: Roy’s guest on our October 6 show was Elizabeth Bell, who leads marketing efforts for DeFur Voran LLP. She has also worked in the legal space as a law firm administrator and paralegal. Spoiler alert: she, like Roy, is a Hoosier AND has a storied background with his alma mater Wabash College. (And she just may have attended Wabash’s fierce rival school DePauw University … so sparks may fly!)
Beth is currently building a marketing program at her firm, and can speak to the opportunities and challenges facing the solo marketer. Roy and Beth unpack how one can leverage servant leadership to help support a small firm on its growth journey and how to build out the resources needed to “do all the things” required for effective law firm marketing and business development when you are a mighty team of ONE!
Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media: Video Production.
Thrilled to be moderating the opening session of this essential #legalmarketing boot camp. Thank you, LMA Northeast Region, Michelle Upchurch Murray, Jennifer Manton, Deborah Scaringi for your leadership here in bringing this to our Legal Marketing Association – LMA International members.
SESSION DESCRIPTION: We are privileged to work in a dynamic, rapidly evolving industry. The legal marketing and business development profession has a multiplicity of career paths and opportunities. Since hustle is our middle name as legal marketers, our own needs sometimes get lost in the shuffle of being in service to others. Being intentional about aligning your talents, desires, interests, and aspirations is more crucial than ever to continued success.
Please join us for a candid, lively conversation with leading lights in our industry on how they themselves shaped their careers amidst an ever changing landscape. We will highlight the career tracks available to you – business development, technologist, marketing and digital strategy, events, branding, coaching, consulting, and so much more – as well as projects you should pursue to maximize your visibility and impact. We will cover the importance of your own personal branding, how to stay relevant and known in this industry, and the importance of leaning on this LMA community to enrich your career.
Moderator – Roy Sexton, Director of Marketing, Clark Hill Law
Robyn Addis, Chief Marketing and Business Development Officer, Legal Internet Solutions Incorporated
Michael Coston, CEO, Coston Consulting
Melissa Ertek, Chief Development Officer, Winston & Strawn LLP
Audra Triplett, Senior Manager, Business Development & Marketing, Foley & Lardner LLP