Tag Archives: simply smarter

“How people color in the lines can be very different.” Digital Marketing Institute’s Will Francis interviews yours truly about my professional experiences and our beautiful Clark Hill journey … #SimplySmarter #LMAmkt #LMA24

6 April 2024

2 Comments

Thank you, Digital Marketing Institute’s Emma Prunty and Will Francis for this lovely opportunity to share my professional experiences and our beautiful Clark Hill journey.

View here.

“How do you market an organization made up of diverse individuals – in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with ⁠Roy Sexton⁠, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company’s personal brand, considerations about putting your marketing behind social movements, and lots of tips for marketers at any stage of their career.

“Roy tells host ⁠Will Francis⁠ about his advocacy for LGBTQ+, and how his background in theater has influenced all areas of his marketing skills, including how to manage a team and approaches to using storytelling in marketing.”

Follow Roy at https://linktr.ee/roysexton

Follow Will at https://willfrancis.com/

Follow and learn with the Digital Marketing Institute at
https://digitalmarketinginstitute.com

P.S. I told our fab 2024 Legal Marketing Association – LMA International prez Kevin Iredell, an incredible and generous leader and dear friend, that I’d be “all in” and wear my shades Jack Nicholson-style from the front row at #LMA24 this week! Proud of him and this beautiful community. Thank you to his fellow leaders Kathryn Whitaker , Morgan MacLeod , Amber Bollman , Ashley Stenger , Kaitlin Heininger , Holly Amatangelo , Lisa M. Kamen , Ellie Hurley, conference committee, and countless volunteers and sponsors who have worked so hard to deliver a fantastic event this year!

Scenes from a remarkable week of education, connection, development, and joy! This Legal Marketing Association – LMA International community has given me so much in terms of professional and personal growth. Forever grateful. #AllIn #LMAmkt #LMA24 Photo album.
Original post here.

“Standing head and shoulders above the rest …” Managing Partners’ Forum judges’ comments on Clark Hill’s winning #SimplySmarter brand campaign … #lmamkt

6 November 2022

2 Comments

I may have posted about this recognition a few times. But we are rightly proud! (Sorry. Not sorry.) As you might remember that, in June at The International Management Excellence Awards, the Managing Partners’ Forum named Clark Hill as the winner of the Best Marketing Campaign award for our new #SimplySmarter brand. Read more: https://www.clarkhill.com/news-events/news/managing-partners-forum-selects-clark-hill-for-best-marketing-campaign-award/

Here are screen grabs of the published summary of the various awards together with comments from the judging panel.

The judges noted (page 15) that “Clark Hill was a clear winner in this category, with its Simply Smarter rebrand and market engagement campaign standing head and shoulders above the rest. This campaign showed clear strategic understanding and deployment of brand as the identity and DNA of the firm’s people”.

2022 Awards – Winners Book PDFDownload