Here are screen grabs of the published summary of the various awards together with comments from the judging panel.
The judges noted (page 15) that “Clark Hill was a clear winner in this category, with its Simply Smarter rebrand and market engagement campaign standing head and shoulders above the rest. This campaign showed clear strategic understanding and deployment of brand as the identity and DNA of the firm’s people”.
Thank you, delightful and talented Scott Lawrence of Headshots by Scott Lawrence, for joining Rob Kates and me today on Legal Marketing Coffee Talk. A robust and lively conversation about the power of smart, authentic portrait photography in legal marketing efforts and how to put your subjects at ease, how to introduce a contemporary and accessible feel, and how to incorporate styling for different digital audiences and individual branding needs.
Many, many shout outs (you have to watch to make sense of this list!): Gina Furia Rubel, Marcia Delgadillo, Brenda Meller, Sarah Ryan, Pentatonix, Gittings, Gittings Global, Gloria Pak, Nick Lachey, Jeff Timmons, MotorCity Casino Hotel, Laura Benanti, Susie Sexton, Don Sexton, Alan Cumming, Betty Buckley, Cyndi Lauper, Superman, Tiffany Elie, Hello Dolly, Patty Buccellato, Erin Kennedy, Meller Marketing, Zelig, show choirs, Minnie Driver, Ronald McDonald House Charities Ann Arbor, Kim Kelly, Ronald McDonald, C.S. Mott Children’s Hospital, Gabby Confer, Lori Mola Compagner, Cleveland Agora, Rock & Roll Hall of Fame, Chris Marrone, Kathy Cook, and heaven knows who/what else!
And thank you, Scott, for my incredible gift presented at show end!
Incredibly proud (pun intended) of this on so many levels. …
My incredible teammates Alexandra France and Gloria Pak and the collaborative and creative support they offered Clark Hill’s #PRIDE leaders Ray Koenig and Toby Smith – as well as our HR colleague Lauren Sager – being featured here.
The reach, depth, and profound impact of this campaign.
The love shown by my other “work family” – the Legal Marketing Association – LMA International and the team there, including Kaitlin Heininger , Kat Seiffert , Danielle Holland.
But most of all that we’ve evolved to a moment where we in the #lgbtqiaplus community are seen, valued, appreciated so authentically. Thank you, allies and friends. Means more than I can say.
“Personally, Pride is really meaningful to me because it gives an opportunity to pause and reflect on the progress our community has made, as well as celebrate with our friends and family,” says Ray Koenig, member, in the firm’s kickoff video. “It’s also exciting to celebrate with a firm that supports us for being our authentic selves and in everything we do.” …
“The activities included a video compilation of perspectives from the firm, educational content and resources, and an interview hosted by one of our attorneys with two trailblazing women in the LGBTQ+ community,” Pak and France share.
But the conversation doesn’t end here for Clark Hill. “While the month of June hosts visibility for Pride, we are committed to continually supporting the LGBTQ+ community and other diverse groups through our sponsorships with partner organizations and early planning of resources for the calendar year,” Pak and France say. “We view the various heritage months and special commemorative days not only as occasions to optimize successes and improve campaign strategies, but also as opportunities to honor and amplify the voices that enrich our perspectives and celebrate what makes us unique.”
Join me and guests Heather and Jay Harrington, founders of Harrington Communications, as we discuss the importance of thought leadership and PR in legal marketing, marrying smart design with good content, and what it took to start their own agency that has turned top professional services firms into titans of industry.
Jay and Heather also have fascinating interests that include Heather’s spectacular art career – Life and Whim – and Jay’s books and publications. We are looking forward to picking the brains of this outstanding duo, and we know it’s a conversation you won’t want to miss.
Roy Sexton ’95 has been appointed as treasurer of the 2021 Legal Marketing Association – LMA International (LMA) Board of Directors. LMA represents thousands of legal marketing and business development professionals in 48 U.S. states and 24 countries.
“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” LMA Executive Director Danielle Holland said in a news release.
Sexton, director of marketing at Clark Hill Law, has nearly 20 years of experience in marketing, communications, business development and strategic planning.
He has been heavily involved in the LMA as a regional and international leader and has served on numerous nonprofit boards and committees including the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Arts Institute, EncoreMichigan.com.
“I am honored to serve on the 2021 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” Sexton said in the release. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”
While at Wabash College, Sexton majored in English and theater and was a member of Lambda Chi Alpha and involved with the Wabash Theater, the Bachelor and Student Senate.
Sexton’s LMA appointment became effective January 1, 2021.
Our Clark Hill marketing and business development team has been on quite the journey over the last couple of years. It has been a great growth opportunity and one of the more enriching work experiences of my life. Out of the blue, REDSTARKIM LIMITED Managing Director Kim Tasso wrote about our work, based on a webinar we did six months ago! A lovely surprise!
Grateful for our exceptional and supportive leader Susan Ahern and for wonderful and inventive colleagues Megan McKeon , Guinevere Lehman Anderson , Emilie Strozier McCarthy , Shayna McCloskey , Tommy Franz , Dani Carter , Alexandra France , Gloria Pak , Elizabeth C. Jeffries , Stacey Marie , Maureen Denney , Keith Hobbs , Katelynn Schwalm , Alé Simmons , Amy Oldiges , Kimberly Reisman , Leslie Smithson.
From the blog entry’s intro: “In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was ‘Clark Hill redesigns its marketing and BD team’. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing Partners’ Forum Management Excellence Awards.”
SAVE THE DATE! February 11, 12:05 pm ET. Brenda Meller of Meller Marketing and I return to thunderdome! We will discuss what it means to be a superfan and how that can benefit your networking, branding, and marketing efforts. Celebrate, advocate, reciprocate.
The Night Before Christmas read by yours truly – watch video here: https://fb.watch/2rMVQMOzDY/… You’re welcome, America! 🎅🤣🎁 Thank you, Debbie DeCeco Lannen and Pass The Time Players, for having me!
Well, after nine months I finally wore a tie again. And jacket! For our Clark Hill town hall yesterday, I was honored to be asked to emcee a section on gratitude. We have so many wonderful people in our organization and they all contributed their thoughts, some written and some in video for the occasion.
“Thank you for being a friend.” Want to join me in supporting a good cause? For my birthday this month (December 28 to be exact!), I’m raising money for Ronald McDonald House Charities Ann Arbor and your contribution will make an impact, whether you donate $5 or $500. Just click donate on this fundraising page: https://lnkd.in/eQ_NVZD
I’m a proud board member and have seen firsthand how every little bit helps. This little fundraiser is nearing the $2500 mark because of wonderful support from kind and generous friends like you!
Thanks to our donors since the last musical interlude: Mary Kimber, Guinevere Lehman Anderson, Gail Paul, Jan Anne Dubin, Tammy L. Zonker, Nathan Darling, Lauren Sargent, Zach London, Lauren M. London, Deborah Farone, Kim Perret, Randi Lou Franklin, Megan Hill. Love you! ❤️ … Thank you for your support.