Yours truly as a guest on Brenda Meller’s video series Social Media P.I.E. – “Celebrate. Advocate. Reciprocate.” #Superfan #BeARoySexton

Facebook VIDEO: https://fb.watch/3BEXFKi1b7/

YouTube: https://youtu.be/wJES5jcS93g

LinkedIn VIDEO: https://www.linkedin.com/posts/brendameller_linkedinlive-socialmediapie-bearoysexton-activity-6764372643287195648-BweD

Thank you, dear Brenda Meller of Meller Marketing and Social Media P.I.E., for having me on today! We unveiled “C.A.R.” – an acronym I devised about 20 minutes before 🤣 – to help people become #socialmedia superfans. Celebrate. Advocate. Reciprocate. In retrospect, I should add an “E” for “elevate,” because I really do “C.A.R.E.” See what I did there?


In addition we discussed my hair care regimen, the power of silly tshirts, my favorite songs, and the goddesses Deborah Harry and Miley Cyrus.

Find out more about – and purchase! – Brenda’s best selling new book Social Media Pie here.

Shout outs in the show to Susie Sexton, Jay Harrington, Nancy Leyes Myrland, Gina Furia Rubel, Jessica Aries, Renee Branson, Heather Morse-Geller, Susan Ahern, Megan McKeon, Clark Hill Law, Mark Ostach, Kathy Kvasnak, Tina Marie Wohlfield, MiVida Burrus, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Beth Kennedy, and more!

https://www.linkedin.com/pulse/how-make-your-photo-public-when-you-comment-live-videos-meller-

P.S. Today’s chat inspired this blog post from Brenda as well. “Have you noticed that when you’re commenting in a live stream on LinkedIn, your photo is a gray avatar? It may be one of two items in your privacy settings. Here’s how to fix it.”

“Hair care investigator” Mark Ostach, my beloved Leadership Detroit 30 classmate

Legal Marketing Coffee Talk with Heather and Jay Harrington and yours truly

Rob Kates and I had a fabulous chat today with my fellow Michiganders Heather and Jay Harrington, founders of Harrington Communications and Life and Whim.

View here: https://fb.watch/3sldJ6qz3Z/

These two are authentic, accessible, iconic marketers AND human beings. We discussed the need for a consistent (and empathetic) drumbeat of thought leadership, how good and responsive design is key to powerful communications, the energizing nexus of art and commerce, the therapeutic benefits of writing, and how taking a helpful and conversational approach to social media is key to growth.

Mentions during the show include Tom Nixon, Susan Ahern, Susie Sexton, Don Lee, Nikki Bagdady Horn, Stephanie Preston, Clark Hill Law, Kerr Russell, Trott Law, Jem and the Holograms, Thanos, Tom Hanks, “Gretchen Warner,” Infinity Gauntlet, Legal Marketing Association, Traverse City, baseball, Governor Gretchen Whitmer, art, dogs, unsupervised second graders, Mad Men, and more. Enjoy!

THIS THURSDAY, February 4th, 3 pm ET! Heather and Jay Harrington with yours truly on Legal Marketing Coffee Talk

Join me and guests Heather and Jay Harrington, founders of Harrington Communications, as we discuss the importance of thought leadership and PR in legal marketing, marrying smart design with good content, and what it took to start their own agency that has turned top professional services firms into titans of industry.

Jay and Heather also have fascinating interests that include Heather’s spectacular art career – Life and Whim – and Jay’s books and publications. We are looking forward to picking the brains of this outstanding duo, and we know it’s a conversation you won’t want to miss.

Join us live on Thursday, February 4th at 3 pm ET. On Facebook: https://www.facebook.com/155057871244919/posts/3747637818653555/?d=n

Legal Marketing Coffee Talk is brought to you by: Jessica Aries’ By Aries and Rob Kates’ Kates Media: Video Production.

Miscellany …

Thanks, Wabash College! I’m a “treasure.” 😉

Original post: https://blog.wabash.edu/alumninews/2021/01/26/roy-sexton-95-appointed-as-treasure-to-the-lma-board-of-directors/

Roy Sexton ’95 has been appointed as treasurer of the 2021 Legal Marketing Association – LMA International (LMA) Board of Directors. LMA represents thousands of legal marketing and business development professionals in 48 U.S. states and 24 countries.

“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” LMA Executive Director Danielle Holland said in a news release.

Sexton, director of marketing at Clark Hill Law, has nearly 20 years of experience in marketing, communications, business development and strategic planning.

He has been heavily involved in the LMA as a regional and international leader and has served on numerous nonprofit boards and committees including the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Arts Institute, EncoreMichigan.com.

“I am honored to serve on the 2021 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” Sexton said in the release. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”

While at Wabash College, Sexton majored in English and theater and was a member of Lambda Chi Alpha and involved with the Wabash Theater, the Bachelor and Student Senate.

Sexton’s LMA appointment became effective January 1, 2021.

Our Clark Hill marketing and business development team has been on quite the journey over the last couple of years. It has been a great growth opportunity and one of the more enriching work experiences of my life. Out of the blue, REDSTARKIM LIMITED Managing Director Kim Tasso wrote about our work, based on a webinar we did six months ago! A lovely surprise!

Original post: https://kimtasso.com/legal-marketing-case-study-clark-hill-redesigns-its-marketing-and-bd-team/

Grateful for our exceptional and supportive leader Susan Ahern and for wonderful and inventive colleagues Megan McKeon , Guinevere Lehman Anderson , Emilie Strozier McCarthy , Shayna McCloskey , Tommy Franz , Dani Carter , Alexandra France , Gloria Pak , Elizabeth C. Jeffries , Stacey Marie , Maureen Denney , Keith Hobbs , Katelynn Schwalm , Alé Simmons , Amy Oldiges , Kimberly Reisman , Leslie Smithson.

From the blog entry’s intro: “In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was ‘Clark Hill redesigns its marketing and BD team’. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing Partners’ Forum Management Excellence Awards.”

SAVE THE DATE! February 11, 12:05 pm ET. Brenda Meller of Meller Marketing and I return to thunderdome! We will discuss what it means to be a superfan and how that can benefit your networking, branding, and marketing efforts. Celebrate, advocate, reciprocate.

More: https://www.mellermarketing.com/upcoming-live-interviews

Want to hear me attempt to sing Whitney Houston? February 6 cabaret “Lights. Camera. Cure.” (Plus, a bit of good news!)

Enjoy this preview of the Feb. 6 #LightsCameraCure cabaret to benefit American Cancer Society – video here: https://youtu.be/EA2MW45itFI. Includes some schmoozing and singing from yours truly. My attempt to channel #WhitneyHouston 😂 … as well as a throwback to Oklahoma! (oh, what a beautiful melody) are all at the 9:45 mark. Plus, I will be emceeing the event this year again.

Tickets are going fast – last year’s event sold out and raised nearly $15,000 dollars. Get your tickets at http://www.cantonvillagetheater.org today.

Thank you, Thomas Paden and Canton Chamber for this coverage. Great job, Denise Isenberg Staffeld, Megan Schaper, Tammy Schenck Brown, and Kevin Robert Ryan. Canton Chamber of Commerce Business Spotlight: December 2018

 

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Proud to announce that my fabulous colleague Megan McKeon and I were both promoted to director-level roles at Clark Hill PLC, in the Marketing and Business Development group, effective January 1. We report to a truly amazing and supportive Chief Marketing and Business Development Officer Susan Ahern (she is the best!). I feel fortunate to be part of this incredible team and to be part of this organization, and I am very grateful for their appreciation of my individuality, of my quirks, and of my contributions thus far. More to come! Happy New Year!

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Me, Kevin Ryan, and an unnamed holiday conifer. “The breeze is so busy, it don’t miss a … Christmas tree?”

 

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.