Tag Archives: Alé Simmons

“Be the candle or the mirror that reflects it.” Legal Marketing Association AMPLIFIES at Leaders’ Conference AND #LMA23 … #lmamkt

30 November 2022

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One of the great joys this year as Legal Marketing Association – LMA International prez-elect is being able to work with existing and incoming leaders to chart our path next year and beyond. One of our annual “rites of passage” is a two day (virtual for now) Leaders’ Conference where we convene leaders across our regions, committees, special interest groups, international board and more to connect and collaborate. Truth be told, I feel in my bones EVERYONE in LMA is a leader, and I don’t want anyone to feel left out. Got that trait from my mama!

The attendees get a small token of our gratitude for their volunteer hours and a note accompanies. Given that I think (and hope) these words may resonate more broadly, I’m sharing them here as well …

“There are two ways of spreading light: to be the candle or the mirror that reflects it.” — Edith Wharton

“I alone cannot change the world, but I can cast a stone across the water to create many ripples.” — Mother Teresa

Legacy isn’t what we accomplish in this brief moment (when we are honored to carry important titles), but rather it is what we inspire in those who follow us. Our collective calling, as change agents and as growth purveyors, is in elevating our profession overall, rising above the ephemeral and stretching beyond together. We have a unique privilege to ensure success for our next generation. THAT is the moment of amplification before us. Thank you for your service, for your hearts, for your hard work, and for your generosity of time and of spirit. You make a difference in this incredible LMA community.

Oh, and here’s a box of cool stuff to say thank you for being you, to help you amplify YOUR voice AND the voices of others, and to have a laugh (and think) or two.

Love you and grateful for you. Roy

P.S. We’ve also included a book from one of your fellow LMA members – and one of our Leaders Conference speakers – Jay Harrington. This book serves a “meta” purpose. There is great guidance in there around amplifying one’s brand and voice. These tips should prove helpful to you on your leadership journey AND as counsel you can take back to any attorneys you support on their respective growth paths. As our friend and colleague Terry Isner reminds us, “Put your oxygen mask on first so you can better help others with theirs.”

P.P.S. Thank you in advance to our two keynote presenters Jay Harrington and Alycia Sutor; our workshop facilitators from Second City Works including Kat Barker; our Annual Conference chairs Megan McKeon, Lee Watts, Jennifer Petrone Dezso; our many breakout and reflection leaders over the next two days; and our marvelous HQ team Danielle Gorash Holland, Holly Amatangelo, Morgan Frohling, Jennifer Weigand, Lisa M. Kamen. And to Emily Hillman and Kelly MacKinnon for these pics!

The 2023 Annual Conference Advisory Committee (ACAC) is excited to share that the #LMA23 education program is now available! Capitalize your 2022 budgets and use this educational programming experience to justify your attendance. Explore the full 2023 education program today: https://bit.ly/3itjRJJ

It’s ALIVE! Check out our just launched #LMA23 AMPLIFY agenda! This represents hundreds of hours of work from our amazing Legal Marketing Association – LMA International volunteers and HQ team and all of our presenters. So excited! I love what Annual Conference Advisory Committee (ACAC) member Mike Mellor said about this process, “I’ve been so honored to have been a part of the ACAC of this year’s LMA! We are bringing new voices and building frameworks for a more inclusive and richer experience in Florida, and we will all benefit from the vast array of perspectives from all around the world. We hope that everyone will raise their hands and participate this year – challenging the status quo is the best way to drive the industry forward!”

Special thank you to our co-chairs Lee Watts, Jennifer Petrone Dezso, and Megan McKeon and to our HQ team Holly Amatangelo, Kaitlin Heininger, Lisa M. Kamen, CAE, Danielle Gorash Holland, Ellie Hurley, Sarah Logan. And to our fab ACAC crew Amber Bollman, Jon Brewer, Joseph Edmonds, Tahisha Fugate, Mike Mellor, Ruth E. Morayniss, Gail Porter Lamarche, and Arthur Uratani. AND our wonderful pre-con session chairs Ashraf Lakhani, Brianna Leung, Justin Portaz, Jason Klika, Alé Simmons, Susan Slifer, Julie Hollander Eichelbaum, Christine Mitchell Harris, Bobbie Conklin, EJ Stern Bearman, Cheryl Bame, and Michael Blachly. I am in AWE of these amazing humans!

“Standing head and shoulders above the rest …” Managing Partners’ Forum judges’ comments on Clark Hill’s winning #SimplySmarter brand campaign … #lmamkt

6 November 2022

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I may have posted about this recognition a few times. But we are rightly proud! (Sorry. Not sorry.) As you might remember that, in June at The International Management Excellence Awards, the Managing Partners’ Forum named Clark Hill as the winner of the Best Marketing Campaign award for our new #SimplySmarter brand. Read more: https://www.clarkhill.com/news-events/news/managing-partners-forum-selects-clark-hill-for-best-marketing-campaign-award/

Here are screen grabs of the published summary of the various awards together with comments from the judging panel.

The judges noted (page 15) that “Clark Hill was a clear winner in this category, with its Simply Smarter rebrand and market engagement campaign standing head and shoulders above the rest. This campaign showed clear strategic understanding and deployment of brand as the identity and DNA of the firm’s people”.

2022 Awards – Winners Book PDFDownload

THIS THURSDAY, February 4th, 3 pm ET! Heather and Jay Harrington with yours truly on Legal Marketing Coffee Talk

31 January 2021

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Join me and guests Heather and Jay Harrington, founders of Harrington Communications, as we discuss the importance of thought leadership and PR in legal marketing, marrying smart design with good content, and what it took to start their own agency that has turned top professional services firms into titans of industry.

Jay and Heather also have fascinating interests that include Heather’s spectacular art career – Life and Whim – and Jay’s books and publications. We are looking forward to picking the brains of this outstanding duo, and we know it’s a conversation you won’t want to miss.

Join us live on Thursday, February 4th at 3 pm ET. On Facebook: https://www.facebook.com/155057871244919/posts/3747637818653555/?d=n

Legal Marketing Coffee Talk is brought to you by: Jessica Aries’ By Aries and Rob Kates’ Kates Media: Video Production.

Miscellany …

Thanks, Wabash College! I’m a “treasure.” 😉

Original post: https://blog.wabash.edu/alumninews/2021/01/26/roy-sexton-95-appointed-as-treasure-to-the-lma-board-of-directors/

Roy Sexton ’95 has been appointed as treasurer of the 2021 Legal Marketing Association – LMA International (LMA) Board of Directors. LMA represents thousands of legal marketing and business development professionals in 48 U.S. states and 24 countries.

“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” LMA Executive Director Danielle Holland said in a news release.

Sexton, director of marketing at Clark Hill Law, has nearly 20 years of experience in marketing, communications, business development and strategic planning.

He has been heavily involved in the LMA as a regional and international leader and has served on numerous nonprofit boards and committees including the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Arts Institute, EncoreMichigan.com.

“I am honored to serve on the 2021 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” Sexton said in the release. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”

While at Wabash College, Sexton majored in English and theater and was a member of Lambda Chi Alpha and involved with the Wabash Theater, the Bachelor and Student Senate.

Sexton’s LMA appointment became effective January 1, 2021.

Our Clark Hill marketing and business development team has been on quite the journey over the last couple of years. It has been a great growth opportunity and one of the more enriching work experiences of my life. Out of the blue, REDSTARKIM LIMITED Managing Director Kim Tasso wrote about our work, based on a webinar we did six months ago! A lovely surprise!

Original post: https://kimtasso.com/legal-marketing-case-study-clark-hill-redesigns-its-marketing-and-bd-team/

Grateful for our exceptional and supportive leader Susan Ahern and for wonderful and inventive colleagues Megan McKeon , Guinevere Lehman Anderson , Emilie Strozier McCarthy , Shayna McCloskey , Tommy Franz , Dani Carter , Alexandra France , Gloria Pak , Elizabeth C. Jeffries , Stacey Marie , Maureen Denney , Keith Hobbs , Katelynn Schwalm , Alé Simmons , Amy Oldiges , Kimberly Reisman , Leslie Smithson.

From the blog entry’s intro: “In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was ‘Clark Hill redesigns its marketing and BD team’. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing Partners’ Forum Management Excellence Awards.”

SAVE THE DATE! February 11, 12:05 pm ET. Brenda Meller of Meller Marketing and I return to thunderdome! We will discuss what it means to be a superfan and how that can benefit your networking, branding, and marketing efforts. Celebrate, advocate, reciprocate.

More: https://www.mellermarketing.com/upcoming-live-interviews