Here are screen grabs of the published summary of the various awards together with comments from the judging panel.
The judges noted (page 15) that “Clark Hill was a clear winner in this category, with its Simply Smarter rebrand and market engagement campaign standing head and shoulders above the rest. This campaign showed clear strategic understanding and deployment of brand as the identity and DNA of the firm’s people”.
Rob Kates and I had a delightful chat with fab Jennifer Smuts today. We covered EVERYTHING! The magic that is Australia, four legged friends, Legal Marketing Association – LMA International, being true to oneself, and owning one’s career path. Jennifer is the epitome of authenticity and grace. You’ll love her remarks about talent development and recruitment.
And thanks to my dad Don Sexton for joining us from his car on the way to Tractor Supply Co. to buy dog food. 😅 He told us all about Indianapolis Museum Of Art’s immersive VanGogh exhibit, wine in cans, and the restful nature of benches.
Thanks to Nancy Slome, Sue-Ella Prodonovich (AND her 🐦 birds!), Nancy Leyes Myrland, Gina Furia Rubel for watching and/or commenting!
Following its May 2021 “Simply Smarter” brand launch, Clark Hill has been shortlisted for “Best Marketing Campaign” for the 2022 Managing Partners’ Forum (MPF) Awards.
In association with knowledge partners Harvard Business Review and the Financial Times, these international awards celebrate leadership and management excellence in professional services organizations globally.
After winning the award of “Best Marketing Initiative” in March 2020 by MPF, Clark Hill continued to build on that momentum a year later with the launch of a new brand and website. Following several years of expansion for the firm, the Simply Smarter initiative aimed to achieve a streamlined brand and corporate identity, complete cultural integration, and firmwide strategic alignment.
“It was essential to develop a brand that reflected and united our culture and consolidated our internal and external corporate identity across geographic regions,” said Susan Ahern, Clark Hill’s Chief Marketing and Business Development Officer. “We have utilized the firm brand across each office and practice culture to unify identity, create cohesion, and amplify cross-collaboration.”
Clark Hill is one of four organizations shortlisted in the Best Marketing Campaign category. The MPF Awards will be held virtually on the Remo platform at 5 pm on June 15. Leaders from each shortlisted organization are invited to attend.
“We’re honored to have our brand campaign be recognized on an international scale, and we look forward to joining other organizations in celebrating many innovative achievements,” Ahern said.