Thank you, Daniel Steinberg and Lawbrokr., for this very thoughtful piece on legal marketing and optimal strategic mix: “Law & Marketing Magazine.” Available to download here: https://www.lawbrokr.com/guides-and-resources
It’s a great roadmap for anyone assessing their efforts, building out a team, and detailing out short and long term plans. Very nicely done. And thanks for including this quote from yours truly:
“Branding is more than just a logo, color choices, or font. Branding is about the experience. And law firms are a collection of experiences: client, attorney, staff, talent acquisition, collaboration, and work product. Your clients are making an investment in you, so invest in them by clearly articulating what makes you unique and needed.”
Thank you, Madelyne Lawry and Ingham County Bar Association, for sharing this. Alexandra France and I were/are so grateful for the opportunity. ✨ And thank you, Charley Lawler, for suggesting this!
“With the rise of social media, knowing how to use it can be a vitally important tool. We had two experts from Clark Hill, Roy Sexton and Alexandra France, give an excellent presentation on its use and how to create a lasting presence on social platforms.”
Oh my goodness! Thank you, Guy Alvarez and Good2bSocial, for this lovely shout out to what we at Clark Hill Law are doing on Facebook. Kudos to my colleagues Alexandra France, Tommy Franz, and Guinevere Lehman Anderson for their leadership here and to our larger team and firm community for the beautiful content they help provide!
“Clark Hill understands that a strong visual presence is becoming more essential on Facebook than it once was. They find new and exciting ways to add visuals to their posts, whether it is a podcast sound bite with accompanying visuals or a professionally shot video. Clark Hill also uses Facebook as a place to share thought-leadership content and start conversations on topics important to their firm. They often share links to articles, rather than simply only advertising their successes.”
We speak at length about Clark Hill Law, Legal Marketing Association – LMA International, legal marketing , social media , digital marketing , lawyers, thought leadership, media relations, podcasts, technology, and trends.
Shout outs abound, including Wabash College, Deloitte, The Ohio State University, UM-Flint School of Management, Trott Law, Kerr Russell, Beaumont Health, JD Supra, Tanner Friedman, Mary Zatina, Susan Ahern, Megan McKeon, Alex France, Joel Epstein, Dave Trott, Robert Hoban, Sander Zagzebski, and …. cannabis.
Thank you to Carrie LeZotte and Steve Rota as well for their exceptional work on the production of this show.
Special thank you to Tanner Friedman’s Joel Epstein for arranging this fun opportunity. Joel, you are such a rock star and we all love working with you and are grateful for your hustle and your heart. Tara and I are both in the Joel fan club for sure!
Roy Sexton is the Marketing Director at Clark Hill Law and the President-Elect of the Legal Marketing Association – LMA International. Roy has held the Marketing Director position since 2019 at Clark Hill and has begun his journey on LMA’s board as Treasurer before being chosen as the 2022 President-Elect.
Clark Hill is an international team of legal advisors focused on delivering exceptional growth for your business.
LMA supports the legal marketing community through thought leadership, professional advocacy and personal enrichment.
On This Episode, We Discuss…
Shifting Your Firm’s Culture to Digital What is the Legal Marketing Association? Benefits of Joining an Association
Love this very sweet Valentine that arrived in the mail from my dad Don Sexton.
And I spoiled John a bit today because he’s been working so hard as family caregiver for the past two pandemic years. He’s given so much of his heart and his time and his energy to all of us. ❤️
Thank you, Ronald McDonald House Charities Ann Arbor, Lauren Budhu, Kim Kelly, Julaine DeMink LeDuc, and team. This means the world to me. Proud to support this incredible mission ❤️. #KeepingFamiliesClose
“Roy Sexton has been on the RMHC Ann Arbor board since September 2017 and has served as a liaison to the executive committee and as marketing committee chair.
“His niece Gabby as an infant had a series of asthma-related health problems, and the RMHC Detroit House was there for her mom at an incredibly challenging time. ‘I can’t imagine what life must have been like for them during those early challenging days when Lori stayed at the House – and it always pains me that I wasn’t yet around to show my support,’ Roy said. ‘When I project forward, I think about those families now under similar circumstances, and it motivates me to do whatever I can to spread the word on RMHCAA’s incredible work, to drive revenue to support our mission, and to show our fantastic staff the love and respect they richly deserve.’
“Every December for his birthday, he does a Facebook fundraiser and five years later, it’s going strong. Last year, he raised over $4,000, and this year to celebrate year five, the goal was $5,000. ‘I am so heartened by all the stories I receive from friends who were impacted by RMHC around the country, experiences I never knew they had had, all positive.’ Learn more: https://rmhcannarbor.org/ #KeepingFamiliesClose #BoardSpotlight”
Thank you, Madelyne Lawry and Charley Lawler and Ingham County Bar Association! Alex France and I had an absolute ball presenting today! #lmamkt
Event description: “Clark Hill marketing pros Roy Sexton and Alexandra France will share their professional and personal perspective on how to authentically connect with others and maximize the power of social and digital media. This landscape is ever-evolving and over the past 18 months using these channels to connect with clients, prospects, and colleagues has become more important than ever. They will share their own victories (and horror stories) in this space, and offer tips on how to efficiently and effectively establish a lasting digital presence.”
“In this episode of The LeXFactor, a lawfully good podcast, Lexicon Services Brand Manager Lauren Hoffman and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill Law, in discussing now that the world we live in is fully digital – what does that mean for using content marketing to drive a brand message when things like sponsorships and in person events are no longer available?
“Download this episode now to also hear discussions related to questions such as: Is social media finally accepted fully by all?; Social media used to be seen as this ‘other’ channel, delegitimized by its newness and its risk, so isn’t it an essential part of any brand conversation?
“Learn more about Lexicon’s holistic suite of practice management technology and services, which includes marketing services for law firms of any size, that liberate law firms to do more of what they do best – practice law.”
Join me and guests Heather and Jay Harrington, founders of Harrington Communications, as we discuss the importance of thought leadership and PR in legal marketing, marrying smart design with good content, and what it took to start their own agency that has turned top professional services firms into titans of industry.
Jay and Heather also have fascinating interests that include Heather’s spectacular art career – Life and Whim – and Jay’s books and publications. We are looking forward to picking the brains of this outstanding duo, and we know it’s a conversation you won’t want to miss.
Roy Sexton ’95 has been appointed as treasurer of the 2021 Legal Marketing Association – LMA International (LMA) Board of Directors. LMA represents thousands of legal marketing and business development professionals in 48 U.S. states and 24 countries.
“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” LMA Executive Director Danielle Holland said in a news release.
Sexton, director of marketing at Clark Hill Law, has nearly 20 years of experience in marketing, communications, business development and strategic planning.
He has been heavily involved in the LMA as a regional and international leader and has served on numerous nonprofit boards and committees including the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Arts Institute, EncoreMichigan.com.
“I am honored to serve on the 2021 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” Sexton said in the release. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”
While at Wabash College, Sexton majored in English and theater and was a member of Lambda Chi Alpha and involved with the Wabash Theater, the Bachelor and Student Senate.
Sexton’s LMA appointment became effective January 1, 2021.
Our Clark Hill marketing and business development team has been on quite the journey over the last couple of years. It has been a great growth opportunity and one of the more enriching work experiences of my life. Out of the blue, REDSTARKIM LIMITED Managing Director Kim Tasso wrote about our work, based on a webinar we did six months ago! A lovely surprise!
Grateful for our exceptional and supportive leader Susan Ahern and for wonderful and inventive colleagues Megan McKeon , Guinevere Lehman Anderson , Emilie Strozier McCarthy , Shayna McCloskey , Tommy Franz , Dani Carter , Alexandra France , Gloria Pak , Elizabeth C. Jeffries , Stacey Marie , Maureen Denney , Keith Hobbs , Katelynn Schwalm , Alé Simmons , Amy Oldiges , Kimberly Reisman , Leslie Smithson.
From the blog entry’s intro: “In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was ‘Clark Hill redesigns its marketing and BD team’. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing Partners’ Forum Management Excellence Awards.”
SAVE THE DATE! February 11, 12:05 pm ET. Brenda Meller of Meller Marketing and I return to thunderdome! We will discuss what it means to be a superfan and how that can benefit your networking, branding, and marketing efforts. Celebrate, advocate, reciprocate.
Thanks, Melanie Kirkland Trudeau and Jaffe, for the opportunity! And I’m beyond flattered by their description of me. Not remotely true! But I’ll take it! 🤣
“Find out more about the launch of #LinkedIn Stories. Melanie Trudeau explains how professional services firms can use this new feature to showcase their creativity and build brand awareness. As an added bonus, social media genius [wait?! what?!] Roy Sexton shares his thoughts on how Stories will be a positive disruption in the legal industry and advises everyone to ‘lean into the visual.’”
Stories provide a way for professionals to shape their social media images in a clever and authentic way, positioning themselves as approachable and relatable to people who might otherwise think of them as distant and inaccessible.
Scanning my LinkedIn feed for marketing professionals using Stories, I quickly realized that the adoption level is still somewhat limited. In true form, though, legal marketing guru Roy Sexton has already started sharing Stories. I asked for his thoughts about where Stories will take us.
It is interesting how these different platforms borrow concepts from one another. I do think we will be in a bit of a trial-and-error phase with how Stories are used on LinkedIn. That said, I predict they will be as positively disruptive here as they have been on other platforms. Currently, I am using it to drive people to content I have pinned to my profile. I think the ability to include images, and particularly video, will be powerful. The cut and paste doesn’t work at all, which is frustrating. And there’s no way to include links in the Story. That said, I would encourage people — as I do in all things social media — not to be afraid to experiment and benchmark what other people are doing that you like. I would lean into the visual, and if you can pull an image or a screen grab from an article and direct people to the content, use it as a form of advertisement for material you want people to see.
A key point here is the visual component of Stories. Images and videos are the foundation of a good Story, so get ready to use your phone camera in unique ways.
I can’t even begin to express how much this means to me. Heather Morse-Geller has been an inspiration and a mentor to me, and I’m happy that whatever influence I’ve mustered has helped spread the word about her insight and expertise.
“Roy is as important to me as any content redistributor I could pay. And the best way I can return the favor is to pay it forward. So I challenge us all to #BeARoySexton. Share some content, include a note of WHY it’s important for your network to stop what they are doing and read it. And do it for fun and for free.”
