Your brand is more than a logo.
Some law firms treat branding as a visual exercise, a polished logo, a sleek website, the right color palette. Those are all just signifiers. Your real brand is how clients experience your attorneys, how they’re treated, and how well they’re served.
In episode three of Marketing on the Record, hosted by Good2bSocial’s Keith Edwards, Roy Sexton, CMO at Vedder in Chicago, unpacks the gap that keeps firms from building brands that actually resonate.
Key takeaways:
🚩 Look past the visuals: A logo is a flag, not a brand, clients remember how you treat them not your color palette.
🤝 Stop compartmentalizing marketing: Branding isn’t the team that “makes things pretty.” It exists in every client interaction.
📖 Lead with story: The narrative you tell around your firm shapes how clients connect with it.
The firms that stand out understand that their brand is built through experience, not decoration.
Listen to the full episode to rethink what your firm’s brand really means – here.
