VIDEO: https://m.youtube.com/watch?v=FWMDR8U0JmU&feature=youtu.be
The Entrepreneurial Lawyer podcast hosts Dan Cuneo and Sarah Ruttan Bates visit with Roy Sexton, Director of Marketing for Clark Hill Law and 2022 Legal Marketing Association – LMA International president-elect, about the process of rebranding culture at law firms. Watch and subscribe …
Thank you, National Law Review and Jennifer Schaller and Rachel Popa, for including me as a guest on your excellent podcast. And to Jennifer for these incredibly kind words captured here. Deeply honored – what a lovely birthday present for this episode to launch today: https://www.natlawreview.com/article/hiring-and-marketing-legal-industry-roy-sexton-clark-hill-law-and-legal-marketing
Episode description: “Thor’s hammer, ‘Mjolnir!’ Attorneys with dogs! Superman t-shirts! Roy Sexton leads a lively discussion about how the little quirks make your law firm more attractive to new hires, current staff, and the audience of your marketing efforts. He shares his career anecdotes and Clark Hill’s recent branding revamp while being frank about the need for a new type of law firm culture. Learn more about the Legal Marketing Association here.”
Thank you, wonderful Lauren Hoffmann of Lexicon, for the fab swag and the lovely note. I feel the same about you! So grateful the podcast gods – and dynamite Randy Schorfheide – brought us together. I had a ball with you and terrific Brad Paubel guesting on your show in March (https://lexiconservices.com/resources/unique-challenges-facing-law-firm-marketing-and-branding/) and May (https://lexiconservices.com/resources/being-anti-social-law-firms-need-to-be-more-outgoing-and-consider-social-media-the-lexfactor/). And I guess there are plans for more 😉… muah ha ha ha!! Love you, friend ❤️
Thank you all for the birthday love. I made a failed attempt to try to go through and like or comment on all of the Facebook posts, but Facebook is being stubborn and I think about 100 of them are lost to the ether. Given that part of my mantra was to unplug and chill out, I hope you will forgive me.
Thank you to everyone who supported my fundraiser for Ronald McDonald House Charities Ann Arbor: https://www.facebook.com/donate/674960266804808/?fundraiser_source=external_url. We’ve raised over $3000 already! ($2500+ on Facebook and a $500 check dropped off at the house). You all take my breath away. Bless your hearts!
I had a wonderfully relaxing day with John and my dad Don and Hudson. I was suitably spoiled by John with an avalanche of superhero-themed gifts, a CD player for my car (yes, I’m a dinosaur), and a much-needed desk chair (after nearly two pandemic years of sitting in an antique straight back kitchen chair 🤣). My dad had this great T-shirt made up for me and brought this scrumptious cake as well as some beautiful family heirlooms I’ve been nagging him about. Dear Rob Kates surprised me with this rare Cyndi Lauper disc he knew I was coveting (and treats for Hudson!). And Megan McKeon and Susan Ahern continue to ply me with liquor with a very thoughtful Caskers gift card. 🍸
We kicked back in our movie room watching Tick Tick BOOM (glorious!!) and listening to my dad’s new Christmas gift jazz CDs. (There we are with CDs again!) More than a few gin-and-tonics were imbibed, and then John chauffeured us to Seva Ann Arbor and treated us to a quiet, lovely dinner. Thanks to the staff there for the surprise tiramisu. Seva has become our “Cheers” in pandemic, a welcome haven for which we will be ever grateful.
This year has been a LOT. But today was just what the doctor ordered. Feeling deeply calm and content right now. Love you.
Thank you to Lexicon’s Lauren and Brad for your bright light, joy, and insight!
LISTEN HERE: https://youtu.be/b7o8o7XqkaM
“In this episode of The LeXFactor, a lawfully good podcast, Lexicon Services Brand Manager Lauren Hoffman and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill Law, in discussing now that the world we live in is fully digital – what does that mean for using content marketing to drive a brand message when things like sponsorships and in person events are no longer available?
“Download this episode now to also hear discussions related to questions such as: Is social media finally accepted fully by all?; Social media used to be seen as this ‘other’ channel, delegitimized by its newness and its risk, so isn’t it an essential part of any brand conversation?
“Learn more about Lexicon’s holistic suite of practice management technology and services, which includes marketing services for law firms of any size, that liberate law firms to do more of what they do best – practice law.”
Thank you, Lexicon Services, for this opportunity!
Listen here: https://lexiconservices.com/resources/unique-challenges-facing-law-firm-marketing-and-branding
In this episode of The LeXFactor, a lawfully good podcast, Lexicon Brand Manager Lauren Hoffmann and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill, in discussing how legal and professional services have unique challenges where branding and marketing are concerned – what really is of interest to clients vs. what do practitioners believe has value?
Quote: “We are different! We want to stand out! Wait, what are other firms doing? Maybe we should just do that.”
Law firms continue to see the expansion of “client experience” roles in forward thinking organizations. And where it’s long been said that brand is more than a logo, but how we sell and exemplify culture and experience, how do we do that these days and how do you help internal stakeholders realize that football games and fancy dinners aren’t really helping anymore?
Roy’s engaging – yet self-described introverted – nature takes center stage (he’s a double-degreed Theater major) in this episode – download and tune-in now!
Shout outs to Jay Harrington, JD Supra, Legal Marketing Association – LMA International, and more …
Reel Roy Reviews 