Tag Archives: guy Alvarez

Clark Hill makes significant moves on Good2bSocial’s Social Law Firm Index

2 December 2023

2 Comments

Absolutely thrilled with Clark Hill’s rankings here! Kudos to my colleagues Alexandra France and Tommy Franz for their excellent leadership and strategic stewardship of our digital presence. And thank you to Guy Alvarez and Good2bSocial for their expert analysis and commitment to our legal community.

About the study: The Social Law Firm Index is an annual study that examines how the top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development.

They measure reach, engagement, and marketing performance on platforms, including Twitter, LinkedIn, Facebook, Instagram, YouTube, and more.

The Social Law Firm Index analyzes each firm’s presence on the internet and across social media and evaluates their social media usage to extend thought leadership messages. These factors are then reduced to numerical measures, weighted, and incorporated into an algorithm to develop each firm’s rank.

Where we stacked up this year …

Overall: ranked 46 of 200 (up from 93 last year)

LinkedIn: ranked 69 (up from 88 last year)

Twitter: ranked 81 (up from 98 last year)

SEO: ranked 90 (up from 152 last year)

Instagram: first time ranking! 40

Thought leadership: ranked 74 (up from 145 last year)

Facebook: ranked 14 (down from 2 last year … but still incredibly respectable)

YouTube: first time ranking! 64

Podcast: ranked 46 (down from 38 … but also still respectable)

Woot!!

“Clark Hill understands that a strong visual presence is becoming more essential on Facebook than it once was.” Thank you, Good2bSocial! #lmamkt

29 November 2022

2 Comments

Oh my goodness! Thank you, Guy Alvarez and Good2bSocial, for this lovely shout out to what we at Clark Hill Law are doing on Facebook. Kudos to my colleagues Alexandra France, Tommy Franz, and Guinevere Lehman Anderson for their leadership here and to our larger team and firm community for the beautiful content they help provide!

Original post: https://www.jdsupra.com/legalnews/5-facebook-accounts-of-law-firms-who-5077567/

“Clark Hill understands that a strong visual presence is becoming more essential on Facebook than it once was. They find new and exciting ways to add visuals to their posts, whether it is a podcast sound bite with accompanying visuals or a professionally shot video. Clark Hill also uses Facebook as a place to share thought-leadership content and start conversations on topics important to their firm. They often share links to articles, rather than simply only advertising their successes.”