State of the (legal marketing) world. Answering Legal’s Nick Werker hosts my pals Nancy Myrland and Heather Morse and yours truly for a robust and free-wheeling year-end chat … #lma23 #lmamkt

From Answering Legal: Heather Morse, Nancy Myrland, Roy Sexton and host Nick Werker gather for an hour-long discussion on the current state of the legal marketing world.

During this conversation we review some of the more interesting legal marketing developments that have taken place this year, and offer tips on how law firms can be more successful with their marketing efforts in 2024.

Click here to access Answering Legal’s year-end educational offerings.

And here’s the video link.

P.S. “Roy Sexton named among ‘Outstanding’ #LGBTQ+ executive role models” … thank you, Jackson County Legal News! Click here.

“Everything Except The Law” with an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint … #lma23 #lmamkt

Thank you, Nick Werker and Answering Legal, for having me on your show. I enjoyed our free-wheeling conversation very much!

All can view/listen here: https://www.answeringlegal.com/blog/eetl-podcast-exploring-the-future-of-legal-marketing-with-the-lma-international-president-roy-sexton/

For episode 48 of the “Everything Except The Law” podcast, host Nick Werker welcomes Roy Sexton, International President of the Legal Marketing Association – LMA International. This episode offers an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint.

In their conversation, Nick and Roy discuss:

What inspired Roy to open the LMA Annual Conference with a musical routine.

Why law firms should be cautious about incorporating AI into their marketing.

What being client-centric actually means for law firms.

Roy’s future goals for the LMA and what he hopes to accomplish as president.

The biggest benefits lawyers will see from joining the LMA.