Thank you, Nick Werker and Answering Legal, for having me on your show. I enjoyed our free-wheeling conversation very much!

All can view/listen here: https://www.answeringlegal.com/blog/eetl-podcast-exploring-the-future-of-legal-marketing-with-the-lma-international-president-roy-sexton/

For episode 48 of the “Everything Except The Law” podcast, host Nick Werker welcomes Roy Sexton, International President of the Legal Marketing Association – LMA International. This episode offers an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint.

In their conversation, Nick and Roy discuss:

What inspired Roy to open the LMA Annual Conference with a musical routine.

Why law firms should be cautious about incorporating AI into their marketing.

What being client-centric actually means for law firms.

Roy’s future goals for the LMA and what he hopes to accomplish as president.

The biggest benefits lawyers will see from joining the LMA.