Quotable moment: “Attorneys, please don’t treat your marketing team like they are Kinko’s. Give them the chance to strategically collaborate with you and to explore new channels and approaches that will put you in your best light.”
Thank you, State Bar of Michigan and wonderful Mark Rossman for inviting me to be a presenter at the 2022 Business Law Symposium.
It was such an honor to be included and to offer my legal marketing and branding thoughts alongside such fabulous souls as Sabo PR’s Mary Ann Sabo, 2nGage’s Tyler Cady, Dinsmore & Shohl’s R.J. Cronkhite, and Sikora Law LLC’s Lindsay Sikora. Thank you to our fantastic moderator Fishman Stewart PLLC’s Maxwell Goss for organizing all of our ideas and to Rossman, P.C.’s Anthony Bowen for keeping all of the trains moving and clocks ticking.
LISTEN: https://lnkd.in/eaBmp5cb … Thank you, Rossman, P.C.! “Today’s Speaker Spotlight, brought to you by Honigman LLP, is on Clark Hill Director of Marketing Roy Sexton who will be presenting on ‘Building Your Brand and Protecting It — Responding to a Four Alarm Fire’ at the 4th Annual State Bar of Michigan Business Law Symposium on January 20th. Listen to Roy speak with Maxwell Goss at the end of Episode 13 (34:08) of The Litigation War Room Podcast: https://lnkd.in/eaBmp5cb.” Thank you, Max!
Roy Sexton’s guest for this week’s LMCT is Danielle Holland, Executive Director of the Legal Marketing Association. Join us for a fun and enlightening hour to hear Danielle’s thoughts on the future of the Association, current priorities, the challenges of pandemic leadership, and how she’s embraced our legal marketing family. Roy and Danielle have that “only child” thing in common, too – so this should be lively!
Danielle’s early career was in various strategic communications roles in Washington, D.C., including press secretary for several U.S. Congresspersons, and also communications director for U.S. Senator Lisa Murkowski. She later moved into leadership positions at such associations as AARP and the Insured Retirement Institute, and most recently as president and CEO of the Financial Managers Society.
In an interview with Attorney at Law, Danielle observed, “One of the primary benefits of becoming actively involved in the Association are the opportunities to network and learn from other experienced members who have diverse backgrounds and skill sets. The connectivity naturally leads to greater professional development, exposure to new ideas and ways of working, and more success on the job.”
Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.
Thank you, Mark Rossman and State Bar of Michigan for the opportunity to present at their January “The Business of the Law Firm” symposium! Thanks also to Tom Kirvan and Detroit Legal News for this wonderful coverage: http://legalnews.com/detroit/1503983/.
Proud to be joining Clark Hill colleagues Linda Watson and Jonathan Martone as presenters.
EXCERPT from article: “In addition, [Max] Goss will be moderating a roundtable ‘with some great minds on branding and marketing law firms,’ Rossman noted. The panel will include such marketing strategists as Roy Sexton of Clark Hill; Jasmine D. Rippy, Esq. and Ameena R. Sheikh, Esq. of Ladies in Law; Mary Ann Sabo of Sabo PR; and Tyler Cady of CP Solutions.
‘This is a powerhouse roundtable and I’m expecting some very exciting and useful concepts to be presented in a very creative and interesting way, and, importantly, how to respond to crisis when it arises.’ Rossman said. ‘Crisis is unpredictable by its very terms, and we need to know not only what to do, but who to call when it strikes. This is going to be a very useful discussion.’”