#LMA23 … the Aftermath LIVE – with Laura Gassner Otting and Athena Dion – Legal Marketing Coffee Talk 5/19 at 4 pm Eastern

Mark your calendars for a VERY special Legal Marketing Coffee Talk on Friday, May 19th at 4 PM Eastern!

On Facebook: https://facebook.com/events/s/legal-marketing-coffee-talk-wi/1580884809069244/

LinkedIn: https://www.linkedin.com/video/event/urn:li:ugcPost:7062550243493474304/

Nearly a month ago, nearly 1,200 legal marketing professionals gathered in Hollywood, Florida, for #LMA23, and now we’re hitting the highlights (and high notes) with “#LMA23 … the Aftermath LIVE”—Andy Cohen and the Bravo team only wish they could produce a reunion show this juicy and grand!

LMA ‘23 fab keynote speaker – acclaimed best-selling author, catalyst, and executive coach, Laura Gassner Otting – will join us to share her reflections on the event, as well as chat about her background, love of dogs, supportive family, her new book, “Wonderhell,” and… well, any other topic that springs to mind. This is sure to be a joy-filled, funny, candid conversation with host Roy Sexton.

But wait! There’s more! That Greek Goddess, the Queen of Miami, Athena Dion, will be putting in an appearance as well, revisiting that moment this trio stormed the stage in Florida for their definitive, sequin-filled musical statement on the importance of inclusion and community. Don’t miss this episode! 

Leadership Lessons Podcast: Authenticity in Leadership and Marketing … A Conversation with Roy Sexton #lma23 #lmamkt

Thank you, Nick! I’m grateful for you and for this lovely opportunity. ✨ Nick writes: “Attention all entrepreneurs, leaders, and marketers! 🔊🎙️ In this week’s podcast episode, I sat down with the remarkable Roy Sexton to explore the fascinating intersection of theatre and business.

“What I found most inspiring about this conversation was Roy’s authenticity and vulnerability as he shared his childhood stories and how they have shaped his leadership style.

“If you’re looking for fresh perspectives and innovative strategies to take your business or career to the next level, you don’t want to miss this episode. Tune in now and join us for a captivating conversation that will leave you inspired and empowered.”

Listen on Spotify: https://open.spotify.com/episode/13vsmcsDEcxwiAbg2QWolO?si=oSefbW3mQBWbQ0Eup97H2g

Show description: “Welcome back to another episode of Leadership Lessons podcast, where we explore the intersection of leadership, entrepreneurship, business and life. Today, we have a very special guest with us, Roy Sexton, a leader in legal marketing and a great human being. In this episode, we dive deep into the topic of authenticity in leadership and marketing. Roy shares his insights and experiences on how being authentic can impact the success of your business and leadership style. We discuss the importance of understanding and communicating your values, staying true to yourself and your brand, and how to build trust with your audience. Roy shares his strategies for creating a culture of authenticity within his own organization and how it has positively impacted his team’s performance. And we delve into Roy’s childhood stories and how they have shaped his leadership style and marketing approach.

“This episode is a must-listen for anyone interested in leadership, marketing, or the intersection between theatre and business. John’s insights and experiences are both inspiring and informative, and I’m sure you’ll enjoy our conversation as much as I did.”

Above The Law: Why Curiosity Is Key For Business Development … Observations from the general counsel panel at this year’s #LMA23

Thank you, Jeremy Barker and Above the Law, for this wonderful and thoughtful coverage of Legal Marketing Association – LMA International’s #LMA23, notably our dynamite GC panel, moderated by conference co-chair Jennifer Petrone Dezso with panelists Descartes Systems Group’s Peter V. Nguyen, Bates White Economic Consulting’s Jodi Trulove, and Fender’s Aarash Darroodi. Some great nuggets here for law firm leaders, attorneys, legal marketers, business development pros.

READ HERE: https://abovethelaw.com/2023/05/why-curiosity-is-key-for-business-development/?fbclid=IwAR0mSJdUXabZLnlSmFRhxKi8M4zFxHX9TiR2q4AD3O_MYLSPv5gJUXLvKgo

EXCERPT: Nearly 1,200 attendees packed the Diplomat Beach Resort in Hollywood, Florida, late last month for the Legal Marketing Association’s annual gathering.

The agenda was filled with programs exploring niche areas — ESG guidance for firms, the science behind rainmaking, and DEI communications best practices, to name a few.

A keynote by the author Laura Gassner Otting and networking events like an ’80s dance party helped round out the three days of professional offerings (and good vibes).

“The energy and sense of community at this conference was unique, motivating and palpable,” LMA President Roy Sexton wrote on LinkedIn.

One perennial LMA favorite is the general counsel panel, and this year’s drew inspiration from daytime TV.

Presented on a festival-style stage, “How to Win Big at the Legal Marketing Gameshow” saw Jennifer Dezso of Thomson Reuters leading three GCs through a wide-ranging discussion of what law firms are doing right and what they’re getting wrong.

If there was one clear theme throughout the panel, it’s that private practice lawyers who show curiosity about their clients will score big points with general counsel.

Peter Nguyen, GC of the Descartes Systems Group, described curiosity as the key differentiator in evaluating the law firms he works with.

“I want to have that engagement,” he said. “I want you to really understand — want to understand — what it is about my business that you can help us with.”

This curiosity is often central to the value law firms provide.

That’s because general counsel aren’t looking to just get answers to legal questions. They want guidance based on an organization’s unique goals and circumstances.

“Sometimes lawyers are a little hesitant to actually weigh in and give an opinion on what you should do,” said Jodi Trulove, general counsel at Bates White LLC. “We want you to tell us what you think we should do, but you have to understand us first.”

For law firms looking to demonstrate this trait to potential clients, the RFP process provides one big opportunity.

Fender’s general counsel, Aarash Darroodi, described receiving template-based RFP responses from law firms — an approach he called “fundamentally a mistake.”

Instead, he would like to see a law firm respond to an RFP with an offer to come look at the company’s operations in-depth, gaining a better picture of his organization before a proposal is prepared.

More … https://abovethelaw.com/2023/05/why-curiosity-is-key-for-business-development/?fbclid=IwAR0mSJdUXabZLnlSmFRhxKi8M4zFxHX9TiR2q4AD3O_MYLSPv5gJUXLvKgo

“Tell people what they mean to you in a moment that it will mean something to them.” Thank you, GrowthPlay! #lma23

Thank you, Tasneem K. Khokha, Alycia Sutor, Debbie Knupp, Holly Barocio, and GrowthPlay 💕 … I am honored by this inclusion, but even more touched that this is my mom‘s mantra carrying on. Thank you for all you give to our community. Your hearts and brains and beautiful intentions inspire us all. Love you very much!

Original post: https://www.linkedin.com/posts/growthplay_growthplay-lma23-recap-activity-7061728398850621440-LLaq?utm_source=share&utm_medium=member_ios

Hybrid work … without the #theatre … #lmamkt

Link: https://www.linkedin.com/pulse/hybrid-work-without-theatre-elevate-ac

Thank you, Robert Clarke and Elevate, for the lovely chat and this interview write-up. I enjoyed our conversation immensely ✨

“Roy Sexton on Teams, Leadership and Learning: ‘You’re only as good as the rest of the cast. Bad actors are the ones who only worry about themselves, whereas good performers think: How can I help the entire cast be good? The audience experiences the entire show, not just one performer – not just the lead. It’s the same in business…’ #elevateelite #leadership #learning Click image for more.”

#lmamkt 🎭

“Come over here. Who are you?” Feeling grateful for kindness and friendship … Passle CMO Series Podcast #Thanksgiving Special … #lmamkt

Thank you, Will Eke and Passle, for including my thoughts alongside those of so many fab legal marketing leaders in this lovely Thanksgiving special. LISTEN HERE: https://blog.passle.net/post/102i21h/cmo-series-thanksgiving-special

We are all grateful for YOU and for all you are doing for our profession and industry. EXCERPT:

“I’m Roy Sexton, Director of Marketing for Clark Hill Law and I am also the 2023 international President of the Legal Marketing Association – LMA International. I am thankful for a group of humans I met early on when I joined the Legal Marketing Association. Gina Furia Rubel, Nancy Leyes Myrland, Heather Morse-Geller, Gail Porter Lamarche, Lindsay Griffiths, and Laura Toledo

“We’ve all kind of now moved on and gone our separate ways in some respects, but that was the core group. I tell this story quite a bit. I was at the Orlando LMA annual conference and shy and nervous, which nobody believes, and feeling very insecure and I was lurking around the pool. Nothing good usually comes from that. And they were all there as a social media special interest group, having a meetup.

“And Gina saw me and she said, ‘Come over here. Who are you?’ And sometimes I cry when I say this because she just wrapped me in love and got to know me during the course of that afternoon. And they became my mentors and my friends, and they have been with me ever since, supporting me, giving me hard truth, and helping show me the way through this profession.

“And I had always had a fairly serendipitous career until I met them. And it really locked in that I like what I do, I like who I support, and I will always credit them for the mentoring they provided me early on, the way they adopted me and the way they’ve looked out for me ever since.”

LISTEN HERE: https://blog.passle.net/post/102i21h/cmo-series-thanksgiving-special 🍁

#keepingfamiliesclose – my 2022 birthday fundraiser for Ronald McDonald House Charities Ann Arbor – #niftyfifty

Want to join me in supporting a good cause? In honor of my 50th (!!) birthday (December 28!), I’m raising money for Ronald McDonald House Charities Ann Arbor, and your contribution will make an impact, whether you donate $5 or $500. Every little bit helps. This will be my sixth year of doing this birthday fundraiser for RMHCAA: I’m honored to be an RHMCAA board member but I’m even more honored to help support this incredible mission.

Donate here: https://givebutter.com/RMHCAApayforwardthekindness/roysexton

The mission of the Ann Arbor Ronald McDonald Houses is to provide families of children experiencing a serious illness or injury requiring hospitalization or treatment on an outpatient basis, a “home away from home” that assists in alleviating the families’ emotional and financial stress.

Oops, I did it again … an upcoming presidency, an upcoming webinar, and a real-time #Britney flame war

LMA is pleased to announce its 2023 International Board of Directors. The slate of candidates was ratified on September 2, 2022, and the newly elected and continuing officers and directors will begin their terms on January 1, 2023. More: https://legalmarketing.org/2023-International-Board

Legal Marketing Association – LMA International welcomes:

Roy E. Sexton
Director of Marketing
Clark Hill Law
Detroit, MI (Midwest Region)

Immediate Past President
Brenda Plowman
Chief Marketing Officer
Vancouver, B.C. (Canada Region)

Kevin Iredell
Chief Marketing Officer
Lowenstein Sandler LLP
New York, NY (Northeast Region)

Amy Payton Verhulst
Senior Business Development Manager
Jackson Lewis PC
Houston, TX (Southwest Region)

Andrew Laver
Business Development Manager
Buchanan Ingersoll & Rooney PC
Philadelphia, PA (Northeast Region)

Rachel Shields Williams
Director of Knowledge Management
Sidley Austin LLP
Washington, D.C. (Mid-Atlantic Region)

John Byrne
Chief Marketing Officer
Gould & Ratner LLP
Chicago, IL (Midwest Region)

Jessica Haarsgaard
Business Development Manager
Burr & Forman LLP
Greenville, SC (Southeast Region)

Diana Lauritson
Senior Marketing and Business Development Officer
Hogan Lovells
Washington, DC (Mid-Atlantic Region)

Trish Desilets Lilley
Chief Marketing and Business Development Officer
New York, NY (Northeast Region)

Jaime Lira
Marketing Director
Cohen & Malad, LLP
Indianapolis, IN (Midwest Region)

Regional Leaders’ Committee Chair
Robin Devereux Gerard
Chief Marketing Officer
Stradling Yocca Carlson & Rauth PC
Newport Beach, CA (West Region)

Chief Executive Officer
Danielle Gorash Holland
Legal Marketing Association
Chicago, IL

So darn excited to work with these amazing souls, all of our fab volunteer leaders, our incredible membership, and marvelous HQ support team next year. ✨

REGISTER: https://bit.ly/3wwtImc … “Law firms and legal service providers: Know who’s gonna join us for Stack Ranking, Part 2 on 9/30?

“Meet our special guests: Roy Sexton of Clark Hill Law; Drew Hawkins of Womble Bond Dickinson US LLP; and Gordon Braun-Woodbury of Calibrate.

“Our esteemed colleagues will weigh in on the 2022 RubyLaw Legal Marketing Tech Study and opine on our insights. Come hear what they have to say!”

I seem to have started a flame war with Britney Spears 😂 – Britney, we do love you, but please stay kind.

“A Magical Combination: Law Firm Branding & Culture Development” … Thank you, Elise Holtzman and The Lawyer’s Edge, for making me feel so welcome and seen. #lmamkt

Thank you, Elise Slosberg Holtzman and The Lawyer’s Edge, for making me feel so welcome and seen and for all you do for our community. Love you!

Listen here: https://thelawyersedge.com/podcast/roy-sexton-interview/

“After supporting the rebranding of Clark Hill Law, Roy realized just how magical the combination of branding and culture development can be. In the process of branding, you’re uniting company values, the customer experience, and a diverse team, which, in turn, helps develop the true, authentic culture of your organization.”

Be a leader. Not a busybody.

One of the treasures unearthed at my parents‘ house. A cartoon my dad drew of my grandfather based on a Norman Rockwell image. Some of the humor clearly is of another era when a grown man taking good care of a cat was something tease-worthy.

That said, what I love about this, other than the creativity and the warmth it exhibits, is that it shows we’ve always been a “stand back and hold my beer” kind of family.

I will always be proud of that quality, and it will always be core to my personality.

#love #animals #family #art #beyou #bebold #bekind