Tag Archives: Gina Furia Rubel

Yours truly as a guest on Brenda Meller’s video series Social Media P.I.E. – “Celebrate. Advocate. Reciprocate.” #Superfan #BeARoySexton

11 February 2021

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Facebook VIDEO: https://fb.watch/3BEXFKi1b7/

YouTube: https://youtu.be/wJES5jcS93g

LinkedIn VIDEO: https://www.linkedin.com/posts/brendameller_linkedinlive-socialmediapie-bearoysexton-activity-6764372643287195648-BweD

Thank you, dear Brenda Meller of Meller Marketing and Social Media P.I.E., for having me on today! We unveiled “C.A.R.” – an acronym I devised about 20 minutes before 🤣 – to help people become #socialmedia superfans. Celebrate. Advocate. Reciprocate. In retrospect, I should add an “E” for “elevate,” because I really do “C.A.R.E.” See what I did there?


In addition we discussed my hair care regimen, the power of silly tshirts, my favorite songs, and the goddesses Deborah Harry and Miley Cyrus.

Find out more about – and purchase! – Brenda’s best selling new book Social Media Pie here.

Shout outs in the show to Susie Sexton, Jay Harrington, Nancy Leyes Myrland, Gina Furia Rubel, Jessica Aries, Renee Branson, Heather Morse-Geller, Susan Ahern, Megan McKeon, Clark Hill Law, Mark Ostach, Kathy Kvasnak, Tina Marie Wohlfield, MiVida Burrus, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Beth Kennedy, and more!

https://www.linkedin.com/pulse/how-make-your-photo-public-when-you-comment-live-videos-meller-

P.S. Today’s chat inspired this blog post from Brenda as well. “Have you noticed that when you’re commenting in a live stream on LinkedIn, your photo is a gray avatar? It may be one of two items in your privacy settings. Here’s how to fix it.”

“Hair care investigator” Mark Ostach, my beloved Leadership Detroit 30 classmate

A podcast twofer AND a best dressed list? And it’s only Tuesday (so it must be Belgium)?

6 October 2020

2 Comments

Thank you, Steve Fretzin, for having me as a guest on your show! Listen here… https://fretzin.com/roy-sexton-signal-boosting-reciprocation-and-acknowledging-your-social-media-community/ … Steve writes …

In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community.

Key Takeaways: Marketing shows you where the door is, business development helps you walk through it. The business development technique you hold near and dear is not a silver bullet. It’s what you do with it. It’s how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing – you just have to stick to the regiment. The days of being able to avoid social media are over.

“We call it a rule of three. If you’re speaking somewhere or you’ve written something, you’ve three bites at the apple on social media to promote that, at minimum. There’s the time leading up to the webinar you’re about to promote and promote that more than once.” — Roy Sexton

Thank you, Jessica Jaramillo and Vanessa Vines Petrea of The Legal Slant for having me on as a guest! This was such a fun conversation, and I am so grateful to you and your kind hearts for all you do for our community! Listen now at http://thelegalslant.com/season-1/?fbclid=IwAR0kmebGUSSlOkH8gek6CZg-leamKOKP7RK9q2rKXbJQ4Wi8LQ70yzMxvM4 … They write …

We had so much fun getting to know Roy Sexton! Legal marketer, thought leader, community leader, writer, actor and singer Roy Sexton talks to us about personal branding, standing out on social media, and thriving through authenticity.

Roy also shares why he prioritizes having creative outlets outside of work. We completely agree!

He credits his success to so many legal marketers we admire such as Nancy Leyes Myrland, Heather Morse-Geller, Renee Branson, Gail Porter Lamarche, Gina Furia Rubel, Lindsay Griffiths, Laura Toledo, and Brenda Plowman. Plus, shout outs to Susie Sexton and Beth Kennedy.

Also, Roy and Jennifer Petrone Dezso need to be friends since they both love Sweeney Todd!

Best dressed?! Only in quarantine! Thank you, ALM Media, LLCs Amy Newman, who emailed and made my day:

I’m delighted to tell you we decided you are our winner of our Best Selfie/Best Dressed competition from Friday’s event [Legal Week #LegalInnovationAwards virtual ceremony]! Not only did you send in a great photo, your activity and involvement throughout the announcement was greatly appreciated!

My pleasure! First (and likely last) time I’ll ever make such a list! 🥰 🤵

My mom is amazing. That is all. #BigReadDearborn

27 April 2018

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My mom Susie Duncan Sexton‘s essay “WAIT! PRIOR TO TOSSING ME INTO A WEATHERED HATBOX…READ ME FIRST” will be published in the latest Henry Ford Centennial Library “Big Read” anthology “What’s in a Name?” Event is this Saturday to celebrate its publication.

Hope you can attend the Wrap-Up on Saturday, April 28, 2 p.m. at Henry Ford Centennial Library, 16301 Michigan Ave., Dearborn. Free and open to the public.

Multimedia musical performance, sweet treats, prizes, and author readings! More info: https://bigreaddearborn.org/2018/04/27/big-read-wrap-up-sat-apr-28-2-p-m-at-hfcl/

Thanks, Introhive, for the shout out here … proud to be in the company of such esteemed peers as Helena Lawrence, Gina Furia Rubel, Susan C. Freeman, Rebecca Condron Wissler, The National Law Review, Kathryn Whitaker, Timothy Corcoran, Cheryl Bame, Stefanie Knapp, Meghan Spradling, Heather Morse-Geller Stefanie Marrone, Alex Woodley, and Jennifer Petrone Dezso.

This year’s Legal Marketing Association – LMA International Conference in New Orleans saw some of best legal marketing professionals come together to network, discover new technologies, learn leading business development strategies, and stay informed of what’s happening in the industry. As a result, the 2018 LMA Annual Conference had several key takeaways for legal marketers and business development professionals alike.

With sessions ranging from social media to competitive intelligence, there was a lot of ground being covered at LMA. To help summarize some of the conference highlights, we put together a detailed infographic covering the key takeaways that stood out to us the most. If you missed out on LMA this year, or simply want a refresher on what was covered, check it out here: https://www.introhive.com/resources/infographic-7-key-takeaways-from-the-2018-lma-annual-conference/

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language

From JDSupra: “We need a sidewalk” – strategy is the ultimate reminder of why we do what we do

20 March 2017

4 Comments

A little change of pace. Thanks to Adrian Lurssen for publishing my essay “’We need a sidewalk’ – strategy is the ultimate reminder of why we do what we do” as part of JDSupra’s Marketing Perspectives: The Inside Story series.

Here’s an excerpt:

Shortly after Disneyland opened its magical gates to the public for the first time, panicked groundskeepers reportedly approached Walt Disney all in a dither. Their concern? Patrons without fail tromped through one particular flower bed on their giddy sojourn from Main Street to Tomorrowland. The gardeners’ solution? Erect a decorative-but-impenetrable fence to protect the landscaping and redirect the crowds.

Uncle Walt’s response? “We don’t need a fence there. We need a sidewalk.”

I suspect we’ve all worked alongside colleagues like these well-meaning but misguided caretakers. Heck, you may find yourself being one of these obstructionist types, thinking the silo you inhabit needs defending at all costs. And that is the genius in Walt Disney’s response. In one deftly pragmatic, folksy, customer-centric quip, he reminded his staff that the turf isn’t theirs to defend; it belongs squarely to the market forces they are there to serve.

You can read the rest here … http://www.jdsupra.com/legalnews/we-need-a-sidewalk-strategy-is-the-98731/

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And thanks to Nancy Myrland of Myrland Marketing for including my musings regarding conference prep here: http://www.myrlandmarketing.com/2017/03/lma17-conference-networking-tips-from-our-friends/

“Use social media actively leading up to (and following) to get to know the attendees and any issues that are pressing/trending. Engage with them virtually – comment and reciprocate. When you arrive, make a point to connect with those whose experiences and views you have found interesting. Spend time between sessions in conversation with those folks, genuinely learning about their interests and their careers. And be sincere and humane. The worst feeling is when you’re talking to someone, and you get the vibe they are waiting for someone seemingly ‘more important’ to enter the frame. Your best (lifelong) business contacts will start from kinship, not opportunism.”

Thanks, Nancy! Appreciate you helping me represent … virtually. Have a marvelous time at #LMA17. I’m there in spirit! Love you and the whole #LMAMkt family .

Nancy writes: “#LMA17 Networking Tip #12 is from @roysexton – More: http://bit.ly/2nXm0A6 Thanks Roy! We miss you & wish you were here.” pic.twitter.com/TfXFrrAOBe

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

#LMA16Selfie – wonderful people doing silly things and posting the photographic evidence (VIDEO)

30 March 2016

4 Comments

SelfieHave you posted your ‪#‎LMA16Selfie yet? These people have!

Thanks to Nancy Leyes Myrland for this great kick-off video! #LMA16Selfie, ‪#‎LMA16, ‪#‎LMAMKT – post your photo to be included in the next edition!

For the second year, in advance of the Legal Marketing Association’s national conference, a mad selfie campaign has been launched whereby folks in legal marketing (and their buddies) do silly things and post the photographic evidence, using the hashtag #LMA16Selfie.

Here are the results to date …

Midwest BoardAll these fabulous faces on display! Maureen Fechter Farr, Megan McKeon, Sydney Iglitzen, Joni Radaszewski, Kate Harry, Suzanne Donnels, Jacqueline Madarang, Stefanie Knapp, Rachel Green, John Mola, Easter Roynny, Andrew Rundall, Kyle Lawson, Jessica Aries, Andrew Laver, Jim Jarrell, Melissa Thomas, Sheila McShane, Cynthia Voth, Elonide Caldwell Semmes, Robin Oliver, Taryn Dreyer Elliott, Peter Moyer, and (pictures IN pictures) Gail Porter Lamarche, Laura Toledo, Lindsay Griffiths, Lance Godard, Gina Furia Rubel, Heather Morse-Geller, Josh Toledo, Susie and Don Sexton, Ratana Therakulsathit … and don’t forget Lucy!!

Roynny____________________________

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. 

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.