8/3 – 2 pm ET – ALM Media’s “The Do’s and Don’ts of Legal Industry Content Marketing” with yours truly

8/3 – 2 pm ET – “The Do’s and Don’ts of Legal Industry Content Marketing.” Looking forward to joining ALM Media, LLC’s VP & Legal Markets Leader Keith Edwards, NAM (National Arbitration and Mediation)’s Director of Continuing Legal Education Sharon Vento Pedersen, and Planet Depos’ Director of Marketing Daniel Malgran for this important conversation.

REGISTER (complimentary): https://www.law.com/2021/07/14/the-dos-and-donts-of-legal-industry-content-marketing/

Discover the secrets for creating the most effective content marketing for the legal industry. Top performing law firm and legal solution provider marketers will share their challenges, successes and best practices in creating content that drives thought leadership, awareness and consideration with law firms and corporate counsel offices.

Join this webcast to learn:

The differences between marketing to law firms and to corporate counsel offices

How to create webcasts that drive increased registration, engagement and results with law firms

Best practices in using research to create data-supported value statements to drive legal industry awareness and consideration

Legal industry content marketing do’s and don’ts when creating white papers, blogs, podcasts and other content formats for the legal industry

SPEAKERS:

Roy E. Sexton | Director of Marketing | Clark Hill

Roy Sexton leads Clark Hill’s marketing, branding, and communications efforts, collaborating with the firm’s team of marketing and business development professionals. In doing so he facilitates the law firm’s business growth, crafting communications strategy, and celebrates its culture.

Sharon A. Pedersen | Director of Continuing Legal Education | NAM

Sharon A. Pedersen oversees the Continuing Legal Education Program working closely with former judges and attorneys who make up NAM’s esteemed panel of hearing officers to provide high-quality Continuing Legal Education programs to various law firms, bar associations and corporate legal departments.

Daniel Malgran | Director of Marketing | Planet Depos

Daniel Malgran maintains in-depth knowledge of SEO, SEM, social media, and email marketing best practices, with expertise in identifying emerging market trends and engaging with social audiences.

Keith Edwards | VP & Legal Markets Leader | ALM

Keith Edwards leads marketing services across the ALM family of 20 industry-leading legal media brands, including Law.com, The American Lawyer, Corporate Counsel and The New York Law Journal. As part of his role, Keith advises law firms and legal technology and services companies about how to best drive thought leadership, brand awareness, and lead generation.

New Clark Hill firm photo – thank you to Metro Detroit photographer Scott Lawrence and the entire Gittings Global team, including Barry Benton and Greg Lorfing. Pandemic “groovy college prof” Roy is now preserved in digital imagery. I guess I’ll never get my hair cut now. 😉 #itsokaynottobeokay #itsokaytonotbeokay

A podcast twofer AND a best dressed list? And it’s only Tuesday (so it must be Belgium)?

Thank you, Steve Fretzin, for having me as a guest on your show! Listen here… https://fretzin.com/roy-sexton-signal-boosting-reciprocation-and-acknowledging-your-social-media-community/ … Steve writes …

In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community.

Key Takeaways: Marketing shows you where the door is, business development helps you walk through it. The business development technique you hold near and dear is not a silver bullet. It’s what you do with it. It’s how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing – you just have to stick to the regiment. The days of being able to avoid social media are over.

“We call it a rule of three. If you’re speaking somewhere or you’ve written something, you’ve three bites at the apple on social media to promote that, at minimum. There’s the time leading up to the webinar you’re about to promote and promote that more than once.” — Roy Sexton

Thank you, Jessica Jaramillo and Vanessa Vines Petrea of The Legal Slant for having me on as a guest! This was such a fun conversation, and I am so grateful to you and your kind hearts for all you do for our community! Listen now at http://thelegalslant.com/season-1/?fbclid=IwAR0kmebGUSSlOkH8gek6CZg-leamKOKP7RK9q2rKXbJQ4Wi8LQ70yzMxvM4 … They write …

We had so much fun getting to know Roy Sexton! Legal marketer, thought leader, community leader, writer, actor and singer Roy Sexton talks to us about personal branding, standing out on social media, and thriving through authenticity.

Roy also shares why he prioritizes having creative outlets outside of work. We completely agree!

He credits his success to so many legal marketers we admire such as Nancy Leyes Myrland, Heather Morse-Geller, Renee Branson, Gail Porter Lamarche, Gina Furia Rubel, Lindsay Griffiths, Laura Toledo, and Brenda Plowman. Plus, shout outs to Susie Sexton and Beth Kennedy.

Also, Roy and Jennifer Petrone Dezso need to be friends since they both love Sweeney Todd!

Best dressed?! Only in quarantine! Thank you, ALM Media, LLCs Amy Newman, who emailed and made my day:

I’m delighted to tell you we decided you are our winner of our Best Selfie/Best Dressed competition from Friday’s event [Legal Week #LegalInnovationAwards virtual ceremony]! Not only did you send in a great photo, your activity and involvement throughout the announcement was greatly appreciated!

My pleasure! First (and likely last) time I’ll ever make such a list! 🥰 🤵